I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

I burnt out chasing 7 figs at 23

(whilst everyone clapped lmao)

LinkedIn made me feel like a FAILURE for taking Sundays off.

'I posting 5 times a week!'
'He just launched his 4th startup!'
'They're already at £2M ARR!'

the constant chase for 'success' was REAL

working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀

spoiler alert: it wasn't

NOW

I don't speak about my Biochemistry degree much on here

(but yes, I'm a qualified Biochemist 🧬)

I got digging, and strap in because I'm gonna speak in nerd for a bit:

DMN = Default Mode Network (in your brain)
DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation
= essentially, we RELY on our DMN as entrepreneurs

and the punchline...

THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY

= SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE

(sorry for shouting, but I'm screaming it at my laptop rn hehe)

Most people reading this are GASPING for a breakthrough in their business right now

but that's because you're chasing other people's success

no wonder we're all perfectionist mindset prisoners:
- constant feed of what we 'should' be doing
- less and less people showing real life
- 532 new 'productivity apps' being launched every day

(or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing)

a few months ago I switched to full rest mode

no socials on my phone
working 2-5 hours a day
practiced the art of being bored

my DMN = more active than ever before

and guys I've had more breakthroughs in the last few months than I had of 5 years in business

Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

A naked person on the street offers you a shirt 

Would you take it? 

No

Why would you trust them, if they can’t provide a shirt for themselves?

Obvious, right? 

Now look at your LinkedIn feed

The entrepreneurs you’re comparing yourself to

The guru videos you’re watching on YouTube 

Now ask yourself the same question

Suddenly you’re following a ‘how to become a millionaire in 30 days’ video

Sorry where’s the proof you’re a millionaire?

Where’s the backend data? 

Where’s your context? 

Oh wait… it’s because they’re not a millionaire

You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content

You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ 

All because you trusted a random naked person offering you a T-shirt 

(Don’t be that person, and start thinking x)

No alternative text description for this image

£50k on productivity tools last year

(and I still couldn't find my own client contract)

Old client wants to renew. 

‘Just send over that contract we used before?’

My Google Drive? Giving digital crime scene.

I'm scaling brands to 7 figures but DMing clients:
‘Hey bestie, could you... send me the contract? 🙃’
THE MORTIFICATION.

She sent it back. We both pretended it didn't happen.

Rock bottom as a 'professional' 🤡

Enter Documents by Readdle.

Literal life hack I wish I knew sooner…

I can see all my Google Drive folders INSIDE the Documents app on my Mac

No switching tabs, no endless searching, it’s just there when I need it.

Omg and also? 

I can even keep private stuff locked with Face ID so it actually feels safe.

When I outsource? Share the Google Drive folders. No sensitive docs leaked. Done.

I manage:
- 1000s of PNG files
- Hours of video content  
- Excel calendars from hell

All in ONE app.

That embarrassing contract?

Now lives in: Documents > Legal > [Client Name]

Found in 3 seconds.
Signed at 30,000 feet.
Accessed from a Canggu cafe.

Last week: ‘Can you send that Pinterest audit from 8 months ago? We lost it’

Found it. Updated it. Sent it.

While waiting for my massage 💅

(she doesn't need to know)

Quick challenge:

Search 'contract' in your Google Drive.

How many 'final_FINAL_actualfinal_v2' versions?

Mine was 47.

FORTY. SEVEN!!!!

Now it's zero

Your file chaos isn't quirky.
It's costing you credibility.

Documents is literally FREE

but get a 7 day premium trial and discount here: https://lnkd.in/e-syPjVV 

Perfect timing to stop being the person who asks clients for their own paperwork.

(yes I'm still traumatised. yes she is still a client. no I never made that mistake again)

From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

This ONE pin makes me $700/month

no, not hookbait - here's how:

1. pin gets ~100k impressions/month
2. 5.4k clicks on said pin
3. translating to 1.35k outbound clicks every 30 days

this particular pin hyperlinks to my Stan store 

conversion on my stan store is ~2% from Pinterest

so now we do some math:

1.35k outbound clicks with a 2% conv rate = 27 purchases per month
average AOV of $25 means:

‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️

I post at least 60 pins per month... I'll let you do that math for yourself 

yet all I hear is: PiNtErEsT wOnT wOrK fOr Me

won't it? or can you just not be bothered?

you keep your extortionate meta ads that give you a mediocre ROI

I'll stick to my Pinterest with a 100% ROI x

FOMO is one of the greatest marketing tactics...

but FOBO is where you're losing money

we've all heard of FOMO, right?

how you want your customers to FEEL like they're missing out if they don't have your product

more FOMO = more sales

but once you've nailed that it's time to start thinking about FOBO

✨ fear of better options ✨

(no I didn't make it up - it's a real thing x)

aka: analysis paralysis

it happens VERY often in pretty much every market in 2025

there's so many options for anything we could possibly want or need

it gets... overwhelming

whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options

what this looks like on the back end:

- cart abandonment
- high bounce rates

how you can fix it:

1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)

2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)

3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)

FOBO is a WHOLE other ball park in marketing

but something most people miss, and don't speak about

and you already know imma come bring the best info to your feed

because I want us all to win ⭐️

Babe are you okay? 

ur losing thousands of £ every month x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

tbh talent

Social Media Executive

Little Dish

Responsible for:
Social media content ideation and creation of monthly content plans, drafting social media posts’ copy
Outreaching to brands for collaborations and giveaways, liaising with their marketing teams to ensure the campaign went smoothly.
Community management - responding to comments and DMs.
Writing copy for bi-weekly newsletters
Monthly reporting - social media content performance and newsletter performance
Organising collateral for influencer boxes, researching suppliers and costs, placing orders and packing.

Marketing Executive

Klowt

Responsible for all client communications, from onboarding to daily account management.
Creation of personal brand strategies to hit the client’s agreed KPIs and meet their goals.
Delivery of content plans regularly every month.
Track client analytics through a monthly and quarterly reporting process, gathering client feedback and working to implement their suggestions and feedback.
Supporting other Account Managers and the Accounts team as needed.

Account Manager

Kurogo

Creation of positioning strategies for clients to align with their personal brand and business goals
Content creation to align with clients' positioning strategies.
Maintain strong communications with clients, building relationships and keeping them informed of campaign progress
Community management of client accounts to ensure high-quality engagement across client accounts
Track client analytics and share monthly reports to review campaign performance

Personal Brand Manager

Wiser Academy

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping some of the world's biggest brands attract the best soon-to-be graduates (these include L’Oréal, Knight Frank, Evercore, Frasers Group, Softcat... just to name a few!).

My role involves...
- Promoting graduate roles, spring weeks and internships
- Headhunting students
- Setting up events (online and offline)
- Giving invaluable feedback on the current student climate

Wiser’s mission is to change the way people think about work, and I'm here to help them achieve that mission.

Be sure to follow us on LinkedIn, Instagram & TikTok @wearewiseracademy and for more info, drop me a message!

Ambassador

Queen Mary University of London

Represent Queen Mary both as a whole and within the School of Mathematical Sciences at various events on and off campus.

Student Ambassador 

Accenture UK

Industrial placement year with Accenture UK for the academic year 2020/21. 2 roles:
1) Bid manager - UKI Resources Sales Team
2) Innovation Apprentice - ?What If! Innovation

Analyst at Accenture UK 

Wiser

Wiser's mission is to change the way people think about work, and we're achieving this with some of the world's best companies including Nike, Just Eat, Bain & Co, Fidelity International, Evercore, Sainsbury's and Deutsche Bank...just to name a few!

As 1 of the 200 students in the Wiser Academy, I play an integral part in helping these brands attract the best soon-to-be graduates. My role involves promoting, headhunting, setting up events and giving invaluable feedback on the current student climate.

Be sure to follow us on Instagram @wearewiseracademy and for more information drop me a message!

Hey 👋🏽 I’m Nia and I owe my entire career to something that didn’t exist when I was growing up…

Social media.

In September 2021, I returned to uni after a placement year...in a global pandemic. And I quickly realised that a big, fancy corporate career wasn’t for me. So, like every other confused graduate who had no clue about what they wanted from life…I decided to start posting on LinkedIn.

I had zero expectations of what would happen. But I landed my first marketing role within a week of finishing my exams. 

Oh, and also…

-> Grew my LinkedIn community to 20K
-> Hit over 1M impressions on LinkedIn by the end of 2022
-> Featured as one of Girls In Marketing’s 2024 Top Marketers To Follow
-> Spoken on podcasts sharing exactly how I did all of the above and more

I’m now TBH Talent’s first ever Social Media Executive.

I’ve built a thriving marketing career that I love, without sacrificing my wellbeing. And I’m here to help you do the same.

So whether you’re:

-> An aspiring marketer
-> An organic social media whizz
-> Simply interested in the musings of a 20-something marketing girly trying to figure out this thing called life

Hit the follow button 💕

Nia Patel

You can build your personal brand alone. Until you can’t.

I’ve been posting on LinkedIn for three years.

I know my voice, I know my story, and I know how to show up online.

But at some point, every creator hits a wall.

Not because they’re “not good enough” or they lack ideas.

But because growing a brand isn’t supposed to be a solo act.

So yes, even with all my experience, I still bought Danielle’s playbook.

Because there’s only so far I can grow by myself.

Fresh eyes help you see your blind spots. New frameworks sharpen your thinking.

Other creators’ expertise helps you level up… without copying a single thing.

There’s no award for figuring everything out alone.

Your brand grows when you grow, and sometimes that means investing, learning, and letting someone else guide you for a change.

So if you’re reaching that point where doing it solo just isn’t cutting it anymore…

You’re not failing. You’re evolving.

And your personal brand should evolve with you.

Creator & Speaker | Simplifying habits, mindset and personal branding so you can thrive in your career 🧠✨

taplio

The Battle

Danielle Theobald 🍪

Nia Patel

Followers

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Performance ScoreDanielle Theobald 🍪's LinkedIn Performance

Performance ScoreNia Patel's LinkedIn Performance

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taplio

The Battle

Danielle Theobald 🍪

Nia Patel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

Performance ScoreNia Patel's LinkedIn Performance

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Performance ScoreDanielle Theobald 🍪's LinkedIn Performance