B2B Marketing Specialist

I help B2B scale-ups in energy and tech build brand visibility without big budgets or big teams.Currently Marketing &amp; Communications Manager at UtilityCloud, I work at the intersection of energy retail, technology, and sustainability — driving brand awareness, customer engagement, and category leadership in a space where most competitors still rely on legacy thinking.With over 15 years across media production, digital marketing, and strategic communication, I've built a career on blending storytelling with data-driven execution. My background ranges from working as a TV presenter and journalist to leading marketing and content production for B2B scale-ups.What I do best: go-to-market strategy, ABM and sales enablement, video production (increasingly AI-enhanced), and helping technical teams find their voice on LinkedIn and beyond.I thrive in fast-moving, complex environments where building trust and clarity is key. #NeverGraduate remains my motto — three degrees in three languages were just the starting point.Building a brand in energy tech? Let's connect :-) 

Danijela Hagblom

I hate wasted potential.  I am a translator and augmenter. I help business leaders make visible the hidden value of innovative emerging ideas, visions, and ventures, so that audiences and markets "get it", quickly, easily.  This speeds growth traction, cuts wasteful activity and improves investments returns.  I offer creative thinking to inspire action. I help remove the money suckers and barriers that get in the way of realizing compelling visions, GTMs, and connecting them into markets that need and value them most.

My mission is to co-entrepreneur with visionaries to generate sustainable, rapid growth and prosperity, while minimizing the ecological footprint of all activities.  People. Planet. Purpose. Prosperity.  I believe that when purpose meets precision, transformation follows.

Digital First:  I build leverage for large companies. I and my team support digital transformation as a profit strategy to build strong market positions through better allocations of resources. For young ventures we add value to core IP and use tailored blueprints to speed revenue and shareholder growth, connecting to early adopting global brands, partners, and resources.    

Innovation:  I spark inspiration, vision and connections to drive growth - ideas, investors, processes, channels and markets. As business integrator, we help enterprise combine emerging technologies with legacy systems using our award winning framework to reduce the risk and complexity of technology adoption.

Benefits Delivered:  build competitive advantage, cut costs and waste improving eco-credentials, speed execution, accelerate revenue growth. Brands became greener, employees and customers become more engaged and extend loyalty.   Typical challenges addressed include:
- Internationalization & expansion
- Deal velocity, win/loss rates, lower cost-per sale
- Strategy: Reveal hidden value, positioning,  strategic clients/investors
- AI Analytics: Resource allocation, relevant KPI definition, business outcome visibility
- Transformation speed: building ecosystem to deliver personalized experiences, maximize performance business outcomes, short T2M.
- CMOs:  eCRM/Mark-AdTech, reduce complexity, X-channel strategy

taplio

The Battle

Danijela Hagblom

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