Dan Mottram →  Strategy Advisor & Fractional Exec

Independent consultant for ambitious organisations.

I help leadership teams set a strategic business direction, build innovation muscle and transform their operating models. This is with a strong focus on value creation to deliver measurable, bankable results. 

I achieve this in partnership with clients through Consulting, Advisory and Interim Management.

𝗥𝗘𝗖𝗘𝗡𝗧 𝗦𝗨𝗖𝗖𝗘𝗦𝗦𝗙𝗨𝗟 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦:
▹ Divestment of a £100m T/O business unit into a standalone company with the implementation of a new brand, Target Operating Model (TOM), systems and structure.

▹ Radical growth strategy for a mid-maket Healthtech company seeking to leverage emerging technology, build an innovation portfolio, enter new markets, create ecosystems and transform their business model.

▹ Development and Deployment of a significant optimisation programme for a multinational mobility group, realising EUR +40m OPEX savings.

𝗖𝗟𝗜𝗘𝗡𝗧𝗦:
Amey • Pal International • Bombardier • ITP Engines
Rolls Royce • Alstom • Dignity Funerals • Wolseley

𝗖𝗢𝗡𝗧𝗔𝗖𝗧:
Message me or email DM@DanMottram.com to discuss

Founder

Hi - I’m Dan,

There are two ways I can help you unlock potential in your manufacturing, engineering or industrial business.

I have a zero-fluff approach, so let’s go:

(01) Fast Value:
An 8-week targeted value creation sprint to identify and execute high-impact opportunities in your core business.

(02) The Simple Strategy:
A strategy development and execution programme that takes you end-to-end.

We’ll avoid the pitfalls of (non)strategic planning by building a growth strategy around:

1. Optimising the core business
2. Growing through logical extensions and adjacent markets
3. Exploring & innovating future products, services and business models

I focus on bridging the gap between strategy and execution, guiding you through the critical decisions required to align the day-to-day activities with the long-term strategic direction.

Send me a DM to discuss if you want to drive growth and innovation in your business.

Dan Mottram ↗

Clear Sales Message™  

A Clear Sales Message™  is how you communicate your offering online and offline. It has the power to transform both your confidence and your conversion.
.
𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗺𝘀:
➡️ Simplifying complex/technical/new offerings
➡️ Differentiating in the marketplace.
➡️ "Justifying" the price of a high ticket or intangible offering.

𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
🚀 Methodology is licensed to UCL/Birkbeck & others.
🚀 Took a specific client from £250k/m to £1M/m.
🚀 Helped clients secure £MM in VC funding.
🚀 500+ LinkedIn recommendations and counting...

Sales Messaging Expert | Sales Consultant | Sales Coach | Sales Trainer

Mentor (Sales) - The Hatchery

NBT (Next Big Thing)

Mentor

MSDUK

Content Partner- Sales

Birkbeck, University of London

Expert in residence - Sales

London & Partners

Content Partner - Sales

Mercedes-Benz in the UK

Key Account Manager

Ferrari

Aftersales Advisor

Service Advisor

Alfa Romeo

Struggle to communicate your offering? You need a Clear Sales Message™ Not sure how to sell? you need Selling Confidence™

→ Do you struggle to communicate and sell your offering?
→ Not really sure what to say to engage potential buyers?
→ Feel like you're not closing as much as you could or should?

A LOT of B2B founders experience the frustration of low sales/conversion (coming from people not quite “getting” your offering.) 

This can cause cash flow and confidence issues.

And… losing deals you know you should have won.

Maybe you can relate?

Unfortunately, it happens all too often.

I see it with my clients all the time - it’s why they come to me. 👍

Since 2018, I’ve been working with B2B founders with “hard to explain” offerings to create a Clear Sales Message™  that helps them close more deals.

With a Clear Sales Message™   you can stop worrying about:

❌ Being stumped by difficult objections/questions
❌ People just not seeing the value you offer
❌ Wasting time and ad spend trying to get people to simply understand why they need you. 

And instead...

✅ You have an “answer for EVERYTHING”.
✅ People come to you, knowing EXACTLY what you offer.
✅ Sales cycles shorten and ROAS increases as people FINALLY “get it.”


For example:

🚑 OnCue Transport came to me with a new “hard to explain” offering and I took them from £3M pa to £11M pa

🏢 Tobi from Diverse made £30k in 3 months when we dialled in his offer and made sure he knew EXACTLY how to sell it and what to say.

📣 Jack at Longman Media Co came to me wanting to be clearer on what he does and closed a £12k deal on the strength of a 2 word phrase we created for him (within 2 weeks).

👷‍♂️ John at Symterra wanted help explaining his offering and on the strength of that he was able to secure investor funding and SCALE the business as a result.


And that’s just a handful of the 300+ clients I have helped.

(Not to mention the 200+ students I've taught my Clear Sales Message™ methodology to at UCL and  and BirkBeck University of London) 

So, 

If you want to turn your "hard to explain" offering into a Clear Sales Message™ then book a call to speak with me here - www.bookacallwithjames.com

Talk soon

James 👋

James Newell

taplio

The Battle

Dan Mottram ↗

James Newell

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