With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Here Be Geeks

Writes movie, comic and book reviews, reports news and crafts opinion pieces for Singapore's first pop-culture website focused on western comics and media. Co-founded the site together with two friends.

Contributor

Mortgage Master

Managed a team dedicated to performance digital marketing, creating educational and engaging SEO content and ensuring a consistent brand identity across multiple channels.

Brand Communications Lead

Edelman

Created a variety of written content for a range of clients - bylines for social media and print, digital content for websites, and copy for infographics, EDMs and social media channels. 

Clients include: Betadine, Changi Airport Group, HP, Singtel, Singapore Global Network (SGN) and Singapore International Energy Week (SIEW).

Writer

MoneySmart Group

Wrote authoritative, entertaining and educational articles for the MoneySmart.sg blog. Reached thousands of readers in Singapore and beyond. Articles vary from lifestyle articles, opinion pieces, and commentary on various personal finance products.

Most-Read Articles of 2017:
1. OCBC 360 Account Updates Yet Again – Here’s How Your Interest Will Be Affected
2. Budget 2017’s Water Price Hike – What You’re Not Hearing About the 30% Increase
3. KrisFlyer UOB Account: Here’s What Needs To Be Done For People to Actually Want to Sign Up
4. The OCBC 360 Account Has Changed Again – Should You Switch Accounts?
5. OHR – OCBC’s New Home Loan Package: Is It Better Than DBS’s FHR?

Most-Read Articles of 2016:
1. Uber vs Grab vs Taxis: Which is the Cheapest Mode of Transport and When?
2. If You’re Single and You Just Turned 35… Should You Apply for an HDB Flat?
3. How to Decide Which Investment Brokerage in Singapore Is Best For You
4. The Brexit Vote, and How Singapore Will Be Affected
5. 7 Singaporean Dishes awarded by the Michelin Guide that you can eat for less than $10

Most-Read Articles of 2015:
1. 11 Car Parks in Singapore You Didn't Know Had Free Parking 
2. 5 Industries in Singapore That May Be Facing A Tougher 2016
3. The 2 Types of Singaporeans Who Aren’t Going To Be Too Happy With HDB’s New Income Ceiling Increase
4. Is It Really Time To Ditch the OCBC 360 Account?
5. Singapore Savings Bonds: What Fixed Deposits Need To Do To Up Their Game

taplio

The Battle

Daniel Tay

Peter Lin

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