Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

GetYourGuide

We’re on a global journey to turn ordinary trips into extraordinary ones. The GetYourGuide Ticketing business unit supports attractions and operators with online expertise. This allows them to run their business more effectively and delight their customers with a seamless booking experience. 

Check our website :https://www.getyourguide.tickets/solution

Head of Global Sales

Cimenio GmbH

Cimenio GmbH is the contact for verified user reviews. According to the motto of people helping people, reviews for products and services can be submitted via the Cimenio apps. 

The special thing about it: all reviews are verified via a photo during the review submission. 
The result: authentic, value-added reviews. Including strengths and weaknesses, but most importantly: without any specific requirement for a rating. Simply honest. 

This rating submission is incentivised by Cimenio. Verified reviews can be acquired and published by shops, price comparators and brand owners and thus help other customers.

Increase user experience ✓ 
Optimise conversion (all traffic channels) ✓ 
Expand Helpful SEO Content ✓

Chief Sales Officer (CSO)

INFARM

Founded in 2013 by Osnat Michaeli and the brothers Erez and Guy Galonska, Infarm combines highly efficient vertical farms with IoT technologies and Machine Learning, to offer an alternative food system that is resilient, transparent, and affordable. 

The company distributes its smart modular farms throughout the urban environment to grow fresh produce for the city’s inhabitants. 

With cutting edge R&D, patented technologies, and a leading multi-disciplinary team, Infarm was founded on a visionary mission: helping cities become self-sufficient in their food production while significantly improving the safety, quality, and environmental footprint of our food.

Director Sales Operations & Analytics 

idealo internet GmbH

With my team of 34 peoples and 7 functions we have achieved record breaking growth (double digit average) for idealo in 2018, 2019 and 2020 for Austria, France, Italy, Spain and the UK. 

We have been able to build together a team supporting the whole customer journey from sourcing, closing, managing and enabling. Offering technical capacities to smooth the on-boarding process and offering data visibility via B2B marketing and sales operation projects.

Head of B2B International 

idealo is the largest price comparison website in Europe and part of the Axel Springer Group. idealo helps 65 million users per months to find the best product at the best price : live in 6 countries since the year 2000. More than 55,000 e-merchants trust us to display around 1 billion offers, start now : https://partner.idealo.com/en/  


• B2B sales and account management responsibilities for 5 countries : Austria, France, Italy, Spain and United Kingdom.
• Responsibilities includes the following functions : Sales, Account Management, Affiliate Marketing and B2B lead manager.

Head of International Sales and Account Management

Visual Meta GmbH

• 4 months Consulting project for Axel Springer Digital Portfolio company : Visual Meta. 
• Audit of Sales and Account Management department (14 countries, 38 FTE's)

International Sales department Audit / Consultant

eKomi - The Feedback Company

eKomi Group Holding offers an innovative and easy-to-integrate SaaS solution for collecting vendor and product ratings for a wide range of industries (e-commerce, finance, travel, education, etc.) 

Mission includes management of the International Outbound Sales Team (21 consultants across 5 countries : DE, FR, ES, IT and UK/IE), Account Managers and 1st level customer support.

Senior Team Lead International Sales

• Inside Sales Team Management, Recruiting, Onboarding and Training. 
• Team including outbound sales specialists, engagement partners, account managers, 1st level support and implementation personnel.

Country Manager France

• Inside Sales team management, coaching and training (outbound sales)
• Creation and development of sales tools, tracking performance metrics (KPI’s) and leads assignment (Salesvue platform integration and plan creation).
• Ensuring coordination between international teams (Los Angeles - Berlin) 
• C-Level reporting and forecasting 
• Salesforce.com CRM: Dashboards, Sales Pipelines (Leads / Opportunities / Accounts)

Sales Operations Manager

Awak'iT

Event branch, Yves HUNT:

• Business development, seeking new opportunities of growth through cold calling activities 
• CRM updates and opportunities tracking. 
• Building and presenting Sales proposals for Enterprise accounts 
• Development of customers brand awareness (Community management, blog and social medias) 
• Corporate Event Planning, Team Building  and Promotional Events

Project Manager

Mutual Benefits

• Management of Start-ups portfolio looking to expand activities to the US.  
• CRM integration and optimization.  
• Audit of the current marketing channels (web, sales documents) 
• Front-sale actions to analyze market expectations, Market analysis (competitor’s identification), Market positioning & strategy. 
• Creations of templates for all the phases of the activity (Sales proposals, invoices, follow-up documents). 
• Management of the customers and prospects database and daily follow-up of inbound cases.

Information Technology Business Consultant

Gallileo Business Consulting

• Managing inside sales team (outbound), definitions of the objectives (KPI) and strategy, creation of sales tools, training, coaching, C-Level reporting. 
• Strategic panels and qualitative studies.
• Data research for the development of the studies.

B to B Survey Manager

• Creation and development of customers portfolio for different companies and markets.
• Quantitative data analyse, reports and dashboard.
• Prospects qualification and emailing campaigns.
• Admin tasks.

Business Intelligence Analyst

CSO @ Cimenio GmbH | B2B Sales, Commercial Strategy, Growth, RevOps

Experienced Commercial leader, with 10+ years of experience in B2B sales, I have developed and executed commercial strategies that drive growth, revenue, and customer satisfaction across multiple industries and markets.

I have led teams ranging from 4 to 65 professionals who support the entire customer journey from sourcing, closing, managing, and integrating products and services (online & offline). My mission is to build and scale efficient and lean commercial ecosystems for both internal and external stakeholders using empathy and energy as tools.

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The Battle

Daniel Schapira

Gihad Tami

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