There’s way too much content out there on the Internet today.

Correction: Too much unhelpful, "me-too" content that wastes everyone's time. 

Everyone is publishing similar content about the same things, pushing their own agendas, and trying to sell someone something.

It’s tiresome, boring, and readers have had enough of it.

At With Content, we want to change the way content is perceived.

We don’t believe in churning out bits of content that have obviously been thrown together as an afterthought or copy-pasted-rephrased.

We believe in meticulously crafting credible, authoritative longform content that your potential customers will actually love.

Over the years, we've partnered with industry leaders to do just that, including household names like Singtel, DBS, Grab, Randstad, and TÜV SÜD.

Let us help you become the go-to authority in your space with content: https://withcontent.co/ or daniel@withcontent.co

Daniel Tay

New year, new opportunity to join the best company on the planet (I'm biased of course):

Raising the bar for content marketing in Asia | Co-founder at With Content

I help top service professionals & agency leaders become valuable and holistic through Empathy & the ‘Goldmine In You’ Method | Corporate Trainer | Keynote Speaker | Leadership Consultant | Communication Trainer

Trained clients across 19 countries 🇸🇬🇲🇾🇮🇩🇯🇵🇰🇭🇹🇭🇦🇺🇰🇷🇻🇳🇵🇭🇿🇦🇧🇩🇨🇱🇨🇭🇳🇱🇮🇳🇺🇸🇨🇳🇬🇧Past Clients:🏆 CEOs leading SGD 1B+ organisation with 10,000+ employees🏆 Founders of 7- and 8-figure companies🏆 CEO of a RM60M+ regional fashion brand🏆 Top Group Financial Services Director at AIA🏆 Top 3x Financial Services District Leaders🏆 Leadership teams driving SGD-billion Singapore–Malaysia projectsClient Results:✅ 3,000+ live audience, 100,000+ organic views from a single leadership address (Group Financial Services Director)✅ SGD 2.3M in sales generated from one strategic campaign✅ SGD 500,000 premium case closed using Buy-In™ conversation architecture (Financial advisor)✅ SGD 400,000+ additional revenue within the same year after implementation (Founder)✅ High-stakes New Year address delivered to staff at a SGD $1B organisation (CEO-level internal influence)What Does It Take for Clients to ‘Buy-Into’ You?👉🏼 Speaking, Selling, and Branding Your Credibility.If you want to attract high-value clients, scale your impact, and close more deals, you need people to buy into YOU.How We Can Work Together📌 LinkedIn Thought Leadership – Branding for C-Suites &amp; Advisors💰 Business Strategy &amp; Systems – Scale with structure🎖️ 1-on-1 Executive Coaching – Speak, sell, and brand with confidence🗣️ Keynote Speaking &amp; Training – Influence at the highest level🔉 Brand Building for Leaders – Attract high-value opportunitiesHow We’re Different?📍Science-informed, field tested 📍Featured in The Straits Times, Berita Harian &amp; Suria

Abu Sofian Eunos

I've trained salespeople from 19 different countries.
Use this structure in your next sales conversation.

Comment 'STEPS' for a free '5-steps to more leads email course'.

Abu Sofian,"Buy In Speaking" Growth Partner to Founders, Financial Leaders and C-Suites

Clients: CEO ​>SGD$1B rev •MDRT-TOT Directors •Clients closed $500k & 3X rev to ​>$500k • Trained tech founders & salespeople from 19 countries | Compiled WhitePaper on Buy-In for sales, recruitment, influence.

Sales Structures

The Unspoken Playbook: For career & business growth.
(Limited seats 40pax max)

Hey! I’m organising a fireside chat with Sharon Ismail on Saturday, 31st January from 9am to 1pm.

We will share practical tactics from Organisational Development (OD) and Buy-In principles to help you shape better decisions, elevate your career opportunities and accelerate business growth.

We will both do a sharing, then open the floor to questions and discussions. Lastly, we will have a networking segment where you can mingle.

Free Admission
(Limited to 40 seats only)

Registration link is in the comments.

Let’s do this!!! 🔥🔥🔥

How I Refined The Slides For A CEO with 10,000 staff, >SGD$1B revenue for A New Year's Address to Almost 300 People

As my client was preparing for their CEO's address, they asked me to help them land a compelling speech.

Here's how I helped them and what you can do for your next speech to get Buy-In:

1️⃣ Start with a Rhetorical Question.

Ask a question that plants an idea into your audience's mind. 
One of the best ways I've found is to ask questions that don't need answering (rhetorical). 

For example, "What does it take for us to become the No.1 organisation in our space today?" or "What does it mean to chart our own path amongst our competitors in 2026?".

Ask the question, then pause, look at the audience to let it land.

2️⃣ Build the Stakes

There are 2 parts to this: 1st is to give a problem statement and the 2nd is to give problem examples. 

Stakes are what build tension in your speech.

You could start by sharing about the market conditions, or how the economy is slowing down last qtr, or how new entrants are posing a threat to market share. 

When this happens, the audience naturally wants to listen because you've answered the most fundamental question in the audience's mind - "What's in it for me?"

3️⃣ Answer the question, "So what?"

The reason why people find speeches boring is that many fail to address, "So what?" 

Speeches tend to be lofty slogans or corporate-speak and this gets lost on deaf ears. 

Here's how you solve this problem: You bring up a hypothetical avatar and talk about them and their problems in relation to your speech. 

For example, "Here's Frustrated Fionne. She's working long hours, trying to make ends meet and still can't pay her bills and get her child to a decent childcare centre." 

If you can show that you understand their problems exactly, people will believe that you have the solution for them.

4️⃣ Be a Constructive Contrarian 

Singapore prides itself on modelling after successful case studies. 
However, this can be a problem because it means one can merely be a copycat.

During the speech with my client, we managed to reach a landing point - "How do we chart our own path forward?" became the rallying cry for the organisation that has had so much success for decades. 

It was as if the lights were turned on for my client when we reached this point; that's where I knew we were onto something big.

5️⃣ Speak to Their Nervous System by Giving Verbal & Visual Cues. 

You must know how to give verbal and visual cues in order to tap into their System 1 (automatic, intuitive) thinking.

For example, you can show an X and Y axis and chart a graph, you could screenshot a newspaper article from The Straits Times or Forbes, you could do a pop quiz and ask, "Show of hands, how many of you here exercise at least 3x a week?". 

When you do this, you trigger people to respond; when you don't, people get too comfortable and slide too deep into their minds.

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The Battle

Daniel Tay

Abu Sofian Eunos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Tay's LinkedIn Performance

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