Purely Personal

Welcome to the Purely Personal marketing and branding Agency. 

We craft thought leadership and manage high-profile personal brands for C-level executives, technology experts, HNW leaders, celebrities, and investors.

Whether you're aiming for that promotion, seeking a new job, or dreaming of starting your own business, we've got you covered. 

We have our own podcast that highlights the transformative power of being known and how it can change your life. 

Each episode features top guests from around the world who have navigated these paths successfully. They share their inspiring stories and practical tips to help you reach your goals. 

Tune in to learn from the best and take the next step in your journey!

Founder

Nas Company (formerly Nas Academy)

Marketing and Sales Operations Strategy Lead (Content Creation Coach) 
Date: September 2023 - Present

Responsibilities and Achievements:

➣ Overlooked the entire spectrum of sales and marketing operations, bolstering efficiency.

➣ Teamed up with external agencies to produce vital content collateral, including digital resources and photography to reinforce marketing campaigns.

➣ Spearheaded the localization and activation of selected programs and campaigns, overseeing content quality in translations, strategic media partnerships, and adjusting content delivery methods.

➣ Was instrumental in providing insights on channel performances, guaranteeing timely feedback.

➣ Diligently monitored and presented program performance statistics, including those pertaining to sales, opportunities, marketing leads, and media outcomes.

Sales Strategy Manager (Content Creation Coach)
Date: January 2022 - August 2023

Responsibilities and Achievements:

➣ Designed and implemented sales strategies that led to a notable surge in company revenues.

➣ Maintained a consistent top-three ranking on the company sales leaderboard, showcasing sales proficiency and commitment.

➣ Instrumental in guiding the sales team, establishing benchmarks, and accomplishing sales goals, while ensuring the significance of content creation was highlighted.

Content Creation and Training Coach 
Date: January 2021 - December 2022

Responsibilities and Achievements:

➣ Developed and delivered comprehensive training modules in scripting, filming, and editing, thereby improving content creation capabilities across the academy.

➣ Engaged in collaborative efforts with esteemed creators like Dan Mace to curate cutting-edge content creation methodologies.

➣ Mentored leading global influencers, guiding them to refine their content production techniques.

Successfully transitioned individuals into adept content creators, greatly enhancing their career trajectories.

Content Creation Coach and Course builder

London School of Cybersecurity

As the Fractional Chief Marketing Officer at the London School of Cybersecurity, I drive strategic marketing efforts that enhance our brand and boost student enrollments. Leveraging AI-driven content strategies, I create engaging stories that underscore our top-tier educational offerings and distinct advantages. 

My job involves orchestrating dynamic multi-channel campaigns, optimizing our digital footprint, and building meaningful partnerships. This collaborative approach helps extend our reach and deepen our impact. 

With a commitment to data-driven insights, I align every marketing move with the school’s mission—preparing professionals for cybersecurity challenges. I aim to position the London School of Cybersecurity as a leader in the evolving tech landscape, ensuring our marketing strategies reflect the excellence of our educational programs.

Fractional CMO

The Marketing Menu

I am one of the Co-Founders.
I will be providing value to the community by giving 1:1 sessions and providing valuable content to the community.

The Marketing Menu is a community for everyone with a taste for B2B Marketing and a passion for food. What can you expect from joining The Marketing Menu?
Educational content covering topics such as Growth Strategy, AI in Marketing, Career Development
Expand your network and get to know other marketers while enjoying a great meal
1-2-1 mentoring/coaching/advisory sessions
Marketing memes and food related puns
Do you have an appetite for hot takes & food for thought? Join us by following our LinkedIn page!

Co-Founder & AI Expert

giosg

➣ Develop and implement a content marketing strategy that aligns with the overall business and marketing goals.

➣ Manage a team  to produce high-quality content for various channels, including the company website, social media, and email marketing campaigns.

➣ Analyze data to optimize content performance and improve ROI.

➣ Work closely with the sales team to identify new opportunities for growth.

➣ Collaborate with external agencies and partners to produce and distribute content that builds brand awareness and drives conversions.

➣ Manage the content budget and ensure that all projects are delivered on time and within budget.

➣ Stay up-to-date with industry trends and best practices to ensure that the content is relevant and effective.

➣ Manage Content Calendar and execute the publishing plan.

Marketing Content Manager

Framery Acoustics

➣ BRAND STRATEGY

➣ SOCIAL MEDIA AND CONTENT CREATION

➣ PLANNING AND EXECUTION OF CONTENT

➣ COLLABORATION WITH LOCAL AND INTERNATIONAL CLIENTS

➣ PRODUCTION AND ORGANISING OF COMMERCIALS AND EVENTS

➣ WORKING ON EXPOSURE AND VISIBILITY

➣ CONTENT STRATEGY

Content Creation Lead

Suomen kesäteatteri

Manage all aspects from pre- through post-production, including scriptwriting, casting, shooting, editing, sound mixing, color correction, etc. Utilize digital word processing and publishing to create well-structured draughts—design and development experience in marketing. Proficiency with Adobe applications such as Dreamweaver, Premiere, Flash, Illustrator, and Photoshop, designing graphics across all Adobe platforms and modifying pictures for a range of clients.

Selected Contributions:
► In a fast-paced setting, successfully manage time across many jobs while maintaining development means.
► Utilize digital word processing and publishing to create well-structured draughts.
► Planning and construction experience in marketing.
► Small, local enterprises to major corporations can use ghost social media.
► Extensive familiarity with social marketing techniques as well as metrics evaluation.
► Operate social media to maintain marketing campaigns.

Choreographer

House of Dance

Marketing Manager

► Cultivate relationships and develops community, state, and national networks in an effort to further the company's mission and achieve maximum community impact.
► Manage financial and business affairs, including the annual campaign, operating budgets, collections and disbursement and accounting of all funds, property, official records and reports.
► Maintain administrative responsibility for public information programs both year-round and at campaign time which interprets the work and program of agencies.
► Hold the authority and responsibility for personnel functions, including hiring, firing, and performs annual evaluations.
► Served as a member of the Board of Directors, Executive Committee, and all other committees. Assessed potential collaboration opportunities that will enhance organizational value and improve efficiency. Implement quality metrics to track business needs and lead diverse projects.

Chief Executive Officer

Indian Dance Festival ry                                                                            

► Co-create the annual budget and submit it for review and approval.
► Collaborate with members of the tribal staff, other public agencies and private organizations to achieve community stability.
► Coordinate tribal redevelopment efforts and oversee progress.
► Set goals and objectives and develop strategies to achieve results. Streamline operations and expenditures to reduce membership dues without sacrificing results.
► Set and achieve rate and form filing deregulation goals when other organizations would not consider the issue. Engage agents in company goals such as workers' compensation and excess profits reform.

Chairman

jurni Inc

I was given a project to create and edit videos for Jurni.io which is a revolutionary platform for  coaching business cocaches.

My Project involved
- Video Editing
- Audio Correction
- Logo creation, intro and outro
- Subtitling
- Consultation for producing a quality content

Content Creator

Building powerful personal brands for CEOs & Founders using AI + content systems → Attracting high-ticket clients by creating impactful content | Certified Storybrand guide

Are you ready to 10x your personal brand with the precision of AI and the power of strategic content?

In a digital-first world, a robust personal brand for C-Level Executives and Business Leaders isn't a luxury—it's your competitive edge. But carving your niche can feel like steering through a storm.

You're battling:
→ Unclear personal branding that doesn't echo your prowess.
→ Exhaustive efforts with content that doesn't stick.
→ Privacy concerns that limit your story's impact.
→ Static personal brand evolution in a dynamic professional landscape.

The result? A personal brand that's underperforming and underwhelming.

But it doesn't have to be this way.

I'm here to ignite your personal brand with one-on-one coaching and AI-driven content systems that easily deliver personalized, high-impact content.

Imagine a reality where:

→ Your LinkedIn profile is a beacon of your industry expertise.
→ You're connected with a network that amplifies your influence.
→ Your content is a lead magnet, not a time sink.

🛠 With my expertise, you'll harness the power of AI for writing, imagery, and videos, transcending the noise and commanding attention.

✚ Think of the transformation:

→ A personal brand that's as influential online as you are offline.
→ Networking that converts connections into opportunities.
→ Content that resonates, engages, and converts.

Don't let your digital shadow dim your real-world shine.

🚀 Ready to be the master of your brand narrative? 
Slide into my DMs and let's unleash the full potential of your personal brand together.

Daniel Paul

I used to sit in the crowd taking notes. Today, the crowd takes notes from me.

I was in Singapore, at the National Achievers Congress with Success Resources.

And I could still picture the first time I picked up Rich Dad Poor Dad by Robert Kiyosaki.

Back then, I was just a kid with big dreams and no idea where to start.
That book changed something in me. It made me believe that maybe, one day, I could be part of something bigger.

Fast forward to today, I stood on the same stage I once dreamed of.

It didn’t happen overnight.
It happened through early mornings, long nights, and showing up even when no one noticed.

I’ve learned that dreams don’t belong to the talented or the lucky.
They belong to the ones who refuse to stop showing up.

This moment isn’t just mine. It’s proof for anyone who feels unseen right now.
If you stay consistent long enough, one day the same people who doubted you will take notes from you.

Thank you June Yoon, @Veronica Tan, Richard Tan , and the entire Success Resources team for making this moment real.

And to everyone who’s walked part of this path with me

Jeremiah 🔊 Su Asher Aw ,Nas Daily, and so many others - thank you from the heart.

Dreams don’t happen by chance.
They happen by choice.

Building powerful personal brands for Founders using AI + content systems → Attracting high-ticket clients by creating impactful content and Agentic AI workflows

“They call me stupid.”
Maybe they’re right. But not for the reasons they think.

They said it made no sense.
Finland → Manila → Finland → Kuala Lumpur… all within days.
More than 24 hours one way.
Ten-hour delays.
Waiting at the airport
Two-hour trains.
Walk back home in the cold.

“Why would you do that?
Just for two days?
It’s stupid.”

Maybe to them it is.

But when your daughter is waiting at the door, smiling like you’re the whole world… 
Logic becomes tiny. And love becomes loud.

I spent those 48 hours doing nothing extraordinary.
Just toys.
Just hugs.
Just presence.
And those moments rearranged my entire definition of “worth it.”

People judge based on what they value.
Parents act based on what matters.

If choosing your child over convenience makes you “stupid,” then I’ll gladly stay stupid.

Because some decisions aren’t measured in hours or miles.
They’re measured in memories.

To every dad, every mom, every parent grinding through flights, fatigue, and schedules—
don’t let anyone shrink the meaning you carry.
Do what matters.
Even if the world doesn’t get it.

I used to be a Nas Academy student.
Now I’m speaking at NAS Summit.

Read that again.

I didn’t come from money.
I didn’t come from comfort.
I came from survival.

I joined Nas Academy years ago because I wanted one thing.
To grow.
To change my life.
To finally believe my story mattered.

Back then, I wasn’t a “coach”.
I wasn’t a “speaker”.
I wasn’t someone people invited on stages.

I was the guy trying to figure life out…
And praying for one chance to prove myself.

What I did have was work ethic.
I decided to be the hardest working person in every room I entered.
If a door didn’t open, I built my own.
If I wasn’t good enough, I learned.
If I failed, I tried again.
If I didn’t know something, I studied.

Every day, I pushed myself.
Every week, I got a little better.
Every month, I saw a tiny shift.

Most people won’t see these chapters.
The nights.
The doubts.
The sacrifices.
The work no one claps for.

But that’s where your life changes.

And now something full-circle is happening.

I’m speaking at NAS Summit.
In Singapore.
On a stage I once dreamed about.
Inside the very ecosystem where I started as a student.

Student to speaker.
Quiet learner to trusted coach.
Confused creator to someone teaching AI to the world.

If your journey feels slow right now, keep going.
Take every chance.
Work on yourself every day.
Be the person in the room who outworks everyone.
Your future self will thank you.

Because one day, you’ll look back and realize
the place where you once sat as a student
became the place where you stood as a leader.

See you at NAS Summit, Singapore.
This is just the beginning.

I never knew fear could open big doors.
But I felt it loud while standing with Robert Kiyosaki.

I flew from Finland to Singapore.
I stood on a stage with Robert Kiyosaki, JT Foxx, Sandy Jadeja, and Marco.

And in that moment, I felt very small inside.

My hands were cold. My mind felt loud and fast.
But I still chose to stand there with them.

Because, I knew I had to stand there anyway.

And most founders on Linkedin feel this same fear.

They want a big brand, 
but hide from the light.

They want trust, 
but avoid being seen in public.

They want growth, 
but freeze when the room gets big.

Standing next to Kiyosaki taught me something deep:

He has age, fame, wealth, and world respect.
Yet he still posts. 

He still speaks. He still shows up.

He builds impact and legacy by being seen, not hiding.
If he can show up, so can we.

So here is my note to scared founders today:
You must cross that cringe hill to grow your brand.

More eyes on you will build more trust in you.
There is no big business without strong visibility.

I chose to show up even when it hurt.
And that one step shifted my whole path.

If you want your brand to grow, start here:

Show up scared. Show up small.
Just show up.

Your future self will thank you.

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I’m not a big celebrity.
I don’t have millions of followers.

I don’t have a hundred years of experience.
All I have is a big heart and the willingness to teach, help and go beyond.
 
Because skills can be learned, but taking care of the people? 
That’s genuine.

And teaching has always been my passion.
I give 100% in everything I do, whether it’s dancing, AI, or content creation.

When you care deeply, it doesn't matter if you're not famous.
People can see through the hype.
 
They buy from those who truly care about them, not the clout.
I've had people buy courses from famous names, only to feel ignored.

I don’t chase clout. I chase impact.
I care about every single person I work with.

I care because I was once that person who paid for empty promises.
And I made a promise: when I’m in that position, I’ll give more.

I go beyond what's asked. 
That’s how you change the pattern.

Clout chasers sell promises but don’t deliver. 
I choose to deliver.

I care about my students, and that’s the impact I aim for.
 
It’s this care that changes 
the way I work and the lives I touch.

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I was invited by Success Resources to speak in front of 800 people.
And my goal was to make 100 sales on stage.

But selling to a large audience is tough, 
especially for the first time.

It takes years of practice, trial, and failure to master it.

On stage, I felt prepared but still panicked 
when something unexpected happened.

One person said another speaker would come help, 
but didn’t explain why.

My mind started wandering, focusing on everything but the sale.

In the end, I made 97 sales, not the 100 I aimed for.

I was devastated, but I took full responsibility for the failure.

Fast forward: the cohort began. I gave my all.
My team gave 100%. And the people were moved.

They were truly happy and became the biggest advocates.
Some cried. Others were emotional, sharing how much value they received.

It wasn’t just the material they learned, it was the change they felt.

The transformation wasn’t just in the knowledge, but in their hearts.

Afterward, many stayed back, and some even became friends.

That’s when it hit me.

Numbers matter, but impact matters more.
I stopped chasing numbers. I focused on creating impact.

And over time, the numbers grew and compounded.

If you're chasing numbers too, remember this:
Focus on the impact, and the numbers will follow.

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I used to ask ChatGPT for everything.
But after a while, I noticed something.

The answers all sounded the same.
Generic. Safe. Forgettable.

That’s when I realized the problem:
ChatGPT doesn’t know who I trust.

It pulls advice from random places I’ve never heard of.
So I built my own AI expert instead.

First, I picked my mentors.
You can choose your own.

Then I gathered their best work.
PDFs, YouTube talks, blogs, and interviews.

And I uploaded them all into NotebookLM, 
Google’s free AI tool.

Now, when I ask a question,
I don’t get generic internet noise.
I get advice straight from the experts I believe in.

It even lets me save notes, turn them into audio,
and keep building my personal knowledge vault every week.

That’s how you use AI like a pro.

Not by asking random questions
But by training your own expert to answer better ones.

Stop guessing with strangers.
Start learning from the voices you trust.

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How to get better answers with AI

I stopped writing my own posts.
But my voice got stronger using AI, here is why:

Most people tell Claude, “Write me a post.”

Then they get something that sounds smart, 
But not like them.

If you want Claude or any LLM to write in your voice, 
You need to train it like a team member, not a tool.

Start with context.
Tell it who you are, who you serve, and what you’re building.
That’s your role and goal, the GPS needs to stay accurate.

Then set the tone.
Don’t say “professional.” Say “warm, sharp, and strategic.”

Be clear about how you want to sound, 
Not what you want to say.

Next, feed it your world.
Upload your best posts, brand docs, and ICPs
Everything that shows your logic and rhythm.

Claude learns from examples, not adjectives.

Give it rules.
Start with a bold hook. Short paragraphs. 
End with a question.

Rules stop drift. 
Without them, AI gets creative in all the wrong ways.

And finally, iterate.
Say, “Refine the hook from your last draft.”

Don’t restart every time. Train it through repetition.

You’re not teaching AI to write.
You’re teaching it to think like you.

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You have three seconds to get the attention
That’s how long someone decides if you’re worth their time.

Most founders fail that test.
I did too, until I found Perplexity’s Comet browser.

Here’s how it works.
You open your LinkedIn inside Comet,
Click “Assistant,” and it audits your profile in seconds.

It showed me the truth:
My photo wasn’t helping.
My headline was too vague.
And my About section read like a résumé, not a story.

So I rebuilt it.

- Headline that states a result, not a job title.
- Clear background photo, face fills 60% of the circle.
- Experience section with real numbers, not just job names.
- Featured section with only 2 tiles, clean, clickable, and clear.
- About section with one strong proof point and a call-to-action.

And the difference is:
More people stopped scrolling.
More people messaged.

And the right people actually booked calls.

Your LinkedIn isn’t failing because you lack skill.
It’s failing because it can’t pass the 3-second test.

Fix that, and everything changes.

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Stuck on LinkedIn Perplexity can help fix it

Your friend with a 9-to-5 just got paid.
He worked 40 hours. He made $2,000.

You worked 80 hours. You made $500.

Welcome to the founder life, the only job
where working harder can still pay less.

It’s the rollercoaster we all ride.

One week you’re celebrating new clients,
the next you’re chasing invoices and fixing tech issues at 2 a.m.

But that $500 isn’t failure.
It’s a seed. 

A small proof you’re building something real.

You’re not trading time for money anymore,
You’re turning ideas into assets.

Every post, every client call, every late night
is stacking invisible equity, in your brand, your reach, your system.

You trade short-term comfort for long-term control.
You build something no boss, algorithm, or market dip can take away.

Freedom.

So yeah, you made less this week.

But you’re buying back your future, one hard day at a time.
And that’s a payoff no 9-to-5 will ever match.

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We all think we can do it alone
But it only works..

When you have the right team and systems in place.

And most founders try to run their whole show alone.
But your offer is only the front door of your house.

Your systems, your people, and your support make the home.
When I ran my first cohort, things went very wrong.

I had slides ready, notes ready, and demos ready too.
But we failed big because our systems were not ready.

The onboarding was weak, and the setup was not clear.
The WhatsApp groups were messy.

People came in with big questions
we never thought about.

So when we went to NAC Singapore,
we changed everything.

We built systems that onboard people with ease and care.
We set emails that made them feel welcome and safe early.

We added WhatsApp groups for chats, notes, and news, too.
We shared an FAQ file with all the links they may need.

And then we trained our team until they knew each step.
We even did a test run, so nothing broke on the day.

We also received support from our Rotterdam group.
This is why our NAC cohort worked so well this time.

If you are a founder trying to do this alone, stop now.
Your offer is not enough to grow a strong and big brand.

You need systems and people and real support to scale.
Because of that mix, I grew from thirty students to one-fifty students so fast.

And soon I will grow to five hundred and then one thousand.
All because I built systems that let me grow with ease.

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You think you know how AI reads prompts.
But it's not magic, it's math.

When you type a request, the model doesn’t read like us.

It breaks your words into tiny chunks called tokens 
LinkedIn is one, founder-led business is three.

Then it predicts, one token at a time, 
What you probably want next.

Behind the scenes, there are hidden rules 
System instructions that decide tone, safety, and structure.

You can’t see them, but they shape every response.

The model remembers your recent chats 
Through something called a context window.

That’s why earlier messages 
Still influence the next one, until the window fills up.

And no, it doesn’t learn from you in real time.
Your feedback helps future versions, not this one.

So when your prompt feels off, 
It’s not because the AI ignored you 
It’s because your input wasn’t clear enough on how it actually thinks.

Write like you’re giving directions, not ideas.
Be specific. Use examples. Define your tone.

AI isn’t guessing your mind 
It’s following your math.

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Your content could train the next AI model.
But only if you do this first..

Start by giving clear answers, right at the top.

AI pulls from your intro first. 
If you hide your point, you disappear.

Write like this: Question to answer, and then details.

AI engines love clarity. 
They scan for questions, 
Then surface the cleanest response.

Keep your best posts fresh.
Update your top five every 90 days, add new data, insights, or stories.

Back up what you say.
Add links, research, and real examples inside your text.
AI trusts what’s cited, not what just sounds smart.

Give structure.
Use the FAQ or How-To schema on your site.
That’s the roadmap AI uses to read your content clearly.

Build topic clusters.
Pick one hub like AI for Founders and link 5-10 posts to it.
That’s how you become the go-to voice in your niche.

Show up in communities.

Reddit threads, Slack groups, 
Niche forums, one thoughtful answer there can 
Get quoted thousands of times by AI models.

Publish your own data.
Surveys, benchmarks, and studies make you the source 
And AI cites the source first.

If you are still wondering if SEO matters? It does.

AI crawls what Google does.
Strong rankings and backlinks still feed AI visibility.

And finally, track your own citations.
Search your brand in ChatGPT or Perplexity.
See what’s working, refresh it, repeat.

AI visibility isn’t luck. 
Its structure, clarity, and proof were repeated.

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You are using AI but getting generic output.
Because you are asking questions, not giving instructions.

Most founders talk to AI like it already knows them.
But it doesn’t. It only knows what you feed it.

When you give no context, it guesses.
When you give vague directions, it fills gaps with fluff.

When you dump twenty tasks at once, it freezes.

AI isn’t Google. 
It doesn’t want questions, it wants clarity.

You’re not searching, you’re instructing.
You’re the boss, not the student.

And yet, most founders still take the first draft and post it.

Then they blame the tool.
Truth is, AI mirrors your inputs.

If you sound unclear, it will too.
If you forget the tone or format, it will invent its own.

The fix is simple: teach it how you think.
Feed it your story, your style, your audience.

Show it what good sounds like.
Because AI doesn’t replace your creativity.
It scales it, but only when you give it direction.

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People are saying..
RIP Google Chrome.

Because they’ve already 
moved to ChatGPT’s new browser: Atlas.

At first, I thought it was just hype.
Then I downloaded it.

And everything about how I searched, wrote, and worked changed.

Atlas isn’t just another browser.
It’s built around ChatGPT.

That means AI answers come first, not search results.

It looks at your web history, your ChatGPT chats,
and every tab you open, to give answers that actually know your context.

You can even switch on Agent Mode.
That’s when ChatGPT starts working for you.

It clicks buttons, fills forms, and finishes tasks automatically.

Need to research?
Atlas pulls sources in seconds and summarizes them.

Need to write?
It edits inside your browser, like a built-in co-writer.

Need to manage projects?
It tracks tasks, sends reminders, and helps you finish faster.

I’ve used Chrome for years.
But after one week with Atlas, I get it.

It’s not just faster, it’s smarter.

Google gives answers.
Atlas gives action.

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People say, RIP Google Chrome

Your first buyers aren’t where you think
Because they’re waiting in the chats you avoid.

And you spend $5,000 on ads without even thinking.
You will hire a big SEO team and feel very smart.

But you will not send fifty cold DMs to real people.

And the reason is simple: 
Spending money feels safe.

It feels like work, 
but keeps you far from rejection.

It gives you space from fear, 
from eyes, from silence.

But a DM is close. A DM can be seen or ignored.

A DM feels human. And that is what scares most founders.

Here is the real secret many still avoid each day:

The best marketing tool in the world is still free.
It is you and your skill to talk to real humans.

Your first hundred buyers will not come from an ad.

They will come from you sending one message at a time.
They will come from you helping one person at a time.

They will come from real talk, 
not your ad dashboard.

So, stop hiding behind your big budget and paid clicks.
The growth you want sits behind the talks you avoid.

Go have those talks. They will change your whole path.

The fear of rejection costs more than any ad spend.

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Everyone wants founder freedom.
But few survive what it actually takes to earn it.

They see the coffee shop in Bali.
The beach, the smile and the freedom.

But they don’t see you awake at 4 a.m. on calls.

They don’t see the laptop glowing beside your dinner plate.
They don’t see you checking Stripe on Christmas morning.

You’re there in body, 
but your mind never leaves the business.

You can’t remember your last full day without work thoughts.

Because when you’re the owner, there’s no out of office.
No one covers you. No paid time off.

Every quiet day feels like something could be breaking.

You traded safety for freedom but freedom comes later.
You gave up weekends now to own your weekdays someday.

So next time someone says:
You’re lucky, you can work anywhere, just smile.

They see the view.
You know the cost.

And you’d still choose it every single time.

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Your dream grows in the dark first
So it’s normal if today feels slow, heavy, or unclear.

Because, you have no proof your dream will work.

You have no clue if your next step is right.

You have no big sign that says, 
“This will all pay off.”

All you have is your belief.
And some days, that belief is the heaviest thing you carry.

It feels heavier than rent or team payroll.
It feels heavier than the doubt from friends and family.

It feels heavy because it is a promise to yourself.

A promise that you are not crazy for trying.
A promise that your long nights will matter one day.

A promise that this slow path still leads somewhere good.

The dark side of building is not long hours or low money.

It is the moment you ask, 
“What if I am wrong?”

You look at the mirror and feel the fear hit your chest.

But you still wake up and carry that belief again.
You carry it even when the load feels too hard.
You carry it because it is not just your weight.

It is your fuel.
It is your guide.
It is the one thing that will take you across the line.

Your belief is both your burden and your power.
And every founder who won big once carried this same weight.

If you feel tired today, breathe.

You are not weak.
You are just holding something heavy.

And that heavy thing is what will change your life.

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There is a new virus hurting many online businesses today.
And this is not what you are thinking..

It’s called AI Slop, and it’s everywhere you look.

Low-effort videos get millions of views for no real reason.

A silly clip of a cat or a dish joke goes viral fast.
Yet creators with ten million fans can’t hit one hundred thousand views.

This is the trap most people fall into right now.
You spend money on shoots, and you write with real care.

You build strong ideas, and you push out true value.
But you are fighting with content built only to steal time.

It is a race to the bottom, and you can’t win it.
The mid-level space for good content is now almost gone.

People fear spending money because the return feels too low.

But the answer is not to make more slop like them.
The answer is to be human in a way AI can’t copy.

To make content that feels raw, true, warm, and real.
To say things AI can’t say because it has no soul.

This is how you build a bond with your real audience.
This is how you rise above noise and cheap tricks online.

Don’t be the best-kept secret.
Stand out by being real when the world feels fake.

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Hit the 🔔 icon in my profile. 
Get notified of my next post. 
Repost it to help 1 new person. ♻️

Everyone's using AI, but nobody sounds real.
Because they're chasing prompts, not voice calibration.

Most people think AI is about better prompts.
It’s not.

It’s about teaching it to think and sound like you.

When you do that right, 
Your content stops feeling robotic.

Every post starts to sound 
Clear, confident, and true to your voice.

That’s when AI stops being a writing tool
And becomes a growth partner.

You give it your tone, your story, your logic 
And it gives you back time, consistency, and visibility.

The result is:
You still sound like you, just on your best day, every day.

AI doesn’t replace your voice.
It scales it.

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▪ Advise client executive leadership teams on finance transformation strategy.

▪ Lead and support sales pursuits (e.g. RFP responses, proposal decks, implementation roadmaps, project timelines, sprint plans, staffing/resourcing/pricing plans, statements of work).

▪ Develop, oversee, and execute finance transformation strategy via technology implementations.

Solution Architect, Project Manager, and Model Builder on the following implementations:

▪ Global Bank: Designed and implemented a platform for the client’s auto finance division, consolidating over 80 Excel files to streamline forecasting. Partnered with the Head of Forecast Transformation to address data sourcing gaps, enabling readiness for a future data lake conversion.

▪ Regional Bank: Led a team of 15+ to enhance the client’s performance management framework, including workforce planning, capital expenditures, occupancy expense, intercompany eliminations, and financial statement reporting. Partnered with the SVP of Finance Transformation to stabilize a critical project, improve data model efficiency, and deliver a successful platform deployment that increased client satisfaction.

▪ Major Insurance: Served as interim Anaplan CoE Lead, and redesigned the client’s FP&A platform to integrate from SAP R/3 to SAP S/4HANA. Enabled the seamless onboarding of a new CoE lead and optimized the platform to support revenue, workforce planning, investments, and financial statements for 200+ users. Partnered with senior leadership to deliver operational efficiencies and improved platform performance.

Senior Manager

Solution Architect, Project Manager, and Model Builder on the following implementation:

▪ Global Investment Firm: Led platform implementation for consumer finance, enhancing financial reporting and stakeholder engagement. Redesigned enterprise expense allocation model, improving transparency and positioning the client for a $5M strategic modeling expansion.

▪ Major Mortgage Firm: Redesigned FP&A and workforce planning platform, integrating with a new general ledger and optimizing performance for improved forecasting and reporting.

▪ Global Bank: Implemented global workforce planning platform for 100+ users in 50+ countries, integrating with Workday to support HR and finance analytics for strategic talent management.

Manager

Akili Inc.

• Guest speaker at 2019 Anaplan CPX Partner Theater Sessions in San Francisco.

▪ Advised client executive leadership teams on finance transformation strategy.

▪ Led and supported sales pursuits (e.g. RFP responses, proposal decks, implementation roadmaps, project timelines, sprint plans, staffing/resourcing/pricing plans, statements of work).

▪ Developed, oversaw, and executed finance transformation strategy via technology implementations.

• Led on-site requirements gathering and conducted process mapping sessions with clients.

• Led 30+ sales demos and requirements scoping sessions.

Solution Architect, Project Manager, and Model Builder on the following implementation:

• Beverage Company: Led design of S&OP solution spanning Statistical Demand Planning, Production and Capacity Planning, Material Requirements Planning, Workforce Planning inclusive of Headcount, Compensation, and Non-Compensation, and FP&A inclusive of Pricing and Revenue Planning, Cost of Goods Sold, Direct and Indirect Expense, and Consolidations.

Senior Consultant

Solution Architect, Project Manager, and Model Builder on the following implementations:

• Subscription E-Commerce Company: Led design of S&OP solution spanning domestic Demand Planning and international contract manufacturing for Production and Capacity Planning.

• Major Telecommunications Company: Led design of Data Hub creation and enhancements to Month End Close processes and Revenue Forecasting.

 • Domestic Manufacturing Company: Led design of S&OP solution spanning Demand Planning, Production & Capacity Planning, Material Requirements Planning, and Inventory Management.

• Cyber Security Firm: Led design of Data Hub creation and enhancements to Headcount Planning and Selective User Access.

• Major Real Estate Investment Firm: Led design of Global Market Research report.

Consultant

Kimberly-Clark

Key customers included president, marketing directors, and finance director of the Baby & Child Care sector.

• Managed, in Anaplan, the monthly financial forecast ($3.5 billion annual gross sales) for the Baby and Child Care sector (HUGGIES®, PULL-UPS® and GOODNITES®).

• Led annual Headcount and OpEx budget ($60 million annual SG&A expense).

• Coordinated, in Anaplan, the monthly Cost of Goods Sold forecast ($1.5 billion annual expense).

• Prepared monthly and quarterly decks, and drafted commentary, for Executive S&OP meetings.

• Anaplan CoE member and Anaplan Model Builder for Sales Mix implementation and COGS enhancements.

Associate Finance Manager - FP&A

Key customers included vice president, director, and operations managers of North America Supply Chain.

• Anaplan Model Builder for creation of Distribution/Supply Chain financial forecast ($600 million annual expense among 13 warehouses and 10 regional distribution centers).

• Led annual Headcount and OpEx budget ($25 million annual SG&A expense).

• Conducted on-going lease versus buy analysis for fleet of 700 lift trucks ($15 million expense).

Senior Financial Analyst - Supply Chain

Schneider

Key customers included senior vice president, general manager, operations managers, and finance controller of the Dedicated Services sector.

• P&L accountability for dedicated fleets at Target, Costco, Family Dollar, & Coca-Cola ($200 million annual revenue).

• Led annual Headcount and OpEx budget ($30 million annual SG&A expense).

• Conducted a Cost Benefit Analysis to determine the impact of changing asset life cycle from 6 to 4 years among a fleet of 12,000+ tractors ($1.5 billion in capital). 

Note: Project required analyzing secondary market resale values and maintenance expense data to demonstrate the correlation of tractor age to increased maintenance expense over time.

Financial Analyst II

Key customers included senior vice president, general manager, operations managers, and finance controller of the Van Truckload sector.

• P&L accountability for Midwest & Southeast ($300 million annual revenue among 11 operating centers).

• Led annual Headcount and OpEx budget ($50 million annual SG&A expense).

• Redesigned sales incentive bonus program for freight brokerage team.

Financial Analyst I

Key customers included director of Shared Services.

• Sought to minimize Accounts Receivable risk by analyzing financial statements and reviewing Dun & Bradstreet reports to approve customer lines of credit and grant payment terms.

• Project member on Oracle Order-To-Cash implementation project, part of a broader $250MM multi-year Oracle Transformation. Partnered with Deloitte to execute process mapping and user acceptance testing (UAT) for Shared Financial Services (Accounts Receivable, Payable, and Credit).

Credit Analyst

Your AI Guy 🤖 Follow me for AI made simple ⬇️

Josh is a Senior Manager in the Financial Services (Banking & Insurance) Technology Consulting practice of Ernst & Young LLP with a decade of experience in finance transformation and technology implementations. 

He has a proven history of leading global teams through complex finance transformations by balancing business functional expertise with technology solutions.

Recognized as a thought leader, Josh has been a guest speaker at industry conferences, contributing to insights on leading practices, industry trends, and platform innovations. 

He is also founder and publisher of WKND AI, a weekly newsletter about Gen AI with over 5,000 subscribers and 9,000+ followers on LinkedIn. 

Nominated to EY’s AI Adoption Network, he serves as liaison between EY’s Finance and Technology practices to support the development of Gen AI offerings.

Josh consistently demonstrates a prominent level of organization, bringing a methodical and strategic approach to his firm’s operations. 

Meanwhile his skill in mentoring has significantly enhanced the professional development of his firm’s junior team members, contributing to a culture of continuous learning and growth. 

His ability to navigate and excel in unfamiliar domains is a testament to his versatile leadership and commitment to excellence.

He is a Certified Master Anaplanner who has completed numerous Anaplan projects since 2014 with accountability spanning Anaplan CoE Lead, Solution Architect, Lead Model Builder, and Project Manager.

Prior to consulting Josh was in FP&A at Kimberly-Clark (Huggies, Kleenex, and Kotex), Anaplan’s first Fortune 500 customer, where he served on their Anaplan CoE team expanding Anaplan use cases throughout the company.

His career began on the customer end of a $250MM multi-year Oracle implementation at Schneider National, the third largest US transportation and logistics carrier.

USE CASE EXPERIENCE:
Demand Planning
Cost Of Goods Sold
Expense Allocations
Workforce Planning
Contract Manufacturing 
Supply Chain, Transportation
Financial Planning & Analysis
Production & Capacity Planning
Material Requirements Planning

SPECIALTIES:
Artificial Intelligence
Banking & Insurance
Finance Transformation
Driver Based Forecasting
Coaching and Mentoring
Agile Project Management
Strategic Business Planning
Consumer Packaged Goods
Supply Chain, Transportation

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