I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

I burnt out chasing 7 figs at 23

(whilst everyone clapped lmao)

LinkedIn made me feel like a FAILURE for taking Sundays off.

'I posting 5 times a week!'
'He just launched his 4th startup!'
'They're already at £2M ARR!'

the constant chase for 'success' was REAL

working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀

spoiler alert: it wasn't

NOW

I don't speak about my Biochemistry degree much on here

(but yes, I'm a qualified Biochemist 🧬)

I got digging, and strap in because I'm gonna speak in nerd for a bit:

DMN = Default Mode Network (in your brain)
DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation
= essentially, we RELY on our DMN as entrepreneurs

and the punchline...

THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY

= SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE

(sorry for shouting, but I'm screaming it at my laptop rn hehe)

Most people reading this are GASPING for a breakthrough in their business right now

but that's because you're chasing other people's success

no wonder we're all perfectionist mindset prisoners:
- constant feed of what we 'should' be doing
- less and less people showing real life
- 532 new 'productivity apps' being launched every day

(or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing)

a few months ago I switched to full rest mode

no socials on my phone
working 2-5 hours a day
practiced the art of being bored

my DMN = more active than ever before

and guys I've had more breakthroughs in the last few months than I had of 5 years in business

Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

A naked person on the street offers you a shirt 

Would you take it? 

No

Why would you trust them, if they can’t provide a shirt for themselves?

Obvious, right? 

Now look at your LinkedIn feed

The entrepreneurs you’re comparing yourself to

The guru videos you’re watching on YouTube 

Now ask yourself the same question

Suddenly you’re following a ‘how to become a millionaire in 30 days’ video

Sorry where’s the proof you’re a millionaire?

Where’s the backend data? 

Where’s your context? 

Oh wait… it’s because they’re not a millionaire

You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content

You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ 

All because you trusted a random naked person offering you a T-shirt 

(Don’t be that person, and start thinking x)

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From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

This ONE pin makes me $700/month

no, not hookbait - here's how:

1. pin gets ~100k impressions/month
2. 5.4k clicks on said pin
3. translating to 1.35k outbound clicks every 30 days

this particular pin hyperlinks to my Stan store 

conversion on my stan store is ~2% from Pinterest

so now we do some math:

1.35k outbound clicks with a 2% conv rate = 27 purchases per month
average AOV of $25 means:

‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️

I post at least 60 pins per month... I'll let you do that math for yourself 

yet all I hear is: PiNtErEsT wOnT wOrK fOr Me

won't it? or can you just not be bothered?

you keep your extortionate meta ads that give you a mediocre ROI

I'll stick to my Pinterest with a 100% ROI x

FOMO is one of the greatest marketing tactics...

but FOBO is where you're losing money

we've all heard of FOMO, right?

how you want your customers to FEEL like they're missing out if they don't have your product

more FOMO = more sales

but once you've nailed that it's time to start thinking about FOBO

✨ fear of better options ✨

(no I didn't make it up - it's a real thing x)

aka: analysis paralysis

it happens VERY often in pretty much every market in 2025

there's so many options for anything we could possibly want or need

it gets... overwhelming

whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options

what this looks like on the back end:

- cart abandonment
- high bounce rates

how you can fix it:

1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)

2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)

3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)

FOBO is a WHOLE other ball park in marketing

but something most people miss, and don't speak about

and you already know imma come bring the best info to your feed

because I want us all to win ⭐️

Babe are you okay? 

ur losing thousands of £ every month x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

When Pigs Fly

Co-Founder

@ExponentialBlue

Founder

PwC Luxembourg

Real Estate Advisory leader at PwC Luxembourg
Leads PwC global Real Estate digital focus

Partner - Real Estate advisory leader and global Real Estate digital leader

PwC South Africa

PwC's Asset Management and Real Estate leader for Africa
PwC's General Insurance and Medical Schemes leader for Africa
Responsible for industry strategy

Partner - Africa Asset Management and Real Estate leader

Ilse French Art

Combining life and art. Helping collectors to source artworks that they love living with

Founder and CEO

I help you build confidence and accelerate success | Unlock dream opportunities in just 6 weeks | Executive coach for those feeling stuck in life | Healthy happy careers | Founder at When Pigs Fly | Ex-Big 4 Partner

FEELING STUCK IN YOUR LIFE, CAREER OR BUSINESS?

You have a confidence issue.

To be successful, create impact and be happy you need to:

- Communicate with authority
- Know your self-worth
- Live your true values (not those you are conditioned to have)
- Have and enforce boundaries
- Regulate your nervous system

It’s about removing the negative beliefs that are holding you back.

To replace them with those that will excel you forward.

That’s where I come in as an executive coach for individuals, businesses & high-performers.

A BIT ABOUT ME:

I've been a Partner in a Big 4 firm, held leadership positions and spoken on global stages. I resigned from that life.

When you are confident you don’t accept your life, you start winning.

I got clear on my purpose, left a toxic marriage, lost 110lbs in weight, started a business and became my happiest self. Today I am no longer afraid of speaking up.

Now I help you to be confident, influential and successful in as little as 6 weeks, using our unique 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫™. Results that typically take years through traditional methods of coaching and therapy, saving you $$$.

I invest 100% into those I choose to work with…

Here’s how I help you build the confidence that will change your life.

→ 1-to-1 Life Coaching
→ Executive Coaching
→ Impact Workshops 
→ Business Strategy 
→ 1-to-1 Business Coaching

WHAT OUR CLIENTS SAY: (Videos in featured section)

🤩 "𝘐𝘯 𝘫𝘶𝘴𝘵 𝘴𝘪𝘹 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘐 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦 𝘯𝘶𝘮𝘦𝘳𝘰𝘶𝘴 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘴𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘰𝘷𝘦𝘳 𝘥𝘦𝘤𝘢𝘥𝘦𝘴"

🤩"𝘖𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 20 𝘺𝘦𝘢𝘳𝘴 𝘐’𝘷𝘦 𝘸𝘰𝘳𝘬𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘢𝘯𝘺 𝘤𝘰𝘢𝘤𝘩𝘦𝘴. 𝘞𝘩𝘦𝘯 𝘗𝘪𝘨𝘴 𝘍𝘭𝘺 𝘩𝘢𝘴 𝘣𝘺 𝘧𝘢𝘳 𝘣𝘦𝘦𝘯 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘰𝘯𝘤𝘳𝘦𝘵𝘦 𝘪𝘮𝘱𝘢𝘤𝘵."

🤩"𝘝𝘦𝘳𝘺 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵 𝘢𝘯𝘥 𝘱𝘰𝘸𝘦𝘳𝘧𝘶𝘭 𝘵𝘦𝘤𝘩𝘯𝘪𝘲𝘶𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴."

🤩 “𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘐𝘭𝘴𝘦 𝘩𝘢𝘴 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘵𝘩𝘦 𝘵𝘳𝘢𝘫𝘦𝘤𝘵𝘰𝘳𝘺 𝘰𝘧 𝘮𝘺 𝘭𝘪𝘧𝘦.”

🤩 “𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘐 𝘦𝘷𝘦𝘳 𝘩𝘢𝘥.”

NEXT STEPS:

📨 Drop me a DM to work with me.
🔎 Find out more: https://whenpigsfly.com/invitation-to-happiness/

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Danielle Theobald 🍪

Ilse French

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Ilse French

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