Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

University of Cincinnati

Reporting directly to the Vice Provost for Enrollment Management, I provide leadership for the University of Cincinnati’s admissions policies and operations. My efforts are centered on advancing our strategic admissions and enrollment agenda, aligning with the university's 'Next Lives Here' strategic direction.

As the Assistant Vice Provost of Enrollment Management, I spearhead the strategic vision for undergraduate, graduate, and international admissions across the Blue Ash, Clermont, and Uptown Campuses. Additionally, I lead teams responsible for our transfer student center, marketing and communications, and CRM systems management, ensuring cohesive strategy and execution across all platforms.

Assistant Vice Provost of Enrollment Management

The Excellence Factory

The Excellence Factory is a one stop shop for inspiration, collaboration and execution. We empower entrepreneurs to realize their dreams by providing direct access to excellence engineers who serve as thought partners, resource navigators and project managers. We are re-imagining how tech companies connect people and drive excellence.

Co-Founder

Salesforce.org

During my time at Salesforce, I served in two key roles. Firstly, as a Senior Solutions Engineer on the higher education team, I collaborated with a diverse group to address global challenges using innovative Salesforce solutions. I conducted customer analysis, delivered tailored demos, and participated in training and certification programs to enhance my expertise.

Secondly, I led Salesforce's HBCU360 initiative, aligning internal business units for a unified HBCU engagement strategy. This involved transforming our partnerships with HBCUs and external stakeholders, such as the White House, HBCU Caucus, and industry, to focus on scaling innovation at HBCUs and recruiting and upskilling HBCU communities.

Throughout my journey, I remained dedicated to utilizing technology for positive social change and empowering change-makers in our communities

Senior Solutions Engineer

Brown University

In my previous role as Director of Enrollment Management at Brown University, one of the country’s Ivy institutions, I led the development, implementation, and assessment of the strategic enrollment management, marketing, and customer relationship management system plan. By embodying our divisional goals and staying committed to independent thinking, critical engagement, and personal responsibility, I excelled at enrolling and retaining high achieving, diverse student populations, visiting college students, and existing Brown undergraduate students. Additionally, I managed and provided strategic oversight for a team of professionals responsible for engaging and shepherding approximately 15,000 applicants and their families through each stage of the admissions and alumni lifecycle.

Under the director of our Dean, our team was responsible for hiring and supporting a diverse group of peer mentors, instructors, and staff within a fast-paced and academically rigorous environment. This included developing new concepts and focusing on growth initiatives to drive an increase in retention. I am proud to have served a prestigious organization and division dedicated to providing students with challenging, intellectual, and socially formative experiences in and outside of the classroom. As COVID-19 plagued our lives, jobs, and schools, I needed to find a new way to provide support; this included developing a marketing and system plan allowing students to enroll and participate in virtual student life opportunities.

www.brown.edu

Director of Enrollment Management

During my time at The University of Cincinnati, a comprehensive public research university, I held the role of Associate Director for Recruitment and Strategic Populations. This multifaceted role enabled me the opportunity to lend my expertise in providing strategic and fiscal oversight of a three-million-dollar budget for the Office of Undergraduate Admissions while leading a team of thirty highly trained professionals. As a visionary leader, I was tasked with overseeing the assignment of recruitment areas, target market segments, and schedules of planned recruitment. Here, I Designed, implemented and executed recruitment and outreach strategies that helped influence, inspire, and engage applicants, while boosting our enrollment status to new highs. 

In addition to that, I facilitated outreach activities, including school visits, community events, college fairs, presentations, and application reviews for 27,000 applications.  My ability to think outside the box played an instrumental role in enhancing and developing strategic initiatives and student programming to assist the University of Cincinnati with increasing incoming domestic freshmen class. Some of these successful initiatives included community outreach and partnerships, recruiting underrepresented student populations (URM), spearheading the CPS Ambassador Program, and both increasing and maintaining a solid academic profile.

www.uc.edu

Associate Director for Recruitment & Strategic Populations

Lincoln University of Missouri

As the Director of Recruitment and New Student Engagement at Lincoln University of Missouri, I was responsible for leading a team of twelve professional staff members under the direction of the Dean of Administration and Student Affairs. Here, I accelerated the growth of the university by focusing on recruiting, enrolling, and transitioning new students. Additionally, I coordinated and collaborated with departments across campus to maximize the overall enrollment management process and student services at Lincoln University. When I wasn’t hiring new staff or restructuring the Office of Recruitment, I implemented customer relationship management systems and managed federal work-study programs. On top of that, I also provided critical oversight on four budgets totaling over two million dollars, including three state and one grant funded. Before ending my chapter with Lincoln University of Missouri, I initiated and successfully executed an enrollment fee component to orientation, generating an additional $203,700 in revenue and increased undergraduate enrollment by 25%. These combined efforts led to a drastic increase in retention and a large spike in enrollments. 

www.lincoln.edu

Director of Recruitment and New Student Engagement

Later on in my career, I took on the role of Coordinator of Orientation and New Student Services, responsible for providing strategic leadership and oversight for successful and innovative orientation and transition programs at Lincoln University of Missouri. In an effort to empower student success and support personal development, I focused on welcoming, transitioning, and building a sense of belonging and community for new students and their families. As a high-energy, student-centered individual who is innovative, collaborative, proactive, and solution oriented, I fostered a welcoming and inclusive campus climate for all new students during their transition to Lincoln University of Missouri. This multitiered role enabled me the chance to collaborate with the Dean of Administration and Student Affairs to create a new program that assisted low-performing first-year students with their college transition through a summer bridge program, which retained 85% of the participants. As a result of my continued success in this role, I was later promoted to Director of Orientation.

Coordinator of Orientation and New Student Services

Marshall University

Due to my success as a Student Activities Coordinator at Marshall University, I took on the responsibilities of Minority Recruitment Coordinator focused on assisting the Director of Recruitment with implementing the new Tuition Waiver Program, which resulted in an enrollment increase for URM students. Here, I provided admissions counseling to prospective students, assisted in developing and implementing campus-wide, program-specific marketing and recruitment strategies, and contributed to the new student orientation program. In addition to that, I developed an assessment program used to track statistics, gather data, and write reports on student leadership growth year to year. My ability to forge strong relationships built on the foundations of diversity, equity, and inclusion allowed me to serve as a liaison between the Office of Recruitment, Multicultural Affairs, and the Center for African American students to collaborate and create programming for international and underrepresented populations. As a result of these collective efforts, I successfully improved retention and increased student enrollment by 30% in selective states and territories.

www.marshall.edu

Minority Recruitment Coordinator

American Campus Communities

As a former Community Assistant at American Campus Communities, I leveraged my superior communication skills, academic knowledge, and people-centric nature to contract over 2 million dollars in leases and sales. In addition to that, I conducted regular audits of leases and effectively reduced the risk of contracting liabilities. My creative personality, paired with a deep passion for innovation, played a vital role in developing engaging advertising and marketing campaigns, which resulted in a 33% increase in residence occupancy. On top of that, I mediated and facilitated conflict resolution between residents by improving the quality of residence life.

www.americancampus.com

Community Assistant

College Summit, Inc

Early on in my career, I served as an Alumni Leader Coordinator at College Summit, an organization dedicated to empowering high school students in low-income districts across the U.S. Here, I coordinated and trained weekly rotating teams of college students to assist in supervising over 150 high school students. In addition to that, I facilitated financial aid and self-advocating sessions to provide students with practical strategies for locating desired scholarships. As a forward-thinking leader, I was responsible for not only managing and providing support for the alumni director but also for planning, implementing, and promoting alumni programs that supported the organization’s strategic plan.

www.peerforward.org

Alumni Leader Coordinator

My journey has been anything but ordinary, a small-town kid from the mountains of West Virginia taking apart computers to spearheading industry-changing initiatives in higher education and technology. As the visionary behind The Excellence Factory, I've dedicated myself to attacking disjointed systems and experiences to scale organizations' reach and impact. My mission? To scale access to education and innovation, transform the financial psychology of our communities, and teach people about the invisible economy.

My adventure has now led me to the University of Cincinnati, where as Assistant Vice Provost of Enrollment Management, I lead strategic visions across multiple campuses. Here, I am tasked with driving forward our 'Next Lives Here' initiative, focusing on growth and increased access through innovative admissions strategies that support both individual and shared collegiate goals.

Previously, my roles have ranged from higher education, where I championed access and equity, to the dynamic world of tech, particularly at Salesforce, where I reimagined engagement and workforce strategies. Alongside, my doctoral research dives into how strategic partnerships with K-12 school districts can transform institutions into destination schools to serve all types of learners. 

In every role, whether leading Salesforce's HBCU360 initiative or founding The Excellence Factory, my focus remains steadfast on improving user experience and organizational impact. My story is a testament to the power of community, curiosity, and relentless pursuit of impact. 

Here's to building a world where excellence is within everyone's reach!

Professional Summary
►Higher Ed Specific – Institutional background: HBCU, Ivy league, large system public, mid-sized regional. I offer a proven record of increased enrollment, retention, graduation; student and staff satisfaction; scaled and enhanced customer service; marketing and digital engagement at scale; one-stop shop implementations; pre-college; summer bridge programs; and strategic populations recruitment.
►Doctoral Research – My research examines how K-12 strategic partnerships transform colleges and universities into destination institutions.

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Meriqua "Danni" White

Dr. DéRecco Lynch

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