Megadeals

Leading a team to produce high-impact video content, boosting client brand visibility.
Developing and executing strategic content plans, enhancing client engagement and sales.

Head of Media Production

Media Specialist

SweTrack Electronics AB

Developed and implemented B2B and B2C marketing strategies within the IT/IoT sector.
Led company rebranding initiatives and UX/UI design projects.
Managed digital marketing campaigns to drive brand awareness and engagement.

Marketing Manager

Kronans Apotek

Läkemedelspecialist

Pixie Kommunikation

Public Relations Consultant

LEWIS Global Communications

Developed and executed PR strategies for IT clients, increasing media coverage and stakeholder engagement.

Public Relations Communications Manager

SEEBA

Coordinated the "Outsource to Europe" IT project and conference.
Managed customer relations and developed communication strategies.
Planned and executed large-scale events to promote IT industry initiatives.

Uppsala University

Planned and conducted seminars in Organizational Strategic Communication.
Developed strategic communication plans for companies using social media.

Adjunct Lecturer

Color Media Communications

Journalist

Radio Televizija Republike Srpke - RTRS

Hosted prime-time live talk shows and reported on high-profile cultural events.
Coordinated teams for diverse TV program segments and covered national media events.

Television Presenter and Journalist

BHRT - Radiotelevision of Bosnia and Herzegovina

B2B Marketing Specialist

I’ve had a front-row seat to the media evolution, starting as a TV presenter and journalist for 7 years, and transitioning into dynamic digital marketing roles. 
With over 15 years in media production, digital marketing, and strategic communication, I have successfully blended traditional and modern media. My journey includes roles as a Marketing Manager, Journalist & TV Presenter, and Head of Media Production, primarily in the B2B sector within the IT, tech, and sustainability space.

As a result of this experience, I have developed my ability to craft compelling content and leverage digital platforms to enhance brand visibility and credibility. I excel at managing complex projects from conception to completion, ensuring timely and within-budget delivery. My expertise lies in client relations, stakeholder management, and harnessing cutting-edge technology to drive marketing success. My proactive approach and relentless curiosity enable me to thrive in fast-paced, challenging environments, consistently delivering exceptional results.

#NeverGraduate is my motto. My three degrees in three different languages are just the beginning. I believe in learning fast over short-term prestige. Like pushing through levels in a video game, I constantly challenge myself. Whether moving abroad, exploring new career paths, or acquiring new skills, I'm always racing against myself. It's a demanding game, but it propels me forward in life.

Danijela Hagblom

Christopher Engman

💢 Author Megadeals, investor and large deal advisor in sustainability scale-ups

A typical Njord client has complexities in the deal making such as…
Cross hierarchical decision making on the customer side (often higher up than most people realise)
Cross functional decision making
A complex offering that takes a long time for new people to handle on their own
The environment on the customer side is a blend of processes and interfacing technologies

These 4 complexities lead to another key trait of our clients, which is a very high dependency on key people in the deal making. Often a CEO, a CTO and a Head of sales. We call it the rainmaker dependency. Hiring more and more sales people only makes the matter worse as your rainmakers have to hold the new sales peoples’ hands, which they don't have time for. We often see companies making the mistake of recruiting too many new sales people and then ending up in the calendar problem. They find themselves having to support everyone else and then experiencing lower sales as a consequence.

Most of our clients aim at becoming the leader in their category and in their core customer segment. It is also quite common that a Njord client is trying to establish or grow a new solution category which has its own list of challenges and special moves.

Looking forward to talking more about your exciting potential to dominate your finite market and category.

Author co-founder managing partner

Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts. 

Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial. 
The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world. 

Megadeals advisory is assisting scaleups and Fortune 500 companies doing more and bigger Megadeals

Stop selling products. Start selling perspective.

The gap between a "Vendor" and a "Strategic Partner" usually comes down to one thing: Deep Domain Expertise.

In complex B2B sales, buyers aren't looking for specs. They are looking for business outcomes. If you don't understand their world better than they do, you are just another commodity.

Here is why deep expertise wins every time:
1. Instant Credibility. C-level executives guard their time fiercely. If they have to educate you on their industry, you’ve already lost. When you speak their language (acronyms, regulations, trends), you earn the right to be in the room.
2. Diagnosing "Latent" Pain. Average sellers solve known problems ("We need cheaper software"). Experts uncover problems the client didn't even know they had because they’ve seen the pattern 50 times before.
3. De-risking the Decision. Buyers aren't afraid of paying too much; they are afraid of making a career-damaging mistake. An expert maps the path through compliance, implementation, and politics.
4. Best references. The top commercial people know exactly which references to use when conducting the sale. Same industry, same county, and/or same business logic. We call it concentric marketing.

The Difference in Action:
❌ The Generalist sells a medical device by talking about the ergonomic grip and titanium build. 
✅ The Expert explains that while the device costs more, it shaves 15 mins off surgery time—allowing the hospital to fit in one extra procedure a day, increasing revenue by $2M/year.

The takeaway: Your product is secondary. Your primary product is your perspective.

Founder Njord aka Megadeals | Deal Orchestration Platform for high complexity B2B scaleups

Jag har precis avslutat en härlig podd-inspelning med Malin Nilsson och Filip Laurin från BDO. Tack båda för ett trevligt samtal i er soffa. 😍 

Vi pratade utförligt om både framgångsfaktorer bakom att orkestrera större affärer och även insikter från framgångsrika och misslyckade erfarenheter.

Höjdpunkter:
Skillnader mellan större och mindre affärer
Skillnader mellan att sälja innovation kontra etablerade kategorier
Skillnader mellan sekventiell affärsskapande och parallell eller "multithreaded" affärsskapande
Likheterna mellan världens ledande idrottslag och vart B2B är på väg
Att lära sig snabbt är viktigare än kortsiktig prestige
Den röda Fiaten och hur man nyttjar konceptet för att snabbt komma in på stora bolag
Hur man gör deal-stödet från världens största affärer tillgängligt för medelstora företag med hög komplexitet
"Rainmaker Dependency" (beroendet av nyckelpersoner som drar in affärer) och vad man kan göra åt det
AI i större affärer
Namnbytet från Megadeals till Njord

...och mer

Jag återkommer när detta avsnitt släpps. Tack igen Malin och Fiilip.

San Francisco, recorded Keynote from the Usage Based Economy Summit

Watch the recorded keynote here https://lnkd.in/dgcXc_EB

Theme: How to Market, Sell and Price Innovation to Large Companies

Scaling Rainmakers by Njord!

Lever 1 IMPACT: Create a bigger impact / influence per hour -> Stakeholder maps, Hyper targeted media, Content
 
Lever 2 PRIORITY: Make sure Rainmakers use every hour in the best possible way -> Signals from the web, social platforms, ads, meeting notes, email, calendar and CRM aggregated and contextualised

Lever 3 PRODUCTIVITY: Take things off the plate for the Rainmakers

See this video about Lever 1, IMPACT, illustrated with a metaphor with me meeting a potential client in a gym.

Njord is excited to meet with deep tech founders in Rotterdam for the Deep Tech GTM Executive Roundtable. 

Event Details:
- Date: Wednesday, November 26th
- Location: Rotterdam, Netherlands
- Hosted by: InnovationQuarter & Njord (formerly Megadeals)

John Lindsay from Njord and I will lead a workshop tailored for deep tech companies facing high deal complexity and rainmaker dependency. We will focus on:

- GTM design
- Case studies
- Interactive exercises

Participants will learn how to leverage AI-powered deal orchestration to accelerate and enhance deep tech commercialization.

Industry-specific AI robots are autonomous machines designed to perform specialized tasks within a particular sector. Unlike general-purpose robots, they are purpose-built with AI models and hardware tailored for a specific vertical, such as healthcare, logistics, or manufacturing. Their AI is trained on unique, domain-specific data, allowing them to handle complex, nuanced tasks with high precision and efficiency.

Key Trends in Vertical AI Robotics
From Fixed to Flexible Automation: The industry is moving away from rigid, pre-programmed robotic arms to AI-driven, adaptable robots that can handle a wider range of tasks in dynamic, unstructured environments.

Physical AI and Digital Twins: A major trend is the use of digital twins, or virtual replicas, to train AI robots in a simulated environment. This "physical AI" approach allows robots to learn skills in a risk-free, accelerated manner, significantly reducing deployment time and cost.

Agentic and Multi-Modal AI: The latest AI robots are being integrated with multi-modal AI models that combine vision, language, and action. This allows them to perceive their environment, understand natural language commands, and perform complex, multi-step tasks without constant human oversight.

Human-Robot Collaboration (Cobots): AI is making collaborative robots (cobots) safer and more effective. Advanced sensors and AI allow these robots to work seamlessly alongside human employees, taking over repetitive or physically demanding tasks while humans focus on more complex, strategic work.
 
See 33 leading industry specific robot companies in the article. Who should I add to the list?

Industry-specific AI robots are autonomous machines designed to perform specialized tasks within a particular sector. Unlike general-purpose robots, t

Open article: Industry-specific AI robots by Christopher Engman • 4 min read

WAREHOUSE ROBOTS: Stop building warehouses for peak capacity. Start building them for flexibility.

One of the biggest CAPEX traps in logistics is over-engineering a facility for "Day 100" volumes on Day 1.

This is where Exotec (the French robotics unicorn) is changing the industrial logic.

Their AI-driven Skypod system decouples storage from throughput.
Need more storage? Extend the racks.
Need more speed? Add more robots.

It turns fixed infrastructure costs into a flexible, scalable model.
In a world of volatile consumer demand, the "heavy metal" approach to automation (conveyor belts and cranes) is becoming a risk. The agility provided by 3D mobile robotics is the new hedge against uncertainty.

Kudos to Romain Moulin and the team in France for redefining what "agile fulfillment" actually looks like.

Question: Is flexibility now more valuable than pure speed in your supply chain?

See more here https://www.exotec.com/

#Logistics #Strategy #TechTrends #Exotec #Automation #SupplyChainManagement

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Christopher Engman

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Engman's LinkedIn Performance

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