Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

Led international team of nearly 100 brand & marketing creative experts across US, U.K. and EU. Scope included design, copy, editorial content, brand expression, content strategy, account management and creative operations/project management. Reported to CMO and partnered closely with C-suite, VPs and peers across brand, category marketing, category buying, AI team, tech product teams, UX, PR and legal.

Head of Global Creative & Content

Sam's Club

• Directed a complete rebranding including visual identity and brand voice repositioning.
• Built a high-performing in house agency from the ground up, including design, copywriting and image optimization experts. 
• Led brand & marketing creative center of excellence, guiding external and internal creative teams across all omnichannel including site, app, email, social, video, broadcast, direct mail, in store signage and in store video. 
• Reported to the chief marketing officer and partnered closely with head of brand marketing, performance marketing, subscriptions and membership, UX design and merchandising.
• Created major social media video and omnichannel campaign concepts with A-list celebrities.
• Led major brand-level creative initiatives including our first agency of record RFP. 
• Managed external creative agency budget and annual operating plan for creative.
• Created digital ads for the nation's largest item suppliers, supporting our Sam's Media Group advertising sales business unit.

Senior Director, Creative & Content

Director of Content

Party City

Led a multichannel content marketing business unit. Shaped the launch of content marketing initiative from the ground up, overseeing photography, video, editorial, design, content management system and content distribution.
• Shaped brand-level creative direction of lifestyle photography, visual content assets, videos and editorial content including party ideas galleries, buying guides, recipes and DIY/how-to content.
• Included hands-on photo art direction and video production as well as directing the work of agencies, vendors, contributors, contractors and partners.
• Recruited, led and mentored in-house staff of copywriters, editors, stylists and site producers. 
• Identified, shaped and managed content marketing and distribution partnerships.
• Collaborated with licensing, merchandising, creative, marketing and PR to define editorial calendar and ensure cross-channel alignment with brand strategies. 
• Planned and oversaw cross-channel content marketing programs including email, social media, content distribution, blogger outreach, store signage, point-of-sale, and digital content experiences.
• Interfaced with executives on performance results, key opportunities and action plans.
• Identified opportunities and articulated requirements for integrated CMS/eComm functionality across desktop, mobile and app; interfaced with development & analytics teams on execution.
•Forecasted and managed contract services budget; negotiate terms with vendors and contributors.
•Delivered on key content marketing objectives and results:
   •Drove development and launch of Pinterest channel with 150% YOY referral traffic & sales growth.
   •1,400% increase in organic search traffic to ideas keyword terms.
   •10% average order value (AOV) lift in key occasions and categories.

Content Director

Gaiam

Built a cross-channel content marketing business unit from the ground up for this health/eco-lifestyle brand, including website, email newsletter, print marketing, and interactive experiences including online games. 
• Directed every aspect of the business including creative, editorial, user experience, marketing, budget, staffing, contributors and analytics.
• Drove effective cross-channel integration of content marketing across e-commerce sales funnel, SEO strategy, social media marketing, subscription clubs, catalog and product/media launches. 
• Managed editorial calendar and production of articles, blogs and web video content. 
• Developed and launched Gaiam Blog, building a lineup of expert contributors on a shoestring budget.
• Delivered on key content marketing objectives and results:
   • Lifted existing‐customer spending 250%; increased orders per customer 40%. 
   • Grew content‐derived sales by 36% YOY with 60% lower payroll and contract expense. 
   • Doubled e‐newsletter subscriber list with $0 acquisition cost. 
   • Drove 2 to 5 times higher revenue per email from e-newsletter vs. promotional emails.
   • Secured top-of-page-one rank for hundreds of strategic SEO keywords.

Managing Editor

Guided brand voice and content across omnichannel marketing communications for these environmentally friendly lifestyle and renewable energy brands.
• Directed magalog content conceptualization and production. This brand storytelling publication was instrumental in securing partnerships and private equity that drove brand evolution and growth.
• Wrote and managed a high volume of in-house creative department projects including articles, websites, interactive digital content, emails, signage, packaging, catalogs, magalogs, annual reports, social and environmental  responsibility reports, emails, newsletters, sales sheets, point-of-sale brochures.
• Interviewed and wrote articles about customers including Real Goods’ residential solar energy customers.
• Developed concepts and creative briefs, edited and guided catalog copywriting team’s work.
• Recruited and managed copywriting staff; negotiated with freelance writers and editors.
• Influenced graphic design, working closely with VP of creative services and associate creative director.
• Selected agencies and vendors, wrote RFPs, directed the work of vendors and contributors.

Editorial Director

Cameron Creative

Created and consulted on branding and marketing creative for clients ranging from wellness consumer products to media & publishing to financial services and integrated marketing agencies. Creative direction, copywriting, concepts and naming recommendations for websites, email newsletter programs, brand identities, media kits, direct mail campaigns, product launches, catalogs, packaging, brochures and print advertising. 
• Developed voice, concepts and copy for Heinrich Marketing email newsletter and website that drove 48% clickthrough and helped the agency reposition as an integrated marketing agency.
• Conceptualized and wrote customer magazines for clients including Country Financial. 
• Developed media kits and sales brochures for Yoga Journal owner AIM Media. 
• Recrafted Peak Pilates brand voice for key fitness equipment product launch, including naming, concepts and copywriting for new products, services, print ads, brochures and catalogs. 
• Helped World of Good align its retail presence with its evolving identity by refining brand voice in touchpoints including signage, product tags/packaging and point-of-sale brochures.

Creative Director & Owner

Customer Communications Group

Managed customer relationship marketing and communication programs for clients including IBM, Hewlett Packard, Qwest, Wells Fargo, Countrywide Home Loans, Dillards, Mervyn’s, Pier 1, Casual Corner Group, Helzberg Diamonds, Pacificare
• Managed creative services budgets, staff of 7, outsourcing, business processes and editorial calendars 
• Assigned, critiqued and edited feature articles and graphic design for print and email newsletters 
• Conceived and presented communication plans and creative content for award-winning direct mail, web and email campaigns
• Tracked and wrote about CRM trends & case studies as managing editor of client retention magazine
• Directly responsible for client account growth and strategizing new communication programs
• Wrote proposals, presentations, white papers, creative briefs and customer contact plans

Editorial Director / Associate Creative Director

Heinrich Marketing

Concepted, presented, wrote, edited and project-managed internal and external newsletters, direct mail marketing, trade-show displays and retail signage for clients including MasterCard, VISA, Bank One, GE Capital, Citicorp, Macy’s and Gordon’s Jewelers.

Senior Editor

• Creative leader with a deep love for retail brands and engaging storytelling beyond product and price. 
• Hands-on experience with video and photo art direction, leading content marketing and CMS based SEO content programs, and brand- elevating omnichannel marketing communications. 
• Broad, brand-level scope of experience leading creative work including video, eCommerce content, email, social, digital media, broadcast, branding, catalogs, direct mail, in store signage and POS, membership/customer acquisition and loyalty, and media & investor communications. 
• Both in-house and agency experience leading creative concepting and execution at every level including copywriting, design, photography and video, layout and creative process oversight. 
• Adept at creative resource planning and cost management, and leading creative teams through organizational change. 
• Optimistic, solutions minded and full of energy, ideas and inspiration!
• Avid etail shopper, mobile user and loyalty program subscriber (Nordstrom, Sephora, Williams Sonoma, DoorDash, Instacart, Uber ...)

Past Clients
Macy’s, Nordstrom, Pier 1, Mervyn’s, Dillard’s, Casual Corner Group, Helzberg Diamonds, World of Good, Peak Pilates, Active Interest Media, HP, IBM, Wells Fargo, VISA, Citicorp

In my work, I've been highly adept in generating concepts and leading the execution of a variety of creative programs, brand campaigns, and design & marketing initiatives with leadership experience across in-house corporate and agency settings.

I am skilled in expanding and evolving a brand's visual identity and unique voice across multi-channel campaigns. I also have a track record of fostering excellence and consistency across all content to drive meaningful engagement from diverse audiences.
 
Some of my core skills include: Strategic Creative Direction, Brand Standards & Integrity, Style Guide Development, Design Systems, Product & Retail Cycles, Stakeholder Management, Thought Leadership, Industry Trends, Engaging Storytelling.

Tools
Several eommerce platforms; Brightcove, Drupal, Wordpress and other CMS platforms; social marketing, listening and measurement platforms; analytics tools including Omniture, Google Analytics and BrightEdge; several project management and digital asset management systems and hosting platforms. Working knowledge and past hands-on experience using graphic design & layout and image capture apps.

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Daniel Schapira

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