Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

Brandarchy’s Edge

•	Constructs and collaborates to implement comprehensive brand architectures and strategies for clients in all industry sectors.
•	Design frameworks and systems to define brand elements, including brand positioning, messaging, visual identity, and voice with executive and senior stakeholders.
•	Identify client-specific goals, business objectives, and performance metrics (KPIs) based on market trends, target market and cultural insights.
•	Build multi-year audience growth plans, identifying target audiences and scoring advocacy, attendance and revenue goals.
•	Construct strategic communications plan to enhance brand visibility and amplify key programming messages for industry events.
•	Initiate and leverage partnerships with leading analytic platforms to educate senior teams and clients on marketing trends and tool updates, increasing agency efficiency by 25%.
•	Optimize creative briefing approaches streamlining processes between account, strategy, and art departments, reducing production time by 30%.
•	Employed as a Group Strategy Director at VML to help build a program to discover deeper cultural insights for target demographics now adopted by $46B global consumer packaged goods corporation.
•	Led a team of eight at iCrossing, a Hearst Corporation managing a $1.6M home electronics client overseeing organic and paid social media strategies, budget, and real-time activation, boosting cross-platform engagement by 200% and brand advocacy by 36%.

Founder & Chief Strategy Advisor | managing strategy, advice, and training

City Tech, CUNY

- Delivered engaging curriculum on brand strategy principles tailored to creative industries, including visual arts, digital media, and advertising, at a Top 20 ranked public university.
- Guided students in creating comprehensive brand strategy plans, incorporating market research, target audience analysis, and competitive positioning.
- Facilitated dynamic classroom discussions, case studies, and group projects to deepen students' understanding of brand positioning, messaging, and identity development.
- Assessed student performance through a combination of assignments, presentations, and exams, providing constructive feedback to support students’ academic and professional growth.

Adjunct Professor

Gary J. Nix, Speaker

 Keynote speaking
 Fireside chats
 Guest Lecturing
 Panel Discussions
 Podcast guest

Public Speaker

Bold Culture by Streamlined

	Delivers key recommendations for the establishment of diversity and inclusion initiatives.
	Oversees the creation of new content marketing initiatives and pitch decks.

Advisory Council | strategic advice on content roll-out and GTM activity

Consciousness Leaders

Consciousness Leaders is a global collective of diverse and trusted experts, helping organizations create positive change and drive lasting results. From best-selling authors, coaches, consultants and workshop facilitators to celebrated keynote speakers, we are representative of the ‘global majority’—primarily women, BIPOC, LGBTQ and people with disabilities—helping courageous organizations to be led with empathy, equity consciousness and environmental sustainability.

Expert/Speaker

CultureBanx

CultureBanx is redefining business, finance and tech news for black professionals. The media company delivers high quality content focused on market driven stories, innovative products and services transforming our culture. We have a simple philosophy to cover news and information on a single platform, through a highly engaging design and unique style of reporting. We add focus and clarity to stories that are missing from the mainstream news cycle. By doing this, we raise awareness on the most important topics impacting the culture.

Contributing Writer | tapped for expertise at the intersection of branding & culture

VMLY&R

Brought in for a cultural analysis project to identify Gen Z cultural truths and insights that brands need to consider and understand in their efforts to create better brand-to-consumer connections and relationships.

Group Strategy Director

Black Speakers Collection

Member/Speaker

Baruch College - Continuing and Professional Studies (CAPS)

	Develops and utilizes engaging digital marketing and branding course curricula for international MBA students.
	Cultivates a learning environment that encourages student participation, discussion, and retention.

Adjunct Professor, International School of Management | social media & digital marketing

iCrossing

	Directly led a team of social strategists through the completion of multi-million-dollar annual and campaign-based social strategies.
	Constructed creative brief, content strategy, and real-time social media strategy for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.
	Directed social response lab for client experience at 2017 Consumer Electronics Show in Las Vegas, NV.
	Introduced new KPIs and benchmarks designed to deliver key insights into campaign progress and effectiveness.
	Increased social platform audiences by 350% and real-time programs by 100% year over year through the development and implementation of new marketing programs.
	Authored POVs regarding emerging trends and technologies within the marketing field.
	Spearheaded the implementation of a new internal diversity and inclusion initiative.

Director, Social Strategy | builder of full social media program & real-time experiential strategies

thinker. quantum strategist. culture structurer. previously R/GA, Condé Nast, Nike | brand/marketing strategy executive + consultant. prof. speaker. system builder for businesses. the original twitter voice.

TL;DR: What do I do? Use what I've learned working with global businesses such as Nike, MasterCard and LG Electronics to help startups and SMBs with brand creation, brand development, and integrated marketing strategy.

How do I get my clients and strategic partners there? Since the goal is not only to get people to buy your product/service, but to get people to buy [into] your brand, I always begin there to make sure all is shored up. From there I look at target and culture to determine the best way to communicate through tech & media. Trust me, it works. Let's draw it out.

➡️ “YOUR BRAND IS YOUR BUSINESS’S MOST IMPORTANT ASSET.”

The quote above embodies the perspective from which I, as a marketer who has increased client revenues by hundreds of millions of dollars, approach strategy and planning:

Additionally, I’ve been viewed as a social media expert and a DEI leader. And while the attention and accolades are appreciated, the celebrated expertise is built upon a foundation of understanding, creating, and executing marketing strategies built on an explicit foundation of branding.

Anything I’ve done regarding strategy, whether social, real-time, experiential, business, or marketing, have all come from brand strategy first because:

Furthermore, my career track, includes the likes of—MasterCard, LG Electronics, Nike, Condé Nast, and Universal Records, Magnolia Bakery, Twitter, Coca-Cola, & Kaiju Capital Management. Furthermore:

● As a strategist: the formation of strategic frameworks and processes—based, in part, design thinking, and thick description methodologies—designed to create stronger connections between businesses and their consumers that lead to more substantial acquisition, retention, and sales;

● As an educator and trainer: how to create better relationships between clients, social platforms/strategic partners, and agencies to present and translate trends and other relevant data leading to more intelligent usage of tools and better client comfort with agency activity;

● As a speaker: discussions on the critical relationships between cultural relevance, diversity & inclusion, and higher revenue, whether panel, fireside chat, lecture, or a keynote; and

● As a writer: I contribute POVs on all things branding & marketing, as seen on LinkedIn, Forbes, Entrepreneur Magazine, The Drum, and other industry trades.

All of the pillars above are necessary to build better brands and, in turn, better business. Full adoption of these pillars is the key to reaching the most favorable outcomes.

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Meriqua "Danni" White

Gary J. Nix

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