Building powerful personal brands for CEOs & Founders using AI + content systems → Attracting high-ticket clients by creating impactful content | Certified Storybrand guide

As a founder, you’re juggling running a business and trying to stay visible online. But even with great content, LinkedIn isn’t bringing the clients or attention you deserve. Your posts aren’t converting, and the consistency feels impossible to maintain.

I’ve been there ,putting in the effort, posting content that doesn’t resonate, and feeling like I’m shouting into the void. I also struggled with feeling like I had to choose between using AI (and risking sounding robotic) or doing everything manually (and burning out).

Then I realized:
Visibility is a system, not a random act.

Action:
So, I built a system that combines AI-powered content creation, storytelling frameworks, and automated workflows into a scalable process.
The goal? 
To make your personal brand work for you, without the chaos, overwhelm, or risk of sounding inauthentic.

The process is simple but powerful:

Voice Calibration -AI agents are trained on your unique voice and story.

Automated Content Creation - You get 70% of the work automated, with weekly support to keep your content aligned with your goals.

Smart Workflows - From content creation to lead nurturing, everything is set to work on autopilot, bringing you consistent inbound leads and booked calls.

You:
And here’s the proof it works:

→ Founders booking 3–6 high-ticket calls/week straight from LinkedIn - without spending hours on content.
→ 70% reduction in content creation time - while keeping your message authentic and on-brand.
→ Real-world authority built within 14 days — clients booking speaking gigs, landing podcast features, and seeing an uptick in profile views and engagement.

Social Proof:
“I went from posting randomly to a predictable inbound lead system. After implementing the AI-powered system, I booked 4 high-ticket calls in my first week. I’ve never felt so clear and consistent.” — Client Testimonial

“I had a LinkedIn profile that wasn’t converting. After using this system, I started seeing 3+ new DMs per day with high-value prospects. This is a game-changer.” — Client Testimonial

Results Across Industries:
Founders in coaching, SaaS, and consulting have seen:
→ 5x audience growth
→ Speaking invites within 14 days
→ Steady pipeline of leads and client conversion
This isn't just about visibility — it’s about predictable results.

Ready to build your personal brand into a client-generation engine?
Let me help you transform your LinkedIn presence into the machine it’s meant to be — without burnout, without guessing.

www-purelypersonal.ai

Daniel Paul

I built an entire marketing team using Claude.
I'm giving it away free for the next 48 hours.

This is the exact skill stack most solo founders are using without hiring a single person.

Here's what you're getting:

1. The Strategist:
Analyzes your niche, builds your ICP, and delivers a complete campaign brief.

2. The Content Creator:
Writes LinkedIn posts, Reels, and YouTube scripts using proven copywriting frameworks.

3. The Designer:
Generates image prompts for Midjourney, Gemini, and Ideogram across all formats.

4. The Analyst:
Reads your analytics and delivers performance reports with 30-day optimization plans.

5. The Presenter:
Turns campaign briefs into structured slide decks with copy and design direction.

Bonus 1: Setup Guide
Step-by-step instructions on how to set up your Claude account from scratch.

Bonus 2: Installation Guide
How to install all 5 skills in your Claude account in under 10 minutes.

Simply do this:

👍 Like this post
💬 Comment "TEAM"
🔗 Connect with me (must be connected)

I'll send you the full skill stack via DM.

P.S. ♻️ Repost this and I'll also send you my LinkedIn Profile Optimizer, the tool 50+ founders used to get more profile views and inbound DMs in their first week.

Building powerful personal brands for Founders using AI + content systems → Attracting high-ticket clients by creating impactful content and Agentic AI workflows

Your LinkedIn profile is costing you 5-10 calls per month.
And you don't even know it.

I built a tool that fixes it in less than 60 minutes.
And I am giving it away for FREE!

So, I spent 120 hours analyzing 500+ founders and creators' LinkedIn profiles.
The ones booking calls weekly all do the same 9 things.

So I turned it into a step-by-step optimizer.

Here's what you're getting:

→ 35+ proven headline templates from top creators
→ About section builder that converts views into DMs
→ 6 banner strategies that stop the scroll
→ Profile photo optimization (14x more views)
→ Featured section framework that captures leads
→ Complete implementation guide (done in 60-90 minutes)

50+ founders already optimized their profiles by using it.
And most of them see results in the first week:

More profile views and inbound messages from their ICPs.

So, your profile is either making you money or losing you money.
There's no middle ground.

This tool turns it into a client-generating machine.

Simply do this:

Like this post 👍
Comment "LinkedIn"
Connect with me (you MUST connect - very important)

I'll send you the link.

P.S.♻️ REPOST to get my Viral Script Writer that creates viral scripts in less than 60 seconds.
(FREE for the week)

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If you’re not attracting clients on LinkedIn, this is why..
(Repost this if it is useful ♻️)

So, If I had to position myself on LinkedIn in 2 hours, I’d do this:

1/ Lock your foundation first 
→ Define niche + ICP clearly before touching positioning.

2/ Run a MARKET ANALYSIS in Claude 
→ Ask category, leaders, language, gaps.

3/ Choose ONE category strategy 
→ Compete, sub-category, new category, or reposition.

4/ Identify your enemy 
→ Competitor, belief, method, or status quo your ICP hates.

5/ Define your Unique Mechanism 
→ Name your process + tie it to proof.

6/ Write your positioning statement 
→ For [ICP], only [Category] that [Mechanism].

7/ Turn it into profile copy 
→ Headline, About Section, Banner, Featured, all aligned.

8/ Build your content north star 
→ One sentence every post reinforces.

9/ Test your POV publicly 
→ Challenge a belief, track who engages.

But most founders skip steps 1–4 and jump to content.
That’s why their profile and content feel generic.

Positioning isn’t about sounding smart.
It’s about owning a clear space in your buyer’s mind.

Want our Brand Positioning GPT?
Comment “POSITION,” and I’ll send it to your DMs.

P.S. Would your client instantly recognize themselves on your profile?

A tool that creates Scripts in Less than 60 Secs.
(And I am giving it away for FREE to try for the next 24 hours)

I wanted to create a tool that actually makes a difference for business owners and creators.
When I shared this with some big creators and business owners.
They were blown away!

So I spent 200 hours building and training this AI tool specifically for short-form video.

Here's what you're getting:
→ 50 viral hooks used by creators with 1M+ followers
→ 3 script versions per generation so you can A/B test
→ Anti-AI detection so scripts sound human, not robotic
→ Deep Research Mode that turns raw ideas into detailed briefs
→ Multiple video types for talking head, B-roll, or text-on-screen

This will help you to go from "I don't know what to say" to "I have 3 ready-to-film scripts" in 10 minutes.
No more writing for 2 hours just to film for 10 minutes.

Simply do this:

Like this post 👍
Comment "SCRIPT"
Connect with me (you MUST connect - very important)

And I'll send you a DM with the link.

P.S. REPOST to get 400 top LinkedIn creators' posts broken down 
(Justin Welsh, Richard Moore's strategies, and a lot more).

Note: You get free access for one week to try.

Build your 1st AI Employee 🔴 LIVE this Saturday! Secure your spot in the featured section.

"Go back to your country. You don't belong here."
I've never shared this before.

A drunk stranger said that to me on a street in Finland.

I was born in South India and moved to Finland twenty years ago.

From day one, there was a voice.

You don't belong here. 
You're not good enough. 

They don't accept you.

I've been fighting that voice for eight years. I think I've crossed about 80% of it.

But that 20% still shows up.
Like that drunk guy.

My first thought was? 

I pay more taxes than you. I create more jobs than you.
But the voice was still there.

And that pushed me to:

- Speak on stages across 10 countries
- Build brands for 100+ clients across the globe
- Become a 6 times Top-Rated trainer at NAS AI School
- Share the stage with Robert Kiyosaki at NAC Singapore
- Work with teams from Intel, NAS Academy, and Success Resources

And I hear it in my students all the time too

Different words but same voice:

"Who am I to post on LinkedIn?"
"Nobody cares what I have to say."
"The big names will always win."

It doesn't go away when you avoid it.
It goes away when you prove it wrong.

If you're a founder or small business owner and want LinkedIn to actually work, DM me "AI" and I'll share the details.

P.S. The waitlist for AI Founder Circle is open now.

100,000+ people are talking about AI on LinkedIn. 
(But these 20 accounts will teach you more than a degree) 

Everyone and their dog is trying to be an AI Expert:) 

And this often leads to: 

- A lot of misinformation and lies 
- A lot of distracting noise 
- Contradictory information. 

But here are my fav creators who I learn from every single day. 

Across the topics that matter. 

Check them out: 

AI Foundations: 

1. Adam Biddlecombe
2. Sairam Sundaresan
3. Heather Murray
4. Matt Village
5. Allie K. Miller

AI News:

6. Greg Isenberg
7. Ruben Hassid
8. Rowan Cheung
9. Alex Banks
10. Axelle Malek

AI & LinkedIn:

11. Daniel Paul
12. Charlie Hills 🦩 
13. Nader Alnajjar
14. Celeste Yamile 🤖 
15. Audrey Chia

AI Skills:

16. Anna York
17. Madhav Mistry
18. Jodie Cook
19. Nathan Latka
20. Jérémy Grandillon,

There is so much noise across LinkedIn right now. 
Follow these accounts to cut through that today.

Who's your favourite AI creator?? 

Let me know below in the comments!

If your LinkedIn post feels robotic, read this:.
(Save this + Repost if useful ♻️)

Here’s the 8-step filter I use:

1/ Talk for 5 minutes about your offer.
2/ Create a banned-words file in Claude.
3/ Replace anything you wouldn’t say in daily life.
4/ Remove all generic lines in your first draft post
5/ Ask Claude to rewrite it like you’re thinking out loud. 
6/ Swap vague claims for real names and real numbers.
7/ If three sentences feel identical, break the rhythm.
8/ Run it through GPTZero. If flagged, simplify every line. 

That's the whole thing.

After this, your post will sound like you, not like a bot that read too many LinkedIn guides.

The founders getting DMs from real buyers aren't writing better content. 
They're running a better process.

If you're a founder or small business owner and want LinkedIn actually to work for your business, comment "AI" to join the waitlist for the AI Founder Circle.

P.S. What’s one word AI keeps sneaking into your posts?

I’m an immigrant who built a global business from LinkedIn.

But a few years ago, that would’ve sounded unrealistic.
I had already built a business once.

It was running well:
Clients, revenue, team.

Then I lost it.

So I landed in a new country with experience… but no traction.

I had two options.

Start small again.
Stay quiet. Tell myself to “be practical.”

Or show up publicly and let the market respond.
I chose to show up.

And LinkedIn became the room where I rebuilt.

The thing is, Offline, people notice your passport and background first.
But Online, they notice the value you bring to the table.

At first, nothing clicked.

Posts went unnoticed. Engagement was low.
I questioned myself more than once.

So I stopped posting to impress.
I started posting to solve real problems founders were facing.

Then things shifted.

- Posts turned into conversations.
- Conversations into Zoom calls.
- Zoom calls into collaborations.

From working with NAS Daily and Success Resources
to founders across the US, Europe, Asia, and the UAE.

Today, I have clients across the globe.

When people ask me how it happened, my answer is simple:
Focus on your clients’ results while building your business.

That’s it.

Now I coach founders to grow their business using LinkedIn.
My team helps them build their brand while they focus on running their company.

This is what LinkedIn has given me.
Now I’m curious.

P.S. What has LinkedIn given you so far?

Last week one of my posts went viral.
(But it brought zero leads to me)

That’s the founder visibility trap.

More reach but less qualified leads.

Here’s what most founder don’t see.

LinkedIn’s feed now behaves in two buckets:

Universal content:
→ Broad, viral, easy to agree with.

Niche content:
→ Specific, targeted, authority-driven.

Universal spreads fast.
But it spreads to everyone:

Students. Job seekers. Other creators.
People who like your post but will never buy.

Niche spreads slower.
But it spreads to the right people.

Buyers with the exact problem you solve.

That is why a 100,000-impression post can generate fewer qualified leads
than a 2,000-impression post.

Because virality sends you wide.
But relevance sends you deep.

And here’s the expensive myth:

Visibility does not equal revenue.

Undifferentiated visibility trains the algorithm
to show your content to the wrong audience.

Your Relevance Score drops.
Your pipeline dries up.

Look at how top creators on LinkedIn are writing now:

- More specific.
- More personal.
- More narrow.

They’re trading viral potential
for depth of connection.

P.S. Would you rather have 10,000 people see your post
Or 500 of your exact buyers?

In 2025, you needed a marketing team to scale on LinkedIn, but in 2026, you don't.


Right now, every week you sit down to write content, you start from scratch.

Because you have no system or process.
Just you, a blank screen, and 2 hours you don't have.

That's your main problem now.

So here's what your AI marketing team looks like:

- Layer 1 is Your Foundation.
- Layer 2 is Your Strategy.
- Layer 3 is Your Execution.

Once this is built, you don't need to hire a marketing team to scale on LinkedIn.

It runs for your business every single day.

If you're a solo founder or small business owner who wants to scale on LinkedIn without a team, this is for you.

We run an AI workshop every month where we teach you:

- How to build your AI employees from scratch
- How to automate your entire content marketing workflow
- How to set up lead generation systems that run on autopilot.

Comment "AI" below, and I'll send you the details.

P.S. Which layer would you build first?
♻️ Repost to help one solo founder.

It took me years to figure this out.
(And I’d rather you not waste the same years I did)

If your AI content sounds average, it’s not “AI’s fault.”

You’re either using the wrong tool.
Or you’re using the right tool the wrong way.

After 5+ years on ChatGPT, we moved our whole system to Claude.

Here's my exact 7-step Claude setup for your LinkedIn.

One project folder in Claude.

1/ Upload your Voice DNA file 
→ Claude writes in your tone, not generic AI tone.

2/ Add your ICP doc 
→ every post speaks directly to your ideal client, not the whole feed

3/ Set a banned words list 
→ No corporate jargon, no robotic phrases, no AI detection red flags

4/ Write custom instructions once 
→ "follow my Voice DNA, write to my ICP, never break these rules"

5/ Generate posts in your voice 
→ hook in first line, under 200 words, ready to publish same day

6/ Build DMs with Sell by Chat
→ 3 variations per prospect, under 50 words, starts real conversations

7/ Run a 30-day content calendar 
→ 10 formats balanced, every hook and CTA mapped in 10 minutes

That's the whole system. 
And it takes less than 30 minutes to set up.

The thing is, ChatGPT forgets you every single session. 

You re-explain your niche, your voice, and your ICP every time. 
Claude remembers everything you uploaded. 

So it makes sense to switch:)

So, if you’re a founder or small business owner and want LinkedIn to actually work for your business, we’re launching something soon.

DM me “AI,” and I’ll share the details.

P.S. Are you still using ChatGPT over Claude in 2026?

I Deleted ChatGPT after 5 years

"Danny, I'm tired of doing all my content by myself."
These are the exact words I've been hearing for the last few years coaching solo founders like you.

And this is the thing you are doing right now:

- Planning posts that never get posted.
- Writing content from scratch every single week.
- Re-explaining yourself to AI tools that forgot who you are.
- Spending hours on research that produces three usable lines.

Sound familiar?

The problem isn't that you don't work hard enough.
You're just doing the wrong work.

So I built something for exactly this.
On March 14th, I'm running a live 2-hour workshop where you'll build your first AI employee from scratch.

An actual system trained on your voice, your standards, your process.
We use a method called Delegate, Document, Disappear.

You pick the one task that drains you most.
We will build a Claude Skill around it.

You walk out with something that runs the next morning.
And you just need to show up live to build your AI team

Saturday, 14th March.
Live on Zoom!

P.S. Comment "FIRST" below, and I'll send you the details straight to your DMs.
Let's get you your first AI employee:)

We are not using the same Claude.
And I can prove it in one sentence.

Every time you open Claude, you start from zero. 
You explain who you are, who your audience is, and how you write. 

You get a decent answer, and then you close the tab.

Next week, you do it all over again.

That is not AI working for you. 
That is you working for AI.

So I built my AI employee that holds my voice, my audience, and my process. 

Now every time I open Claude, it already knows all of that before I type a single word.

First draft sounds like me, and three hours saved. 
The difference is not the tool.

It is the context you give it.

When Claude understands how you think, it stops being a search engine and starts running like a team member.

That one shift changes everything.

If you want to build yours, I am running a live workshop this Saturday, 14th March, where we build your first Claude Skill together from scratch.

Comment "FIRST," and I'll send you the link right now.

P.S. ♻️ Repost for one founder who is still starting from zero every week.

You're the best at what you do but your clients just don't know it yet.

And that's not on you.

Because nobody teaches founders how to be seen. 
They just expect you to figure it out.

So you try different things.
You post when you feel motivated and use AI tools that give you a generic result.

And somehow, you still feel invisible.
Yeah. I've seen this so many times.

The founder, with 15 years of experience getting ignored. While someone with half the knowledge is booking calls every week.

It used to frustrate me. A lot.
Because the gap is never expertise.

Its visibility:

Having a system that shows the world what you already know.

That's the thing nobody tells you.
You need your story working for you. Quietly. Consistently.

That's what I built Purely Personal:

AI trained on your voice. A system built around your story. 

So you show up sounding like you.

The right people start finding and trusting you before they even reach out.

If you're tired of being the best-kept secret in your industry, follow me.
I'll show you how to change that.

P.S. Curious how we build this for founders?

DM me the word "STORY," and I'll show you exactly how we turn your expertise into a client-attracting brand.

I smoked a pack a day for almost two years.

And no one knew except my sister about this.

I never touched a cigarette in my entire adult life.

But I went through a rough patch. 

And when you completely break, you do things you've never done before.

I didn't do it once or twice.
I did it every single day, for almost two years. 

Because that's how different I was as a person.

Then my daughter was born.
And something shifted.

You know how some people carry the smell of smoke with them everywhere they go? 
I grew up around that. 

I knew exactly what that association felt like.

And I never wanted my daughter to grow up associating that smell with her dad.
The day she was born, I stopped. Just like that.

No one told me to, and nothing changed externally.
But I finally had something more important than the pain.

So here's what I've seen with founders.
Most of them aren't stuck because they lack discipline or ideas.

They struggle because they don't have a clear enough reason to show up.

The moment you get real clarity on who they serve, what they stand for, and what they're building, everything changes.

And this happened because it finally means something.

P.S. Has there been a moment that made you decide to show up differently?

"Danny, does LinkedIn even work for me?"
That's the question Rob asked me the first time we spoke.

He's a financial educator. 
Founder of International Facilitator B.V. Over 5,000 connections already built. 

Years of real experience behind him.

And he still wasn't sure if LinkedIn was worth his time.
I told him straight.

Yeah, it works. 
But you need the right system behind it.

He was posting, showing up, and putting in the effort.

But he had two LinkedIn profiles running at the same time. 

His message was split, and his audience was confused. 
And 5,000 connections were just sitting there, doing nothing.

So we fixed that first.
One profile with one clear message. 

Then we sharpened how he talked about what he does. 

We made it simple, specific, and easy for the right people to say, 
"This is exactly who I need."

Then we activated the network he already had.

Shortly after, a major maritime logistics company reached out.

He went from doubting LinkedIn to posting every single day.
Leads started coming in from 3+ platforms.

And scheduled 5 meetings in one week 

If you're a founder or small business owner and asking the same question Rob asked me, comment "AI" below.

We're opening spots for the AI Founder Circle. 

A coaching program for founders who want consistent leads on LinkedIn without ads and without starting from scratch.

P.S. What's stopping your LinkedIn from actually bringing in leads right now?

Multiple leads across 3+ different platforms

If your LinkedIn reach dropped in 2026, this is why.
(And no, it’s not your content quality only.)

Because a lot of founders assume the algorithm is against them.
They think, “My posts aren’t good enough.”

But per recent updates, LinkedIn changed what it rewards by the end of 2025.

It moved from volume to depth.
From posting more to holding attention longer.

So, what does the platform now measure?

1/ Dwell time:

Are people actually reading, or just tapping like and leaving?

2/ Saves:

Is your content worth coming back to?

3/ Meaningful comments

No “Great post.” anymore :)

4/ Profile visits
Does your post make someone curious about you?

5/ Follow-through actions
Follows. DMs. Conversations that move.

That’s why carousels are outperforming single images now.
They slow the scroll and increase dwell time.

The thing is, most founders are still optimizing for frequency.
They are posting more that is only adding more noise to the feed.

But if your positioning is unclear, posting more just amplifies confusion.

So here’s how we approach it inside our coaching program.

- Attract:
We help you speak to the right audience through your content.

- Convert:
We build outreach and conversation systems.

- Scale:
We use AI to do the heavy lifting for you. 

The algorithm didn’t punish you.
It exposed a structural gap.

If you’re a founder or small business owner and want LinkedIn to actually work for your business, we’re launching something soon.

DM me “AI,” and I’ll share the details.

P.S. Are you optimizing for impressions or for intent?

This Saturday is going to change how you work forever.
We are going live on Zoom.

And in 2 hours, you will walk out with your first AI employee built and ready to work Monday morning.

Here is exactly what we built together:

You pick the one task draining you most right now.
Content. Research. Outreach. Client prep.

We turn that into a Claude Skill:
A custom system that knows your voice, your standards, and your process.

Then we hand the job over.
And you stop doing it manually.

That is the Delegate, Document, Disappear method.
My clients have closed big deals using the same systems we will build in this workshop.

Saturday, 14th March. 
Live on Zoom.

4am New York · 9am London · 11am Helsinki · 5pm Singapore

Your first AI employee is waiting.

👇 Grab your seat now:
https://lnkd.in/dyKC2MTR

P.S. ♻️ Repost to help one founder who needs to hear this right now.

You can build your whole marketing team with AI in less than 2 hours.

But right now you're using Claude wrong.

Open. Type. 
Get output and Close.

Every session starts from zero.

Re-explaining who you are. 
Re-pasting the same prompt from your notes app. 

And you are getting content that sounds like everyone else in your industry.

That's not a marketing team, it's a faster typewriter.
The founders who are getting real results aren't prompting better.

They built a Claude Skill.
And now Claude already knows their brand, their audience, their tone before they type a single word.

Your own content, sales, and strategy team.
All running in your voice. All day.

That's your marketing team.
On March 14th, I'm running a live 2-hour workshop where you'll build exactly this from scratch.

Walk in with an idea. Walk out with your first AI employee ready to run the next morning.
Saturday: 14th March. Live on Zoom.

P.S. Comment “First” below, and I'll send you the details straight to your DMs. We won't be running this again for at least a month.

I'm happy to announce that I just got promoted.
To Chief Post Ignorer...

Because that's exactly what you are doing right now.

Posting milestones, announcing wins and adding those blue hashtags.
Getting nothing back.

But nobody cares about the news.
They care about what it costs you to get there.

And in reality promotion post isn't about the title.

It's about the three years of getting overlooked before it.

The late nights nobody saw. 
The feedback that stung and the moment you almost quit.

That's the post people save, share and remember.

Average posts make statements.
And top performing posts show what it actually took.

That's what builds authority on LinkedIn. 
Not the announcement, the story behind it.

Next time you hit a milestone don't just announce it.

Tell us what it cost you.
That's the post that builds your brand on LinkedIn.

P.S. If you want to see how the best posts on LinkedIn actually look, comment “400” and I'll send you a breakdown of the top 400 posts that build real authority.

Justin McNaughton

Partner @ CAS | 🗡️ Lawyer for Emerging Tech Companies | Photographer / Mountain Biker / Dad

𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀 𝗮𝘃𝗼𝗶𝗱 𝗹𝗮𝘄𝘆𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲:

•	They focus on growth, no time for details
•	They believe legal services create headaches, not growth
•	They DIY with ChatGPT
•	They think they will have time “later”

𝗧𝗵𝗶𝘀 𝗰𝗮𝘂𝘀𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲: 

•	Their contracts become sloppy
•	Their operating documents leave massive gaps
•	Investors reject them because “it’s not buttoned up”
•	Their businesses lose momentum

𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗴𝗿𝗼𝘄 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀.


Consider the large tech companies you’re disrupting. 

They have a c-suite lawyer who:

• Protects company assets 
• Advises on legal obstacles
• Identifies and reduces risks
• Oversees compliance issues
• Oversees the company's specialist lawyers
• Acts as the company's legal representative
• Acts as a key negotiator in strategic transactions

They 𝗮𝗹𝘀𝗼 have Intellectual property lawyers who:

• Register patents, trademarks, and copyrights
• Safeguard intellectual property
• Enforce against infringers

These companies have $100M legal budgets.

Emerging companies can’t afford all of this, so what do you do?

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗺𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: a combined outside general counsel and intellectual property counsel.


𝗠𝘆 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱:

Over the last 17 years, I’ve worked with all kinds of tech & creative companies:

⇨ I handled trademarks for two leading private timeshare companies
⇨ I negotiate technology agreements across multiple industries
⇨ I’m keen on intellectual property protection and licensing 
⇨ I advised one of the first cell-cultivated meat startups 
⇨ I protected Pitbull's signature "eeeeyoooo" sound 
⇨ I manage m&a for buyers and sellers 
⇨ I negotiate fundraising for startups 

If you plan to exit your tech company or sign a million-dollar contract, send me a dm. 

We’ll set up a call.

Photographs © 2023-2025 Justin McNaughton unless otherwise indicated. 
All rights reserved.
_________________

THIS ACCOUNT IS AN ADVERTISEMENT

Partner

I graded a founder's company today. 

On this fact pattern: 

The company paid contractors $60,000 to build an MVP. 

No contracts. 
No paperwork. 
Just a handshake. 

I also offered ideas in the video to improve the grade.

Video below. 

PS - Please let me know if you like this format.

——
Follow for tips like this: 🗡️ @justin 

#startups #entrepreneurship #businessowners

Partner @ CAS | 🗡️ Lawyer for fast-growing tech companies / Photographer / Biking enthusiast / Dad

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