Brainactive

Brainactive is an AI-powered market research platform designed to revolutionize how businesses gather and utilize consumer insights. We’re just getting started, with a strong focus on reaching our first 100 paying customers. Our mission is to democratize access to high-quality market research, enabling companies of all sizes to make data-driven decisions swiftly and efficiently.

My Role:
As Head of Growth at this pivotal early stage, I am focused on:
- Building User Acquisition Foundations: Crafting and testing strategies to attract our initial customer base.
- Establishing Market Fit: Working closely with early adopters to refine our offerings and ensure we meet their needs.
- Driving Early Revenue: Developing approaches to convert our first users into paying customers, laying the groundwork for sustainable growth.
- Empowering Data-Driven Decisions: Providing actionable insights from a global audience of over 300 million consumers, helping businesses make informed decisions faster.

Fractional Head of Growth

aperture.co

// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Strategic oversight, setup, creation, and execution of B2B paid social media campaigns with a heavy focus on LinkedIn
// Directly own and drive the creator acquisition growth marketing strategy that aligns with overall company goals and objectives
// Creating and executing marketing campaigns to drive lead generation, including but not limited to online advertising, SEO, SEM, Social Media, etc.
// Analyzing data to identify opportunities for growth and making data-driven decisions
// Continuously experimenting and testing new growth channels and tactics
// Utilizing tools like A/B testing and user feedback to optimize user acquisition, engagement, and retention
// Providing regular reports and updates on progress and results to senior management.

Fractional Demand Generation Manager

Daniel Pirciu

Working with Seed - Series A startups to develop growth initiatives, including Paid Social Ads, SEM, Email Marketing, CRO, Reporting, and more.

Startups I worked with:

// MeetGeek.ai (SaaS) - Meetgeek is a virtual meeting assistant that automatically joins your favorite conference software such as Zoom, Google Meet, or Microsoft Teams, records, takes meeting notes, and sends the meeting highlights to participants.
// Upgrade.education (Edtech SaaS) - Upgrade Academy offers a mentorship service that provides high school students individualized university admission support to Top Universities in the US, UK, and EU.
// Emporix (PaaS) - Emporix provides a composable commerce platform that enables businesses that sell to other businesses to be bigger, more engaged, and more efficient.
// SuperOkay (SaaS) - SuperOkay gives you a unified, easy-to-use interface to share all your links and documents with your clients and partners.
// Vitals (Shopify App) - Vitals is a single lightweight Shopify app that generates sales and replaces 40+ commonly used apps.
// Ocean Credit (SaaS Fintech) - Digital lender and among the first to bring card2card credit transfer technology to the local market
// Volt Finance (Mobile App) - Peer-to-peer mobile payments app

Growth Marketing Manager

💪 The Bootstrapped Way

Which Acquisition Strategies and Channels Actually Work for Getting New (Paying) Users

Do you want to know which acquisition strategies and channels work for getting new (paying) users?

I've got a few answers. I've analyzed 100+ startup growth interviews and spent 20+ hours to discover their main acquisition strategies.
This comprehensive Airtable will show you which of their marketing initiatives are driving traffic, leads, or sales. You'll also discover what channel works best for their business!
You'll learn about the different approaches, such as build in public, leveraging existing marketplaces, paid search, and recommendations on how to use them effectively. This is an invaluable resource if you want to get insights from successfully bootstrapped startups!

Founder

Brizy

Brizy is a next-gen website builder that anyone can use.
Create 'no-code' websites in minutes. Once you go Brizy, nothing else feels easy!

Kubis Interactive, Inc.

👉  Manage and optimize demand generation and account-based marketing (ABM) programs mainly using 6sense
👉  Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
👉  Track campaign ROI and influence the allocation of marketing spend based on past performance.
👉  Monitor the results of each campaign continuously and optimize each marketing touchpoint using data.

Working with huge tech companies like:
// SentinelOne / Cybersecurity / Series F - raised over $690MM
// CommerceTools / eCommerce software / Series C - raised over $300MM
// Episerver / Digital Experience Platform / Series C - raise over $140MM
// Florence HC / Healthcare / Series C - raised over $115MM
// Keeper Security / Cybersecurity / Raised over $60MM
// LiveAction / IT network performance management / Series B - over $40MM
// Interfolio / Edtech collaboration platform / Series A - raised over $14MM

Demand Generation Manager / Programmatic ABM Contractor

LP / Designr

Landing Page design services for PPC marketing campaigns results-oriented - less fancy design and more growth 🚀

✅ Modern & performance-ready design
✅ Fast delivery time (EOD)
✅ Conversion Optimisation growth stack

FintechOS

----- Main focus: optimizing the lead acquisition and conversion process ------

I've successfully managed to:
👍  Research, implement and optimize Paid Acquisition
👍  Design and implement conversion-focused Landing pages
👍  Customer journey analysis and conversion touchpoints
👍  Picking the right marketing stack
👍  Come up with ideas to test, document, prioritize, and implement
👍  Automated the sales funnel with Hubspot
👍  Web Analytics - creating a data tracking plan & a dashboard to measure the KPI's in Hubspot

But I failed to:
👎  Scale the Paid Acquisition strategy to other untapped channels
👎  Implement an end-to-end (including Sales) tracking & attribution system
👎  Get the management's buy-in for Bottom-of-the-Funnel campaigns

------ Current Martech stack ------ 

➤ Hubspot CRM
➤ Hubspot Marketing
➤ Wordpress CMS
➤ ElementorPRO
➤ Adobe Creative Cloud
➤ Zoominfo
➤ Leadfeeder
➤ Notifia.io
➤ SEMrush
➤ CompetitorsApp
➤ Vimeo PRO
➤ Wrike
➤ Adobe Creative Cloud

------ About the company ------

FintechOS is a Technology as a Service. Our mission is to change the way people experience and engage with financial technology by putting automation and personalization at the heart of innovation. To transform the digital customer experience quickly and affordably.

Performance Marketing Manager (TaaS Fintech)

E.ON

----- Main focus: drive lead through paid acquisition ------

My role at E.ON is focused on expanding paid visibility mainly across Google. I own and I am responsible for driving search engine marketing for a variety of products and services.
I achieved a successful track record in developing Paid Search campaigns that are generating 3x the number of qualified leads.

➤ Driving online paid advertising strategy including researching markets, competitors, target audiences, keywords and other metrics;
➤ Plan, set up and manage hands-on online campaigns, mainly across Google (search and GDN);
➤ Implement A/B and multivariate testing to continuously improve ROI and performance;
➤ Monitor, analyze and optimize campaign performance data to improve conversion rates, decrease CPA, increase ROI, and reach the company's business objectives.

----- About the company ----- 

E.ON Romania is a local gas and electricity provider, actively expanding their range of products and services.

PPC Specialist (Energy)

Minimum Viable Product design

We help early-stage startups and entrepreneurs around the world that are looking to validate their business proposition to design custom landing pages to fit their needs, hosted on our servers, in less than 48 hours.

www.lpdesignr.com

Founder (upgraded to Lp / Designr)

Growth Marketing Manager // Maker of 💪 TheBootstrappedWay.com // Bootstrapping VC-backed startups 🚀

I help B2B tech startups, scale-ups, and VC-backed companies turn paid acquisition into a scalable, high-ROI growth engine - without wasted spend or broken funnels.

Here’s how I help my clients win:
✅ Turn paid media into a scalable acquisition channel (LinkedIn Ads, Google Ads & beyond)
✅ Increase conversion rates & pipeline efficiency – get 30-50% more revenue from the same traffic
✅ Optimize messaging & positioning – making sure your ICP instantly gets your value prop
✅ Plan & execute ad spend from $10K to $25K+ per month with a clear path to ROI
✅ Help VCs ensure their portfolio companies scale efficiently - without burning capital on bad ads.

I specialize in LinkedIn Ads, Google Ads, and full-funnel paid media strategies for companies spending at least $10K/month on ads - and I don’t do agency fluff. You work directly with an expert, not a junior account manager.

Whether you’re a founder, CMO, or investor, if you need a growth expert who understands how to spend efficiently and scale profitably, let’s connect.

Fractional CMO & Growth Advisor | B2B Tech, SaaS, and VC-backed Companies

Jean Ginzburg

Alpenglo Digital

Founder and Board Chair

Every day, companies burn millions of dollars on poorly-executed digital marketing campaigns.

Is your company one of them?

If you can’t confidently point to a strong ROI on your digital marketing spend…

If you can’t say digital has grown your brand, attracted more clients and work, and boosted your bottom line, there’s a strong chance you are.

That’s not your fault. It’s easy to lose money on digital. 

But ignoring it means leaving even more money on the table.

With the right advisors in your corner, digital marketing can be the catalyst for explosive growth.

That’s what Alpenglo Digital delivers.

We pull back the curtain on the mysteries of digital and social media advertising and show you how it’s the fastest path to growing your business.

Our comprehensive on-boarding process guarantees we know exactly what you need and how to deliver:

1. STRATEGIC PLANNING: Where do you want to be in one, three, and ten years?

2. CUSTOMER AVATAR: If you market to everyone, you’re marketing to NO ONE. This is where we figure out everything about your ideal customers.

3. BRANDING & MESSAGING: What makes you “YOU”? At this stage we nail down your unique value proposition, marketing message, and the social proof that makes you even stronger in the eyes of your market.

4. DIGITAL MARKETING STRATEGY: Now the rubber hits the road. We choose the right platforms and content format to reach the right customers at the right time.

5. IMPLEMENTATION: We can train your team, do it with you, or we also offer a completely done-for-you service.

When it comes to digital, some things are immediate - such as paid ads. Other things like SEO, content creation, and branding, take time.

We play the short and the long game to ensure you get early momentum while futureproofing your business for months and years to come.

If you’re ready to amplify the power of digital marketing with a company that has a proven track record of multi-million dollar success stories, get in touch!

CEO | Digital Marketing Strategist

Gipht

Founder, CEO & Investor

Member

Entrepreneurs'​ Organization

(IMM) InterMundo Media

Direct the marketing channel and run offers for a digital marketing agency.		
 					
~ Accounts managed: Chili’s, Quizno’s, TracFone, Straight Talk, Bosley Hair Restoration.
~ Managed monthly budget of $500,000 in addition to 50 active publishers and 15 offers primarily in the email channel.
~ Grew current client offers by consistently communicating with publishers and reviewing their needs for each campaign.
~ Improved affiliate management process by setting up a sound communication stream between the client services team and the affiliates to gain higher offer results.
~ Communicated with publishers on a daily basis to drive incremental sales for clients.
~ Identified new and innovative ways to generate leads by making recommendations for new creative, updated landing pages and subject lines.
~ Monitored and police affiliates for compliance and client brand guidelines.
~ Attended industry events and trade shows to gain more insight into affiliate marketing and network with partners.

Digital Marketing Manager

Webroot Software

Run a $2 million (yearly sales) affiliate marketing program from end to end with a core focus on strategic online campaigns, affiliate retention, customer acquisition, and promotions at a security software vendor.

~ Increased affiliate program sales 117% year over year by executing strategic plans including strengthening top affiliate partnerships and recruiting key publishers to drive customer acquisition.
~ Led an extended team including affiliate partners, agency account manager, and internal resources to implement online campaigns and attain higher product orders.
~ Analyzed all aspects of the affiliate program including traffic, conversion, and Average Order Value at the campaign and affiliate level through yearly reporting of the key performance indicators Developed strategic offers and promotions to purchase media placements on affiliate sites; liaison with the production team to create messaging, banners and landing pages to be used in affiliate campaigns; optimize assets and landing pages to increase conversion.
~ Managed a $1 million budget including commissions, agency service fees, and international programs; provided monthly and quarterly forecasting to key stakeholders; consistently attained a positive ROI in the affiliate program during the length of management.
~ Negotiated contractual terms successfully during the launch of a program with a new affiliate network; tested new opportunities and deals with potential partners to drive sales.
~ Executed media campaigns utilizing Cost Per Click (CPC) and Cost Per Mille (CPM) buying models to generate revenue for display advertising campaigns.

Affiliate Marketing Manager

LinkShare Corp.

Responsible for driving affiliate sales and optimizing affiliate campaigns for clients at an affiliate marketing network.

~ Accounts managed: AT&T, Dell Computers, Overstock.com, Disney, Land’s End, Sierra Trading Post, Macy’s, Guthy Renker.
~ Executed 20 affiliate campaigns weekly involving strategy, segmentation, creative assets, and results with each campaign reaching up to 25,000 affiliates; present Key Performance Indicators (KPIs) to clients on a weekly basis to ensure that program is on track; make improvements when necessary.
~ Optimized online campaigns for 25 clients with each clients’ monthly program sales totaling $8 million; manage monthly program budget for clients totaling about $100,000 each including costs, traffic, sales, and commissions.
~ Oversaw two-member team of associates involved in the online marketing process; ensure that deliverables are presented on time to clients; trained four new Program Specialists on job responsibilities and best practices.
~ Directed the affiliate and email marketing campaign process and schedule – evaluate client’s affiliate marketing strategy; develop proper messaging and positioning of product/promotion; ensure that client branding is consistent across integrated communications; segment distribution list to ensure messaging reaches the proper target.

Program Manager/ Email Marketer

RIMMA

Launched and managed the affiliate marketing program focusing on the recruitment of new affiliates to drive customer sales at a consumer goods company.

Affiliate Marketing Associate

Duff & Phelps

Production Associate at Financial Services Firm

Accelerating digital marketing for tech companies | Faster growth | Increased profits | Expand brand recognition

The life of a CMO or marketing manager is challenging.

You’re expected to have total recall about your market, competitors, latest trends, plus be a Google/Facebook/Twitter/Snapchat/TikTok algorithm hacker who can generate leads in the blink of an eye.

There are expectations to generate profits at the touch of a button because “everything’s digital these days,” but your department is often the first that is forced to do more with less because your budget gets cut as soon as times are tough.

It’s a lot to deal with. How do I know? Because that used to be my life.

I’ve handled millions of dollars in ad spend and managed accounts, content, and creative for the likes of Disney, AT&T, Dell, Quiznos, and Chili’s to name a few.

But something inside me was telling me my true path was on “the other side”, as an agency and consultant that helps companies scale faster by dialing in the latest and most effective trends in digital marketing.

Here’s a snapshot of some of the wins we’ve achieved for clients:

▶️ Took a new eLearning platform from start-up at $18,000 per year in revenue to over $1 million in revenue in two years.

▶️ Took a professional services company from $300K per month to over $1 million per month through video campaigns and Facebook advertising.

▶️ A health and wellness tech start-up approached us when they were pre-revenue, had no marketing team, and very few marketing strategies. After working with them for 1.5 years, they are now one of the leaders in their niche, utilizing the latest digital trends and growing by a factor of 8x!
 
It’s results like that which have led to my being featured in HuffPost, Inc, Forbes and Entrepreneur, and even having the opportunity to interview the marketing legend Gary Vaynerchuk on my podcast.

Digital marketing is not a mysterious “black box” that sucks money from your business. 

It’s a channel  - just like TV, radio, or billboards - that can catapult your growth trajectory while delivering exponential ROI… If you have the right people who know exactly how to drive the right content at the right time on the right platform in front of the right audience.

That’s a lot of boxes to tick but, for me and my team, it’s all in a day’s work.

Whether you’re an established $10-$50 million company who is struggling to get results in the digital space…

Or a well-funded start-up with an amazing offer but you’re stuck on the launchpad…

I can skyrocket your business with a perfectly-tailored digital marketing solution. If that sounds like something that you’d like help with, please get in touch at jean@ginball.co.

taplio

The Battle

Daniel Pirciu

Jean Ginzburg

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