B2B Marketing Specialist

I help B2B scale-ups in energy and tech build brand visibility without big budgets or big teams.Currently Marketing &amp; Communications Manager at UtilityCloud, I work at the intersection of energy retail, technology, and sustainability — driving brand awareness, customer engagement, and category leadership in a space where most competitors still rely on legacy thinking.With over 15 years across media production, digital marketing, and strategic communication, I've built a career on blending storytelling with data-driven execution. My background ranges from working as a TV presenter and journalist to leading marketing and content production for B2B scale-ups.What I do best: go-to-market strategy, ABM and sales enablement, video production (increasingly AI-enhanced), and helping technical teams find their voice on LinkedIn and beyond.I thrive in fast-moving, complex environments where building trust and clarity is key. #NeverGraduate remains my motto — three degrees in three languages were just the starting point.Building a brand in energy tech? Let's connect :-) 

Danijela Hagblom

Christopher Engman

💢 Author Megadeals, investor and large deal advisor in sustainability scale-ups

A typical Njord client has complexities in the deal making such as…
Cross hierarchical decision making on the customer side (often higher up than most people realise)
Cross functional decision making
A complex offering that takes a long time for new people to handle on their own
The environment on the customer side is a blend of processes and interfacing technologies

These 4 complexities lead to another key trait of our clients, which is a very high dependency on key people in the deal making. Often a CEO, a CTO and a Head of sales. We call it the rainmaker dependency. Hiring more and more sales people only makes the matter worse as your rainmakers have to hold the new sales peoples’ hands, which they don't have time for. We often see companies making the mistake of recruiting too many new sales people and then ending up in the calendar problem. They find themselves having to support everyone else and then experiencing lower sales as a consequence.

Most of our clients aim at becoming the leader in their category and in their core customer segment. It is also quite common that a Njord client is trying to establish or grow a new solution category which has its own list of challenges and special moves.

Looking forward to talking more about your exciting potential to dominate your finite market and category.

Author co-founder managing partner

Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts. 

Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial. 
The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world. 

Megadeals advisory is assisting scaleups and Fortune 500 companies doing more and bigger Megadeals

Vi ses på Tech Arena. Jag är där hela torsdagen.

Founder Njord aka Megadeals | Deal Orchestration Platform for high complexity B2B scaleups

Härligt samtal med Andreas Södermark från Euvic. 

En mix av erfarenheter både från stora affärer runtom i världen, hur AI redan är en stor del i mixen samt också en hel del erfarenheter om bolagsbyggande. 

Njord är fortfarande litet men har en plattformsaffär som gått från noll till 45 MSEK ARR på 34 månader och växer lönsamt. #DealOrchestration

Här finns vårt avsnitt (för bilen, gymmet, joggingturen, längdskidturen) https://lnkd.in/deiytZV2

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Danijela Hagblom

Christopher Engman

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taplio

The Battle

Danijela Hagblom

Christopher Engman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Engman's LinkedIn Performance

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Performance ScoreChristopher Engman's LinkedIn Performance