With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Odoo

• Support new team members reaching their targets while maintaining my billing target and market development responsibilities.

Account Executive, Coach

• Responsible for full sales cycle advising Odoo Solutions to SMEs in the APAC region (Hybrid Role as BDR & AE focusing on Vietnamese-speaking and English-speaking clients )
• Consulting SMEs across industries (manufacturing, trading, service providers, etc) on ways to optimize their current business workflows with Odoo solutions
• Ensure clients' success by working with Odoo Functional Consultants and Technical Consultants to fulfill clients' requirements for their Odoo projects
• Responsible for account management after project implementation to ensure clients are happy with their Odoo projects.
• Supported marketing activities / campaigns including webinars and in-person events to drive market adoption for Vietnam market 

Key achievements:

2024: Overachieved Billing Target 230% (MRR: 221%, NRR: 244%)
APAC Direct Sales Q4'24 Top Sales Award & Q4'24 Rising Star Award
• Q2'24: Overachieved Billing Target 153% (MRR: 193%, NRR: 88%)
• Q3'24: Overachieved Billing Target 132.6% (MRR: 112%, NRR: 166%)
• Q4'24: Overachieved Billing Target 338.5% (MRR: 329%, NRR: 355%) 

2025: 
• Q1'25: Overachieved Billing Target 185.2% (MRR: 195%, NRR: 171%)
• Q2'25: Overachieved Billing Target 175.9% (MRR: 205%, NRR: 132%)

Account Executive (SMB), APAC

WriterZen 

Responsible for full sales cycle for APAC customers (pre-sales & post-sales)
Secured clients of all sizes (SMEs, MM, and ENT) in industries like Banking, Aviation, Fintech, Healthcare that wanted to invest in an all-in-one SEO Content solution across APAC markets purely from Outbound Leads.

Junior Account Executive, APAC

Wavemaker-backed AI SEO Content Creation Solution.
Recognized as "Best tool for PPC marketers in 2022" and "Best AI SEO tool in 2022" by Adalysis
Check our G2 Reviews!

Sales Development Representative, APAC

Cloudflare

•	Orchestrated 30+ high-touch enterprise campaigns including events, webinars, and email alongside cross-functional team members in sales, product, localization to ensure MQL to opportunities conversion rates across Southeast Asia.
•	Defined campaign objectives, target audience, segmented leads, and prepared marketing assets including website offers, landing pages, email templates, and banners for Southeast Asia & Korea Q3, Q4 2022 campaigns.
•	Evaluated and managed APAC local vendors to deliver hosted and sponsored events campaigns across ASEAN including but not limited to executive roundtables, Zero Trust roadshows, and cybersecurity conferences. 
•	Analyzed campaign ROI using Salesforce & Tableau reports and suggested improvements to internal stakeholders.

Enterprise Marketing Co-op (Southeast Asia & Korea)

Northeastern University

•	Facilitated individual and group coaching on job & internship searching, networking, resumes, cover letters, LinkedIn, interviewing, and related online resources
•	Served as ambassadors of EECD by conducting outreach, creating relevant content, and marketing resources to students, academic departments, residence halls, student organizations, and other campus partners
•	Staffed the Career Studio for drop-in learner support virtually.

Career Ambassador

Greenough

Clients: Thermo Fisher Scientific PSG, Anika Therapeutics, A.R.T. Allergy Release Technique, Boston Book Festival, East Boston Neighborhood Health Center

•	Wrote press releases and secured 80+ client coverage including Forbes, Boston Globe, Boston.com, Boston Magazine, GBH for Boston Book Festival and Birmingham Medical News, MedTech Strategist for Anika Therapeutics. 
•	Prepared briefing documents, media kit, and facilitated media interviews for clients in Cheddar News, Eat This Not That! Podcast, Life Sciences Leadership Podcast, and more. 
•	Drafted social posts for Anika Therapeutics and A.R.T. Allergy Release Technique social platforms including Twitter, Facebook, Instagram, and LinkedIn. 
•	Monitored client coverage and update status reports via weekly client calls. 
•	Prepared comprehensive media lists for different types of pitches.

Account Executive Co-op

NUMA Agency (NUMAA)

•	Led a team of 5 to develop social media marketing strategies for NU Yearbook’s target audience
•	Managed client’s expectations to deliver high-quality planning direction for NU Yearbook within timeline allowed

Project Manager

Chi Sigma Chapter - Alpha Kappa Psi

•	Collaborated with Delta Sigma Pi Business Fraternity and NU Supply Chain Club to organize NU Virtual Case Competition 2020s sponsored by Schneider Electrics, Raytheon Technologies with judges from iRobot, Blockchain Founders & PUMA.
•	Initiated internal Co-op 101 workshop series 
•	Collaborated with Kappa Psi and Phi Delta Epsilon pharmacy fraternities to organize a panel discussion among industry professionals on business and healthcare intersection during the pandemic for Northeastern students

Vice President of Professional Development

The Purpose Group

Clients: Downy Vietnam, Ariel Vietnam, Huggies Vietnam                                                   

•	Managed clients’ expectations and internal delegation for Ariel’s Back2School “The New Normal” commercial video production that resulted in 20% higher YouTube views compared to the industry average.  
•	Planned and executed Downy Fresh Breeze product launch campaign that resulted in over 6M total engagements on YouTube and Facebook.
•	Coordinated social media activities for Downy & Ariel Antibacterial that resulted in a 100K increase in engagements.
•	Oversaw timeline and clients’ expectations for Huggies Platinum June Promotion social activities.

Account Intern

EF Education First

•	Conducted qualitative research on 20 group leaders to initiate adjustment for group leader website and online materials
•	Assisted in organizing and promoting a New York parent webinar regarding EF’s Peace of Mind policy
•	Monitored current sales production designs such as posters, flyers and recruitment presentations for ET current sales season
•	Gathered texting data on EZTexting and assisted in implementing new EF short code contract with EZTexting
•	Assisted in copywriting for Educational Tours website including hotel introductions and tour descriptions

Marketing & Sales Innovation Co-op

Artistry Magazine

•	Documented notes for internal meetings and edited news pitches from members regarding current art trends
•	Wrote content for posters, flyers, and newsletter on MailChimp every month for pitch meetings
•	Developed social media plans and maintained a consistent stream of content on Facebook and Instagram of Artistry Magazine

Communications Associate

Born and raised in the vibrant Ho Chi Minh City, Vietnam, I'm an Account Executive with a global perspective that's always curious for more growth opportunities. My multicultural background, further enriched by living in dynamic cities like Boston, Singapore, and Hong Kong, has instilled in me a deep appreciation for diverse cultures and fostered strong communication skills. I'm particularly excited about the phenomenal growth happening in the APAC region, and I leveraged this passion to embark on a journey in the tech sector.

At Odoo, I serve as a Business Advisor for the APAC region, focusing on Vietnamese and English-speaking clients. My multifaceted role combines Business Development and Account Executive responsibilities, allowing me to utilize my expertise in SaaS sales and strategic account management. I collaborate closely with Functional and Technical Consultants to optimize SME workflows across various industries, ensuring a smooth journey of digital transformation for their businesses.

I'm always open for a chat regarding business growth opportunities, especially in the thriving APAC region and my home country, Vietnam. Let's connect!

taplio

The Battle

Daniel Tay

Khanh Vo

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