Dan Murray-Serter 🧠

Girl Dad | Co-Founder of Heights I Angel Investor In 90 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK's #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray🧠

90% of jobs can be taught. Give people a chance.

The hiring world is full of contradictions.
We demand 3+ years of experience in tools that have only existed for 18 months.

We label entry-level jobs with requirements that look like mid-level careers.
We filter out people who could actually become the best hires-because they don’t “tick every box.”

Here’s the truth:

- Most skills can be learned on the job
- Most tools can be mastered in weeks
- Most experience is only gained once someone gives you a shot

What you can’t teach is character.
You can’t teach resilience.
You can’t teach curiosity.
You can’t teach integrity or grit.

Those are the things you should be hiring for.

Every “top performer” today started as someone who had no clue what they were doing. Someone once gave them a chance. That opportunity is what allowed them to become who they are now.

When companies gatekeep potential by clinging to outdated hiring criteria, they don’t just miss out on talent-they miss out on loyalty, fresh ideas, and long-term leaders.

If someone has the right values and the hunger to learn, invest in them. Train them. Mentor them. Watch how fast they rise.

Because the best teams aren’t built by finding unicorns. They’re built by betting on people’s potential.

Question is: are you hiring for perfection-or for possibility?

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Girl Dad | Co-Founder of Heights I Angel Investor In Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20
For career. And for life.

If I could go back, I wouldn’t tell myself to “work harder” or “dream bigger.”
I’d tell myself the truth no one around me was saying.

That *discipline beats talent*.
That *mental health is strategy*.
That *freedom doesn’t come from money. it comes from control of time.*

At 20, I thought success was about acceleration.
Now I know it’s about direction.

I’ve learned that no one really knows what they’re doing. we’re all figuring it out in real time.
And that the people who seem furthest ahead are usually just the ones who started earlier and stuck with it longer.

Here’s what I wish I’d known sooner:

- No one’s coming to save you
- Most people mistake busyness for progress
- Your environment shapes your ambition
- Hard work matters less than clarity
- Being respected will take you further than being liked
- Your health is your leverage
- Money amplifies who you already are. not who you wish to be
- Systems beat motivation
- Learning to sell changes everything
- Your 20s are not a waiting room, they’re the gym for your future self

If you can internalise that early, you’ll spend less time doubting and more time building.

Because the truth is - your 20s aren’t a test run.
They’re the foundation.

Lay it with intention.

To better mistakes,
Dan

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Follow me Dan Murray🧠 for more on habits and leadership.

♻️ Repost this if you think it can help someone in your network!

🖐️ P.S Join my newsletter The Science Of Success where I break down stories and studies of success to teach you how to turn it from probability to predictability here: https://lnkd.in/ecuRJtrr

20 Pieces of Advice I Wish I Knew at 20

Every week people DM me asking, “How did you do X?” or “Can you help me with Y?”

I genuinely want to help, but with a full schedule, I can’t say yes as often as I’d like.

So here’s the solution…

I’m excited to share that I'm in the Launch Creator cohort of Skillstore, a new learning platform built for actionable skills taught by real creators, entrepreneurs, and educators. 

I’m creating short, practical lessons you can learn in minutes, and you can even request a personalised custom video for specific advice you may have. 

If you want direct, actionable skills from me, you can now get it all in one place on Skillstore.

(Oh, and you can also share your skills too, just click the link on my profile)

Head to www.skill.store/danmurrays to get started ♥️ 

PS congrats to Aydan Al-Saad 👊🏽 on a slick launch 👏

Nigel Thomas

David to Goliath

Founder

Alpha Inbound

Consultant

We run custom-built FB and TikTok campaigns for Health and Wellness Brands, decreasing their new customer cost by up to 20% in 90 days or less.

Here's how we help:

◼️ Set custom KPIs for the campaigns in line with your brand growth goals.
◼️ Establish a systematic testing approach, with a heavy focus on content.
◼️ Analyze how paid social is contributing to your entire ecosystem.
◼️ Focus on your bottom line revenue, not just ROAS.

Interested in learning more? DM me or book a discovery call using the form below.

Chief Executive Officer

-Built external relationships with key strategic partners
-Built internal infrastructure & operations to enable efficient scaling.
-Advised owner on core business strategies to drive the company forward.

Chief Growth Officer

Service to Millions

CEO | Founder

RealtyACCEL

Chief Operating Officer

AECOM

Quantity Surveyor

Northen Surveying Services Ltd

Junior Quantity surveyor

DECATHLON FRANCE

Department Manager

Book Consistent Qualified Calls From LinkedIn using our FlyWheel System (Tested on 300+ Clients) | DM ‘FlyWheel” To Learn More

You’re making it work. Just like most 'business' owners I meet.

But the truth?

You haven’t built a real business yet.

- You’re talented
- You’ve got some clients
- You know how to get results

But your sales call calendar? 
The inconsistent revenue? 
The never ending slack messages?

That’s the real problem.

Most agency owners I work with want three things:

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you. Not a job.

Here’s how I help:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your calendar so you can lead like a real CEO

And we do it together in a focused 90 day sprint

No fluff. No cookie-cutter advice. 

Just real support that drives results.

Here’s what that looks like:

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices 
📌 Sammy: Grew by over 50% in 60 days and hired a team

And I’ve also done it all myself. Twice.

Built two 7-figure agencies from scratch.

Now I coach high-performing remote agency founders like you to do the same.

Minus the mistakes I made (LOL)

So if you’re:

- Running a marketing agency
- Already at $5K+/month
- Ready to grow without losing your sanity

→ Hit the ‘Book an Appointment’ button at the top of my posts

And let’s build the agency you actually want.

From $2K/month to outside Alex Hormozi's HQ.

Here's the roadmap of how he did it.

It didn't start in Vegas.
It started with a 21 year old called Victor Moen who'd been "an entrepreneur" since 15…
and felt like he'd failed at everything.

Marketing agencies.
Drop shipping.
Websites.
Nothing worked.

He was waking up depressed, scrolling YouTube,
waiting for the next hack to save him.

Then he built his affiliate agency
and stopped trying to figure it out alone.

When he finally got the structure he'd been missing,
he made 10k in 10 days from one action item he didn't even know existed.

He took the money, booked a flight,
and walked into Hormozi's workshop with his hands shaking.

What changed him wasn't hype.
It was finally doing the fundamentals he'd avoided for years.

And that's why we built the Agency Scaling Roadmap.
For the Victors of the world who have the drive… but no structure.

Inside the Roadmap:

• Financial engine (cash, margins, risk)
• Growth engine (cold email, LinkedIn, sales)
• Operational systems
• Hiring and delegation
• Long term authority and retention

If you want it, comment "Roadmap" in the comments and I'll send it over.
You must be connected with me to receive it.

PS. The roadmap is built to take your agency to $100k per month.

We help Agencies Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients) DM Me “Scale” if you’re interested

You think your LinkedIn content isn't working.
458 views. 5 likes. 1 comment.

But here's what you can't see:

The ideal client you've been looking for...

1) They've read your last 12 posts. 
2) They've visited your profile 5 times. 
3) They've screenshot your frameworks. 
4) They've forwarded your content to their team.

But... They've never engaged once.

Not a single like. 
Not one comment. 
Nothing in your DMs.

Here's the problem:

They won't make the first move.

This is why you can't just post and pray.

1) Check who viewed your profile → DM them 
2) See who followed you this week → DM them
3) Notice someone's read multiple posts → DM them

Not the people commenting "Great post!" (They're just bots)

The silent ones. 
The lurkers. 
The profile viewers who never engage.

They're your hottest leads.

I messaged 25 of these people last week:

7 responded
4 booked calls
1 became a client

All from people who never liked a single post.

Your content brings them to the door. 
But you still have to open it.

Stop waiting for them to book a call. 
They won't.

Start conversations with your silent audience. 
That's where the real money is.

I tracked how a LinkedIn user became a $5,000 client.

Meet John.

Monday: Scrolls past your post during his commute
Tuesday: Likes it (doesn't read it)
Wednesday: Forgets you exist

But you got 50 likes, so you think it worked.

Newsflash:

1 LinkedIn post is NOT enough depth to build trust.

Maybe for $47 eBooks. But not for high-ticket clients.

Now, meet John, who pays you $5,000:

Touch 1-3: Posted 3 times. John scrolled past all of them.
Touch 4: Commented on HIS post. He noticed me.
Touch 5-6: Two emails. 2nd got forwarded to his team.
Touch 7: YouTube video. He watched during lunch.
Touch 8-9: More posts. Now he recognizes my name.
Touch 10: DM about his specific problem. He replied.
Touch 11: Shared his post. Real conversation started.
Touch 12: Got a DM: "Hey, can we jump on a call?"

12 touchpoints. 42 days. One customer.

While I was nurturing John, my competitor's "5 LinkedIn tips" post got 2,000 likes.

They celebrated going "viral."

I celebrated signing a $5,000 contract.

They got dopamine.
I got revenue.

The harsh truth the personal brand gurus won’t tell you:

That viral post with 500 comments?

→ 90% are other creators
→ 8% will never buy
→ 2% might be prospects

That "boring" case study with 1000 impressions?

→ Your next 3 clients watched it
→ Twice

The $1M question: Would you rather have:

1) 100,000 strangers see you once, OR
2) 100 buyers see you 10 times?

I know my answer.

Because depth beats reach.
Consistency beats virality.

Trust beats tricks.

Stop counting likes.
Start counting touchpoints.

Your ideal customer won't book themselves in for a call.

But they do need your help.

Watching silently.
Testing you.
Waiting to see if you'll still be here next month.

Will you?

We help Agencies Find, Book, and Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients)

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Dan Murray🧠

Nigel Thomas

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The Battle

Dan Murray🧠

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray🧠's LinkedIn Performance

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