Learn from MISTAKES with AI | Tech Transformation | Innovation | Cloud | DevSecOps

Are you struggling to demonstrate the business value of technology?

With over 25 years of experience driving innovation and architecting complex systems, I've seen fantastic technology fail because it did not adequately address the user needs of the people it was built to serve.

I specialize in creating clarity amidst complexity - bridging the gap between technology capabilities and business priorities. My superpower is quickly grasping the heart of ambiguous problems and rallying teams to deliver solutions that create measurable value.

If you are a technology or business leader tired of:

❌ Chasing the latest hype while struggling to justify budgets

❌ Translating technobabble for skeptical executives

❌ Watching projects derailed by misaligned priorities

I can help you cut through the noise to build innovation strategies and technology roadmaps that move the needle for your organization and fully leverage AI and automation.

My approach combines systems thinking, design practices, and technical fluency to:

🎯 Uncover the root causes of business problems

🎯 Rapidly validate solution ideas

🎯 Deliver technology that users love

🎯 Continually optimize to drive outcomes

I've applied this formula to industry leaders like PepsiCo and helped clients build and integrate critical IoT, cloud, data, DevOps, and AI capabilities. 

Let's connect for a discovery call to explore if my expertise can help unlock value in your technology investments.

Daniel Lemire

You want a real AI mistake story?

I set up Claude Code on my new NVIDIA Jetson AGX Thor. Hit an issue immediately. In retrospect it probably not smart to run a coding agent on the same machine that's also running a local model. 

Ok, let’s try again and keep ‘em separated.

Got everything running. OpenAI Codex + GPT-5.2 as the main agent, Anthropic sub-agents for the heavy lifting. I tell Claude explicitly: "Use these agents for this project. Always refer to it by this name."

Claude says: great.

Time passes. I check in.

"How's that project going?"

"Oh, I haven't been working on that."

No alarm. No flag. No warning.

"Alright, let's get moving on it."

"Will do." 

Then proceeds to use GPT-5.2 !! (not the Anthropic agents I specified.)

What happened next? We exhausted the Codex tokens. And then everything broke. I had asked for a fallback to the local model but that wasn’t configured with a large enough context window to work with OpenClaw. 

This is the part nobody talks about when they say "just tell the AI what you want."

Context windows drift. Agents forget. Token budgets run dry in the background while you think work is happening.

I found a way to turn this into an asset. But first I had to live through the mistake.

That's the beauty of AI MISTAKES. Right?

Go make some.

ServiceNow AI Consultant | AI MISTAKES | Transformation | DevOps

GPT-5.3 instant. Gemini 3.1 Flash Lite. (That's just today)

Every week, we get a new capability. 

Skills. Agents. Interfaces. Apps.

Here's the problem: People often don't really know what to do with it all.

Model choice is a thing, as are all the other new things that arrive apace.

But if your team can't turn that choice into value, you're just adding complexity.

I see this constantly in enterprise AI: Companies and their knowledgeable experts obsess over which model to use rather than asking what problem they're trying to solve. 

Especially when it comes to advanced AI models, we all want the latest, the most accurate, the fastest, the cheapest...

The real problem is neglecting to define success.

The best AI strategy isn't about the model. 

It's about:
→ Knowing your use case
→ Picking the right tool for the job
→ Shipping something that works
→ Iterating based on real feedback

Stop optimizing for choice. Start optimizing for impact.

We are no longer talking about just an AI chatbot, or even an AI agent. 

This is the help I've been excited about Generative AI making real.

For years, people have been talking about AI as a tool – something you use, something you prompt. What we’re building at  ServiceNow is different – where AI is a true teammate working alongside you. 

We’re launching two new agentic innovations: ServiceNow EmployeeWorks, and near and dear to my heart (and team), ServiceNow Autonomous Workforce! 🚀  

With ServiceNow Autonomous Workforce, AI specialists are augmenting human teams by actually executing jobs – coordinating across systems, making decisions, acting with precision. Because ServiceNow combines AI intelligence with workflow orchestration, AI specialists can interpret a request, decide the right action using business context, and execute autonomously across systems with governance built in.

It’s a new class of digital workforce designed to earn trust every step of the way. Built on our AI Platform. Grounded in our Knowledge Graph. Orchestrated through Workflow Data Fabric. Governed by AI Control Tower.

We’re just getting started! Kudos to everyone on my amazing team who has been working behind the scenes to bring this to life for our customers. Julie Black Greg George Simon Fauvel Amanda Joslin  

Check out my video with Bhavin Shah below and learn more: https://lnkd.in/d56whgXh

Not AI hype. 

Not AI in theory. 

AI you can actually use. 

Register now and let's get to work. 

Seriously. I'll see you there, come on, let's go!

https://lnkd.in/gTj6hDXf

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You've seen it, you visit a website that gives you that great new chatbot experience, and it tells you what to do. 

What you probably haven't see is AI that does it.

Does what?

Expense reports.

Drafting emails.

Handling service desk tickets.

It's not just a platform. It works! 

Let's put AI to work, so you can focus.

Join us live on February 26 to see it in action. https://lnkd.in/gkhd-GGi

The future isn't waiting for your permission to arrive.

Right now, AI is rewriting the rules of work, creativity, and problem-solving at a pace that makes yesterday's innovations feel ancient. 

Some people are paralyzed by the speed of change.
Some are trusting AI blindly, copying and pasting their way to mediocrity.
Others are sitting on the sidelines, hoping it all goes away.

Here's the thing about transformation:
It doesn't care if you're ready.

It's not all good though, so the only way to know is start. 

You need to get started. 

Think about it this way:
→ Every breakthrough started with someone willing to experiment
→ Every innovation came from learning what didn't work
→ Every expert was once a beginner who kept going

MISTAKES aren't just acceptable in this new world.
They're the curriculum.

When you learn to work WITH AI instead of being replaced BY it, something shifts.

You stop being a passenger.
You become a pilot.

The world needs people who can think critically about AI, use it responsibly, and create real value.

What's one AI experiment you've been hesitant to try? 

What's holding you back?

How can I help?

REST is great. 

CRUD is essential.  

But neither of these things means you’ll come away with a functioning app that is easy to use while also data-model compliant 
with governance enabled. 

Build Agent solves this.

For those evaluating vibe coding on ServiceNow: I ran the same app through five approaches and documented everything.

Three paths used Claude Opus from outside the platform. Namely, raw REST API calls, REST to build a workspace, and the ServiceNow SDK with its Fluent API. Two used ServiceNow Build Agent from within. Same brief, a Travel Request app.

Every approach created the data model in minutes. The UI is the hard part.

REST took 2 hours and 4 failed iterations to land on a working UI. The workspace attempt never finished. The SDK deployed the entire backend from a single prompt in 18 minutes and its Workspace Fluent API successfully created a native workspace, something REST couldn't achieve at all. But the custom UI page and dashboard still couldn't reach parity with Build Agent despite multiple iterations.

Build Agent delivered a working custom UI from one prompt in 20 minutes. A full workspace with dashboard, charts, business rules, Polaris, mobile-ready, upgrade-safe. All within five prompts, under 15 minutes.

The AI models are equally capable. The variable is where the agent operates. Build Agent is fastest for interactive building. The SDK is the path for teams who need Git, CI/CD, and promotion pipelines. Both are platform-native. Both sidestep the friction that REST hits.

Full comparison, iteration artefacts, and every limitation documented, see comments for the GitHub repo in case you want to reproduce this.

The Cumaean Sibyl wrote her prophecies on oak leaves and let the wind decide how they landed. Most of us speak in vibes now.

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan Moore

Marketing in 2026 Is No Longer About Guessing

Most marketing teams are still reacting.
The best ones are predicting.

In 2026, marketing is shifting away from gut instinct and moving toward predictive decision-making powered by AI, data signals, and behavioral modeling. This isn’t about replacing marketers. It’s about upgrading how decisions are made before trends become obvious to everyone else.

Predictive marketing allows brands to identify which audiences are warming up, which messages are starting to fatigue, and which channels are about to outperform. Instead of waiting for performance to drop, modern marketers adjust strategy in advance. Campaigns evolve in real time based on intent signals, engagement velocity, and historical behavior.

The brands winning today are not running more campaigns. They are running smarter ones. They align creative, data, and strategy so every action compounds instead of resets. This is why marketing leaders are focusing less on volume and more on intelligence.

If your strategy still depends on reacting to last month’s metrics, you’re already behind. The future belongs to marketers who build systems that think ahead.

Learn how to build predictive, performance-driven marketing systems at
https://lnkd.in/epjmgbsY

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moore-business-solutions-llc

The Turnaround Paid Ads Specialist | I Fix Underperforming Ad Accounts for B2B & eCommerce Brands

Why Growth Feels Harder Than It Should Be

Most entrepreneurs don’t struggle because they lack ideas.
They struggle because they lack systems.

Growth becomes exhausting when everything depends on you—your energy, your presence, your constant decision-making. That’s not a scalability problem. It’s a structure problem.

Here’s what sustainable entrepreneurs do differently:

- They design the business to function without constant intervention.

Processes, automation, and clear messaging allow the business to operate even when the founder steps back.

- They stop chasing every opportunity and focus on one core engine.

Growth isn’t about doing everything. It’s about doing the right thing repeatedly. One strong acquisition channel beats five inconsistent ones.

- They invest early in positioning.

When your value is clearly defined, marketing becomes simpler, sales conversations shorten, and customers self-qualify.

- They think long-term, even when short-term pressure is high.

Quick wins feel good. Sustainable growth builds freedom. The most successful founders optimize for durability, not urgency.

Entrepreneurship isn’t about working harder.
It’s about building smarter so effort compounds instead of resets.

If you’re ready to turn momentum into a system—not just another busy month—visit https://lnkd.in/epjmgbsY

Consistency Is Being Replaced by Cohesion

Posting consistently is no longer enough to grow.

Many brands post frequently but fail to build momentum because their content lacks cohesion. Every post talks about something different, leaving the audience confused about what the brand actually stands for.

Cohesive content means repeating the same core idea in multiple ways. For example, a marketing agency might focus entirely on helping founders fix their lead generation. One post explains the mindset shift, another breaks down a funnel issue, another shares a client example. Different formats, same theme.

This repetition builds recognition and authority. Over time, the audience associates the brand with one specific solution.

Growth comes from being known for something, not everything.

Create a cohesive content strategy at https://lnkd.in/epjmgbsY

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Entrepreneurs Are Shifting From Hustle to Systems

The hustle narrative is losing credibility.

More entrepreneurs are realizing that long-term growth comes from systems, not constant effort. Instead of doing more, they are doing less but better.

A clear example is lead generation. Rather than manually chasing leads every day, founders are investing in automated content, evergreen ads, and simple funnels that work in the background. This frees up time and creates predictable results.

Systems reduce decision fatigue and allow businesses to scale without burning out the founder. The goal is not to work harder. The goal is to make growth repeatable.

Entrepreneurship is becoming more strategic and less chaotic.

Build systems that scale at https://lnkd.in/epjmgbsY

Creator Marketing Works When It’s Built on Trust

Influencer marketing didn’t stop working.
Transactional partnerships did.

In 2026, the most effective creator partnerships are built on alignment, not reach. Audiences trust creators who are selective, honest, and consistent. That trust cannot be rented through one-off campaigns.

Brands that treat creators as long-term partners see stronger engagement, better conversion rates, and more authentic storytelling. This means involving creators early, respecting their voice, and focusing on shared goals instead of rigid scripts.

The strongest campaigns feel natural because they are. They blend into the creator’s existing content and provide real value to their audience. When creators believe in the brand, the audience does too.

If your brand is still chasing follower counts instead of credibility, it’s time to rethink how you approach creator marketing.

Discover smarter partnership strategies at
https://lnkd.in/epjmgbsY

AI isn’t magic—it’s a skill you master step by step. 

From basic automation to predictive marketing, these 5 levels show how to truly level up your AI game.

Swipe through and see where you are... and where you should be next.

#AIMarketing #MarketingStrategy #DigitalMarketing #AIForBusiness #MarketingGrowth

5 Levels of AI Marketing Mastery

The Shift Most Brands Are Unprepared For

The next evolution of marketing is not about new platforms or faster content production.

It is about trust density.

As audiences become more selective, brands that rely on constant promotion will struggle to hold attention. The brands that win will be the ones that educate, guide, and simplify decision-making. Marketing will look less like persuasion and more like leadership.

This shift rewards brands that invest in owned channels, long-form value, and consistent messaging across touchpoints. It favors those who understand their audience well enough to speak with precision instead of volume.

The future of marketing belongs to businesses that build relationships before transactions and authority before reach.

If you want to future-proof your marketing strategy, learn how at https://lnkd.in/epjmgbsY

Why Most Social Media Strategies Fail and How to Fix Yours

Everyone talks about consistency in social media, but consistency without purpose is just noise. The reason most social media strategies fail is not because they post too little or too much—it’s because they post without a strategic narrative. Social media platforms reward clarity of identity, not volume.

Start your content strategy with one big idea that defines your presence. Are you educating, inspiring, solving a niche problem, or provoking thoughtful discussion in your industry? Once you define your core narrative, then choose channels and formats that support it. LinkedIn is where thought leadership thrives. TikTok and Instagram Reels amplify raw creativity. YouTube rewards depth and storytelling.

Use tools like Notion to plan your editorial themes, Trello to schedule posts, and Later to preview your visual grid. Social listening tools like Brandwatch and Sprout Social help you tap into real conversations happening around your brand or niche. If you rely solely on posting schedules without listening to feedback or adapting to engagement patterns, your strategy will stagnate.

Every post should align to your core narrative, answer a real question, or move someone closer to your solution. When your audience feels seen and understood, engagement becomes a byproduct of relevance, not an objective you chase.

For frameworks and tools that help you build a focused social media strategy that drives real business outcomes, explore our services at https://lnkd.in/epjmgbsY

Authenticity Is No Longer Optional in Marketing

Polished marketing doesn’t win anymore.
Honest marketing does.

Audiences are tired of perfection. They want transparency, clarity, and real stories. In 2026, authenticity isn’t a trend. It’s the foundation of trust and long-term growth.

Brands that show the process, share lessons, and communicate openly create deeper connections. User-generated content, behind-the-scenes insights, and real customer experiences outperform highly produced ads because they feel human.

Engagement today is about relevance, not reach. Comments, saves, and meaningful conversations matter more than inflated numbers. People don’t want to be sold to. They want to understand, relate, and believe.

If your brand voice still sounds like a pitch, it’s time to evolve. Authentic storytelling is how modern brands stand out and stay remembered.

Learn how to build authentic marketing systems at
https://lnkd.in/epjmgbsY

5 Levels of AI Marketing Mastery

Most marketers say they’re “using AI.”
Very few are using it well.

AI isn’t about tools. It’s about how you think, decide, and execute with them.

From basic automation to AI-led strategy, each level changes how fast you move, how clearly you see opportunities, and how much leverage you create.

Swipe through the 5 levels and see where you really stand.
The goal isn’t to use more AI.
It’s to use it smarter.

Entrepreneurs Who Win Build Audiences Before They Scale

The smartest entrepreneurs aren’t just building companies.
They’re building platforms.

In today’s market, attention is leverage. Entrepreneurs who invest early in content, community, and thought leadership create assets that compound over time. An audience becomes a distribution channel you own, control, and grow without relying entirely on ads.

This shift changes everything. When you educate consistently, share real insights, and document your journey, trust builds naturally. Customers don’t just buy from you. They follow you, recommend you, and grow with you.

Businesses that rely only on paid traffic are fragile. Businesses that build media alongside their products are resilient. Content becomes a long-term growth engine, attracting opportunities long after it’s published.

If you’re an entrepreneur focused only on selling and not on building visibility, you’re limiting your future growth.

Learn how to turn your brand into a growth platform at
https://lnkd.in/epjmgbsY

3 Projects to Land a Digital Marketing Job! 🚀

#DigitalMarketing #MarketingProjects #MarketingPortfolio #EntryLevelMarketing

The New Age of Paid Ads—From Targeting to Human-Centered Messaging

Paid ads are no longer just about the right bid or the right audience. The next evolution of paid advertising is about human-centered messaging. People are tired of generic funnels and cookie-cutter creatives. What drives performance in today’s landscape is relevance at the emotional level.

This means crafting ad copy and visuals that reflect not only what people are searching for but how they feel when they search. You must tap into context, urgency, desire, and the real problems your audience is trying to solve. Tools like Phrasee use AI to create emotionally resonant language at scale. Creative automation platforms like Bannerbear help you tailor visuals without reinventing the wheel for every ad set.

More importantly, your testing framework must evolve. Stop testing only headlines and images. Start testing narrative arcs, contextual triggers, and value articulation. Use systems like Google Ads Experiments and Facebook’s A/B test suite, but pair them with qualitative feedback from polls, comments, and on-site surveys.

Paid ads shouldn’t interrupt—they should converse. When your ad speaks directly to a user’s mindset in that moment, conversion isn’t just more likely—it becomes intuitive.

If you want help writing better messaging and building paid strategies that convert more reliably, visit https://lnkd.in/epjmgbsY
 and see how we elevate ad performance with smarter thinking.

The Unspoken Skill You Must Master

You can learn sales, operations, and finance, but there is one skill that separates successful entrepreneurs from the rest: resilience. Not just perseverance, but adaptive resilience—the ability to pivot strategy in the face of feedback without losing sight of your mission.

Resilience isn’t just endurance. It’s pattern recognition and emotional calibration. An entrepreneur who fails fast without learning evolves. One who learns without patience stagnates. You need both. The best founders combine curiosity, humility, and ruthless prioritization.

Use cognitive tools like Reflectly or Day One to journal breakthrough moments and emotional responses. Use strategic frameworks like OKRs to align your team’s progress with outcomes instead of outputs. When setbacks happen—and they will—your ability to extract learning instead of resentment determines how quickly you recover and thrive.

Resilience is also about community. Surround yourself with peers who challenge your assumptions and mentors who have walked the path before you. No entrepreneur builds success in isolation.

For insights, frameworks, and coaching designed to strengthen your entrepreneurial mindset and accelerate your growth, explore how we support founders at https://lnkd.in/epjmgbsY

Why Strategy Is Becoming More Valuable Than Tools

Everyone is talking about tools. New platforms, new AI features, new automation stacks. But the uncomfortable truth most marketers are ignoring is this: tools are no longer the competitive advantage. Strategy is.

In today’s marketing landscape, everyone has access to the same software, the same dashboards, and the same AI capabilities. What separates brands that grow from those that stall is not what they use, but how they think. Strategy determines positioning. Strategy defines messaging. Strategy decides what not to do.

We’re seeing a shift where execution is faster than ever, but clarity is rarer than ever. Campaigns launch quickly, content is published daily, ads run nonstop, yet many brands still struggle to explain what makes them different in one sentence. That gap is costly. Without a clear strategy, marketing becomes noise instead of leverage.

Modern marketing winners are slowing down at the thinking stage so they can move faster everywhere else. They invest in audience understanding, market timing, and narrative clarity before they touch a tool. When strategy leads, tools amplify results. When tools lead, strategy gets buried.

If your marketing feels busy but not effective, the problem usually isn’t effort. It’s direction.

Learn how strategic marketing foundations drive long-term growth at
https://lnkd.in/epjmgbsY

Small brands are no longer playing catch-up. They’re using smarter strategies, faster decisions, and deeper audience understanding to compete with industry giants and actually win in today’s digital landscape. If you’re building a brand, this shift is something you can’t afford to ignore.

#SmallBusinessMarketing #DigitalMarketingStrategy #BrandGrowth #MarketingTrends

Paid Advertising Is No Longer About Persuasion. It’s About Alignment.

Most ads fail not because they’re poorly designed, but because they’re misaligned.

Misaligned with the audience’s awareness level. Misaligned with their timing. Misaligned with their real problem. Modern buyers don’t need to be convinced that they want a solution. They need help choosing the right one.

That’s why high-performing ads feel obvious instead of aggressive. They articulate what the audience is already thinking but hasn’t clearly expressed. They meet people where they are, not where the brand wants them to be.

As platforms automate targeting and bidding, messaging becomes the main differentiator. When your ads align perfectly with audience intent, performance improves naturally. Clicks cost less. Conversions rise. Friction disappears.

The future of paid ads isn’t louder persuasion. It’s sharper alignment.

If your ad spend isn’t producing predictable results, explore smarter strategies at
https://lnkd.in/epjmgbsY

Why You NEED a Portfolio to Land a Media Job

#MediaCareers #DigitalPortfolio #ContentCreator

Gen Z doesn’t use social media the same way previous generations did.

For them, social platforms are not just for connection, they’re search engines, entertainment hubs, and spaces for real conversations. They value authenticity over polish, community over broadcasting, and content that feels relatable rather than overly produced.

Brands that still rely on traditional advertising often miss the mark. What resonates with Gen Z is transparency, cultural awareness, and content that adds value, whether through education, humor, or storytelling.

Understanding how Gen Z navigates social media isn’t just useful for marketers. It’s essential for brands that want to stay relevant in a rapidly shifting digital landscape.

Swipe through to see how Gen Z uses social media, and what it means for brands trying to reach them.

Decoding Gen Z & Social Media

Differences always win attention.

#BrandPositioning #StandOut #MarketingBranding

taplio

The Battle

Daniel Lemire

Alan Moore

Followers

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Performance ScoreDaniel Lemire's LinkedIn Performance

Performance ScoreAlan Moore's LinkedIn Performance

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taplio

The Battle

Daniel Lemire

Alan Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Lemire's LinkedIn Performance

Performance ScoreAlan Moore's LinkedIn Performance

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Performance ScoreDaniel Lemire's LinkedIn Performance