Dan Nelken

Senior Copywriter

Nelken Creative

Author of A Self-Help Guide for Copywriters, Creative + Brand Consultant for Hire, Available for talks + workshops.

Author | Speaker | Brand Consultant

Creative Director

lululemon

I've been a bit of a Swiss Army Knife for lululemon. I've acted as a bridge between strategy and creative to help articulate the brand's overall positioning as they take aim at some big, humongous goals. I've been a creative lead on several global marketing campaigns and most recently helped launch them into a completely new category (lululemon selfcare). The work's been great but it doesn't hold a candle to the amazing people the brand attracts and grows. Free fitness classes don't hurt either.

Creative Lead/Copywriter

Arrivals + Departures

Worked closely with the creative and strategic leadership teams to create brand campaigns for their most important clients.

Freelance Associate Creative Director

Grumo Media

During my time at Grumo Media we helped start-ups all over the world, and a handful of Fortune 500 companies, tell their stories in the form of fun, playful animated videos. These videos played a small role in helping so many genius founders raise over a billon (raises pinky to mouth) dollars collectively.

The Goat Farm

Founder + Creative Director

TBWA\Vancouver

Cossette Communication-Marketing

Copywriter

I lead talks and workshops on professional creative development.

This journey started with me writing and then self-publishing the book, A Self-Help Guide for Copywriters, one many call a "modern classic".

In the last few years, I've given talks to several of the world's best creative, schools, ad agencies and brands (lululemon, Mattel, North Face, Arla Foods, Nutrafol, Whirlpool and more).

In 2024 alone, I've been a keynote speaker at CopyCon, the American Writers and Artists Institute, the Frontier Summit, and several others.

My online course, Writing Under Pressure has been taken by over 800+ creatives from the world's top brands and agencies.

“When you need insight, intelligence and inspiration for your creative team—bring in Dan.” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“A notebook full of notes! Really down-to-earth, easy-to-follow presentation. Wouldn’t mind having him back again” ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

"Dan’s course is the difference between “the client wants more options” and “the client can’t pick a favourite. If you suffer from the cramps of crossed fingers or the pinch of prayer beads in your palm, this is how to reclaim your confidence." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“The only course I’ve taken and blown through front-to-back. Dan just gets it!!!” - Harry Dry, Marketing Examples.com ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

For talks, creative development for your team, and/or group access to the online course, send me a DM or email dan@nelkencreative.com

Habit Factory Space

Director

Great Fountain Fast Food

Working for our family business in Scarborough serving Hong Kong style fast food, packaging meals, prep work for front of house, and social media

Runner

Double Cow

Micro-brand of product design made in Toronto, focusing on healthy design practice. Weekly blog. Monthly podcast.

Founder/Host

Anna Peng

Illustration and design projects for multiple Toronto-based fashion shows, events, and labels: Zoba Martin, Bikini Haus, CULTURE Magazine, Sheeba Magazine, Ali Haider, Olivia Ruebens, Lesley Hampton, Rise for Water Fashion Show 2017 by Collega and Aveda Canada, FANIQUE Group, Drake Hotel

Fashion Illustrator

The Grind at OCAD

Designed weekly Speaker Series, opportunities, and events promoting creative entrepreneurship in an arts and design community for OCAD students.

Project Manager

Endex Collective

Curated 4 art shows in downtown, Toronto spotlighting emerging artists and designers at the grass-roots level

Co-Founder

If you’re a freelancer, designer, writer, content creator, or just started your own business, you probably: 

👉 Have tried to post on social media to build awareness around your business

👉 Have fears about looking silly when publishing content

👉 Struggle with keeping an active feed

👉 Don’t know where to start with social media content and feel overwhelmed

If you’re any one of these, I’m here to help. 

----

Social media is hard. 

It takes time to build an audience. 

Constantly coming up with new content can be tiring. 

Life gets in the way.

I hear you. 

That’s why I’m creating content and creating workshops just for you. 

I’ve generated over 2,500,000+ views and impressions across Instagram and Tiktok for my businesses. 
(With some of those views and impressions leading to $$$)

And more importantly, building a culture and community on those platforms I’m proud of.

But first, a disclaimer.

I’m not one of those "social media gurus” or coaches with algorithm “hacks” to make your business go "viral"

However, I have found a way to make social media fun for you, the business owner, solo marketer, or freelancer. 
I can teach you how to make social media work for you.

It doesn’t have to be hard. 

It doesn’t have to be scary.

But you have to put in the work to make it succeed. 

----

Interested? 
Follow me, hit the 🔔 so you get my posts, and join the journey!

Excited to see you succeed 💛

P.S. Made it all the way to the bottom? 

I’m building our second content club for people who want to take their brand seriously. Want in? Join the waitlist with phenomenal freelancers, marketers, and writers today.

https://mailchi.mp/f41197074327/contentclub2

taplio

The Battle

Dan Nelken

Anna Peng 🖍️

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