There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Safiah Alias

I assist clients with their business goals drawing from my experience of over 10 years in storytelling, content marketing, copywriting, research, and prototyping. Working in startups and innovation studios across many industries has given me a creative edge and made me adaptable to work with a team that's raring to solve wicked problems. 

**Customer Experience:**

1. Designed and implemented an automated check-out and queuing system, enhancing operational efficiency for a limited pop-up experience, using design-thinking customer-centric research methods and rapid prototyping and testing. For an e-commerce client.

2. Conducted customer interviews, uncovering valuable insights for customer journey mapping, benefitting a private higher education client in refining their student experience.

3. Developed essential collateral, including a style guide, internal training guide, and brand manifesto, for a digital chronic disease management prototype, contributing to brand identity for a healthcare client.

**Digital Marketing:**

1. Successfully managed an influencer marketing campaign promoting plant-based food products, emphasizing nutrition and sustainable sourcing, delivering increased product awareness and consumer engagement.

2. Produced compelling content for The Halal Food Blog, including livestreaming and studio production, collaborating with brands such as Sunshine Bakeries, Anchor Food Professionals, SATS (The Travelling Spoon, Eatfully) to elevate their online presence.

3. Conducted a comprehensive content audit and provided strategic consultation for an Accounting SaaS company, optimizing their content strategy for improved digital presence and customer engagement.

Freelance Copywriter & Marketing Consultant

OSOME

- Worked as the Content Lead for the Global Marketing team of an accounting and financial management SaaS startup using AI & ML to improve accuracy in data processing and bookkeeping, reporting to the CMO.

- Spearheaded the development and expansion of a lead generation content pipeline for the Singapore, Hong Kong, and UK markets, resulting in a substantial $XXk organic traffic value, surpassing the performance of the top 5 competitors.

- Successfully recruited, trained, and supervised a diverse team of 10 freelance writers, illustrators, and designers across multiple geographic regions, ensuring high-quality content production and global reach.

- Coordinated the creation and dissemination of educational and informative content to engage potential prospects while effectively managing Tone of Voice guidelines.

- Proficiently produced a variety of content types, including blog articles, SEO copywriting, UX copywriting, comprehensive guides, reports, and customer case studies to cater to diverse audience needs and preferences, introducing Jasper AI to the team to speed up content production.

Content Lead, Global Marketing

Kwontuhm Labs

- Collaborated directly with the CMO in a startup specialising in blockchain-based and cryptocurrency products, overseeing a dedicated team of 3. 

- Executed a wide range of content types, including marketing copy, Medium blog articles, thought leadership pieces for the CEO's LinkedIn profile, and UX copy for mobile applications and web platforms. Ensured meticulous quality control, compliance adherence, and consistently on-schedule delivery of all written materials.

- Managed comprehensive campaigns and maintained the timely and precise distribution of communications to engage investors and stakeholders across Discord, Telegram, Instagram, Twitter, LinkedIn, and Facebook.

- Demonstrated the company's commitment to impactful partnerships by spearheading the production of marketing collateral as the Principal Partner for Singapore's National Day Parade 2019 and achieving Gold Partnership status for Innovfest Unbound 2019, reinforcing the brand's presence and recognition in prestigious events.

Marketing Communications Manager

fuelfor Healthcare Innovation

- Conducted ethnographic research, employing Malay and English languages, to study the patient experience at 2 Daycare Hospice branches in Singapore, focusing on terminally ill patients with an expected life span of less than one year. The research was conducted on behalf of the Lien Foundation.

- Led workshops in collaboration with operational and key management staff at HCA Hospice to co-create an enhanced day-care hospice experience for patients, staff, and stakeholders. This initiative aimed to develop a prototype for an upcoming day care center scheduled for construction by 2020 at Outram Park Hospital. Distilled research findings into actionable insights and delivered them to project partner Lekker Architects.

- Facilitated a co-creation workshop centered around Equine Therapy for Caregivers, contributing to innovative solutions and therapeutic approaches in the caregiving domain.

Design Researcher

halalfoodhunt

- Spearheaded brand awareness and loyalty program promotion for Halalfoodhunt, leveraging strategic branding, PR, content, and social media strategies.
- Led a creative team, achieving significant growth in followers for Halalfoodhunt and high-profile clients, including Commonwealth Capital, Unilever, Wenken, The Coffee Bean & Tea Leaf, and independent restaurants.
- Produced viral content, including videos and articles with up to 100K views, to enhance engagement and reach.
- Orchestrated a successful CSR event in collaboration with the Singapore Kindness Movement, the 'Ultimate Satay Challenge,' featuring participation from eight Satay Masters and extensive primetime media coverage on Berita Mediacorp.
- Co-lead on a pop-up cafe event in conjunction with National Museum of Singapore's 130th Anniversary attracting 10,000 people to the museum. 
- Launched the Halalfoodhunt app on Google Play and App Store to streamline digital FRIENDS Pass sales, expanding brand accessibility to a wider audience.
Demonstrated a strong commitment to advancing halal cuisine representation in Singapore's food scene and driving impactful marketing initiatives.

Marketing & Communications Manager

- Involved in editorial direction and copywriting for publication and microsite, to communicate and persuade policy influencers and caregivers.
- Successfully pushed for caregiving support as one of the four key thrusts of Singapore’s Enabling Masterplan 2017-2021.  
- Awarded Design of the Year, President's Design Award in 2018.

Writer

(these)abilities

- Conducted quantitative research for the social enterprise these(abilities), focusing on People with Disabilities (PWDs).
- Performed a comprehensive literature review, exploring the disability landscape in Singapore, gaining valuable insights into the current state of disability-related issues and initiatives.
- Conducted on-site visits to a major telecommunications company's office in Singapore, engaging in interviews with staff members who have disabilities. This research aimed to gain a deep understanding of their current needs and anticipate future requirements for PWDs.

Zilzar

- Relocated to Kuala Lumpur to establish and launch Zilzar Life, a content platform focused on providing insights into the Global Muslim Consumer Market for a B2B E-commerce brand.

- Successfully recruited and managed a team of 20 freelance writers and content contributors, spanning 12 different countries, fostering a diverse and global content network.

- Developed and defined the editorial standards, style, tone, and voice for Zilzar Life, ensuring consistent and compelling content.

- Orchestrated marketing campaigns, both digital and offline, to promote the publication brand, ensuring cohesive brand messaging across various platforms.

- Assumed responsibility for managing the brand's social media presence on platforms such as Facebook, Twitter, and Instagram, utilizing Buffer and Hootsuite for efficient scheduling and engagement.

- Provided valuable copywriting and UX writing support for sister brands operating under the Zilzar Group, contributing to a cohesive and impactful brand ecosystem.

Editor & Digital Content Manager, Marketing 

As the sole copywriter working on this project, I had to sell the value of using design research as a consumer market research tool to inspire Singapore SME businesses to develop new business strategies in the health and wellness sector in Indonesia. Hard Copy available at the National Library. Download in link below.

Ministry of Trade and Industry (Singapore)

- Interned within the Emerging Markets department at the Ministry of Trade and Industry, actively contributing to the content production efforts for GoBeyond.SG, a blog aimed at inspiring Singaporean youth to explore life in Emerging Markets (Africa, Central Asia, Latin America, Middle East, South Asia) by showcasing Singaporeans' experiences in these regions.

1. Produced and curated a total of 20 diverse content pieces, including interviews and videos. Additionally, edited 10 articles, refining their quality and readability. Introduced an original series titled "What Can I Buy with 1 Singapore Dollar in (Emerging Country)," which garnered significant attention and was subsequently adopted as a long-term series by the publication.

2. Established a structured social media calendar to enhance content dissemination and engagement, ensuring a consistent online presence and effective communication with the target audience.

3. Collaborated with fellow interns on a web improvement project, focusing on enhancing the website's layout and user experience. Actively participated in meetings with web design vendors to implement improvements, contributing to a more user-friendly and visually appealing platform.

Web Content Producer

Safiah is a versatile professional with a proven track record in helping startups, SMEs, and government organizations enhance their customer experiences through design research and effective content. She won a President*s Design Award in 2018 where her role in the team was to communicate research insights and possible solutions to advocate for policy changes for caregivers in Singapore.

She has a knack for producing compelling B2B and B2C content and has created multiple viral videos in the food niche in Singapore. Safiah's expertise extends to building and scaling content pipelines for an accounting SaaS company, with successful projects spanning the UK, Hong Kong, and Singapore.

Safiah recently completed her Masters in Digital Management at Hyper Island Asia and participated in Boston Consulting Group's Rapid Immersion and Skills Enhancement (RISE) Program, specializing in Digital Transformation & Change Management. This experience has deepened her understanding of how innovation can drive growth in established companies, a subject she is particularly enthusiastic about.

To take a break from the fast-paced world of the digital, Safiah practices the slow tactile art of floral arrangement and the martial art of Aikido. She also enjoys digital illustration on Procreate.

She looks forward to applying her skills and insights to new challenges and contributing to innovative solutions in her professional journey.

taplio

The Battle

Daniel Tay

Safiah Alias

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