With Content

With Content is a content marketing agency that helps B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

Over the past seven years, we've worked with industry leaders in the region, such as DBS, Singtel, Grab, SAP, and Randstad, to the tune of over $3.5M+ in revenue.

Let us handle your content, so you can focus on what matters most: https://withcontent.co/

Co-Founder

Intellect (YC S21)

Head of Content Marketing & SEO

Sapio

Sapio is a platform for ambitious and curious people to access insider knowledge that can’t be found anywhere else.

Head Of Marketing

100offer

First ​global ​marketing ​hire, ​shaping ​the company’s ​user ​growth, ​lifecycle management, ​and ​country ​expansion. Oversaw ​100offer’s ​global ​marketing efforts, ​responsible ​for ​acquiring ​users and ​clients ​across ​new ​markets ​like Singapore, ​Silicon ​Valley, ​and ​Australia.

Marketing Director

Piktochart

Led efforts of the content team to produce top-notch content, helping readers and users from around the world tell powerful stories with Piktochart. Drove over 2,000 leads per month, or $500,000 in potential revenue.

Head of Content

Tech in Asia

- Managed Tech in Asia's Southeast Asia team, establishing best practices and editorial direction
- Reported on Asia's growing tech startup scene, growing readership to over 1 million per month
- Wrote articles that brought in 1.5 million page views over a year, with several pieces that went viral
- Conceptualized, designed, and grew Tech in Asia's community publishing platform, Talk
- Initiated a number of social media campaigns, such as #HumansinTech and #TIAChat, with the goal of building community and engaging readers

Editor (Southeast Asia)

Tech Journalist

We Are Spaces

Strategic direction and day-to-day editorial activities for the We Are Spaces magazine, driving close to 700,000 page views, and growing rapidly; leading a team of 6 writers. Editorial tasks involve editing, research, interviews, and writing on the events industry in Singapore.

Editor-in-Chief

•	In charge of running social media accounts (Facebook, Twitter, Instagram, LinkedIn)
•	Started up the editorial arm of the company as the Editor-in-Chief, and brought it up to 10,000 views in a month, currently has around 700,000 pageviews; led a team of 6 writers
•	Ran marketing campaigns that integrated the full range of social media channels and microsites
•	Conceptualized, created, and ran an email newsletter

Marketing Executive

ReferralCandy

- Revamped and optimized the content strategy at ReferralCandy as a consultant
- Oversaw and contributed to weekly content on the ReferralCandy blog; cross-posted and syndicated blog content to major publishing platforms such as Quora, Business2Community, and Social Media Today.

Blog Lead

Zopim

- Oversaw content strategy at Zopim as a consultant
- Oversaw and contributed to weekly content on the Zopim blog; managed a group of freelance writers and edited their commissioned articles; cross-posted and syndicated blog content to platforms such as Quora, Business2Community, and Social Media Today.
- Maintained an active presence on Zopim’s social media channels, including the Facebook, Twitter, and Linkedin accounts.
- Grew Zopim’s external presence online through guest posts on influential blogs and spreading blog content to other related influencers via email and Twitter.
- Copyedited all content that Zopim published, including email newsletters and Slideshare presentations.
- Ran email marketing campaigns with the aim of getting existing customers to upgrade their accounts

Content Strategist

There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

Jedox

As the Senior Marketing Manager at Jedox, I am responsible for developing and executing comprehensive regional marketing strategies that drive demand generation and contribute to our sales pipeline.

Key responsibilities:
• Lead and oversee the implementation of integrated marketing campaigns, employing a range of demand generation tactics to maximise results.

• Elevate brand awareness, engage leads, nurture the sales pipeline, and enhance customer acquisition and retention through a diverse set of online and offline marketing tools, ensuring an exceptional customer journey.

• Foster collaboration with global marketing counterparts, cross-functional teams, external partners, and vendors to ensure the success of our marketing endeavours.

• Measure the effectiveness of marketing campaigns, monitor and track relevant KPIs to continuously optimise marketing activities & budget

Senior Marketing Manager

credolab

At Credolab, I was promoted to the role of Senior Marketing Manager in Nov 2022, driving global B2B marketing strategies, optimising campaigns, and generating significant revenue growth through innovative lead-generation tactics.

Key responsibilities:
• Managed a 6-figure budget, driving B2B marketing strategy globally for a SaaS B2B Fintech scale-up with a presence in 42 countries.

• Built revenue pipeline, achieving a +330% increase in leads to date, generating millions in revenue with a lead-to-win ratio of 1.3%.

• Directed content creation and nurtured email campaigns, resulting in 16 eBooks (1k+ organic downloads) and 217 blogs.

• Led global PR efforts, creating 33 thought leadership articles and press releases, enhancing brand visibility and positioning.

• Worked with external vendors to direct SEO/SEM efforts, achieving top 10 rankings for 3 keywords, top 20 for 10 keywords, and +221% overall improvement in impressions.

• Strategised and executed webinars, trade shows, and events, winning 7 deals (10% of total revenue from marketing wins).

• Provided valuable competitor analysis and insights for management decision-making

As the Marketing Manager at Credolab from Jun 2021 to Nov 2022, I demonstrated exceptional leadership and played a pivotal role in the company's growth by collaborating with the Chief Strategy Officer to build the marketing team from the ground up, expanding it from 1 person to a team of 5 highly skilled professionals. I got the marketing team running and successfully handled all marketing strategic planning and execution, working closely with the Chief Strategy Officer and Head of Marketing.

Key responsibilities:
• Singled-handedly strategised, coordinated, and executed credolab's participation in Singapore Fintech Festival 2022, resulting in outstanding results contributing to 17% of 2022 Annual Revenue won and counting!

• Planned, developed, and managed the overall digital marketing strategy, leading to a remarkable 26% improvement in ad conversion and a 275% increase in leads generated.

• Developed, implemented, and managed the social media strategy on LinkedIn, Facebook, and Twitter, contributing to a 23% increase in LinkedIn followers and a 2.5% improvement in engagement rate.

• Undertook content marketing initiatives that achieved remarkable business targets, driving a 40% improvement in website traffic, a 197% increase in leads created, and an 8% increase in total wins.

Marketing Manager

Nippecraft Ltd

As the Brand Manager at Nippecraft Limited, I excelled in developing effective brand communication strategies, evaluating marketing ROI, and overseeing successful 360-degree marketing support.

Key Responsibilities:
• Developed effective brand communication strategies and ensure assets are synergised with local marketing plans.

• Evaluated brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, report tracking, dashboards and related key reporting.

• Oversaw successful execution of brand marketing and 360-degree marketing support calendar based on 12-month launch window.

• Supervised all marketing initiatives in all markets (AU, UK and SEA), ensuring deliverables are executed on time, on strategy, with required approvals.

• Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely.

• Directed and launched the global e-commerce website for Collins Debden in 3 major markets.

• Spearheaded PR and online marketing activities for SG market with over 300% online sales growth.

Brand Manager

Dr. Wolff Singapore Pte. Ltd.

As a Trade Marketing Manager at Dr. Wolff Singapore Pte Ltd, I excelled in developing competitive marketing plans and trade channel strategies for SEA and HK markets. I demonstrated a keen understanding of market and sales trends, which informed strategic business decisions.

Key Responsibilities:
• Directed Below-the-Line (BTL) activities for the successful Alpecin launch in Indonesia in 2017.

• Spearheaded Above-the-Line (ATL) and BTL activities for the WinWithAlpecin Campaign in Malaysia, achieving a remarkable 24% increase in sell-in average.

Trade Marketing Manager

As a Brand Marketing and Sales Executive at Dr. Wolff Singapore, I actively contributed to regional marketing strategies and execution, working closely with Senior Managers to develop and execute a diverse range of marketing tactics.

Key responsibilities:
• Collaborated with regional partners, including PR agencies, to support and develop effective Public Relations strategies.

• Worked closely with country teams to facilitate new brand and market launches, fostering effective communication and collaboration between the Germany headquarters, regional partners, and internal teams to garner support and resources.

• Conducted market analysis and research, monitoring and analysing sales data and marketing activities to inform data-driven decision-making. 

• Evaluated media plans and strategies for existing and new regional markets to optimise marketing efforts.

Brand Marketing and Sales Executive

Nurture Education Group

As a Business Development Executive at Nurture Education Group, I actively contributed to driving marketing communications, branding, and market analysis, while fostering strong relationships with internal and external stakeholders.

Key Responsibilities:
• Initiated development and implementation of marketing campaigns for enrolments to Kiddiwinkie Schoolhouse and its enrichment wings.

• Managed corporate branding across print, online, and alternative media, providing weekly updates on 4 corporate Facebook accounts.

• Coordinated with internal designers to produce marketing collaterals, including event flyers and advertorials, while monitoring their impact on enrichments' business performance.

• Conducted market analysis and research, performing database management, and delivering informational reports on competitors' analysis and market position.

Business Development Executive

I'm a seasoned Senior Marketing Manager, dedicated to propelling revenue growth within the B2B SaaS and Fintech sectors. 

How I Can Help:
✅ Strategic Marketing
✅ Demand Generation
✅ Brand Management
✅ Digital Marketing
✅ Content Strategy
✅ Market Research
✅ Public Relations
✅ Event Planning

My skills have consistently translated into substantial revenue gains and enhanced brand recognition for the companies I've collaborated with.

Achievements:
🏆 Spearheading global expansion efforts, resulting in an impressive 330% surge in leads.
🏆 Consistently driving a robust 200% growth in total marketing revenue.


Industry Knowledge:
Fintech | Healthcare | Consumer Goods | Education | Marketing | Technology

I'm excited to discuss how we can work together to achieve your marketing goals. Feel free to connect!

taplio

The Battle

Daniel Tay

Kyson Xu

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