With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

The Dawn Wellness Centre and Rehab Thailand

The Dawn is the only international rehab centre in Asia to receive international accreditation from the American Accreditation Commission International (AACI), under their Psychiatric and Behavioural Health Services category. 

JDs and Responsibilities:
-Cover both international and Thai programs for online public relations and branding activities
-Conducting research on current benchmark trends and audience preferences.
Researching and planning annual SM strategy across Facebook, Instagram, Linkedin, Quora, Pinterest, and Whatsapp.
-Regularly researching for SM trends, and relevant new PR-content channels.
- Creating a monthly calendar of content (external and internal) to be used across our various social media platforms - using high-quality creative posts to drive engagement/website traffic.
- Creating prospecting and paid advertising campaigns in the market targets – UK, USA, Australia, Thailand, Hong Kong, Singapore, and Middle East region.
- Creating prospecting campaigns to support specific marketing activities/initiatives.
- Creating the most relevant audiences and tweaking them on a regular basis for optimal results.
- Managing The Dawn's online communities to ensure appropriate and respectful participation.
- Collaboration with other teams such as sales, business development and management to
ensure brand efficiency and consistency.
- Conducting continuing keyword research, which includes identifying and expanding keyword opportunities.
- Conducting research and executing content recommendations to ensure the effectiveness of organic SEO.
- Create and implement a plan for link building - Off-page SEO

Integrated Marketing and Communications Manager (Social Media, Digital PR, and Local SEO)

ERA is an award-winning communications consultancy that specializes in next-generation creative and strategic communications solutions to brand, reputation and business challenges in the Asia Pacific region.  ERA’s unique philosophy helps our clients’ bridge cultures, create trends, change minds and behaviors, foster goodwill among people and make the right choices.  Our clients are the top local and multinational organizations who require innovative ways to win the trust and attention of their important audiences.


-Support social media management (coordinate internally content calendars, designs, and content and upload/post on clients’ Facebook). 
-Participate in day-to-day account activities for one or more clients (digital, public relations, etc.) 
-Support media relations and outreach for both earned and paid opportunities (pitch media opportunities, support media buying, and develop media list/ad rates list). Support content creation and event organization and logistics as needed. 
-Support KOL campaigns (from content development to contracting/coordinating with key influencers). 
-Read media monitoring reports and study client news, draft first versions of social listening reports and media monitoring reports. 
-Contribute to new business efforts, regularly network, and expand media relationships. 
-Address and resolve any client issues/challenges thoughtfully and effectively 
-Regularly report to the senior management about client activities and project updates. 

Key Contributions
Key Accounts (Client Experience) - Abbott (PediaSure) , Johnson and Johnson, Listerine

Senior Account Executive (Integrated Marketing and Communications)

Founder Institute

The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 6,500 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 95 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

JD and Responsibilities
-Assistant to the Manager for Product Growth in a way to develop experiments and build the full funnel from user acquisition to retention with a multidimensional approach 
- Plan, collaborate, and work together with the marketing team for their monthly marketing goals for products and client services (both B2B and B2C)
- Plan and oversee the sales team and operation team activities to deliver excellent customer experiences
- Responsible for growing the KPIs of marketing and customer service
- Gather and analyze marketing data and operational data to generate key insights
- Develop and maintain the consulting unit's database for insights and reporting
- Research and analyze the current market to identify opportunities and challenges for consulting unit to recommend and lead the initiatives to stay competitive
- Working with corporate clients to deliver better outcomes for the B2B Products


- Key Accounts (Client Service and Experience) - KBZ Bank, Oxfam, Christian Aid, Prudential Myanmar Life Insurance, FoodPanda, USAID, DIPD

Senior Associate (Digital Strategy - Social Media/PR/Business Development)

YSI SEA - Young Sustainable Impact Southeast Asia

YSI is a thriving Southeast Asian community that actively tackles evolving sustainability issues. Our mission is to empower Southeast Asian youths to solve sustainability challenges with a measurable impact.

JD and Responsibilities

- Designing, developing and implementing the projects related to Sustainable Developments Goals
-       Project Management- project planning, sales, marketing, communication, organizing the social events and training,  drawing the budget plans, campaign
-       Engaging with multiple Stakeholders and trying out to expand the organizational growth

Project Associate

VNG Corporation

VNG Corporation is a technology company, founded in 2004, specializing in digital content and online entertainment, social networking, and e-commerce. VNG focuses on four main businesses, including online games, platforms, digital payments and cloud services

Develop project scopes and objectives;
Support in communication with local departments: meeting with agencies, artists, music productions, local authorities, etc. 
Offline distribution: Monitor agency’s performance; carry out fieldwork to expand the channels to reach out to customers
Content management: Follow the trend, look for the popular activities and manage the content.
Follow market activities; update news about market, competitors, etc.
Translate, interpret
Other tasks when required

Content Specialist

Global Village

-  In charge of publicity and promotion through various online media channels and offline institutions and corporation
- Develop the brand of the Conference
Create the promotion Timeline
- Wording/Phrasing on/off line materials and email-Marketing
- Branding, Communicating with both external and internal markets

Director Of Communications And Public Relations

Asia Leadership Trek

- Acquiring Venue for conference
- Acquiring on-site materials
- Managing venue on event day
- Taking care the need of Speakers and Delegates

Event Organizer - Sales and Customer Service

British Council

Office Assistant

Passionate about taking charge of digital media services for top-tier brands in award-winning advertising agencies, I thrive in the dynamic landscapes of FMCG, EdTech, Entertainment, Tourism, Healthcare, and Wellness sectors across three vibrant markets. Managing a large volume of consumers through strategic communications in this challenging world of agencies and industries is what I find invigorating.

As a Data-Driven Strategic Communications Specialist, my expertise lies in Growth Marketing (Social & Digital), Advertising, Brand Building, Digital PR, Local SEO, Creative Communications, Consumer Sentiment Analysis, End-to-End Integrated Campaign Management, and Proposal development. Collaborating with the most wonderful creative professionals, I love crafting brand stories with strategies that help each brand stand out in its niche.

My journey involves not only telling stories but also utilizing strong project management skills and being a team player who values experiential learning. My goal is to be an accomplished Strategic Communications Professional making meaningful strides towards business development initiatives through my marketing and communications practices.

taplio

The Battle

Daniel Tay

Mason Lynn

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