ServiceNow

I help businesses transform with the power of AI. Your workflows and data connected with AI is driving real ROI, and I have the distinct privilege of helping to tell that story and kickstart action.

I am delighted to leverage my deep understanding of AI technologies and automation success to enable ServiceNow customers to transform employee and customer experiences, ensuring seamless integration and maximum value from the latest AI innovations. 

As an Advisory Solution Consultant at ServiceNow, I'm part of a team of AI specialists who work to help our clients understand and leverage the latest AI and automation capabilities of the ServiceNow Platform. 

Together, we conduct training sessions, workshops, proofs-of-concept and explorations that explain, demonstrate, and showcase the transformative potential of AI and Intelligent Automation.

Advisory Solution Consultant - AI Specialist

AI MISTAKES

AI MISTAKES is on a mission to foster a shared learning journey through the landscape of artificial intelligence. I demystify AI by illuminating the unexpected outcomes and common missteps that arise when working with these tools. By reframing mistakes as valuable learning opportunities, we aim to build a resilient and curious community of lifelong learners while building essential skills for the future. 

AI MISTAKES is not just about gaining technical proficiency; it's about embracing the trial-and-error process as an essential part of innovation. The goal is to empower individuals and organizations to explore, experiment, and expand their understanding of AI, turning each stumble into a step forward on their AI journey. In addition to sharing knowledge, AI MISTAKES offers tailored guidance to individuals and organizations looking to enhance their AI capabilities and building programs that empower the people at all levels to perform and delivery results using the AI tools, techniques and strategies.

Founder

PepsiCo

Innovation can happen anywhere, and when it does you must foster it, help it develop, and grow! We work with colleagues around the world to activate innovation that extends to all parts of the company. Whether it is Improving the products and capabilities we have, or enabling new ideas for products and capabilities yet to come, we activate success. Great ideas come in so many sizes and even the smallest can have an outsized impact.

With a small team of talented people we are relentlessly striving to empower the people of PepsiCo to perform like never before and in ways never before imagined.  Some of our current avenues of exploration are tech scouting, prototyping, building platforms, growing education through exposition events, and especially facilitating design thinking and ideation sessions.

The part of this work that I find most engaging, is working towards helping others develop continuous improvement practices in whatever they do. It might take the form of new technology, process improvement, culture change, or people engagement at every level. I believe that by encouraging the use of DevOps, agile practices, new ways of working and people empowerment, we will unlock never before seen levels of creativity, productivity and satisfaction while improving peoples lives and bringing ever more smiles to our customers.

Senior Manager - Technology Innovation & Incubation

Across the globe and focusing on optimizing the value stream, I work with partners and providers to deliver cloud and datacenter compute capabilities to our ever changing and innovative business.

I'm currently focused on enabling faster infrastructure delivery and better infrastructure agility, particularly with hybrid cloud computing connectivity to suit the strategic needs of an evolving portfolio of consumer products.  

With an excellent team of experienced architects and engineers, we are developing new solutions that enable better technology solutions in far flung and often remote manufacturing and distribution facilities. 

Beyond being involved in transforming our infrastructure services, I also work toward bridging the divide between operations and application development in order to provide for continuous improvement across our application portfolio. I believe that by encouraging the use of practices typically associated with manufacturing and software development, we can enhance our infrastructure delivery and support disciplines substantially. Coupling developer best practices and best of breed configuration management tooling is a powerful combination allowing incredible productivity gains and faster time to market with rapid delivery of services.

Specialist - Infrastructure Architecture & Engineering

Working with multiple teams across the world to deliver the best of Intel hardware and Microsoft Windows to PepsiCo, striving to develop and engineer flexible and modular enterprise automation. Evangelizing the use of PowerShell across Intel servers and clients as well as working with application teams to drive toward a dev-ops culture. In concert with our worldwide infrastructure management partner, we provide engineering and support for Windows Server 2003, 2008, 2008R2 and 2012. 

Project initiatives are the biggest part of my responsibility, varying from hardware integration to operational management to infrastructure automation to workload optimization (hardware/virtual/ordering configuration). Integration is probably the most interesting part of the puzzle because there is an incredible diversity of systems and application that need to be brought together.

A key responsibility is working with our multiple sourcing providers to ensure security compliance and best practice implementation. In bringing about a secure and well managed environment, I especially enjoy working directly with hardware and software vendors to ensure our technological future. I get to work with leaders in our industry to bring to bear the latest hardware standards, improve service management, evaluate new hardware, software and cloud solutions.  Partnering with so many different organizations, I frequently provide feedback to vendors on problems and improvements needed as well as ensuring that the vendors are providing solutions that are in the best interest for all involved.

The part I most enjoy about my current role is sharing information with those around me and helping others to understand how they can best leverage the Windows and Intel world to deliver best in class services, analysis and information.

Associate Specialist - Windows Engineering Lead

Windows Server Engineering
   - Developed and Implemented transition plans to move from Dell server hardware to HP server hardware for all new systems.
   - Defined new Intel hardware standards (windows and linux) for implementing new HP Blade and Rack systems
   - Implemented new hardware monitoring system architecture and infrastructure
   - Delivered Windows Server 2008 R2 automated build to support existing Dell hardware and future HP hardware.
   - Implemented automated RAID provisioning as part of automated server build capabilities.
   - Delivered USB based windows installation process to enable worldwide server build capability in low bandwidth locations worldwide.
   - Drove enterprise firmware update agreements to establish business approved 'maintenance window' to improve blade environment stability and performance

Windows Client Engineering
   - Served as consultant as part of a small task force assembled to improve Windows 7 boot performance to speed adoption of the new platform
   - Brought server build 'best practices and lessons learned' over to client build automation to improve delivery quality and speed
   - unified server and client Windows PE environment to implement PXE based install process throughout the enterprise
   - Met with multiple vendors during client hardware RFP process.
   - Evaluated desktop, laptop, ultrabook and tablet systems for RFP process and provided specific rating and details to procurement team to assist with RFP processes and selection.

Responsible for Windows on Intel Engineering
   - Brought together disparate team of server and client windows engineering to build a framework for future build automation.
   - Put together a common PowerShell framework allow for modular build scripting and execution.
   - Worked with a cross-cultural/cross-country team of engineering in 3 separate locations to bring about a successful Windows 7 migration project and Windows Server 2008 R2 platform.

Infrastructure/Operations Senior Analyst - Windows Engineering Lead

Responsible for the enterprise automated server build of Windows Server 2003 and 2008.  
   - Re-engineered the existing OEM OS setup process with flexible hardware agnostic images based process, establishing a long term supportable process through the remainder of the OS life-cycle. 
   - Encouraged the additional and utilization of the Standard 64-bit version of Windows Server 2003 to decrease licensing costs but provide for high-memory configurations of hardware.
   - Unified 32-bit installs and 64-bit installs into a single scripted process to further enhance consistency across version (standard, enterprise/32-bit, 64-bit)
   - Unified installation process to be consistent across virtual hardware and physical hardware
   - Built an extensible windows update mechanism to allow progressive and continual windows updates to be added to build configuration upon enterprise approval.
   - Implemented new "build check" process to allow server build tasks to be completed at a lower stage in the provisioning process and ensuring consist build results.

Responsible for the enterprise security standard implementation of Windows Server 2003.
   - Researched, Implemented CIS policy settings across new and existing Windows 2003 servers to achieve the management designated score benchmark using local policy to effect the major change on a server-to-server basis. 
   - During the remediation efforts, over 3000 servers were successfully reconfigured with minimal business impact.

Responsible for enterprise backup, recovery and business continuity capabilities.
   - Engineering an automated installation and configuration process for Symantec Backup Exec System Recovery allowing for a hands-off backup solution.  
   - Completely designed, coded and implemented a cross-platform (windows/unix) automated shutdown and start-up process across 7 different systems to support power interruption at distribution facilities leveraging a UPS comm card.

Associate Analyst - Windows Server Engineer

- Assist with server build development and engineering for Windows Server 2003
- Assist with server build development and engineering for Windows Server 2008
- Provide consulting to application teams for hardware specifications
- Assist with development of an ASP website front-end to collect server order and relevant information and input it to a workflow data software system.
- Assist with security remediation efforts by collecting data
- Develop and keep current all server build documentation
- Update ANSI C code for internal server build components

Contractor: Systems Engineer

Self-employed

Perform a wide variety of services for clients, 
 - network design 
 - system setup and maintenance
 - website hosting
 - website design and maintenance
 - E-commerce website development and solutions
 - PC/server Hardware
 - special project consultation and management
 - Computer education and training
 - database design
 - application development (JAVA/ASP/PHP)
 - backup/disaster recovery planning
 - business intelligence consulting
 - security remediation and compliance consulting

As an independent IT consultant I've worked on solutions large to small. (3 PC through hundreds of PC and several servers; 4 page brochure websites, to large, content managed e-commerce sites). At the end of the day, it's about providing the IT services that a business needs to best utilize computing resources to grow and run.

Information Technology Consultant

Texas Woman's University

• Deployed, administered, maintained and supported the computer/electronic systems of the department.  
• Ensured physical and virtual security of systems.  
• Optimized dispatch computer operations; designed and implemented video and security monitoring station for remote monitoring of campus locations.  
• Planned, designed and implemented computer based emergency alert system as stop-gap measure until direct student notification contractor chosen.  
• Integrated web based parking permit registration system.  
• Initiated RFP for upgrade of new fire/burglary alarm central station receiving computer system. Coordinated implementation of entry access security solution across multiple locations around Texas.
• Worked with state of Texas Department of Public Safety to prepare for next generation federated information system implementation.

Systems Engineer

Conroe Medical Education Foundation

Administer, maintain and support a network of over 75 computers.  Actively troubleshoot problems in the Unix and Windows NT/2000 Server environment.  Other jobs included Internal BI systems for tracking patient visits and several databases for tracking inventory, employees, patient visits, and lab tests.  Rebuilt website for residency program.

Information Systems Manager

Learn from MISTAKES with AI | Tech Transformation | Innovation | Cloud | DevSecOps

Are you struggling to demonstrate the business value of technology?

With over 25 years of experience driving innovation and architecting complex systems, I've seen fantastic technology fail because it did not adequately address the user needs of the people it was built to serve.

I specialize in creating clarity amidst complexity - bridging the gap between technology capabilities and business priorities. My superpower is quickly grasping the heart of ambiguous problems and rallying teams to deliver solutions that create measurable value.

If you are a technology or business leader tired of:

❌ Chasing the latest hype while struggling to justify budgets

❌ Translating technobabble for skeptical executives

❌ Watching projects derailed by misaligned priorities

I can help you cut through the noise to build innovation strategies and technology roadmaps that move the needle for your organization and fully leverage AI and automation.

My approach combines systems thinking, design practices, and technical fluency to:

🎯 Uncover the root causes of business problems

🎯 Rapidly validate solution ideas

🎯 Deliver technology that users love

🎯 Continually optimize to drive outcomes

I've applied this formula to industry leaders like PepsiCo and helped clients build and integrate critical IoT, cloud, data, DevOps, and AI capabilities. 

Let's connect for a discovery call to explore if my expertise can help unlock value in your technology investments.

Daniel Lemire

Tonight I opened the digital factory. 

Friday night is pretty much always creator time.

Most often, that means new video content for YouTube (and here on LinkedIn, and X). 

But tonight, something new is joining the creation workshop. 

This past week, I installed and turned on a brand new state of the art 3D printer, and I’ve already started work on my first project!

My research, analysis, and planning for 2026 to be the year physical AI. So what better way to keep tabs on the latest developments than by enabling brand new hardware that will be able to fully leverage all the great 3D models that we can already generate with AI. 

Just a day ago, Meta released a new Segment Anything model that further helps to separate and capture 3D objects. 

It’s exciting to see what’s coming, and I’m looking forward to some great new opportunities (and the content benefits that come with it) to literally build with AI in 2026. 

Let me know what you would try out if you had the chance, and especially let me know if you’d like to consider partnering up for exploring and building with AI in 2026.

ServiceNow AI Consultant | AI MISTAKES | Transformation | DevOps

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After spending the last several years building apps with AI, it still amazes me how this is even possible. 

I’ve shifted to different apps and solutions over the years, but there's always another new idea that lets me test what’s possible. 

Lately, it’s incredible how little I have to do to finish an app. Most of the time now, I don’t even have to ask it to test the app; it’s already doing it!

So consider this: if there is a small app that solves a specific problem you would be willing to pay $20 or more for, it might be time to try an agentic coding platform.

And if you are already working with ServiceNow, you really must see the Build Agent in action; it’s truly remarkable.

Why do some AI initiatives accelerate while others stagnate?

After working with dozens of enterprises on their AI transformations, I've noticed a pattern that rarely gets discussed:

It's not about the technology...it's about the questions we ask.

Here's what I mean:

Instead of asking "How can we use AI?"
Ask "What problem are we truly trying to solve?"

Instead of "Which AI tool should we buy?"
Ask "How will this create value for our customers?"

Instead of "How much can we automate?"
Ask "Where does human expertise matter most?"

The most successful transformations start with these fundamental questions. They treat AI not as a silver bullet, but as a powerful tool in a broader strategy.

The organizations that thrive don't chase AI for AI's sake. 

Focus on:
• Clear business outcomes
• Employee empowerment
• Customer value creation
• Measured, intentional implementation

AI is a means to an end, not the end itself.

What questions are you asking in your AI journey?

This image reminds me of Thanksgiving celebrations as a kid, and when I look at it, it evokes emotions because it brings back that childhood experience.

Way back when I was in elementary school, Thanksgiving activities included coloring, and they always included a cornucopia.

I have rarely seen a cornucopia in person, and we do not have one in our home, despite it being the regularly used home for Thanksgiving festivities (mainly because we have a table that seats 14). 

Anyway, what's interesting about this image, and the effort I put into generating it with AI, is that in the past, if I had wanted to do this post, it would have taken hours of effort to share this with you in the visceral way that I am doing right now because of image generation.

The image's reality is not the point; your emotional reaction is.

I am using AI to invoke something beyond an image. This is the case with almost anyone who uses AI to generate images or video... It's all about our reaction.

They’re powerful because they make us feel something real.

As we step into this season of gratitude, that's the reminder worth holding onto: Technology can generate the picture, but only people generate meaning.

So if this simple AI cornucopia stirred a memory for you, that's not artificial at all.

That's human, and that's something worth being thankful for.

The results are in, and they speak for themselves.


The G2 community ranked ServiceNow ITSM the leader in nine market categories.

As I was reading through the comments, it’s clear that the platform does what it was engineered to do. No solution is a magic wand, even with the power of AI. 

I have the pleasure of working with our customers every day, showing what's possible and helping drive value, but what I appreciate most is how AI is solving not just problems for the enterprise but also for the platform team. 

From “having a sidekick that takes care of the grunt work” to ensuring “nothing slips through the cracks,” see what users say they love most about our ITSM: 

http://spr.ly/60427NtNA


And before I go, I need you to know that ServiceNow isn’t just winning with ITSM; we’re winning across Enterprise Workflows. 

If the work you do must be done, there's nothing like it for delivering for your employees, customers, and the whole organization.

Benchmarks are NOT reality.

We can argue about which benchmarks matter and how people *feel* about using or interacting with an AI all day long, but this is what we have right now and they are definitely relevant even if they don't tell the whole story.

I have several observations about this latest set of scores:

1.) It gets exciting when all the scores go up

2.) I get concerned when a benchmark hits 100% though, because it means we can no longer effectively compare the performance against that benchmark going forward. 

3.) Check out that ARC-AGI-2 score leap (particularly relevant to agentic AI)

Associate Professor at The Wharton School. Author of Co-Intelligence

Whoa. This new GDPval score for GPT-5.2 is a very big deal.

GDPval is probably the most economically relevant measure of AI ability, suggesting that in head-to-head competition with human experts on tasks that require 4-8 hours for a human to do, GPT-5.2 wins 71% of the time as judged by other humans.

Previous best was under 50%.

Incredible new AI advancements are happening. 

In fact, there has been enough innovation over the last 12 months to last for the next 12 years of tech implementation projects.

Now is the time to take action. 

In 2026, AI pilots will be separated from AI performers. 

Let’s break it down: http://spr.ly/6040CJcgi

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

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JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Social Media in 2025 — It’s Not About Going Viral, It’s About Building Trust

Social media isn’t a numbers game anymore. In 2025, reach doesn’t equal influence. The biggest shift happening right now? Audiences crave connection and credibility over polished perfection.

You don’t need a million followers — you need loyal fans who trust your brand and believe in your message. That means showing up consistently, offering value, and being transparent about who you are and what you stand for.

Here’s how to stand out in today’s crowded digital space:

1. Educate before you sell. Give value freely through tutorials, insights, or behind-the-scenes content.

2. Engage like a human. Respond to comments, start conversations, and share stories from real customers.

3. Stay consistent. A consistent voice, posting schedule, and design language create familiarity and trust.

Remember, your audience isn’t looking for another ad — they’re looking for a brand they can believe in.

Create content pillars around your brand’s purpose. For example: education, inspiration, and storytelling. Rotate them strategically to stay fresh while keeping your message clear.

Ready to strengthen your brand’s social presence? Visit https://lnkd.in/epjmgbsY
 for expert social media strategies that drive trust and growth.

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

Paid advertising is one of the most misunderstood growth tools in business. 

Many assume that success in ads comes down to budget size. But the truth is, high-performing advertising is about strategic systems, not deep pockets. Brands with modest budgets can outperform larger competitors when they understand how to leverage audience segmentation, creative variation, and testing frameworks that refine performance week after week.

Every strong advertising campaign is built on three pillars: the right message, delivered to the right person, at the right time. If any one of these is off, the entire campaign suffers. Weak creative leads to low engagement. 

Poor targeting leads to wasted impressions. A disconnected funnel leads to high acquisition costs. But when each piece aligns — when the messaging resonates, when the targeting is precise, and when the funnel is optimized — the results compound.

Businesses often give up on ads prematurely because they treat them as a gamble instead of an iterative process. Ads are not about luck. They are about consistent refinement, data-driven decisions, and strategic insight. 

A well-managed ad system doesn’t just generate traffic; it creates predictable, scalable revenue by continuously learning and improving.

Transform your advertising results at https://lnkd.in/epjmgbsY

In a world where online commerce is accelerating faster than ever, the brands winning big are the ones mastering digital marketing. If you want to turn online attention into real revenue, it starts with understanding the strategies that drive results. 

Let’s break down how you can tap into these methods and scale your business from anywhere.

#DigitalMarketing #OnlineBusiness #MarketingStrategy #BusinessGrowth #EntrepreneurTips #ContentMarketing #SocialMediaMarketing #Marketing101 #OnlineEntrepreneur #BusinessStrategy

Authenticity Is the New Currency of Marketing

We live in an era of filters, AI content, and automation — but people still buy from people.

In 2025 and beyond, authenticity will be the single greatest differentiator in marketing. Consumers are skeptical of polished perfection; they crave realness, transparency, and human connection.

The strongest brands are showing the process — not just the product. They’re sharing the behind-the-scenes moments, the lessons learned, and even the mistakes made along the way.
Because when your audience sees the human side of your business, they don’t just remember your brand — they relate to it.

Lesson:
Authenticity builds longevity. When people feel they know you, they trust you. And when they trust you, they buy — not once, but repeatedly.

Practical Tip:
Start incorporating storytelling into your content strategy. Share what inspired your brand, the challenges you’ve faced, or a recent customer success story. Transparency transforms followers into fans.

If you want help building an authentic, scalable marketing strategy, visit https://lnkd.in/epjmgbsY

What if you could earn from your ideas? beehiiv helps me do that.

#monetizeyourmind #newsletterincome #beehiivcreator #emailbasedbiz #buildinpublic

beehiiv

The Changing Face of Marketing — From Selling to Storytelling

Marketing is no longer about pushing products; it’s about building relationships. In a world where consumers scroll past hundreds of ads daily, the brands that stand out are those that speak with authenticity and connect emotionally.

The secret? Storytelling. A great story makes your brand human. It gives people a reason to care. Instead of leading with your product’s features, start with why it exists and who it helps. People don’t buy because you’re the best, they buy because they feel something.

Before launching your next campaign, ask yourself:

- What’s the emotion behind your message?

- Are you solving a real problem or just selling a product?

 - Would you engage with this content if you were your own customer?

When you shift from selling to serving, your marketing transforms from noise into impact.

👉 Learn how to build a storytelling-driven marketing strategy at https://lnkd.in/epjmgbsY

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

We all know it—social media isn’t truly free anymore.

Your reach is rented. The landlord is the algorithm, and it changes the rules whenever it wants. 

You can pour your heart into a post, and watch it reach less than 5% of your followers. Or you can pay to play.

But here’s the truth: algorithms don’t have the final say. If you create something so valuable that people want to save it, share it, and talk about it offline—you break free from the platform’s control. 

The goal isn’t just to be seen online. The goal is to be remembered beyond the scroll.

The smartest brands use social media as a gateway, not a destination. They start conversations there, but they build real systems—like email, communities, and customer experiences—that don’t vanish with the next algorithm update.

Social isn’t dead. It’s just changed. The question is: are you adapting with it?

Discover strategies that outlast algorithm changes: patondigitalmarketing.com

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Every entrepreneur needs a marketing dashboard—here's how to build one

You can’t grow what you don’t measure. Yet most founders still rely on random reports or vague analytics snapshots to understand how their business is performing.

Here’s how to fix that:

Set up a simple, central dashboard that gives you daily and weekly visibility into your core marketing metrics—traffic, leads, conversions, ad performance, and top content. Use tools like Google Looker Studio, Databox, or HubSpot to create automated dashboards that pull real-time data.

Review your data weekly. Spot trends. Double down on what’s working. Cut what’s not. And always keep your marketing aligned with your bigger business goals.

Need help building a data-driven foundation for growth? Start with us at patondigitalmarketing.com

Scaling a business is one of the hardest parts of entrepreneurship. 

You can hustle your way to your first clients, but scaling requires systems. And one of the most effective systems is paid advertising.

Ads allow you to test ideas quickly, validate offers, and expand into new markets without waiting months for organic growth. But too many entrepreneurs see ads as a shortcut. They think more money equals more sales, and when it doesn’t work, they give up.

Here’s the truth: ads only work when your foundations are solid. You need a clear audience, a strong offer, and a message that resonates. Without those, ads won’t save you. With them, ads can accelerate growth faster than anything else.

The most successful entrepreneurs use ads strategically. They combine data with creativity. They treat every campaign as an experiment, learning from the results and improving over time. They don’t rely on ads to carry their business—they use them to amplify what’s already working.

Scaling is not about working harder—it’s about working smarter. Ads give you leverage, but only when paired with strategy, patience, and persistence.

Entrepreneurship is about vision, but scaling is about systems. Paid ads, when done right, are one of the smartest systems you can build.

Scale smarter, not harder: https://lnkd.in/epjmgbsY

Paid Ads Don’t Fail—Processes Do

When paid ads don’t convert, most people blame the platform. “Meta doesn’t work anymore.” “The algorithm changed.” “Our audience is dead.”
But in reality, it’s not the platform that fails — it’s the process.

Successful advertising isn’t about luck; it’s about systems. It’s about understanding human psychology, crafting offers that solve real problems, and testing creative angles methodically.

Without a repeatable framework, ad testing becomes random guesswork. You might get lucky once, but scaling randomness is impossible.

The best brands approach paid ads like science. They document every test, learn from each variation, and iterate relentlessly. Every result — win or lose — becomes a data point. Over time, they build systems that predict performance before spending a single dollar.

That’s the difference between spending money and investing it.

If your CAC is rising and your ads aren’t scaling, don’t throw more money at the problem. Fix your process first.

Transform your paid ads into predictable growth systems at https://lnkd.in/epjmgbsY

Your brand is not the sum of your fonts, color palette, or logo design. 

It is the sum of every interaction someone has with your business from the moment they become aware of you. It is the tone your messaging uses, the feeling your website creates, the clarity of your value, and the consistency of your presence. Branding is the story people tell about you when you are not in the room.

If your digital presence is inconsistent, unpolished, or outdated, your audience will form assumptions — and not the ones you want. People judge the professionalism of your brand based on what they see, not what you say. Strong branding communicates confidence. It signals that you know what you’re doing, that you care about the experience, and that you operate with high standards.

When your branding, content, and messaging work together, your audience develops trust faster. They understand your identity. They understand your positioning. They understand why you are a better choice than your competitors. 

Branding is not decoration. It is strategic communication that shapes perception, builds loyalty, and increases conversion rates because it aligns your presence with the expectations of your ideal customers.

Your business deserves a brand presence that elevates your value instead of hiding it.
Strengthen your brand identity at https://lnkd.in/epjmgbsY

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The Battle

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taplio

The Battle

Daniel Lemire

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Lemire's LinkedIn Performance

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Performance ScoreDaniel Lemire's LinkedIn Performance