AILKEMY

"Think Further. Build Smarter. Lead Human."

After an intensive skunkworks and R&D phase, we launched AILKEMY for select client engagements. AILKEMY is a strategic intelligence consultancy that transforms information chaos into measurable alpha generation for investment professionals and leaders navigating AI transformation.

We help fund managers and executives generate measurable alpha by turning information chaos into decision-ready insights. We deliver private, board-ready intelligence that turns noise into decisive action. Confidential by default. It is either useful or it's not. We guarantee.

My Role as Co-Founder:
Product Management: Collaborated on the "Insight Engine", synthesis features, and verification methods across end-user needs.

Client Delivery: Lead MVP Insight Report pilots and the activation session that turns findings into actionable intelligence for our clients.

Go-to-Market: Built branding, sales, messaging, and narrative for executives, hedge funds, PE, VC, and large private investors.

Growth: Structured performance-aligned economics with zero long-term lock-in. Planned and launched campaigns to scale AILKEMY.

Why Clients Choose AILKEMY:
Hedge funds and multi-strategy platforms. Private equity and venture firms. Corporate strategy leaders and product teams. Large private investors and family offices.

✔️ Synthesis over summary: We reveal connections that change the decision.
✔️ Speed to signal: Time kills good ideas. We deliver while timing still pays.
✔️ Tailored intelligence: Built from first principles for your exact context.
✔️ Trusted foresight: Evidence-based and scenario-aware.
✔️ Founder accountability: You work directly with the founding team.

Signal mapping. Competitive and narrative intelligence. Scenario planning. Orthogonal validation. Regime awareness. Decision framing. Board-ready storytelling. Founder-led discovery and activation. The goal is simple: reduce decision latency and increase the quality of action.

Co-Founder, AILKEMY

Kaperider.com

About Kaperider Publishing, LLC

At Kaperider Publishing, we specialize in creating impactful books that inspire, educate, and empower readers across diverse topics, including technology, artificial intelligence, marketing, mental health, fitness, and more. Our mission is to bridge the gap between ambitious ideas and actionable outcomes, helping authors craft content that resonates with audiences and drives meaningful change.

Founded by Daniel Stouffer, a seasoned leader with over 20 years of experience in strategy, innovation, and digital transformation, Kaperider Publishing offers a unique blend of expertise, creativity, and results-oriented execution. From initial research and topic development to book outlining, authoring, and strategic marketing campaigns, we guide authors through every step of the publishing process to ensure their ideas reach the right audience.

At Kaperider, we believe that great books start with great strategies. That’s why we focus on:

🌟 Comprehensive Support: From concept to launch, we provide the tools, resources, and expertise to help authors succeed.

🌟 Actionable Insights: We simplify complex topics, transforming them into accessible, engaging content for real-world impact.

🌟 Strategic Marketing: Our tailored campaigns connect authors with readers, ensuring their work makes an impact in a competitive market.

What sets us apart is our commitment to excellence and community. Inspired by his role as a professional firefighter in Minneapolis, MN, Daniel Stouffer brings a team-first, mission-driven ethos to Kaperider Publishing. This unique perspective informs our collaborative approach, emphasizing trust, resilience, and the power of clear communication.

Whether you’re an experienced thought leader or a first-time author, Kaperider Publishing is here to help you bring your vision to life. Together, we’ll create books that inform, inspire, and leave a lasting legacy.

Author w/ Book & Newsletter Publishing

Winnebago

I'm in the middle of helping to steer a significant digital transformation initiative at Winnebago Outdoors. We're upgrading the ERP system to a new platform consisting of Microsoft D365, Salesforce, and the Teamcenter systems.

The Release Train Engineer (RTE) role is collaborative, involving deep engagement with the Agile Release Train (ART), a composite of agile teams working in concert to achieve a shared objective. Here's a closer look at what an RTE does day to day:

✔️ Navigating Complexity: An RTE acts as the captain of the ship in turbulent digital waters, guiding the ART through planning, execution, and delivery. This involves facilitating Program Increment (PI) planning sessions, a critical event where the roadmap for the next phase is charted, risks are assessed, and strategies are devised.

✔️ Fostering Synergy: One of the greatest strengths of an RTE lies in its ability to foster collaboration among diverse teams and stakeholders. This role ensures alignment across various functions, encouraging transparency and communication. The RTE serves as a bridge between strategic goals and tactical execution, ensuring everyone moves in unison towards common objectives.

✔️ Driving Value Delivery: At the heart of SAFe is the relentless focus on delivering value to customers. An RTE ensures that every element of the ART contributes to this goal, optimizing flows, removing impediments, and managing risks. This consistent drive towards efficiency and effectiveness culminates in accelerated time-to-market and enhanced product quality.

The presence of an RTE within a transformation initiative brings several advantages. These include improved coordination across teams, enhanced clarity and focus on business objectives, streamlined processes, and a significant uplift in the morale and productivity of agile teams. Essentially, an RTE turns chaos into clarity, complexity into simplicity, and plans into action.

Digital Transformation Manager

Fyndr Group

Get Your New Talent Found Faster with Fyndr.org
--------------------------------------------------------
Fyndr.org's mission is to create a more efficient, scalable, zero-cost process for hiring managers and candidates "to fynd each other", by leveraging AI technology to job search at scale.

At Fyndr.org, we help renewable energy, recycling, energy storage, and Green or Clean Tech companies find the perfect job candidate for their open positions; not just in terms of skills and qualifications, but also in personality, culture, and world outlook.

Our AI driven solutions support hiring managers and job seekers every step of the way — by connecting those hiring directly with those looking for opportunities. Job seekers are recommended by someone that knows them personally. 

Because finding your “next fyndr” isn’t just about credentials, it’s about creating opportunities for everyone involved to thrive with the resources, introductions, and opportunities to grow an awesome team.

Note: Fyndr.org is a concept, product, website, and marketing campaign created by Daniel Stouffer, as a case study to demonstrate his talents AND to help with his job search.

https://fyndr.org/about

Program & Product Manager, Owner

reThink-Solar

In 2007, a spark ignited my love for solar, fueling a drive toward a renewable future, one community at a time. Born from a desire to make solar energy accessible and affordable to all, we embarked on a quest to redefine the solar engagement. 

Starting with solar leasing in 2007, then residential sales, to commercial contracts, and now to Community Solar for all.

It's been an exhilarating ride, flavored with challenges, triumphs, and countless learning moments. Today, reThink Solar stands as a beacon for change, guiding individuals and businesses toward a brighter, more sustainable tomorrow. One that can be totally without costs or expense when you have the key ingredients.

reThink Solar's Mission

At the core of reThink Solar pulses a steadfast mission - to weave the benefits of solar energy into the fabric of everyday life. We dream of a world where everyone, regardless of whether they own or rent their home, can tap into the power of the sun.

Our mission is simple yet bold: connect our customers to local community solar farms, ensuring a minimum of 5% savings on their electric bills annually for up to two decades. Now, with our services extending across numerous states in the USA, that dream is becoming a reality. 

At reThink Solar, we believe that everyone should have access to clean and affordable energy, regardless of whether they own their home or business. That's why our community solar model is designed to connect with renters, homeowners, and small businesses alike.

The power of the sun is for everyone — because reThink Solar believes that change, like sunlight and all renewable energy, should be universal and unbound. There's no simpler path to saving on your electric bill while championing renewable energy.

https://rethink-solar.com

Renewable Energy Advisor, reThink Solar

SunPower Corporation

Coordinated prioritization, roadmap planning, product backlog management, and product team execution for $36M portfolio of related programs. Managed 9 product delivery teams, total of 50 members, engaging internal and external stakeholders and cross-functional teams to create energy storage solutions and renewable energy digital platform capabilities.

* Added 25K more customers to mobile app by developing and launching complex digital features.

* Managed 5 concurrent projects, from defining scope and allocating resources to mitigating risks, consistently delivering project plans, resource allocations, and prioritized backlogs.

* Reduced time-to-market for new SKUs from 6 months to 3 weeks by implementing new and improved new product introduction process (NPI).

What truly sets me apart is my tenacious passion, drive, and motivation. I don't back down when things get tough, even when it seems like everything is on fire. I learned this fearless attitude from my experience in the fire service. When faced with challenges, I don't run away – I run towards them. I bring this mindset to everything I do.

If you're looking for a Technical Program Manager who can navigate the complexities of your projects with confidence, deliver exceptional results, and bring a fiery passion to the table, then look no further. I'm a servant leader when it comes to agile product delivery processes, lean UX, and implementing business agility. I am ready to take on the challenge.

Technical Program Manager (storage solutions)

Elevance Health

Orchestrated product delivery timelines to achieve budget and delivery goals. Managed backlog for 25 user experience designers. Leader behind the scenes organizing and prioritizing projects with stakeholders across 7 different strategic objectives aligned to quarterly product plans. Crafted sprint plans outlining goals, tactics, schedules, risks, and resource allocation for 300+ digital products group.

* Wrote project charter and obtained team resources across 6 business units, built recurring 4-week cycles of “Plan, Do, & Measure” iterative planning cycles, resulting in formation of new business intelligence (BI) analytics team.

* Improved team throughput 11%, providing program support and direction for 5 to 7 scrum teams, clearing obstacles to ensure initiatives were delivered, meeting stakeholder requirements.

* Collaborated with procurement to improve supply chain operations for internal and vendor-maintained products, reducing onboarding of new technology into IT organizations from more than 4 months to less than 6 weeks.

But beyond all the technicalities, I am a firm believer in agile product delivery, lean UX, and embracing business agility at scale. In this fast-paced digital age, it's crucial to be able to adapt quickly to market changes and seize emerging opportunities with innovative, digitally-enabled solutions. 

That's why I leveraged lean and agile product development practices to continuously deliver top-notch products that truly impressed.

Strong advocate of agile product delivery, lean UX, and implementing business agility at scale. Support the ability to compete and thrive in the digital age by quickly responding to market changes and emerging opportunities with innovative, digitally-enabled business solutions. Leveraged lean and agile product development practices to continually deliver innovative, high-quality products (https://www.scaledagile.com).

Digital Program Manager (portfolio strategy)

Ideation, Product Management, and Strategic Thinking -- I have a proven record of managing process driven teams, as well as complex software products and web application development projects, both standard and extremely agile. 

I’ve been a contributor and leader of physical and virtual teams across many projects. I represent the user experience across the organization by breaking down the user needs, strategic vision, and delivery into achievable outcomes that drive user value.

I know exactly what it takes to drive the business, rally the engagement of diverse teams, and effectively manage programs. I’m really a Swiss Army knife relating to program management.

I help manage the user experience resources within the agile product and development processes within Anthem Healthcare. This role requires a cross-discipline approach to understanding process, workflow, and communications. I live "working in the grey" to help development, product, and user experience teams deliver valued product to the Anthem members.

Product Teams Manager (user experience)

Geostella

Executed product strategy, planned and managed road map for Solar SaaS engineering teams. Uncovered customer pain points and industry trends. Led cross-functional teams across 55-person start-up to create solar energy platform. Managed bi-weekly feature releases to drive growth and keeping ahead of the competition.

* Delivered innovative products, expanding market user adoption in first 6 months, by developing and executing revised product roadmap, aligned to company goals and customer needs, increasing leads generated 23% and PV system installations 1.1K.

* Developed and executed product roadmap, aligning with company goals and customer needs, reducing the 500+ backlog items to 75 actionable features

* Implemented agile product development methods, resulting in a 4 capability teams focused on core product lines which created 2 week release windows

* Collaborated with sales & marketing, product engineering, and field operations teams to develop effective roll-out strategies that minimized inventory costs

Geostellar pioneered big-data geomatics to make solar energy accessible, affordable and plentiful. The company is the recipient of numerous awards, including selection as an IHS Energy Innovation Pioneer, the Global Cleantech100, the Global Cleantech Cluster Association's Best of Solar, and the Always On Going Green Global 2000.

Director Product Management (field operations)

Ameriprise Financial Services, Inc.

User Experience Design with Mentoring of Agile Teams

Led user and client meetings, collected and analyze product data to determine product feasibility. Created personas, task scenarios, and navigation & solution hierarchies. Helped wireframe and prototype product with various levels of field study and usability testing to ensure ease of use.

* Launched 3 internationalized websites by placing end user in focus during entire design process.

* Co-developed new hybrid approach for agile project delivery across 8 scrum teams, reducing backlogged features 35% and team churn, and delivering more user-friendly solution.

* Decreased slack time between feature start by developers 3 days due to better requirements definition

* Wireframed and prototype the product with various levels of field study or usability testing to ensure ease of use and feasibility.

* Worked with design teams and developers to successfully launch a new partner website.

* Invented user-centered design processes and methodologies that worked within the corporate environment.

User Experience Manager with focus on wireframes, user experience, and mentoring agile teams. Examples of websites where I was the UX Lead include https://www.ameriprise.com/ and https://www.columbiathreadneedleus.com/.

Manager User Experience (product delivery)

Verisae | an Accruent company

Drove platform capabilities guided by roadmap aligned with company goals and customer needs. Conducted market research, identifying gaps in market and helped UX / UI designers better understand how research, feature value, and engineering effort connected.

* Increased market share 20% by conducting thorough market research and competitor analysis to identify opportunities for product innovation.

* Collaborated with key stakeholders, customers, and cross-functional product teams to iterate product and establish tracking metrics, improving user satisfaction ratings 30%.

* Developed and executed public relations plan with industry experts at Gartner, Forrester, and others resulting in several magazine publications and placement of Verisae in the top quadrant of energy and sustainability SaaS platforms.

As an Information Architect then promoted to Digital Product Manager, IOT Energy Management, I help design how to make the right content and features available to the right people at the right time. 

My role involved the development of content systems and product features that help users find and manage asset, energy, and environmental data and access insights through business intelligence more successfully across the Accruent IoT SaaS platform.

Verisae is a provider of technology (...purchased by Accruent) and services for big retailers, manufacturers and other complex organizations. They do one thing better than anyone else. They  help our clients manage energy, maintenance, GHG emissions, and environmental performance through a single set of closely related technologies, connected devices, and IoT innovation.

Lead Digital Product Manager (energy IoT & SaaS)

The Ground Beneath Leadership Is Shifting

If you’ve ever felt the pressure to lead through uncertainty without a map, welcome. This is where we draw the new ones. AI isn’t knocking politely at the door. It’s rewiring how teams operate, how decisions get made, and how value is created.

Old playbooks don’t bend. They break. And the burden of clarity? It’s falling squarely on you.

If you’re the one responsible for making sense of chaos for integrating new tech, managing team emotions, aligning systems, and staying strategic without burning out, then AILKEMY was built with you in mind.

You’re not a passive observer of change. You’re the one others look to when everything changes. 

AILKEMY exists to help you build that kind of organization. We don’t hype tools. We train humans to lead through disruption.

Why Read AILKEMY? 

AI won’t replace you. But teams who master human–AI collaboration will. This isn’t about man versus machine. It’s about hybrid orchestration, the art of blending automation with empathy, speed with systems thinking, and clarity with courage.

Who Reads AILKEMY? 

AILKEMY is written for the most accountable people in the room—those who don’t have the luxury of waiting for certainty. Whether you lead others, build products, run a team, or want to stay relevant, it helps you lead with clarity, not chaos.

Why I Publish AILKEMY?

I’m Daniel Stouffer. I’m an author of dozens of nonfiction books, a systems thinker, a firefighter, and a futurist. I’ve helped leaders navigate disruption for two decades, not from a theory lab, but from the front lines of change: in startups, classrooms, fire stations, and boardrooms.

I write AILKEMY because I’ve lived the pressure of needing answers when the playbook no longer works. I know what it feels like to be the one people look to in moments of uncertainty. 

This newsletter, and the “Insights-as-a-Service (AIS) we’re launching, is my way of offering a lifeline of clarity, one issue at a time.

https://news.ailkemy.com

Daniel Stouffer

Feedback encouraged.
I'm testing different ways to 'present me'. Have a look. Let me know if any of this resonates or needs a tweak. - Thanks!

----------
“AI is commoditizing most copywriting. 

I don’t sell words. I sell outcomes and risk control. I build the message framework, brand voice controls, and proof validations that make your Generative AI output sound unmistakably like you and perform as it should. 

If you want faster cycles, fewer revisions, and copy you can defend to leadership… and your customers, that’s what I do.

Do you have a voice system, or just a style guide nobody can enforce due to your tsunami of AI Slop Copy?”

Explore...👇
https://lnkd.in/eBxJH3aJ

JSESSIONID

li_at

Helping growth teams replace AI slop with copy that earns trust, converts, and scales. Think Further. Build Smarter. Lead Human.

“Your AI-generated slop content is now your stranded asset.”

Most teams think content decays slowly. That used to be true. Now it can collapse overnight. Not because your ideas got worse, but because the Internet got louder. 

AI made publishing easy. It also made trust harder. If your website, sales pages, and nurture emails sound like everyone else's, prospects do not argue. 

They simply drift away. 

The fix is not “write more.” The fix is to rebuild your content into a system that carries voice, proof, and intent. 

If your content used to convert, but now it just exists, this is for you.

Dig Deeper 👇
https://lnkd.in/gbVqYPy6

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

undefined undefined

solvexmedia

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

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Daniel Stouffer

Kam Hossieny

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taplio

The Battle

Daniel Stouffer

Kam Hossieny

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Stouffer's LinkedIn Performance

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