B2B Marketing Specialist

I help B2B scale-ups in energy and tech build brand visibility without big budgets or big teams.Currently Marketing &amp; Communications Manager at UtilityCloud, I work at the intersection of energy retail, technology, and sustainability — driving brand awareness, customer engagement, and category leadership in a space where most competitors still rely on legacy thinking.With over 15 years across media production, digital marketing, and strategic communication, I've built a career on blending storytelling with data-driven execution. My background ranges from working as a TV presenter and journalist to leading marketing and content production for B2B scale-ups.What I do best: go-to-market strategy, ABM and sales enablement, video production (increasingly AI-enhanced), and helping technical teams find their voice on LinkedIn and beyond.I thrive in fast-moving, complex environments where building trust and clarity is key. #NeverGraduate remains my motto — three degrees in three languages were just the starting point.Building a brand in energy tech? Let's connect :-) 

Danijela Hagblom

nordnest

I hold operational responsibility for branding, business development, marketing, and sales across all Nordnest companies and verticals. Working in close collaboration with the CEO, CSO, and CFO, I lead the structure and delivery of go-to-market strategy, stakeholder mapping, commercial operations, and execution.

I also write and maintain the company’s go-to-market strategy materials - including pitch creation, category strategy, and narrative frameworks - as well as internal operations manuals, ensuring tight alignment between strategic thinking and execution across sales and marketing.

I oversee internal processes, thought leadership planning, sales pipeline tracking, and AI automation roadmaps - ensuring strategic alignment and scalable growth across verticals.

Focus Areas:

Operational responsibility for sales, marketing, business development, and branding
Go-to-market alignment across multi-vertical businesses
Stakeholder mapping across deal phases and decision-makers
Structured pipeline tracking and deal progression frameworks
Cross-functional collaboration between executive functions
AI-powered automation for internal workflows and outbound
Brand, content, and media strategy to increase visibility
Thought leadership development and public speaking strategy

Chief Operating Officer and Partner

Megadeals

Led strategy engagements across climate tech, fintech, and SaaS, helping companies with complex B2B offerings clarify their positioning, define go-to-market strategies, and influence executive-level decision-makers in high-stakes, long-cycle deals.

Personally authored in-depth strategy reports, positioning architectures, and GTM playbooks - often built on insights gathered through workshops co-designed with the founder. Ran solo client sessions, delivered final presentations, and guided technical B2B firms through challenges including stakeholder complexity, complex deals, extended sales cycles, and market confusion around category fit. 

Key Projects & Themes:

Solar Industrial Heat (MENA, US):
Defined category and subcategory for solar-to-steam systems replacing fossil fuels. Developed investor messaging and global pitch materials.

Circular Materials (EU):
Positioned lignin-based alternatives to fossil-derived materials. Created investor narratives and GTM strategies for EU market entry.

Ultra-Pure Water Systems:
Refined commercial messaging for advanced water purification used in hydrogen, chip production, and aerospace life-support. Advised on market segmentation and use-case-specific value.

Smart Grid & Demand Flex Platforms:
Created positioning frameworks for platforms helping businesses and households manage volatility and pricing. Linked sustainability value with real-world savings.

Industrial Energy Analytics:
Accelerated pilot-to-scale by refining segmentation, messaging, and delivery models for energy optimisation platforms targeting high-emission manufacturing sites.

B2B SaaS Knowledge Platforms:
Repositioned enterprise learning platforms. Designed GTM sequences, “Land and Expand” strategies, and board-level messaging.

Strategic Repositioning & Market Entry:
Applied stakeholder mapping and S-curve maturity thinking to support firms entering saturated markets, redefining their identity, or unlocking budget in consensus-driven deals.

Head of Consulting

Strategy Analyst

Northern Trust Asset Management

Part of the EMEA team at one of the world’s top custodians and asset servicers, I led technical education and business readiness initiatives across multiple business units - supporting teams working with OTC derivatives, securities lending, clearing, and complex post-trade infrastructure.

Designed and presented global training programmes on derivatives (including futures and options), market infrastructure, and operational risk - building commercial fluency across operational teams and enabling more effective execution.

Presented to international audiences across time zones and seniority levels, adapting content for regional and regulatory requirements while supporting internal alignment on major regulatory shifts.

Partnered with senior stakeholders to identify capability gaps, support the rollout of new systems and products, and enhance readiness in high-impact client-facing areas such as settlements, derivatives processing, and asset servicing.

Influenced internal talent development strategy to align with rising product complexity and evolving market conditions -sharpening the commercial storytelling and technical translation skills I now apply to sustainability, GTM, and commercial strategy.

Business Developer and Technical Training Consultant

MUFG

Flagship commercial banking subsidiary of Mitsubishi UFJ Financial Group (MUFG).
Worked within the EMEA OD function at one of Japan’s largest commercial banking groups, supporting strategic initiatives across international markets.

Led the design and delivery of front-office onboarding and cross-cultural programmes, including executive-level sessions on banking fundamentals and leadership in global teams.

Served as lead facilitator for courses. engaging senior stakeholders across Europe and Asia.

Contributed to regional talent strategy, including succession planning frameworks and capability mapping for high-potential teams.

Senior Associate

Liquid Capital Group

Leading Options Market Maker for a range of European exchange-traded fixed income, index and equity options.

Embedded within the commercial trading division where I co-led internal capability-building programmes for future derivatives traders. I managed and presented training strategy and developed in-house content on options, futures, and market making strategies for a highly selective cohort of trainees.

Passed the Eurex Exchange Trading Exam, becoming a Certified Eurex Exchange Trader. The exam covered trading mechanics, derivatives pricing, margining, and risk protocols across the European financial landscape  - including:

Market structure and regulation across EU exchanges
Hedging and arbitrage strategies using options and futures
Margin requirements, collateral, and clearing
Spread trading and matching logic
Application of greeks and volatility models in decision-making
Order types, trading interfaces, and exchange rules

Delivered internal courses on trading logic, market microstructure, options greeks, spread strategies, and volatility-based trading models.

Helped shape trader assessments, performance tracking frameworks, and simulation-based learning systems.

This period laid the technical foundation for later work in energy markets, where complex hedging, contract structures, and pricing mechanisms play a similar role.

Senior Analyst

Clifford Chance

Led commercial learning initiatives for graduate cohorts within the Banking & Finance division of one of the world’s premier law firms.

Oversaw training pathways, capability assessments, and onboarding programmes for early-career lawyers across multiple global regions.

Collaborated with global L&D and talent leadership to shape cross-regional development strategies, including commercial awareness modules, mentoring frameworks, and sector-specific training content.

Graduate Recruitment Specialist

Commercial operator with deep roots in strategy consulting, I specialise in helping complex B2B products stand out, break into saturated markets, and scale - whether entering a crowded space, carving out a new category, or repositioning as they mature along the S-curve. I bring a hybrid background spanning financial services, energy infrastructure, and deep tech - and now serve as Chief Operating Officer and Partner at Nordnest, where I hold operational responsibility for branding, business development, marketing, and sales across all group companies and verticals.

At Nordnest, I work closely with the CEO, CSO, and CFO to align strategy with execution across our energy, data infrastructure, and property development businesses. I lead cross-functional workstreams from pitch development to pipeline tracking, thought leadership, ABM, stakeholder mapping, and go-to-market execution.

Before Nordnest, I led consulting engagements with companies breaking into new markets or repositioning as they matured - from climate-tech and industrial heat to fintech, hydrogen, water purification, circular economy, and B2B SaaS. I've delivered everything from investor pitches to category strategies, and helped dozens of technical founders influence complex B2B deals.

I combine board-level narrative building with grounded commercial operations. Whether shaping GTM strategy, running sales meetings, mapping stakeholder consensus, or producing standout decks - I help technical businesses turn complexity into clarity.

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Danijela Hagblom

Tamina Thamsborg

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