Partners4

We help B2B companies fix stalled growth and improve marketing ROI by turning their brands into ones buyers know, like, and trust. 

CMOs (typically $20M-$150M ARR professional services and tech) come to us when their brand blends in and their performance marketing needs a boost from a strong brand halo.

Together, we break through crowded markets, earn buyer trust, and deliver business results to the board.

Brand Marketing Strategy Advisor | Chief Brand Officer

FOAF: Fraction of a Fractional CXOs

I help growing B2B tech and professional services firms solve urgent revenue challenges and build brand equity

    ✔ Win enterprise contracts at 30% higher rates
    ✔ Close enterprise deals faster
    ✔ Increase deal size
    ✔ Convert more opportunities
    ✔ Create sustainable profitable revenue growth

Chief Marketing Officer

eBay

Led strategic business growth initiatives that resulted in double-digit increases in brand metrics and content engagement. 

Led a social-first, scalable marketing program tailored to GenZ users, achieving a 30-point surge in positive sentiment and a 13-point boost in relevancy. Used a structured approach to identify segmented value propositions and select influencers, informed by data-driven message testing and in-depth research analysis.

Built and managed an internal agency team that streamlined creative operations and significantly reduced marketing costs, optimizing resource allocation.

Directed the strategy for a partner co-marketing campaign that drove over 500,000 new customer engagements.

Developed a comprehensive brand communications strategy in collaboration with Product, Legal, Customer Experience, and Communications teams, resulting in tangible improvements in brand perception and customer interactions.

Brand Marketing Director

Brand Growth: Developed and executed global brand marketing campaigns that significantly contributed to the growth of IBM's brand equity.

Enhanced Market Position: Positioned IBM as a top 5 leader in the cloud and AI sector, solidifying its presence in a highly competitive market.

Team Leadership: Managed internal and agency teams, leading them in growing awareness, consideration, and preference for IBM Cloud and Watson/AI among B2B enterprise customer decision-makers.

Data-Driven Strategy: Led data-driven global brand strategy, using research and insights to inform positioning and messaging for highly effective campaigns.

Creative Excellence: Collaborated with internal and external agencies to create award winning brand advertising across various media, such as TV/CTV, video, display, social, print, OOH, events, and partnerships. 

Cross-Functional Expertise: Leveraged relationships in a highly cross-functional environment to drive stakeholder alignment, ensuring consistent and impactful communication.

Global Localization: Oversaw multinational teams to localize global campaigns across paid, earned, and owned channels in multiple geographic markets, ensuring consistent and relevant messages worldwide.

Head of Masterbrand Corporate Advertising

Advised CMO on marketing strategy and partnered with executive staff on campaign planning and execution.

Marketing Operations Director

Integrated multiple business units' products and services into compelling business transformation solutions. Developed strategies for industry led marketing and GTM sales plans, aligned to IBM's Smarter Planet point of view on the future of technology.

Sales & Marketing Strategy Senior Managing Consultant

Developed multinational business strategies and execution plans that grew global revenue and profit margins across markets and lines of business.

Business Strategy Management Consultant

Brand Marketing Executive & Advisor | Fractional CBO | Tech | Building Brand Equity to Drive Business Growth

B2B buyers need to feel like selecting you is the safest, smartest move they can make, for their business and their career. 

I help B2B companies get buyers to feel that way.

I’ve led award-winning marketing that increased awareness, consideration, and company valuation. At IBM, I positioned the company as an industry recognized top 5 leader in enterprise AI & hybrid cloud. At eBay, I increased consideration among a new cohort of buyers and drove 500,000+ new customer engagements. 

Now, I take big-brand strategies and make them work for $10M+ ARR B2B companies with tight resources. 

"Equal parts strategic and operational-smarts, big picture and granular detail. Doesn't get much better than that!" - Strategy Executive, Management Consulting 

I work directly with CEOs, Founders, and CMOs who are tired of:
  ✘ Being forced to compete on price despite superior solutions
  ✘ Losing enterprise contracts to better known competitors
  ✘ Watching sales cycles drag on and end in 'no decision'
  ✘ Seeing revenue growth stall despite better technology and expertise

After working together, my clients have achieved:
  ✔ High-value enterprise contracts at 30% higher rates
  ✔ Ideal customers seek them out without chasing
  ✔ Sales cycles cut in half (with higher close rates)
  ✔ 9X faster growth in strategic segments

"Daniel's counsel guided the executive team…enabling revenue growth in key segments." - CMO, B2B AI & Cloud Technology

Daniel Schapira

Brian Clevenger

Gipht®

As a fCMO, Advisor and Investor, I’m focused on positioning, branding and launching a simpler, more meaningful way to gift—through text or email. Gipht enables companies to improve marketing, sales and HR efforts with a gifting strategy and seamless execution at scale. It’s an easy, thoughtful gesture that cuts through the digital noise and makes a human connection. Gipht allows people to spread joy, surprise and gratitude—with one gift or many at a time. And by partnering with Shopify, Gipht helps improve the overall checkout experience for merchants when a customer doesn’t know the recipient’s address.

Fractional Chief Marketing Officer, Advisor to CEO and Investor

Kingvale Holdings, LLC

Early stage, private investor funding the construction of a scalable, co-packing facility to fill premier bottled water brands with pure, naturally filtered artesian water from the Sierra Nevada Mountains.

Investor

DoveRunner

DoveRunner is a cybersecurity company focusing on mobile application and content security (anti-piracy, multi-DRM and forensic watermarking).

As a full-stack Fractional Chief Marketing Officer, I provide guidance, management and contribute to all aspects of marketing, including brand strategy and planning, naming, positioning, product, GTM, media, awareness, growth, PR and sales enablement.

Fractional Chief Marketing Officer

Brian Clevenger 

Brand, creative and corporate marketing consulting and advisory services designed for global companies, start-ups and agencies. As a fractional, contract or freelance resource, I focus on four key areas: 

• Brand / Category Definition, Development and Deployment: Brand strategy, research, planning and development; Brand measurement and performance;Corporate narrative, messaging and design definition; Category creation, differentiation and definition

• Corporate Marketing Leadership and Management: Corporate marketing organization, design and optimization; Roles and responsibilities definition; Marketing strategy and definition; Fractional CMO, SVP and VP of marketing support

• Creative Team Development and Management: Full-time and freelance talent sourcing and recruiting; Creative process development and planning; Fractional creative direction and management; Digital asset management platform guidance 

• Internal, External and Hybrid Agency Design and Management: Creative, Media and PR agency sourcing and selection; In-house, external and hybrid agency modeling and process;RFI, RFP and SOW sourcing, management and auditing; Agency consolidation and optimization

Clients include: Nintex, Quanergy Solutions, Cisco

Fractional CMO | Brand, Creative and Corporate Marketing Consultant

Nintex

Fractional Corporate Marketing Consultant

Quanergy Solutions Inc.

Fractional Brand and Corporate Marketing Consultant

Sendoso

As Senior Vice President of Corporate Marketing and Brand Experience, I oversee brand research and strategy, creative, PR and project management. My main focus in the first year has been building the team, refining our process and repositioning and rebranding the company.

Senior Vice President, Corporate Marketing

BlackBerry

As Vice President of Corporate Marketing, I oversee brand, creative, web, media, search, campaigns and project management. My main focus in the first year has been repositioning BlackBerry as a security powerhouse. The highlights:

• Led and launched the company’s global rebrand in March of 2021—the company’s largest rebrand in over seven years
• Rewrote the corporate story to reposition BlackBerry from a secure mobile device manufacturer to a software security company
• Focus grouped the new position with analysts, investors and customers
• Conducted the first brand study in nearly three years to better understand our position in the security market 
• For effectiveness, combined web, media and campaigns teams into a digital marketing group
• Rearchitected our campaign approach to focus on categories and trends 
• Oversaw media planning and spending for brand, cybersecurity, critical event management and IoT campaigns
• Positioned IVY—a cloud-based, connected automobile platform in partnership with Amazon
• Worked with procurement to reduce our agency partners and restructured partnerships 
• Built an eight-person in-house creative team
• Built a five-person project management team and a process that yields efficiency and effectiveness
• Worked with our internal media team and agency partners to plan and run traditional and digital advertising across The Wall Street Journal, The New York Times, Wired, NPR and others
• Partnered with PR, events, product, demand and sales to amplify our new brand position
• Led the production of the first virtual BlackBerry Security Summit
• Led the web team to upgrade Blackberry.com, move to a new code base and improve the experience across desktop, tablet and mobile 
• In Q1 of 2021, drove over 70 million brand impressions and over 190,000 total clicks 
• In Q1 of 2021, increased visitors to BlackBerry.com by 22%—from 1,750,269 to 2,134,243
• In Q1 of 2021, increased direct traffic to BlackBerry.com by 80%—from 546,417 to 982,651

Vice President, Corporate Marketing

Veritas Technologies LLC

In January of 2017, I joined Veritas as their first and only creative director. I was hired by the 7,000-person, two-billion-dollar data management company to focus on three key areas: A global rebrand, managing all agency partners and building out an in-house creative team. 

• Led the rebranding effort for the entire company, including positioning, company story and design aesthetic
• Wrote the company’s new tagline: The truth in information
• Created an architecture that encompasses all aspects of the brand, including trends, solutions and products
• Drove the creation of brand documents such as the brand book, style guide, editorial style guide and image guidelines
• Moved the organization from an AOR model to a best-in-class model consisting of six agency partners
• Doubled the size of the in-house agency
• Frequently interacted and presented to the C-suite, including the CEO
• Worked with procurement to ensure all agencies were brand trained
• Defined and helped build an expansive, global image library
• Played an integral role in many global media strategy and planning sessions
• Instituted an agency process across the entire organization, getting to better creative work
• Increased brand engagement across all digital properties by 45% 
• 43% brand lift with new digital campaigns
• 53% increase in website visits
• 225,000 additional follows on branded channels
• 33% increase in form fills

Senior Creative Director, Brand

Clock Four

As Executive Creative Director I'm responsible for managing a team of ten individuals, including full-time and freelance writers, art directors, planners, strategists, UX designers, information architects and content creators. I also oversee all of the agency's creative output, including digital and print campaigns, website development, mobile app creation, branding, new product launches and rapid prototyping.

• Led the launch of Apple Pay for U.S. Bank—which included strategy, digital, mobile, website development and advertising in over 3,500 branches across the nation
• Helped grow U.S. Bank into the agency's largest, retained piece of business
• Pitched and won work from McAfee, NTT and additional work from Atmel and U.S. Bank
• Developed website and mobile work for Visa
• Introduced account planning and the planning process to the agency and all of its clients
• Grew the creative department to the largest, billable department in the agency
• Developed an insight-driven creative approach for all of the agency's clients
• Repositioned the agency as a creative technology partner
• Partnered with outside resources, including production companies, post houses, recording studios and staffing agencies

Clients: Visa, Jouer Cosmetics, McAfee, U.S. Bank, Atmel

Executive Creative Director

Brian Clevenger’s leadership experience covers over 20 years of building brands, teams and entire businesses for both clients and agencies. 

Currently, Brian is a creative, brand and marketing consultant advising companies large and small on how to build high-performing marketing teams, how to define their brand and how to get more value from their creative and marketing investments.

Before consulting, he was the senior vice president of corporate marketing and brand experience at Sendoso—the leading sending company focused on delivering a more human marketing experience. Brian oversaw brand strategy and planning, creative and PR, and led the $150-million-funded start-up’s first global rebrand. 

Prior to Sendoso, Brian was the vice president of corporate marketing at BlackBerry—the once secure handset manufacturer turned cybersecurity company. There he managed a large diverse team, including brand, creative, web, campaigns, project management and media. He also led the company’s largest global rebrand in over seven years.

Before BlackBerry, Brian was the senior director at Veritas leading the rebrand of the data management company and managing the brand and creative teams. Before making the move client-side, Brian held senior leadership roles at several agencies, including Publicis, Clock Four and Grey Worldwide.

Brian has worked on some of the world’s most-recognized brands, including BMW, Cisco, Anthem Blue Cross, FedEx, McAfee, Activision, Disney and US Bank. 

His work has been recognized by The Wall Street Journal, The New York Times, Adweek, Forbes, Effie Awards, Future Marketing Awards, SXSW Appy Awards, SXSW Appy Awards, Lurzer’s International Archive, Communication Arts, Adweek, Future Marketing Awards, Effie Awards and the Greater San Francisco Ad Club.

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