Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

Rising Authors

Hey there 👋🏽 I'm Hussein Al-Baiaty, a best-selling author, entrepreneur, and coach who turned his refugee camp experience into a million-dollar printing business journey. 

I used my social platforms to share my story and expertise, culminating in my best-selling book, "Art of Resilience: The Refugee State of Mind."

Now, I channel my experience and insights into helping Business Authors broaden their social platforms and reach their own publishing milestones.

𝐒𝐎, 𝐖𝐇𝐀𝐓 𝐂𝐀𝐍 𝐈 𝐃𝐎 𝐅𝐎𝐑 𝐘𝐎𝐔?

As an authorpreneur, I offer personalized 1:1 coaching, utilizing my first-hand knowledge of the publishing journey and platform growth. My goal is to help you expand your online presence and engage the audience you deserve.

𝐇𝐎𝐖'𝐃 𝐖𝐄 𝐃𝐎 𝐓𝐇𝐀𝐓?

We'll start with a chat about your needs. Then, you'll get a refundable 30-day trial where we define your target audience and strategy. After that, we're off to the races, growing your platforms together.

𝐇𝐀𝐒 𝐓𝐇𝐈𝐒 𝐖𝐎𝐑𝐊𝐄𝐃 𝐁𝐄𝐅𝐎𝐑𝐄?

Absolutely. Authors I've worked with have seen significant growth in their platform reach and reader engagement. Some even surpassed their sales goals, thanks to our collaborative efforts.

𝐖𝐇𝐘 𝐖𝐎𝐔𝐋𝐃 𝐘𝐎𝐔 𝐖𝐀𝐍𝐍𝐀 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄?

I'm a firm believer in giving before taking. My success stories echo this philosophy. I'm here to help you achieve real results, just as I have.

𝐇𝐎𝐖 𝐓𝐎 𝐆𝐄𝐓 𝐈𝐍 𝐓𝐎𝐔𝐂𝐇?

Just drop me a message right here on LinkedIn. If I can help you boost your author platform and achieve your publishing goals, let's talk.

Owner

Scribe Media

Scribe Media helps experts, executives, and entrepreneurs turn their ideas into books.

If you have ideas that you believe could make a great book, we surround you with a team of professionals to help you position, write, edit, design, publish, and market it.

We’re on a mission to unlock the world’s wisdom.

There is so much wisdom in people’s heads, and too many die with their best work still inside them. 

You’ve spent your life helping people and accumulating knowledge. Our goal is to remove the barriers stopping you from putting those ideas into the world and creating an impact on people who need them most.

The Authors we work with are leading entrepreneurs, speakers, consultants, coaches, executives, and celebrities. The common thread is that they each have a powerful message to share. We’ve published books with: 

- David Goggins
- Tiffany Haddish
- Nassim Taleb
- Dan Sullivan
- Kevin Harrington
- The Nobel Prize Institute (yes, seriously)
- Over 2,000 Others

“Scribe destroys everything that once stood between smart people and published books.” — James Altucher, WSJ Bestselling Author of Choose Yourself

READY TO TALK? You can schedule a free consultation at scribemedia.com/consult to discuss your book idea or DM me.

Multimedia Specialist

The Resilience Club

Business Coach

Refutees 

Co-Owner

I help authors build their brands and grow their online presence through clear offers, stunning websites, and effective LinkedIn management.

You're struggling to get your book and profile noticed. Selling and promoting yourself feels overwhelming, with too many things to focus on. 

It’s daunting, and you're not alone—many speakers, consultants, and coaches face the same challenge.

You have valuable expertise to share, but reaching your audience can be difficult. 

That’s where I come in. 

I offer a comprehensive 90-day program to help you elevate your brand and make a lasting impact.

What You’ll Get:
Offer Refinement Coaching: Fine-tune and clarify your offers with expert guidance.

Author Branding Kit: A professional branding package with customized logos, colors, and fonts, delivered in a clean, concise format.

Full New Website: A polished, fully built website with pages for your book, services, blog, and more, all tailored to your brand.

Personalized 1:1 Coaching: Bi-weekly Zoom sessions to keep you focused and on track.

LinkedIn Optimization: Revamp your LinkedIn profile with strategic coaching to attract the right audience.

Bonus: Two-Hour Photoshoot: A professional photoshoot valued at over $700 through Snappr to capture high-quality visuals.

Additional Services:
YouTube Management: Grow and manage your YouTube channel with strategic optimization and audience expansion.

Book Launch & Publishing Support: Full support for your book launch on platforms like Amazon, including bestseller campaigns and targeted marketing.

How Do We Start?
We begin with a conversation centered around you and your book. Try a 30-day refundable trial, where we pinpoint your audience and create an effective strategy.

Proven Success:
The authors I've worked with have seen remarkable growth—not just in attention but in exceeding their sales goals.

Why Choose Me?
I’m a published author and have supported over 150 authors through their publishing and marketing journeys. I’ve honed my skills working with elite authors like Tucker Max and Emily Gindlesparger.

Ready for a Transformation?
If you're ready to turn attention into action and take your author journey to new heights, let’s connect. Shoot me a direct message.

Hussein Al-Baiaty

Self-promotion is a huge problem for experts and authors.
 
They’re struggling with being seen.

They tell themselves they’re “not ready yet,” or they don’t want to look like they’re begging for attention. 

And that fear turns into silence. 

The silence turns into missed opportunities. 

And suddenly the book they spent years on is sitting in a corner collecting digital dust.

Here’s the part most people avoid saying.

Showing up isn’t desperation.

Showing up is proof you believe in the work you created.

If you’re scared to talk about your book, if you hesitate every time you want to post, or if you keep waiting to feel “legit” before you share your ideas, just know this, no one is coming to tap you on the shoulder and give you permission.

Credibility comes from repetition.

Authority comes from clarity.

Traction comes from visibility.

You don’t earn those by hiding.

So if the fear is there, fine. Let it ride shotgun. But stop letting it drive.
You built something that deserves oxygen.
 
Give it air.

Give it space.
 
Let people see it.

I help authors build their platform and brand while turning their expertise into speaking, consulting, and client opportunities through killer websites and a standout presence on LinkedIn and YouTube.

taplio

The Battle

Daniel Schapira

Hussein Al-Baiaty

Followers

Posts

Engagements

Likes

Performance ScoreHussein Al-Baiaty's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Schapira

Hussein Al-Baiaty

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hussein Al-Baiaty's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHussein Al-Baiaty's LinkedIn Performance