Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

-------------------------------------------------

Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

-------------------------------------------------

Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

-------------------------------------------------

Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Scott Lenik

NEVERBLAND

I’ve been the CEO of NEVERBLAND for five years, in that time I have seen our digital product agency grow from strength to strength. With our true entrepreneurial nature has taken many start ups digital/online businesses from inception through to fast growth and success.

In many cases we get involved at the early stages of a project and use our all round digital product experience to develop concept, design, build and ongoing support. 

We’ve also worked with well known global brands including Bayer, Booking.com,  IHG Hotels, Getty Images Merck, Samsung and TikTok, we’re as comfortable in this space.

I’m delighted to head our team of talented, visionary, creative and passionate strategists, designers, developers and management team. It’s great working with a team that lives by it’s brand values and are hell bent on changing the world.

What do we do?

We are a full service digital product agency:

-Strategy
-User Experience research and strategy
-User Interviews
-Wireframes, UX, UI Visual Design
-Development Websites/Mobile
-Ongoing Support

Recent Projects include Big White Wall, Bulb, Lick, Pitch Connect, Feast-It, Fnatic, Everpress, Ampla Finance, WhiteHat, Tech Playmaker Awards and Afiniti. 

If you have a project you’d like to discuss I’d welcome a chat and would be happy to share our vast wealth of experience and help anyway possible, please drop me a message.

CEO / Owner

NEVERBLAND is a team of thinkers, designers, developers and doers dedicated to delivering the extraordinary online.

Specialists in user experience, interaction design and product development.  We're driven by the web's ability to unite and empower. That's why we're passionate about collaboration and the open source movement.

But it's what we haven't done that really excites us.  What's next?

The Pulse Group Limited

Working with the board to spearhead the growth of this gem of an independent agency.  Key clients: Diageo, Renault, Colgate-Palmolive, Morrisons, Emirates.

Director

Thepurveyor.com

Co-founder of much loved prestige wine, champagne and spirits e-tailer www.thepurveyor.com. 

A labour of love from the outset, sadly, despite a huge investment of time, energy, cash, a fantastic product and a loyal clientele The Purveyor never achieved the necessary scale to sustain itself commercially.  Nevertheless, it was a fantastic learning experience providing an invaluable insight into the world of e-commerce. I don't regret it for a minute. 

It still lives on as a commentary on all the exciting happenings in the drinks industry today.

Co Founder - Sales and Marketing Director

Ogilvy Action

Business Director on BAT, the agency’s largest account, heading up Smokeless Futures (global non combustible innovation).  Supported the client in every aspect of turning consumer insight into product solutions with supporting market launch plans.  Worked on developing launches for Sweden, Chile, and South Africa.  I was also actively involved in developing Global Travel Retail as a specialist business unit for the agency.  In addition throughout 2011 I worked with the COO to develop a business growth strategy for the agency.

Business Director / Marketing Director

Attention Mindset Marketing Ltd

Took Attention from a two-man start up to a 25 person business with revenues approaching £2m.

Attention delivered integrated marketing strategies and solutions across the UK and internationally for leading brand owners including Bacardi, Pernod Ricard, Coors Brewers, BP, RBS, Danone, IHG and Associated British Foods.

Over the years Attention won a number of awards and commendations (MCCA, ISP, Marketing Society) reflecting the broad range of work we undertook.

The business was subject to a trade sale to The Contact Group in Dec 2006.

Co Founder and Managing Director

Interbrew

Responsible for developing and implementing successful growth strategies for the brand including. Award winning On-Trade Quality Programme, Press Advertising, PR, Stella Tennis at Queens,

Senior Brand Manager Stella Artois

Whitbread

Developing and implementing strategies to ensure market leadership in take home and volume and value growth in the on trade across Whitbread Beer Company's packaged lager portfolio.

Category Marketing Manager - Youth Brands

Responsible for implementing all Beer Co brands (Stella Artois, Heineken, Murphy's, Boddington's) trade marketing activity across the Whitbread retail estate (Beefeater, Brewers Fayre, Hogshead, Costa Coffee. David Lloyd Leisure, unbranded)

Trade Marketing Manager - Whitbread Inns

Tetra Pak

Responsible for maintaining profitable relationship with Unigate and Dairy Crest Accounts

National Account Manager

Responsible for maximising profitability of independent dairies on Co-op account and support the national Account Manager on the Unigate St Ivel accounts

Account Manager - Dairy Division

Commercial Assistant

I’m Scott Lenik the CEO of NEVERBLAND, a leading London digital product agency.

NEVERBLAND is an award-winning (TechCrunch Disrupt, Webby Awards, Lovie Awards, Startups 100, Digital Impact) independent digital product studio.  We partner with disruptors and changemakers to create digital experiences that bring meaningful change. 

We offer a full range of services across the product development lifecycle from Discovery through to Design, Development and Ongoing Support. All our work is undertaken ‘in house’ none of our work is farmed out, so you know the work you’re getting is from us.

NEVERBLAND is far more than your average Digital Marketing Agency, we build businesses, opening up new sources of value with best in class solutions and incredible user experiences. 

A handful of brands we’ve worked with include Bayer, Booking.com,  IHG Hotels, Getty Images Merck, Samsung and TikTok. We also work across many sectors supporting start ups and smaller businesses and work extensively with company founders and investment firms.

We have a strong track record of building successful businesses.  Products we have designed and built have gone on to acquire over 5m customers, raised over £250m in funding and now have collective valuations exceeding £2bn.

Building best in class digital solutions during and post Covid is one of the sure ways to maintain growth, we want to help.

Some examples of our projects:

Bulb - https://bulb.co.uk
From startup to unicorn in 4 years – fastest growing renewable energy supplier 

Togetherall - https://www.togetherall.com
Transformed mental health platform to be used internationally and doubled size of community in 12 months.

Lick - https://www.lickhome.com
DTC paint brand disrupting the home decorating market.

Endomag - https://www.endomag.com/
Redefining breast cancer surgery


If you have a project you’d like to discuss I’d welcome a chat and would be happy to share our vast wealth of experience and help anyway possible, please drop me a message.

I’ve been the CEO of NEVERBLAND for five years, in that time I have seen our digital product agency grow from strength to strength. With our true entrepreneurial nature has taken many start ups digital/online businesses from inception through to fast growth and success.

In many cases we get involved at the early stages of a project and use our all round digital product experience to develop concept, design, build and ongoing support. 

We’ve also worked with well known global brands including Bayer, Booking.com,  IHG Hotels, Getty Images Merck, Samsung and TikTok, we’re as comfortable in this space.

I’m delighted to head our team of talented, visionary, creative and passionate strategists, designers, developers and management team. It’s great working with a team that lives by it’s brand values and are hell bent on changing the world.

What do we do?

We are a full service digital product agency:

-Strategy
-User Experience research and strategy
-User Interviews
-Wireframes, UX, UI Visual Design
-Development Websites/Mobile
-Ongoing Support

Recent Projects include Big White Wall, Bulb, Lick, Pitch Connect, Feast-It, Fnatic, Everpress, Ampla Finance, WhiteHat, Tech Playmaker Awards and Afiniti. 

If you have a project you’d like to discuss I’d welcome a chat and would be happy to share our vast wealth of experience and help anyway possible, please drop me a message. 


Most launches don’t fail because the idea was bad,
they fail because of bad decisions made months earlier.

Most teams don’t realise this until it is too late.

After 100+ product builds at Neverbland, the patterns are hard to miss.
The teams who win make different choices from the teams who do not.

One of the biggest is people fixating on features instead of the first mile of experience

OR copying competitors instead of understanding their own users.

I've made plenty of these mistakes myself and watched a lot of good teams make them too.

So I made this carousel as much for me as for anyone building right now.

If you're in the development phase, save this. If you lead a team, send it to them.

And if you are launching soon, run through these before you ship.

Swipe and see where you are strong and where you might need to course correct.

Which of these 9 is toughest for you right now?

I help brands turn vision into scalable products | CEO Neverbland | Weekly insights on product, growth & AI

taplio

The Battle

Dan Murray🧠

Scott Lenik

Followers

Posts

Engagements

Likes

Performance ScoreDan Murray🧠's LinkedIn Performance

Performance ScoreScott Lenik's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dan Murray🧠

Scott Lenik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray🧠's LinkedIn Performance

Performance ScoreScott Lenik's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Murray🧠's LinkedIn Performance