Meriqua "Danni" White

Director of Content Strategy and Development

DW Creative

Fractional CMO

Elevate Leadership

Fractional Marketing Manager

DW Creative Publishers

Publishing Strategist

Entreprenista

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Member of The Entreprenista League

ForbesBLK

Official Member

Forbes Business Council

Bython Media

Senior Content Manager

Inc. Magazine

Digital Content Creator

HuffPost

Fractional CMO | Content/Growth Strategist | Demand Marketing Consultant --​> B2B Tech | SaaS | Healthcare | Finance | Emerging Tech

As a CEO, entrepreneur, marketing strategist, and advisor, I fuse my 10+ years of experience in propelling the growth of startups, brands, and businesses. My expertise lies in elevating their visibility, fostering customer loyalty, and driving revenue through the strategic implementation of branding, content development, and seamless omni-channel marketing experiences. Throughout my career, I have collaborated with an impressive range of companies, spanning from high-growth tech startups to renowned Fortune 500 enterprises. Notably, I have partnered with industry giants such as Microsoft, Google, CVS, Nextdoor, and Fidelity, delivering transformative solutions for their business success.

Chief Executive Officer

TheRevFolks

Community Member

SPUMBA - Post Graduate Department of Business Management - Sardar Patel University

Mentoring students in preparing them for the corporate journey. This is a Campus2Corporate mentorship program for MBA students.

Mentor

Appitsimple Infotek Pvt. Ltd.

Overseeing 4 key functions:

1. Demand Generation - with a team of 5 SDRs
2. New Sales - with a team of 5 AEs
3. Customer Success - with a team of 2 CSMs
4. Operations - with a team of 2 representatives.

Vice President of Growth

RazorSign

As a Head of Vertical Sales, my role falls under two buckets.

Primary Role
1. Heading the division RazorLex - a SaaS platform for Law Firms
2. Managing sales pipeline
3. Contributing to the topline through sales revenue
4. Working with product team to enhance product features
5. Working with Client Success team to create cross-selling and up-selling opportunities


Secondary Role
1. Work in close quarters with Head of Corporate Sales for other divisions
2. Manage a pipeline of key enterprise accounts of other divisions

Head-Vertical Sales

Ultria

Was responsible for mid-enterprise sales for US geography.

Sr Manager Digital Sales

Product Demonstration
Implementing Proof of Concept with customer
Fit gap-analysis mapping customer requirement with the solution
End-to-End Sales Cycle
Commercial Negotiation
Discussions on Agreement
Training of new joiners
Mentoring storyboard team and lead generation team on presentation
and product demonstration techniques

Manager Corporate Sales

Lead Generation
Product Demonstration
End-to-End Sales Cycle
Commercial Negotiation
Agreement Negotiation

Assistant Manager Corporate Sales

VC ERP Consulting

Responsible for generating new leads in the domain of SAP Consulting
and SAP Solution.

Responsible for end-to-end sales of every opportunity generated

Coordinate with implementation and delivery team for requirement
scoping and deliverable

Target Region: North America, EMEA

Manager ERP Sales

Ace Infoway Pvt. Ltd.

Consultative Selling to Mid and Mid-Large size customers.

Manager Business Development

Gateway Technolabs Pvt. Ltd.

•	Sourcing new clients through cold calling and other sales channels for New Business
•	Creating a pipeline of potential clients and nurturing to convert them into accounts
•	Work on project requirements and coordinate with technical team to ensure proper turnaround time with the desired deliverable
•	Respond to RFPs  and proposal preparation
•	Negotiate with client on pricing and get the contract in
•	After contract sign off, initiate project kick-off, ensure timely deliverables and manage payment schedules
•	Follow up with clients on the feedback of the work and conduct regular PSR(Project Status Reviews) as per the agreed project plan
•	Responsible for generating business from existing clients as well
•	Travel onsite and conduct sales meetings with new leads and give presentation on our services

Business Development

•	Sourcing potential clients/partners in the assigned territory
•	Contacting the potential clients/ partners and selling the services of     Gateway Techno Labs to them.
•	Handing over the lead to the Business Manager once the lead has been generated

Assistant Manager Business Acquisition

Excel Callnet Pvt Ltd

Mortgage Processing Division

Responsibilities include the following:
•	Monitoring the Service Level Agreements of the operations team (team size was of 12 process associates)
•	Providing necessary feedbacks to operations on the performance of the team members.
•	Monitoring the adherence of Standard Operations Procedure by the team members.
•	Exploring new business opportunities through network marketing.
•	Transition new businesses that are bought in by the sales team.
•	Closely monitoring the pilot phase for each client before the final roll out to operations.
•	Keeping track of the work flow that is designed for each customer.
•	For quality monitoring, we had 2 levels of quality check. The first was done by me and the second level was done by the Quality Person. 
•	The parameters were put on a checklist and mapped to the activity performed.
•	Apart from the quality check on each transaction, the quality in charge also used to perform an audit on the closed transactions (loan applications) as a part of compliance.


Loan Origination Division
•	Managing a team of lead generators
•	Explaining the correct product offering to the prospective customer based on his/her requirement
•	Contacting banks for getting rate quotes based on the scenario received from the prospect.
•	Helping the customer in filling the 1003(loan application form) and gathering necessary supporting documents like paystubs, bank statements
•	Sending daily production report to the client on total calls made vis-à-vis the number of hot leads generated.

Business Promotion Executive

Senior business leader with 21+ years of experience in business consulting, strategy, and revenue growth across SaaS, legal tech, and enterprise software sectors. Proven expertise in GTM strategy, P&L management, business expansion, digital transformation, and customer success. Adept at scaling revenue, leading cross-functional teams, and optimizing operational efficiencies through data-driven decision-making.

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Meriqua "Danni" White

Anirudh Menon

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