Dan Murray-Serter 🧠

Co-Founder of Heights I Angel Investor | Over 100 Startups I Follow For Daily Posts on Health, Business & Personal growth from UK’s #1 ranked health creator (apparently)

Serial entrepreneur and Angel investor in 100+ startups with over 10 years experience starting, scaling and failing multiple startups.

Co Founder of Heights - Europe's leading brain and gut health company.

I also started and help run Foundrs - A not for profit community of the best, most ambitious and compassionate founders in UK.

I recently stepped away from Leaders Media - A media company making the top business podcasts in Europe, Secret Leaders - at the top of the charts, to focus on much more important things with my time - being a dad to 2 awesome daughters.

Angel/Advisor

Beam (www.beam.org)
ATAI Life Sciences (https://www.atai.life)
Allplants (www.allplants.com)
Humanity (https://humanity.health)
BYP (www.byp-network.com)
Goss (https://www.goss.media)
Tribe VR (www.tribevr.io)
Thrift (www.wearethrift.com)
THIS (www.this.co)
The Sports Edit (www.thesportsedit.com)
Faction (www.factionskis.com)
Runway East (http://runwayea.st/)
London Union/Dinerama (http://londonunion.com/)
Neardesk (https://www2.neardesk.com/)


Tailored.to (https://tailored.to/)
Motivii (http://motivii.com/)
Earlybird (https://earlybird.fm/)
Upshot (http://www.upshotapp.co/)
Togethera (www.togethera.com)
Repairly (www.repairly.co.uk)
Zaboo (www.zabooapp.com)
Lissom (www.lissom.com)
Bloom (www.hellobloom.io)

Dan Murray

100-year-old productivity hack. Still works. Still simple.

1918. Charles Schwab runs Bethlehem Steel. Hires productivity consultant Ivy Lee. Lee's offer: give me 15 minutes with each executive, pay me what it's worth in 3 months. 3 months later, Schwab writes a cheque for $25,000, equivalent to $400,000 today. The method was that effective.

The Ivy Lee Method. Five steps. At the end of each workday, write down the 6 most important tasks for tomorrow. Not 7, not 10, six. Rank them in order of true importance. Tomorrow morning, start with task 1, work until complete. Move to task 2, then 3, one at a time in order. Unfinished tasks move to tomorrow's list. Repeat daily.

Why 6 tasks? Forces prioritisation. With unlimited tasks, everything feels important, nothing gets done. Six is manageable, ambitious but achievable.

Why rank them? Most people work on whatever feels urgent or easy. Ranking forces you to confront true importance. Task 1 should be the thing that, if completed alone, makes tomorrow successful.

Why one task at a time? Multitasking is a myth. Task switching reduces productivity by 40%. Takes 23 minutes to regain focus after interruption. Doing one thing until complete equals deep work.

Why plan the night before? Decision fatigue compounds throughout the day. By 4pm, decision-making quality is 40% worse than 9am. Planning tonight means decisions made when not depleted. Wake up, no decision required, just execute task 1.

Six tasks, ranked, one at a time. Decide tonight, execute tomorrow.

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Follow me Dan Murray for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The Ivy Lee Method 100-Year-Old Productivity Hack 

One thing I’ve learned after building multiple teams: the most valuable people are rarely the loudest.

They’re the ones who quietly upskill when no one’s watching.

You can’t teach that level of internal drive.
You can’t force someone to care about their growth more than the company requires.

That has to come from within.

And from a neuroscience perspective, people who self-educate build something incredibly powerful:
a plastic brain.

Every new skill, every book, every online course, it all strengthens their neural pathways for adaptability, problem - solving, and creative thinking.

Those traits compound.

They become faster learners.
Better decision-makers.
More resourceful under pressure.
And over time, they outgrow people who rely only on formal training.

When I hire, I look for curiosity.
Not credentials.
Not polished answers.
Curiosity.

Because someone who reads, experiments, builds, tinkers, or studies on their own time will eventually outpace almost everyone else.
They don’t wait to be told what to learn.
They choose it.

And that choice is what makes them dangerous, in the best way possible.

If you’re that person, keep going.
Even if no one notices right now.
Your effort is compounding quietly.
You’ll feel the gap before anyone else sees it.


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Follow me Dan Murray🧠 for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide

https://lnkd.in/eniDNptW

I'll see you there.

When Simon Squibb invested in our company we had done a thousand orders, fast forward a few years we have now done our 1 millionth order 

believed in what we was building and invested before it was obvious.

Since then, we’ve grown it into a $30M business. 

The best founders don’t stand still. They adapt.

I sat down down with Simon Squibb and break down exactly how I’d use AI to build a $30M business from scratch in 2026, and what actually matters when you’re starting from zero.

https://lnkd.in/dVh_9PKH

Gut health is everywhere right now.

Every influencer has a gut protocol. Every brand has a gut product. Everyone's talking about the microbiome like they have a PhD in it.

Some of it is real. Some of it is astrology in a lab coat.

Here's what actually holds up.

The gut-brain axis is real. Your gut produces 90% of your serotonin. The vagus nerve connects your gut to your brain. When your gut struggles, your mood often follows. This research goes back 30 years.

Probiotics for specific conditions are real. Lactobacillus rhamnosus GG helps with digestive issues. Bifidobacterium longum helps with anxiety symptoms. But it's strain-specific. Random probiotics don't work the same way.

Fibre matters. Your gut bacteria feed on it. Most people need 25-30g per day. Most get around 15g. The research on this is overwhelming.

Here's what doesn't hold up.

Gut detoxes aren't real. Your liver and kidneys already do that. "Detox teas" are marketing, not medicine.

Fermented foods are healthy. But they're not the same as probiotics. The strains are different. The amounts are inconsistent. Most don't survive your stomach acid.

Leaky gut syndrome isn't a recognised diagnosis. Increased intestinal permeability is real and being studied. But selling you a cure for "leaky gut" is premature.

The pattern is simple. Real gut health science is specific. It names strains, cites studies, explains mechanisms.

Fake gut health science is vague. Buzzwords, big promises, no details.

Certainty sells. Accuracy wins long term.

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Follow me Dan Murray🧠 for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Gut health audit

Your gut health isn't just about digestion.

It's the reason you wake up tired. Or struggle to focus by 3pm. Or feel anxious for no clear reason.

Your gut affects how your brain works every single day.

Five stages control this. When they're working, you perform better. When even one is broken, everything gets harder.

Stage 1: Microbiome diversity. You need 1,000+ bacterial species. Low diversity means more inflammation and unstable energy. Eat 30+ different plants per week.

Stage 2: Gut barrier integrity. When it's damaged, toxins leak into your bloodstream. That's brain fog and chronic fatigue. Reduce processed foods and manage stress.

Stage 3: Serotonin production. 90% of it is made in your gut. Low serotonin means poor sleep and mood swings. Take probiotics with Lactobacillus and Bifidobacterium strains.

Stage 4: SCFA production. Your gut bacteria digest fibre and produce SCFAs. They fuel your gut lining and reduce inflammation. Hit 25-30g of fibre daily.

Stage 5: Vagus nerve function. It connects your gut to your brain. Poor tone means constant stress signals. Improve it with deep breathing and cold exposure.

When all five work together, you wake up with energy, focus holds, mood stays stable, and you sleep deeply.

When even one is broken, you hit the 3pm crash, brain fog makes decisions harder, and small stress feels overwhelming.

Your gut is the foundation for how your brain functions.

Fix your gut. Perform better.

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Follow me Dan Murray🧠 for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

Five gut health markers that predict burnout.

These aren't just digestive issues. They're warning signs your body is breaking down.

Marker 1: Chronic bloating. Poor nutrient absorption. Even if you're eating well, nutrients aren't getting into your system. Poor absorption leads to deficiency, chronic fatigue, inability to recover from stress, and burnout.

Marker 2: Irregular bowel movements. Going 3+ days without or 4+ times per day means toxin buildup. Toxins recirculate instead of leaving. This causes brain fog, poor decision-making, more stress, and burnout. Normal is 1-2 times daily.

Marker 3: Food sensitivities that appeared recently. Gut inflammation and leaky gut. Undigested food leaks into your bloodstream. Your immune system attacks it. This creates inflammation, dysregulated stress response, inability to handle normal stressors, and burnout.

Marker 4: Sugar cravings, especially mid-afternoon. Blood sugar instability from poor gut bacteria. Unhealthy bacteria drive sugar cravings and prevent stable glucose regulation. Every crash depletes stress resilience. Blood sugar crashes lead to energy crashes, inability to sustain focus, falling behind, and burnout.

Marker 5: Poor sleep even when exhausted. Gut barrier damage and inflammation. Your gut produces melatonin and regulates circadian rhythm. Poor sleep damages gut lining. Damaged gut worsens sleep. This creates chronic inflammation, inability to recover, and burnout.

When all 5 are present, you wake up exhausted, brain fog makes decisions harder, small stressors feel overwhelming, you need caffeine and sugar to function, and recovery takes longer.

This isn't laziness. This is your body telling you the foundation is broken.

Fix your gut before you burn out. Not after.

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Follow me Dan Murray🧠 for more on habits and leadership.

P.S. If you want 2026 to feel different, don’t start with goals.
Start with clarity.

Most people don’t need more discipline.
They need to understand what’s been draining them and what deserves their energy.

I’ve spent years refining a simple process to help you with exactly that.

Download my short PDF guide https://lnkd.in/eniDNptW

I'll see you there.

The 5 gut health markers that predict burnout

Get Over Yourself

I always wanted to create 'media' since I was a kid. 2 decades later i'm doing it. The aim is to create content about self-sabotage to solopreneurship and every thing in between. Newsletter + Podcast.

Digital Writer + Ghostwriter

nurdigital

I've switched my digital marketing lens to include working as a Creative Director and Growth Operator on exclusive projects: YouTube and Podcasts. 

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Helping businesses simply connect and convert with their audience and customers. I've had 10+ years in digital marketing and communications roles in FMCG, FM and Automotive verticals.

I have turned the heads of Premier League Football clubs, the BBC and The FA in the UK.

Proficient in conducting branding workshops, advising on communication and marketing strategies, orchestrating web design and development projects, and crafting compelling content, including value statements, subject line headers, content series, website, and email copy.

You can reach out to me at: hello@nurdigital.co.uk

Creative Director & Growth Operator

OUTCO

Responsible for delivering new and existing customer engagement; delivery and measurement of digital communications. 

SEO: monitor and improve SEO/content marketing performance (SEMrush).
CRM:  segmentation, customer lifecycle and Click Dimensions email management.  
Social Marketing: build social media strategy and content pipeline.
Automation: create marketing automation campaigns for all marketing activity.

Digital Marketing Manager

Mibelle Group

Shopify (D2C) champion – owning and leading all D2C development, optimisation and management for all our websites.

All things eCommerce; budget management, stock forecasting, content and pricing management, promotions uploads.

Lead digital merchandising across the eCommerce team, as well as cross functionally.  Including managing delivery and communication of the 7OA+ project – with a focus on content that enables conversion.

Management and execution of D2C landing pages, new product / event pages and locations.

Using AB testing, analysis, and using critical analytical thinking to drive conversion and AOV, while manage bounce rate through CRO/SEO/UX and functionality development.

Work cross functionally to be lead on promotional calendar management and campaign planning, execution and reporting.

The leading voice on navigation, product search-ability, associated content and website functionality by utilising GA reports and heat mapping tools such as HotJar.

Lead operations development related to eCommerce, logistics, pick pack and despatch 

Work with the team to identify, then take the lead on, and project manage implementation of new technologies

D2C Growth & Business Intelligence Manager

Inchcape plc

Oversee planning, scheduling and publication of digital communications driving awareness of this British multinational automotive distribution, retail and services company while leading two staff. Bridge previously fragmented group operations to drive regional market growth.

Achievements 

Rolled out (and acted as Product Owner for) micro-learning and development portal, Hive supporting global senior stakeholders to learn and train on business development, workflow management and staff wellbeing.

Enhanced internal communications having championed improvements to intranet platform; introduced iConnect used for CEO and board announcements and document repository.

Advised on internal strategy branding; created scripts to direct agencies on broadcasts cascaded to all markets.

Gathered and assimilated marketing / communications data to present actionable insights via analytics tools.

Built email communications framework; uniting all major departments to share updates and news stories.

Project managed re-platform from Liferay to Liferay Digital Experience Platform (DXP) enterprise software.

Defined and implemented digital communications strategy while creating multi-channel content.

Improved staff performance and reduced attrition through effective management and training.

Group Digital Communications Manager

Bestway Wholesale

Improving the digital customer experience for B2B customers and FMCG brands - FWD presentation: http://bit.ly/32mh0Wp

Created new revenue streams 
Developed content strategy 
91% ROI for campaigns

Digital Content Manager

Transformed digital communications capability for eCommerce and internal business needs. Managed all retail websites, campaign development, and management, agency/supplier management, co-developed social media plan and channels.

Achievements 

Developed email and push notification marketing strategy

Managed all digital campaigns, suppliers and agencies 

Grew advertising channel by 85% 

Developed email marketing workflow to achieve a regular output of accurate, creative, FMCG emails to B2B customers in the UK and EMEA. 

Contributed to web/app traffic, boosting online sales month by month. 

Influenced relationships with FMCG suppliers to invest in regular digital advertising activity across all channels; resulting in a fully booked advertising calendar. 

Created new processes to deliver all campaigns, core digital communications and reporting to all internal and external stakeholders. 

Steered influence within leadership team on app development, user/customer experience, social media to the importance of digital.

Responsibilities/Skills

Creating and improvement of Email marketing plan
Manage and deliver FMCG digital campaigns
Creating monthly, weekly promotional  & internal emails
Writing promotional copy for all communications
Developing campaigns & campaign analysis
Image manipulation and creation 
Championing Digital platforms internally and externally
Manage UK’s largest iBeacon network 
Manage digital and creatives agencies
FMCG supplier management
Manage customer data
Customer service
Manage eCommerce websites

Digital Customer Communications Executive

Yell

Description 

Managed the creation of premium websites, from consulting, to developing SEO complaint copy, strategy, layout and UX. 

Responsibilities/Skills

Set up consultations with clients
Delivering presentations
Performing competitor analysis 
Creating content/SEO strategy
Writing copy
Producing wireframe/UX layouts
Liaising with Graphic Designers on design life cycle 
Coordinating with Developers on builds and amendments
Consulting Photographers
Day-to-day management of Account Managers and Post Production teams

Web Project Manager

The Duke of Edinburgh's Award

My role was to manage and improve the website and email campaigns, as well as other communication channels (social media, internal comms and editorial). 

Achievements:

Audited commercial website and email channels to identify bottleneck areas and provide cost effective tactics and solutions to improve engagement and sales. 

Created social media template to promote commercial offers and value proposition internally to regional departments. 

Implemented new image build guidelines for email campaigns, CTR rose by 9%. 

Created new business relationships with NOA magazines for future editorial work.

Responsibilities: 

Develop the online DofE shop content maximising awareness and sales revenue; manage online campaign communications content including social media and producing four monthly emails to network of 400,000 young people and adults.

Benchmark DofE online, campaign email and social media against other market leaders to ensure best practice and adoption of new methodologies.

Interrogate Google analytics data to produce actionable data to optimise communication tactics; monitor DofE brand and legal compliance.

Support the management of licensees and attend review meetings; manage relationships with suppliers, partners and stakeholders in a proactive and effective manner; support the roll out of the DofE Reward Card.

Identify and communicate new revenue opportunities within the existing revenue streams; foster a positive and supportive relationship with other Head Office departments to achieve objectives in a collaborative way; support the department in developing and instigating new projects and initiatives to establish new income channels.

eCommerce Executive

IT Europa

Responsibilities:

Performed market research and analysis on EMEA IT & Telecoms companies 
Written reports on company’s background and services 
Updated CRM and eCRM 
Managed eCRM/email campaigns; write reports on campaign results
Interviewed CEO’s and director level contacts

Achievements:

Took ownership of eCRM and email activities 
Influenced department on email campaign strategy and tactics 
Performed A/B testing of email subject line and email copy 
A/B testing resulted in 7% open rates and 3% questionnaire participation

Research Journalist

The British Museum

Senior Sales Executive

Ghostwriter for the risk takers - helping founders with brand awareness and lead generation. + I write: bridging the gap between self-sabotage to solopreneurship - Get Over Yourself!

I really am the ghostwriter for the risk takers. My writing and workflow helps founders to get up and running in the simplest of ways. LinkedIn is a marketplace and we are all single products here. 

We have to create material that captures attention, gets people intrigued and ready to pull the trigger!

It takes a person to be exposed to a message 7 times before it truly lands and is properly digested. 

That is mad. 

Now reverse engineer that message.

How do you get there?

That's where a ghostwriter like me comes in with 10+ years experience.

____________________________________________

I also write about self-sabotage to solopreneurship, bridging the gap between both and getting people to create content. 

____________________________________________

+10 years of digital marketing experience working with big brands. Including: eCommerce, conversion rate optimisation, SEO, communications and content. 

Say hello!

Mashud Ali

I’m really excited about this one. 

His name is: Rome

The brand is: Health and Holistics

Why do I care?

A  community first brand, sells an authentic product (changed my family’s life), seamoss that is completely natural. 

He has been grinding for years, lifting others up and now has H&H stocked in Wholefoods. 

Super fun shooting this documentary on a genuinely cool guy from the culture and a brand with such a strong ethos. 

Keep your eyes peeled for a big show next week ;)

Growing brands in the attention economy: brand strategy, producing podcasts and YouTube channels - Brand Strategist (Level C) | Creative Director

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taplio

The Battle

Dan Murray

Mashud Ali

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Murray's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreDan Murray's LinkedIn Performance