Daniel Perjesi

Blue Sense Digital

Team Lead

Senior Performance Marketer

Performance Marketer

lemlist

Paid Acquisition Manager

Red Bull

Global Paid Campaign Specialist

InstaFactory

After college it was tough to find a job, so I decided to create my own experience. Worked with 20+ clients across multiple industries, helping them build an engaging social media follower base.

Founder

The Paid Ads Hacker | Follow to Master Your Ad Spend | Paid Acquisition Manager @lempire (lemlist & lemwarm)

Digital advertising is an ever-changing space which can seem scary and confusing.

Sharing all my learnings, so click FOLLOW for actionable tips on mastering your paid ads.

Wanna connect? Drop me a DM!

Paid Acquisition Manager​

Great Learning

AGM Marketing

Senior Manager - Marketing

iProspect

- Managing & Strategizing all aspects digital paid media for clients
- Clients - WeWork, Royal Sundaram, Tally Solutions
- Regions India, Middle East, Apac, 
- Media Planning, Performance Marketing & Business Growth for the clients
- Client servicing, account management

Strategist - Paid Media

Wadi.com

- Leading All Re-marketing, Paid Social , App Marketing , Display for Customer  Acquisition Across Categories 
- Overall Marketing Strategies, Roadmap & Execution for Electronics & Mobiles Categories. 
- Campaign Strategizing & Execution Across Channels - Google Display Network, YouTube ads, Paid Search, Twitter, Facebook, Snapchat, Email, App, Organic Search, Affiliates for Electronics / Mobiles categories. 
-Analyzing Large & Complex Data Sets

Manager - Digital Marketing

Urban Company (Formerly UrbanClap)

· Strategizing and implementing Search Engine Marketing from scratch.
·  Making SEM 12-15 % contributor of overall customer acquisitions.
·  App install campaigns and analytics.
· Increase in conversion rates and customer requests through seo friendly landing pages.
·  Strategizing SMS marketing .

Marketing Manager

Lenskart.com

· Managed , strategized ,optimized , analyzed social media marketing , remarketing , search engine marketing , display marketing
· Increased conversion rate by 160 % and ROI by 210 % for Paid Social
· Key focus on increasing the CTR and understanding algorithm of facebook / twitter marketing.
· Funnel analysis and product sorting analysis for Eyewear , Sungalsses & Contact Lense categories 
· Hands on experience of adwords.
· Account restructure, increase in conversion rates. 
·  Increased conversion rate by 15% with the help of display campaigns.
· Deep knowledge of programmatic and RTB capabilities.
· Increase in ROI by 60% of programmtic/ RTB/ CPA led affiliates.

Online Marketing Analyst

Rotaract International district 3010

Managed the publicity of events to all subsequent rotaract  and rotary clubs of delhi.

Director of publicity

Managed and administered working of various rotaract clubs of delhi pertaining to a particular zone such as west zone and south zone (divided with reference to topography of delhi). Took the responsibility of head of zrrs and Worked along with other zrrs so as to ensure active working and participation of all the rotaract clubs of delhi.

Zone Rotaract Representative (ZRR)

Rotaract Club Of NSIT

Managed events and functioning of Rotaract club of N.S.I.T Regency. Looked after the funds and corporate relations of the club. Involved ngos and other rotaract clubs for having collaborative events.

Secretary

LG Electronics

Intern

I have been into digital marketing since 2013 and absolutely love it.
I have a very interesting story about how i ended up in digital marketing after completing my engineering in computer engineering.
Story at the end of the description. 

I was born & brought up in New Delhi, India.
I graduated from NSIT ( Delhi ) which is among the top 15 engineering colleges in India. 


Post graduation, I have worked with some of the biggest startups in India & the Middle East.
( Lenskart.com & Wadi.com ).
I have worked in digital marketing space in areas such - 

- Google Ads
- Meta Ads
- Search Engine Optimisation
- Linkedin / Quora Ads
- SMS / Email / Whatsapp Marketing
- Content Marketing
- Web Analytics
- CRM / Retention / Reactivation
- Growth Marketing
- Content Creation

I have also worked for one of the biggest performance / digital marketing agency 
working with clients ranging from Real Estate, BFSI, E-Commerce, Automotive, B2B SAS.

I have managed digital marketing spends more than 50 Million USD driving business growth for all 
my clients and companies. 
My core expertise & experience lies in solving extensive business problems and driving growth. 
I have been responsible for driving growth & revenue upwards of 200 Million USD for my previous
companies & clients.

I am a passionate content creator & always learning about creator economy space.
I have 56k followers on my Instagram where i talk about digital marketing & online businesses.

I am extremely passionate about digital marketing, startups, and social media. I am always looking to 
provide insights, tips, and learnings related to startups, marketing, branding & personal growth.

I am constantly reading, meeting, and networking with people with similar interests and in a similar field. Always looking to learn and grow.

How I ended up in the digital marketing space?

I was giving interviews for programming/coding-related roles.
( Because that's what I graduated in. Not I was interested in programming roles. )
After failing 42 interviews, I landed an internship with Lenskart.com ( Biggest Eyewear company in India )
They felt my analytical & other skills were better for a marketing role.
Fell in love with digital marketing 2 weeks into the internship.
Got the permanent job role 3 months later.
Since then, I have never looked back and loved every day in the field of digital marketing.


P.S - Views & Posts On Linkedin Are My Personal Views & Not The Views Of My Employer.

taplio

The Battle

Daniel Perjesi

Pranay Aluria

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