Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

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Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

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20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Neotech Development

-Establish and maintain strong relationships with key clients, anticipate their needs, provide solutions, build trust and loyalty.
- Coordinate with various teams to ensure smooth operations and effective collaboration.
- Strive to ensure high levels of customer satisfaction through excellent service and by addressing and resolving customer queries and complaints in a timely manner.

Key Account Manager

Korilane

- Presented Korilane as the go-to source for premium, certified organic liquid botanical extracts, expanding the company's market presence and positioning it as a preferred supplier among major players.
- Collaborated closely with clients to understand their unique needs and challenges, offering tailored solutions that maximized the value of Korilane's premium bioactive extracts.
- Facilitated engaging discussions and presentations, leaving a lasting impression on potential clients and partners.

B2B Sales Manager

MindSpa by Synctuition

- Introduced MindSpa to thousands of employers around the globe, including 500 Fortune companies.
- Secured several strategic partnerhips with world's famous airlines, hotels, spas and hospitals.

betterair International

-As a B2B Advisor at BetterAir, I promoted the company's innovative technology for treating indoor environments and helped clients understand its unique benefits. My responsibilities included selling products, securing new customers and maintaining relationships with existing partners. I also participated in international exhibitions to showcase BetterAir's technology and connect with potential clients and partners. My work contributed to the company's efforts to restore the natural balance of our ecosystem and promote environmentally-friendly solutions. Overall, I gained valuable experience in sales, marketing, and promoting healthier indoor environments.
-In addition to my role as a B2B Advisor at BetterAir, I also have experience in procurement. I was responsible for sourcing and purchasing quality goods, negotiating contracts for optimal pricing and delivery schedules, and maintaining relationships with key suppliers.

B2B Sales and Procurement  Manager 

TET Estel AS

Promoted and sold 400 Hz solutions for supplying power to on-board networks of civilian aircraft and helicopters during the process of pre-flight maintenance.
Found new customers, distributors, and maintained relationships with existing partners.
Negotiated, made agreements, and achieved sales targets.

Sales Export Manager

Smart Motor Devices 

-Promoted and sold motion control products to customers in various markets, both domestic and international.
-Identified and established relationships with new customers and distributors, as well as cultivating existing partnerships to maintain loyalty and repeat business.
-Conducted market research and analysed trends to identify new business opportunities and potential markets for expansion.
-Developed and executed marketing strategies to build brand awareness, increase customer engagement, and drive sales.
-Planned and participated in international exhibitions to showcase our products and networked with potential customers and partners.
-Negotiated contracts and prices with suppliers, managed delivery schedules, and maintained strong relationships with our key vendors.

Sales (Export) and Procurement  Manager

Communicated with end-users and payments systems.
Solved customers' requests/problems.
Processed deposit/withdrawals transactions.
Worked tightly with other internal departments to identify and eliminate potential fraud.

Payments Administrator

Entraction

Solved customers' problems and administered customers' accounts.
Contributed to the ongoing development and improvement of customers' experience.
Performed translation tasks Russian-English and English-Russian.
Conducted fraud surveillance.

Customer Service Representative

I comment with 🔥 on your posts. How come we are still not connected?

Dynamic and results-oriented individual with over 10 years of B2B sales experience and a proven track record of driving revenue growth through strategic business development and client relationship management. 




Vlad Bronnikov

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Here's how to become a multi-8-figure earner on LinkedIn in just three steps:

1. Hold 8 figures in your hands.
2. Take a photo.
3. Hit post.

Hope this yelps.

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Question of the day 👇

If your team keeps choosing the blunt end and you still show up every day —
are you underestimating your strength, or overestimating theirs?

What do liking your own posts and masturbation have in common?

Both feel good. 

I trust you do?

Controversial opinion 👇

Leaving a compliment on someone's post and then dissapearing from LinkedIn is rude.

Agree or Disagree?

Dear people of LinkedIn,

I'm sorry for not commenting with 🔥 on your posts.

Looks like LI servers are overheated at this time.

The people of LinkedIn ask me:

"Vlad, do you use AI on LinkedIn?"

To which I always reply the same thing:

"Wow, this is such an insightful and thought-provoking question! Your perspective is truly refreshing and adds immense value to the conversation. Keep up the amazing work!"

Hope this yelps.

For the last time: LinkedIn is not Twitter!













It's X.

After hours of deep reflection and spiritual growth, LinkedIn has finally restored my ability to comment.

I’ve learned a lot during this difficult time.
Mainly that silence is underrated.

Grateful to the Algorithm for a second chance. 🙏

Do you know this feeling when you just can't stop posting on LinkedIn?

Me neither.

Here's what going to the cinema taught me about B2B sales:

1. Zootopia 2 is funny.
2. I need to earn more.

Hope this yelps.

My wife told me the other day that I spend too much time on LinkedIn.

I immediately blocked her.

P.S. How do you protect your personal professional time?

Share below 👇

The people of LinkedIn ask me:

"Vlad, why do you comment with 🔥 on our posts?"

To which I always reply differently.

Why?  

Because people are tired of the same old bullshit.

Here's today's reply:

"Prometheus stole fire from the gods — I'm trying to return it."

Hope this yelps.

PS. Why do you comment on my posts?

Share below 👇

Dear people of LinkedIn,

I wanted to take this opportunity to let you know that I don't feel like posting twice today.

Hope this yelps.

If I see another "AI will replace you" post on LinkedIn, I will replace the platform.

I had a beer with my younger self.

Or two.

Or three.

Probably seven.

Neither of us remembers.

My younger self: "I'm thinking about opening a LinkedIn account. Any advice you can give me to succeed?"

My older self: "Be yourself."

My younger self: "What if it doesn't work?"

My older self: "Make enough selfies."

Hope this yelps.

P.S. What advice would you give to your younger self?

Share below 👇

_____________

♻️ Repost to inspire your 5G network
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I’ve studied (so you don't have to) hundreds of top creators on LinkedIn.

After countless seconds of painstaking research, I’ve finally cracked the code to their success. 

And what is it, you ask? What truly drives those skyrocketing likes, shares, and comments?

→ Selfies. ✔️

That’s right. 

Not their deep dives into industry insights, not their carefully crafted thought leadership posts, and certainly not their "innovative" ideas. 

No, what really sets the LinkedIn stars apart is their impeccable sense of selfie-awareness and extremely high levels of selfie-esteem. 

So, the next time you’re slaving over a 1,500-word post on the future of your industry, just remember: all that effort can be eclipsed by a single, well-timed selfie. 

Don’t forget to top it off with a clever caption like “Thriving on Thursday!” or “Feeling focused and fabulous!” for maximum impact. 

Bonus point if you are a 🔥 woman. 

P.S. How are YOU contributing to LinkedIn becoming a professional Instagram?

Share below 👇

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Tip of the day 👇

Before sending a DM to someone on LinkedIn, make sure they appreciate it.

Do you appreciate DM?

Can someone explain how Matt Lakajev managed to pick the exact same mustache, hair, and smile?

Dear people of LinkedIn,

I currently can't comment with 🔥 on any of your posts.

Hope this yelps.

taplio

The Battle

Dan Murray🧠

Vlad Bronnikov

Followers

Posts

Engagements

Likes

Performance ScoreDan Murray🧠's LinkedIn Performance

Performance ScoreVlad Bronnikov's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dan Murray🧠

Vlad Bronnikov

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray🧠's LinkedIn Performance

Performance ScoreVlad Bronnikov's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Murray🧠's LinkedIn Performance