I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

Completely and utterly unremarkable.

that's what I'm striving to be

not ur average LinkedIn post, right?

context: my word for 2026 is 'unremarkable'

and I know that sounds insane coming from me lmao

the girl who feels most comfortable working 14-hour days
scaling businesses
being the busy entrepreneur

my comfort zone is literal chaos 🤡

and that's... not the flex I thought it was

so this year I'm not optimising for growth, I'm optimising for more peace

and let me tell you - sitting in this chill period is UNCOMFORTABLE

it's only been 2 weeks and I'm already battling myself daily

my brain keeps whispering 'you're falling behind' 'you're failing' 'be better'

bc that's my comfort zone

here's what 'unremarkable' looks like for me:

I drive a 2013 beat-up Corsa
but I've paid my entire Bali lease upfront for the foreseeable future

I don't buy designer clothes (Vinted girlie thru and thru 💅)
but I'm on track for early retirement

99% of people here are in hustle mode

grinding, scaling, optimising for MORE

(+ that's fine if that's what YOU want)

but what if slowing down is YOUR version of getting out of your comfort zone?

and I think that's the thing no one talks about

🚨 why aren't we focusing on what feels good for US? 🚨

rather than what looks impressive to strangers on the internet

choose what you want, but for me I cannot wait to be completely unremarkable in 2026

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

if going viral on Insta worked

every brand with a video over 1m views would be rich 

but there's a reason that isn't the case

✨ funnels ✨

it's actually ridiculously easy to get a viral video

(use the retention curve - look at my past posts or YT for a breakdown on this)

but viral video ≠ instant sales

idk why it's still the goal for so many business owners tbh 😭

play it out in your head:

1. your video goes viral, Sarah sees it
2. at best, Sarah is interested and clicks on your profile

without funnel:
3. Sarah's attention isn't caught within 3 seconds with a direct follow through so she goes off your page and continues her doom scrolling

with funnel:
3. Sarah sees a lot of content on your page she's interested in
4. Sarah follows you
5. over the weeks, Sarah gets a lot of genuine value from your account
6. Sarah puts her email in for a lead magnet you promote on stories. you now own her data and she's gone from organic to earned data
7. Sarah may share it with a friend, or she may not read it for a couple weeks
8. Sarah continues getting value from your account 
9. one random Tuesday, Sarah gets hit with an email that specifically targets her and she purchases

question for all students still reading: WHY does Sarah purchase?

answer: because the brand filled her with VALUE, PATIENCE, TRUST, TIME

I guarantee you that if the product arrives and she loves it, she's ordering again AND telling all her friends about it

LTV of Sarah = pretty endless

she alone could make you thousands

repeat after me:

it's not the viral video that gets your brand rich

it's the ✨funnel✨

admittedly this is a bit of a rage post because I'm tired of ONLY seeing formulas for viral videos

when they're actually only 5% of the story x

and for brand owners not running marketing themselves: if your marketing team isn't consistently yapping about funnels and is entertaining a focus of going viral

fire them and hire someone who actually knows how to turn Insta into money in the bank

spending my morning blocking over 200 people on LinkedIn 

you know it’s bad when looking at my own post is a drain 

(me the past month) 

AI comments eeeeverywere

I’m losing brain cells on a platform that should be giving me more insights + info

Ya girl is tired of it

mirror mirror on the wall

blockity block BLOCK AI comments fall

tryna fill the O2 arena is what's killing your brand

let me explain

200 engaged people > 20k ghosts

do you KNOW how many people 200 is?

that's a PACKED room. standing room only. people lining the walls.

but brands are out here trying to fill O2 Arena when they can't even fill a coffee shop with people who actually care 🤡

here's what the research says (yes actual research):

a study on online brand communities found that ENGAGEMENT and IDENTIFICATION with the community - not size, not participation numbers - are what drive:

• brand loyalty
• willingness to co-create with you
• positive WOM

read that again!

it's not about how many people are IN your community

it's about how many people FEEL like they belong

the brand owners obsessing over follower counts?

probably still waiting for their Shopify dings lmao

the brands building real connection with 200 ride-or-dies?

they've got a marketing army that money can't buy

(enter Duo, Aldi, Ryan Air)

so before you stress about growing your numbers...

ask yourself:

do my current people actually care?

bc if they don't, adding more won't fix it x

signed,

your friendly neighbourhood reality check

460k impressions in 30 days on a NEW account is cool

but you know what's even cooler??

- compounding content that never dies (hello guaranteed MRR)
- SEO cheatsheet for blogs for your business (bc Pinterest did the heavy-lifting for you)
- Google boost for free (Pinterest will make you jump to page 1 on Google overnight)

I go on and on (and on) about Pinterest for businesses - but it's not just about the immediate money

It's the HUGE and FREE data collection you can get for your brand

Data you'd pay thousands (even tens of thousands) for

Which is exactly why OpenAI are looking at acquiring Pinterest 

(specifically, for their shopping insights + data)

get on it besties!!

easy $50k Pinterest funnel

(anyone can build x)

1. lead magnet → nurture → offer
2. 100 pins driving traffic
3. monthly keyword updates
4. scale the top 5 pins

takes a day (or less) 

maintenance = 1 hr/week 

and you’ll have an extra $50k per year within 12 months

ur welcome 🫶

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OPENAI MIGHT ACQUIRE PINTEREST 🚨

read that again bestie!! 

I've been SCREAMING about Pinterest for months

‘its free SEO’
‘its a discovery engine’
‘get on it before everyone else does’

and most of you thought I was being dramatic 🤡

well well well...

OpenAI wants Pinterest for:
• 600M monthly active users
• product search data (goldmine for AI shopping)
• real human engagement insights
• industry-leading discovery algorithms

aka everything I've been telling you makes Pinterest valuable 🤭

the brands who listened?

already have boards ranking
already have pins driving traffic
already have audiences built

the brands who didn't?

about to compete with OpenAI-powered discovery 💀

Pinterest isn't just a vision board anymore

it's about to be the backbone of AI-powered shopping

and if you're STILL not on there...

wake up x

(ps shoutout to my client Kim Palmer - Clementine - who let me know in our Pinterest catch up today!)

Why did it take 75 YEARS for someone to fix the chip box?? 🍟

same cardboard box since the 1950s... until now

Heinz just dropped...

✨ The Dipper ✨

(a chip box with a BUILT IN!! ketchup compartment)

launching in 11 countries at once

restaurants. stadiums. global domination.

this is what happens when brands stop overcomplicating literally everything

Kraft Heinz didn't reinvent ketchup

didn't try to shove an unnecessary product line into dev

didn't come up with weird seasonal offers

they LISTENED to their audience, had FUN, and made something COOL!

and I think we all need to start taking a page from that book

bc idk about you, but I'm tired of the constant in and out consumerism - no one wants it and it's why a lot of brands are losing the game :)

HELLO FRESH HAS DONE IT AGAIN 👏

(which is why they have 7.7 BILLION euros in rev)

let me take you to Waterloo Station, London

they built a life-size kitchen inside their delivery box
had a REAL family cooking dinner every evening (?!)
gave away 9,000 mini boxes with recipes and dinner bells

and now we're all talking about it

here's the thing about HelloFresh:

• 75% market share in the US and Europe
• 7.7 BILLION euros in rev
• the ONLY profitable meal kit company at scale

they didn't get there by playing small

they got there by being bold, testing weird ideas, and having FUN

and that's the reminder for every brand owner reading this:

stop overthinking
start experimenting

your next campaign doesn't need to be perfect!!

🍩 Reported on the 2023 Women's World Cup for Live Now From FOX to 20,000+ viewers.
🍩 Sports Reporter on BBC Asian Network, discussing latest updates.

Presenter & Interviewer

Islam Channel

Presenter / Reporter

🍩 Produced Islam Channel's first ever LIVE broadcast during the 2024 UK General Election, this required me to contact guests, conduct vast research, identify graphics for the show, and keep up to date with news developments through the night.

Assistant Producer

🍩 Researcher and script-writer for 'Haji Heroes' TV series.
🍩 Managed sound mixer during coverage of King Charles III's Coronation.
🍩 Scripted and narrated episode 13 of Islam Channel's 'Footsteps of Ibrahim' series.

Production Intern / Researcher

B Radio - Hampshire & Surrey

🍩 Present a weekday evening discussing topical news & celebrity stories!
🍩 On B Radio 106.5FM Mon-Thu 8pm-11am.
🍩 Edit Morning Breakfast Show using Adobe Audition.
🍩 Host and co-produce 'Workplace Takeover' podcast where I interview local business owners.

Radio Presenter

BCOMS

🍩 Interviewed ex-professional footballer Samir Nasri along with respective presenters, Rhyanna Parara and Alex Aljoe whilst attending the Media Lounge at the Emirates Stadium.
🍩 Attended Formula One Masterclass at Formula One’s Biggin Hall offices, attending seminars about the different roles in the company and hearing more about the organisation and its work.

Social Media Presenter & Content Creator

Klowt

🍩 Produce Branded by Amelia Sordell Podcast. 
🍩 Source and research suitable guests for the Podcast.
🍩 Presenting on the company's social media channels to over 40,000 followers.
🍩 Conduct street interviews in Central London around topics including celebrity culture.

Social Media Presenter & Podcast Producer

🍩 Search #TareksYearAtKlowt on the LinkedIn search to see what I got up to in my first 6 months at Klowt!

Social Media Presenter & Marketing Executive

Me, Myself And Hopefully...You?

Having started University during the Pandemic and being unable to meet as many people as I'd have liked, I decided to make my own University experience by starting a Podcast! I sit down with guests from all walks of life to tell me more about the stories they created along their journey and share the lessons learned along the way.

🍩 Achieved approximately 5,500 views and 1,500 listens by conducting interviews with influencers, actors, and athletes.
🍩 Recruited over 40+ guests to appear on the podcast by developing effective working relationships with representatives/agents and using excellent communication skills to convince their clients to collaborate. 
🍩 Monitor media trends within industries including business and finance to identify suitable guests.
🍩 Conducted 35 interviews which involved doing a vast amount of independent research beforehand.

Podcast Host

Farnham Town Football Club

Media Assistant

News UK

🍩 Shadowed Drive Time Show on talkSPORT, assisting the team before and during the show.
🍩 Used WordPress to write articles for The Sun Online on breaking news with some pieces reaching 15,000+ views.
🍩 Strengthened understanding of SEO when writing explainer articles for football and Formula 1.

Intern

LFG Sports

🍩 Conducted street interviews with football fans outside of Wembley Stadium, ahead of England vs France in the World Cup.

Sports Presenter

OK! Magazine

Social Media Editor

I try and looking skinni on camera 🎥 Freelance Sport & Entertainment Presenter 🎤 Doughnut Enthusiast 🍩

👋 Hey, stalking my LinkedIn Profile are ya' 🤨 - well since you're already here - welcome to the Life (Career) of Tarek!

🎙️I started my own podcast in my first year at university because I was stressing about not knowing what I wanted to do with my life 😭

✨ 40+ episodes, 7,000+ views & 1,400+ listens later, I realised that I LOVE presenting!

🧑‍🎓 But before I start hosting Match of the Day, I've got to finish my History and International Relations degree at the University of Reading. 

💅 I host an evening show on B Radio whilst freelancing as a Presenter and Assistant Producer (I know...it's a lot...Pepsi Max gets me through most days) 😭

🍪 Interesting fact about me - I once ate 12 SUBWAY COOKIES in ONE sitting along with a foot-long meatball marinara (more concerning than interesting 🥴) 

👀 So, if you're looking for an enthusiastic, up-and-coming, young presenter who's also dabbled in podcasting, live interviewing, blogging & TikToking, (and can eat way too much food) - then hit me up I'd love to work with you!

🍩 P.S. if you send a connection invite without telling me your favourite doughnut.....we can't be friends 😳

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

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