I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

I burnt out chasing 7 figs at 23

(whilst everyone clapped lmao)

LinkedIn made me feel like a FAILURE for taking Sundays off.

'I posting 5 times a week!'
'He just launched his 4th startup!'
'They're already at £2M ARR!'

the constant chase for 'success' was REAL

working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀

spoiler alert: it wasn't

NOW

I don't speak about my Biochemistry degree much on here

(but yes, I'm a qualified Biochemist 🧬)

I got digging, and strap in because I'm gonna speak in nerd for a bit:

DMN = Default Mode Network (in your brain)
DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation
= essentially, we RELY on our DMN as entrepreneurs

and the punchline...

THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY

= SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE

(sorry for shouting, but I'm screaming it at my laptop rn hehe)

Most people reading this are GASPING for a breakthrough in their business right now

but that's because you're chasing other people's success

no wonder we're all perfectionist mindset prisoners:
- constant feed of what we 'should' be doing
- less and less people showing real life
- 532 new 'productivity apps' being launched every day

(or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing)

a few months ago I switched to full rest mode

no socials on my phone
working 2-5 hours a day
practiced the art of being bored

my DMN = more active than ever before

and guys I've had more breakthroughs in the last few months than I had of 5 years in business

Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

A naked person on the street offers you a shirt 

Would you take it? 

No

Why would you trust them, if they can’t provide a shirt for themselves?

Obvious, right? 

Now look at your LinkedIn feed

The entrepreneurs you’re comparing yourself to

The guru videos you’re watching on YouTube 

Now ask yourself the same question

Suddenly you’re following a ‘how to become a millionaire in 30 days’ video

Sorry where’s the proof you’re a millionaire?

Where’s the backend data? 

Where’s your context? 

Oh wait… it’s because they’re not a millionaire

You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content

You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ 

All because you trusted a random naked person offering you a T-shirt 

(Don’t be that person, and start thinking x)

No alternative text description for this image

£50k on productivity tools last year

(and I still couldn't find my own client contract)

Old client wants to renew. 

‘Just send over that contract we used before?’

My Google Drive? Giving digital crime scene.

I'm scaling brands to 7 figures but DMing clients:
‘Hey bestie, could you... send me the contract? 🙃’
THE MORTIFICATION.

She sent it back. We both pretended it didn't happen.

Rock bottom as a 'professional' 🤡

Enter Documents by Readdle.

Literal life hack I wish I knew sooner…

I can see all my Google Drive folders INSIDE the Documents app on my Mac

No switching tabs, no endless searching, it’s just there when I need it.

Omg and also? 

I can even keep private stuff locked with Face ID so it actually feels safe.

When I outsource? Share the Google Drive folders. No sensitive docs leaked. Done.

I manage:
- 1000s of PNG files
- Hours of video content  
- Excel calendars from hell

All in ONE app.

That embarrassing contract?

Now lives in: Documents > Legal > [Client Name]

Found in 3 seconds.
Signed at 30,000 feet.
Accessed from a Canggu cafe.

Last week: ‘Can you send that Pinterest audit from 8 months ago? We lost it’

Found it. Updated it. Sent it.

While waiting for my massage 💅

(she doesn't need to know)

Quick challenge:

Search 'contract' in your Google Drive.

How many 'final_FINAL_actualfinal_v2' versions?

Mine was 47.

FORTY. SEVEN!!!!

Now it's zero

Your file chaos isn't quirky.
It's costing you credibility.

Documents is literally FREE

but get a 7 day premium trial and discount here: https://lnkd.in/e-syPjVV 

Perfect timing to stop being the person who asks clients for their own paperwork.

(yes I'm still traumatised. yes she is still a client. no I never made that mistake again)

From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

This ONE pin makes me $700/month

no, not hookbait - here's how:

1. pin gets ~100k impressions/month
2. 5.4k clicks on said pin
3. translating to 1.35k outbound clicks every 30 days

this particular pin hyperlinks to my Stan store 

conversion on my stan store is ~2% from Pinterest

so now we do some math:

1.35k outbound clicks with a 2% conv rate = 27 purchases per month
average AOV of $25 means:

‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️

I post at least 60 pins per month... I'll let you do that math for yourself 

yet all I hear is: PiNtErEsT wOnT wOrK fOr Me

won't it? or can you just not be bothered?

you keep your extortionate meta ads that give you a mediocre ROI

I'll stick to my Pinterest with a 100% ROI x

FOMO is one of the greatest marketing tactics...

but FOBO is where you're losing money

we've all heard of FOMO, right?

how you want your customers to FEEL like they're missing out if they don't have your product

more FOMO = more sales

but once you've nailed that it's time to start thinking about FOBO

✨ fear of better options ✨

(no I didn't make it up - it's a real thing x)

aka: analysis paralysis

it happens VERY often in pretty much every market in 2025

there's so many options for anything we could possibly want or need

it gets... overwhelming

whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options

what this looks like on the back end:

- cart abandonment
- high bounce rates

how you can fix it:

1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)

2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)

3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)

FOBO is a WHOLE other ball park in marketing

but something most people miss, and don't speak about

and you already know imma come bring the best info to your feed

because I want us all to win ⭐️

Babe are you okay? 

ur losing thousands of £ every month x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

visible.

Helping founders, executive coaches, and B2B leaders turn LinkedIn into their biggest growth channel.

At visible, we don’t do fluff, templates, or copy-paste “content calendars.”

We ghostwrite for leaders who want their LinkedIn presence to:

- Attract inbound opportunities (clients, investors, speaking gigs)
- Build authority and trust at scale
- Drive pipeline without begging for attention

How we do it:

- Hooks that stop the scroll
- Stories that stick
- Messaging that positions you as the go-to authority in your space

What are the results we deliver, you ask?

Profiles that transform from ghost towns into credibility engines.

Content that sounds human, smart, and bold.

A LinkedIn presence that sells for you while you’re off running the business.

Founder

Mad Marketing Media

Head Of Content

Tonic Worldwide

Copywriter

Copywriting Intern

Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Them: "We don't use ChatGPT to write LinkedIn posts, nooo, that'd be so lame, come on."

Also them:

"In today's fast-shifting wobbleverse, only the flibberflop can outpace the snizzle.

Because it's not about crinkling the plop. It's about splonking the whizz.

No rizz. No fizz. Just whizz.

Here's the truth:

True leaders don't just bizzle. They full-throttle skadoosh into the wobbleflop."

See the point?

Your reputation is aligned with your content.

And when your posts sound like a custom GPT that decided to have a field day, your reputation will take a beating.

The same holds true for Al-generated comments as well.

Seriously, skip the GPT.

P.S. - If you want your LinkedIn content to ACTUALLY sound like you (and not like some shabby old bot), send me a DM. That's what I do for a living.

P.P.S. - I wrote and published this post 2 months ago and it did fairly well, so yes, this is a shameless repost. Still better than most AI-generated sh*t I see on my feed everyday.

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

I've been posting on LinkedIn consistently for almost 3 years now, and yet, I still:

- Delete posts
- Edit them after publishing
- Wait for comments to roll in
- Overthink my content sometimes
- Make typos and errors

And a million other things that you're probably going through.

This shit is hard.

I know what it's like to spend hours writing posts only to be ghosted by the entire feed.

I know what it’s like to second-guess every sentence.

To hit publish and instantly regret it.
To wonder if maybe, just maybe, you’re not “cut out” for this platform.

You don’t become consistent after you figure it all out.

You figure it out because you stay consistent.

Every deleted post teaches you something.
Every flop sharpens your instincts.

That’s been my biggest lesson after 3 years:

You don’t need to be perfect. You just need to be here.

They call me the LinkedIn guy || Building authority & pipeline for founders, exec coaches & b2b leaders through LinkedIn content

Thursday is the best day to post on LinkedIn. 


No, wait, was it tuesday?

Okay, monday, final answer.

Seriously, stop guessing your posting routine based on a free pdf guide you downloaded off the internet. 

Post on all days.
Do it for a few weeks.
Collect data, jump into your analytics, and find which days have worked best for you. 

It's thursday for me, it could be saturday for you. The only way to find out is to look at the data.

Trust the numbers. Everything else is bullshit.

I'm doing everything wrong on LinkedIn.


- I don't schedule my posts.
- I hardly ever post pictures or videos.
- I don't even remember the last time I used a hashtag.

My approach goes against every piece of advice shared by the gurus.

That's because I'm holding on to just one piece of advice:
Staying true to myself on LinkedIn.

Social media is noise.

And with ChatGPT and templates, it's ridiculously easy to become a part of that noise.

Your best bet to stand out is to not do what everyone else is doing.

And stick to what works for you.

It's text-based posts for me. It could be pictures for you.

Find what works.
Double down on it.
Rinse and repeat.

That's how you cut through the noise on LinkedIn.

LinkedIn reach is in the toilet right now. Soon, you'll start seeing posts that claim numbers don't matter.

"Oh, the algorithm hates me."

"I'm not focused on the engagement numbers right now."

"I don't really care about impressions, it's more about the substance."

I say bullshit.

Numbers do matter. Impressions, reach, engagement, they all matter.

Because if no one sees your content, no one hears your ideas.

If no one hears your ideas, no one trusts your expertise.

And if no one trusts your expertise, good luck building a pipeline.

Numbers aren't the ultimate goal, sure. But you can't deny the fact that they bring in visibility.

The kind of visibility that warms up a cold audience, opens doors, starts conversations, and shortens sales cycles.

So before you convince yourself that numbers “don’t matter,” ask one simple question:

If your content reached the right 1,000 people every week - how different would your business look in 6 months?

Exactly.

If you want help getting your content actually seen (and not just written), send me a DM.

Nothing to see here. Just a list of 5 things you should do to make your post sound less like AI and more like you.

(Because I know you naughty nancies won't stop using ChatGPT to write LinkedIn content)

1. Stop writing like you're submitting a college essay. Loosen up.

2. Use the words you actually use in real life, not “henceforth” and “thereafter.”

3. Tell one real story per week. Even a tiny one does the job.

4. Cut every sentence that feels like it was written by a corporate handbook.

5. Read your post out loud. If you cringe, rewrite it.


That’s it.

Simple fixes. Huge difference.

Or you could just skip the whole charade and hire me to write your LinkedIn content.

Much simpler, faster, and better.

5 things to do if your LinkedIn posts keep flopping:


1. Ditch the overexplaining. Make your point fast and clean.

2. Stop trying to sound smart. Clarity over complexity, people.

3. Make your first line earn the second. If the hook doesn’t grab, nothing else matters.

4. Tell a story. One sentence of lived experience beats ten lines of theory.

5. Post when you actually feel something about what you’re saying. People can tell the difference.


It’s not the algorithm or shadow-banning.

It’s just basics you’re skipping.

Fix these, and your engagement will double before you know it.


Bonus tip: Make your posts relatable. Make your reader go 'Damn, that has happened to me'. They won't be able to help but engage.

And of course, if you'd rather skip the trial and error - I help founders and executives create high-performing posts that actually sound like them.

DM me and I'll show you how.

I was boarding a flight last week when I got a text from a client.

It was a very short message.

Just this:

“Need a post for tomorrow’s keynote. Can you pull it off before takeoff?”

I had 18 minutes before they closed the cabin door.

Opened Notes.
Sketched the angle.
Wrote the post.
Edited twice.
Hit send.

By the time the air hostess walked by saying “phones on airplane mode,” my phone buzzed one last time:

“Brilliant. Invoice settled.”

That was the whole exchange.

No discovery call or approval chain.

When people know your work, trust your process, and like the way you think, the friction disappears.

That’s what a strong LinkedIn presence buys you.

It builds familiarity long before a conversation happens.

It turns cold strangers into warm believers who already trust your judgment.

And when trust is already in the room, everything moves faster - decisions, approvals, payments.

You stop chasing.
People start coming to you pre-sold.

If you want that kind of ease and deal-flow from LinkedIn, send me a DM. 

That's exactly what I do for a living.

Very quick LinkedIn tip that actually works:

Lived experiences have been blowing up here.

My most successful posts lately have mostly been about my own insights and stories that I've drawn from real life.

It’s a pattern I’ve noticed with my clients and other creators too.

So if you’re looking for your next big LinkedIn post:

- Go over your week
- Analyse your sales call transcripts
- Revisit a recent client win or loss
- Think about a conversation that stuck with you
- Look for that moment you felt something; frustration, excitement, clarity


That’s where your best content hides.

You don’t need to do another “10 tips for success” post. You need a real story told with honesty and insight.

That’s what makes people stop scrolling.


And if you’d rather have someone pull those stories out of you and turn them into high-performing posts, that’s literally what I do for a living.

DM me and I’ll show you how it works.

My exec client went to a conference recently. Nothing fancy, he does a lot of conferences. But this time, something felt different.

He had at least 10 people come up to him and introduce themselves.

They said they keep "seeing him on their LinkedIn feed"

A few even referenced certain posts that they really liked.

Usually, he hands out business cards at these conferences, hoping someone would reach out to him. 

This time, he didn't have to pull out those cards.

People already knew him.
People were already interested in him. 
And they wanted to have a conversation with him. 

All because we built a strong LinkedIn presence for him. 

There are a lot of upsides to having a personal brand. But this has got to be one of the best ones: 

It makes networking a piece of cake.

(And as a little side bonus, you feel like a celebrity)

If you’re a corporate leader who still treats LinkedIn like an afterthought, you might be leaving opportunity on the table.

DM me and I’ll show you how to fix that.

Me: 
*writes a rant post about how the LinkedIn reach is in the toilet and it's getting difficult to stack up impressions*

LinkedIn, the next day:

Last week, my client's post did 800+ reactions and 127,000 impressions. That was followed by a ton of connection invites, DMs, and collaboration requests.

All the numbers and applause felt great, I won't lie, but I was excited about something else.

The post was all words.

No pretty pictures, no carefully curated graphics, nothing at all. 

Just. My. Damn. Words.

So if you've been waiting for the perfect pictures to go with your posts, or that profile design revamp that just can't wait, stop kidding yourself. 

It's not waiting, it's glorified procrastination.

Use your words. Use them right. 

That's all you need on LinkedIn.

This might upset a few of my designer friends, but I think the days of raking in impressions and engagement using fancy graphics on LinkedIn are behind us.

They look great. No doubt about that.

All those colors and shapes. Fun.

But the platform has shifted.

People want to read you.
Your perspective.
Your stories.
Your lived experiences.
Your clarity and conviction.

A good graphic might stop the scroll.
A good sentence keeps people there.

And here's what I've noticed after writing hundreds of posts for founders, execs, and B2B teams:

Words outperform design here.
Authenticity outperforms aesthetics.
And consistency outperforms everything.

You don’t need a design team or a “visual identity.”

You just need something to say and the courage to say it well.

If you're struggling with that part, I help founders and executives turn their real experiences into high-performing text-only posts.

DM me and I’ll show you how.

Last year, I met a DJ in Dubai. And he wanted to grow his LinkedIn. (Crazy, I know)

You'd think it's impossible. It isn't.

Here's the strategy I came up with:

1. Talk about the numbers:
No, not the chart numbers. Talk about how his music brings in loyal customers to the club every weekend.

2. Talk about your passion for music:
People like people who are passionate about something. Show it to them.

3. Connect with the right stakeholders:
Restaurant owners, marketing managers of hotel chains, etc.

Before, he was clueless.

He knew LinkedIn had potential, but no idea how to tap into it.

Now, he has direction.

He has a way to stand out on LinkedIn.

Now, he is visible. 

That's what I do at my agency.

More visibility.
More awareness.
More opportunities.

You don't need to be a big shot marketer or a tech founder to make some noise on LinkedIn.

All you need is a story.

Along with the right writer who can turn that story into engaging LinkedIn content.

And I think I might just know someone.

Most of you don't post on LinkedIn because you don't know what to post. Let's fix that today.

Here are 10 questions that will help you write super engaging posts.

(I've created this list from the same questions I ask my ghostwriting clients.)

Use them. Steal them. Do whatever you want to do with them.

1. What's a client question you've answered 50 times this year?

2. What's the biggest misconception about your work?

3. What's a painful mistake you made that your audience can avoid?

4. What do most people in your industry get completely wrong?

5. What's one lesson from outside business (sports, travel, family) that shapes how you work?

6. What was the hardest decision you made this year, and how did you choose?

7. What's one process or system you swear by and why?

8. What's the most underrated skill in your industry right now?

9. What's a belief you had starting out that turned out to be false?

10. What do you want every new client to know before working with you?

Answer these and you'll have 10 posts ready to go.

The truth is you don't need more "content ideas."

You need sharper questions that expose the stories and insights hiding in plain sight.


P.S. If you'd rather focus on running your business and get high-performance LinkedIn posts like these written for you → DM me.

That's what I do for a living

taplio

The Battle

Danielle Theobald 🍪

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Danielle Theobald 🍪

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance