Meriqua "Danni" White

Director of Content Strategy and Development

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

I believe engagement is the work.

I turn disjointed experiences into clarity and build brands people believe in. My work lives at the intersection of marketing, technology, storytelling, and impact. Whether I am leading enrollment strategy, building partnerships, or helping founders bring ideas to life, the goal is always the same. Make it easier to choose, easier to navigate, and easier to stay connected.

At the University of Cincinnati, I lead new student recruitment across all three campuses. I focus on aligning brand, data, technology, and student experience into one engagement engine that drives revenue growth and brand. I have redesigned enrollment operations, aligned a 100 plus person division through the Bearcats Playbook, positioned the Transfer Center as a growth driver, and rebuilt programs to better reflect access, belonging, and long term outcomes.

At Salesforce I served as a Solutions Engineer and later leading HBCU engagement, I partnered with The White House, Congress, Google, Apple, Disney, and others to expand access to opportunity. That experience shaped how I think about scale, systems, and building ecosystems instead of silos. Which inspired me to become the founder of The Excellence Factory. The Excellence Factory partners with leaders to move from vision to execution by aligning people, systems, and story. 

I am the author of The Invisible Interview, a real-world account of what I learned while trying to break into a company that hires only 1% and how that process changed how I think, work, and win.

I am a first generation kid, the great grandson of a West Virginia coal miner. Everything I build comes back to access, economic mobility, and unlocking human potential.

If you care about innovation, belonging, city centered impact, and building brands that last, we should talk.

Dr. DéRecco Lynch

Happy admitted student event season admissions colleagues! 

We are creating fans here at UC! Standing room this morning, great job team! 

Samantha Carroll Crystal Walker

DéRecco Lynch

Building engagement systems that connect people, platforms, and partners | AVP @ UC | ex-Salesforce | Author of The Invisible Interview, shaped by my lived experience trying to break into a company that only hires 1%

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In 60 days, I'll hit two years here at UC and I still can't believe how fast the time has flown 🤓!

22 months. One team. An incredible transformation.

When I arrived, this office had a reputation. People called it the "cursed office." Today? We're trending toward being the #1 place to work on campus.

That shift didn't happen by accident. It happened because of the people on this team, their resilience, their commitment, and their willingness to believe in something better.

I'm grateful. I'm humbled. And I'm fired up for what's next! 

Let's give them that Big 12 energy. 🔥

#Leadership #TeamCulture #HigherEducation #BigXII

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Meriqua "Danni" White

Dr. DéRecco Lynch

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The Battle

Meriqua "Danni" White

Dr. DéRecco Lynch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dr. DéRecco Lynch's LinkedIn Performance

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Performance ScoreDr. DéRecco Lynch's LinkedIn Performance