Megadeals

Leading a team to produce high-impact video content, boosting client brand visibility.
Developing and executing strategic content plans, enhancing client engagement and sales.

Head of Media Production

Media Specialist

SweTrack Electronics AB

Developed and implemented B2B and B2C marketing strategies within the IT/IoT sector.
Led company rebranding initiatives and UX/UI design projects.
Managed digital marketing campaigns to drive brand awareness and engagement.

Marketing Manager

Kronans Apotek

Läkemedelspecialist

Pixie Kommunikation

Public Relations Consultant

LEWIS Global Communications

Developed and executed PR strategies for IT clients, increasing media coverage and stakeholder engagement.

Public Relations Communications Manager

SEEBA

Coordinated the "Outsource to Europe" IT project and conference.
Managed customer relations and developed communication strategies.
Planned and executed large-scale events to promote IT industry initiatives.

Uppsala University

Planned and conducted seminars in Organizational Strategic Communication.
Developed strategic communication plans for companies using social media.

Adjunct Lecturer

Color Media Communications

Journalist

Radio Televizija Republike Srpke - RTRS

Hosted prime-time live talk shows and reported on high-profile cultural events.
Coordinated teams for diverse TV program segments and covered national media events.

Television Presenter and Journalist

BHRT - Radiotelevision of Bosnia and Herzegovina

B2B Marketing Specialist

I’ve had a front-row seat to the media evolution, starting as a TV presenter and journalist for 7 years, and transitioning into dynamic digital marketing roles. 
With over 15 years in media production, digital marketing, and strategic communication, I have successfully blended traditional and modern media. My journey includes roles as a Marketing Manager, Journalist & TV Presenter, and Head of Media Production, primarily in the B2B sector within the IT, tech, and sustainability space.

As a result of this experience, I have developed my ability to craft compelling content and leverage digital platforms to enhance brand visibility and credibility. I excel at managing complex projects from conception to completion, ensuring timely and within-budget delivery. My expertise lies in client relations, stakeholder management, and harnessing cutting-edge technology to drive marketing success. My proactive approach and relentless curiosity enable me to thrive in fast-paced, challenging environments, consistently delivering exceptional results.

#NeverGraduate is my motto. My three degrees in three different languages are just the beginning. I believe in learning fast over short-term prestige. Like pushing through levels in a video game, I constantly challenge myself. Whether moving abroad, exploring new career paths, or acquiring new skills, I'm always racing against myself. It's a demanding game, but it propels me forward in life.

Danijela Hagblom

Sodyo

Sodyo is a next-generation scanning technology that transforms any screen, surface, or space into a dynamic interaction point. With long-range, customizable visual markers, Sodyo unlocks new data-driven experiences for industries like broadcasting, smart cities, logistics, and brand engagement.

Chief Marketing Officer

Qapture

Qapture empowers linear networks to thrive in the digital age by providing them with the high-quality data they need. We combine cutting-edge scanning technology with engaging content experiences to capture valuable viewer insights. Our business intelligence tools then enable networks to analyze and activate this data, driving revenue growth and maximizing ROI.

Motorola Solutions

Portfolio manager for all Data Applications on ASTRO 25 Systems, including the development of an Applications strategy, defining marketing requirements via the Voice of the Customer (VOC) process, planning and prioritizing features and budget for portfolio and product roadmaps, performing financial analysis of the roadmaps, sourcing the applications internally and externally, securing the funding, and managing the P&L.  Grew the business to over $3M in direct sales in a year.

Responsible for the business development and worldwide marketing of Motorola’s Data Applications over ASTRO 25 Systems including GPS Location systems, presence solutions, and over the air programming.  This includes managing the product leadership team by interfacing with System Architects and Engineers to define requirements, managing the User Interface / User Experience, working with serviceability teams on serviceability requirements, working with the factory and third party suppliers for inventory assuredness, participating in writing global documentation for technical product manuals, and developing launch plans for marketplace introduction.

Developed all marketing communications material, including internal and supplier-focused websites, customer sales presentations, customer and internal team training, product and solution-level brochures, and Frequently Asked Questions (FAQs).

Successfully launched and drove the initiative to establish Motorola’s technology as an APCO P25 Standard for over the air digital radio communications for location solutions for Federal, State/Province, and local public safety agencies in North America.

Managed Third Party suppliers, including licensing Motorola’s proprietary technology to Applications Suppliers with a Qualification Process and Certification Program.  Managed business relationship with multiple equipment providers, including negotiating legal agreements, business growth plans, inventory supplies, and last time buys.

Senior Portfolio and Product Marketing Manager, Data Applications

Created, hired, and managed a team of Quality Managers responsible for factory quality issues, customer technical issue resolution, and third party supplier quality.

Created an initiative to improve Third Party Supplier quality by launching joint quality programs with over 50 suppliers, including supplier quality assessments, Supplier Scorecard metrics, and rewards for quality.

Led the roll out of the Six Sigma Green Belt quality certification program to the division, including defining program requirements, corporate-wide training, and mentoring participants on their quality initiatives.

Senior Quality Manager, Network Infrastructure Operations

Implemented a Quality System in accordance with ISO9001 standards, including drafting a Quality Manual, implementing processes, training a 250+ person organization, developing a scorecard of metrics to measure success, and implementing audit and record retention practices.

Increased Value to Customers by leading a team to reduce technical issue characterization and resolution cycle time by 37%.

Led the Network Infrastructure Operations effort in securing the Malcolm Baldrige National Quality Award, 2002.

Quality Manager, System Support Center

Engineered Ceramics

Chief Marketing Officer at Sodyo | State of the Art Scanning Technology

Cathy is a strong force in envisioning the future of entertainment and advertising industries by always asking “What’s Next”. Her ability to strategically think and plan while keeping a keen eye on the customer experience enables her to capitalize on market opportunities by working with technical teams to develop products all the way through to a successful customer implementation and customer loyalty all while maximizing sales. She is an experienced executive in marketing, sales, and portfolio management with vision and leadership capabilities. She is highly motivated, possesses strong interpersonal and communication skills, analytical problem-solving abilities and excellent knowledge of implementing and managing change.

taplio

The Battle

Danijela Hagblom

Cathy Edwards Yagur

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?