I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

I burnt out chasing 7 figs at 23

(whilst everyone clapped lmao)

LinkedIn made me feel like a FAILURE for taking Sundays off.

'I posting 5 times a week!'
'He just launched his 4th startup!'
'They're already at £2M ARR!'

the constant chase for 'success' was REAL

working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀

spoiler alert: it wasn't

NOW

I don't speak about my Biochemistry degree much on here

(but yes, I'm a qualified Biochemist 🧬)

I got digging, and strap in because I'm gonna speak in nerd for a bit:

DMN = Default Mode Network (in your brain)
DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation
= essentially, we RELY on our DMN as entrepreneurs

and the punchline...

THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY

= SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE

(sorry for shouting, but I'm screaming it at my laptop rn hehe)

Most people reading this are GASPING for a breakthrough in their business right now

but that's because you're chasing other people's success

no wonder we're all perfectionist mindset prisoners:
- constant feed of what we 'should' be doing
- less and less people showing real life
- 532 new 'productivity apps' being launched every day

(or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing)

a few months ago I switched to full rest mode

no socials on my phone
working 2-5 hours a day
practiced the art of being bored

my DMN = more active than ever before

and guys I've had more breakthroughs in the last few months than I had of 5 years in business

Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

A naked person on the street offers you a shirt 

Would you take it? 

No

Why would you trust them, if they can’t provide a shirt for themselves?

Obvious, right? 

Now look at your LinkedIn feed

The entrepreneurs you’re comparing yourself to

The guru videos you’re watching on YouTube 

Now ask yourself the same question

Suddenly you’re following a ‘how to become a millionaire in 30 days’ video

Sorry where’s the proof you’re a millionaire?

Where’s the backend data? 

Where’s your context? 

Oh wait… it’s because they’re not a millionaire

You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content

You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ 

All because you trusted a random naked person offering you a T-shirt 

(Don’t be that person, and start thinking x)

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From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

This ONE pin makes me $700/month

no, not hookbait - here's how:

1. pin gets ~100k impressions/month
2. 5.4k clicks on said pin
3. translating to 1.35k outbound clicks every 30 days

this particular pin hyperlinks to my Stan store 

conversion on my stan store is ~2% from Pinterest

so now we do some math:

1.35k outbound clicks with a 2% conv rate = 27 purchases per month
average AOV of $25 means:

‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️

I post at least 60 pins per month... I'll let you do that math for yourself 

yet all I hear is: PiNtErEsT wOnT wOrK fOr Me

won't it? or can you just not be bothered?

you keep your extortionate meta ads that give you a mediocre ROI

I'll stick to my Pinterest with a 100% ROI x

FOMO is one of the greatest marketing tactics...

but FOBO is where you're losing money

we've all heard of FOMO, right?

how you want your customers to FEEL like they're missing out if they don't have your product

more FOMO = more sales

but once you've nailed that it's time to start thinking about FOBO

✨ fear of better options ✨

(no I didn't make it up - it's a real thing x)

aka: analysis paralysis

it happens VERY often in pretty much every market in 2025

there's so many options for anything we could possibly want or need

it gets... overwhelming

whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options

what this looks like on the back end:

- cart abandonment
- high bounce rates

how you can fix it:

1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)

2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)

3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)

FOBO is a WHOLE other ball park in marketing

but something most people miss, and don't speak about

and you already know imma come bring the best info to your feed

because I want us all to win ⭐️

Babe are you okay? 

ur losing thousands of £ every month x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

find your POP

We partner with businesses that integrate passion, purpose, and a commitment to 'doing good' in what they do, contributing to a more sustainable and socially responsible business landscape.

Our aim is to connect exceptional individuals with meaningful careers where they can make a lasting impact.

E | holly@findyourpop.com
M | 07912023730
W | www.findyourpop.com
IG | find_your_pop

Co-Founder

Sketch Fashion Recruitment

Connecting seriously creative people across Fashion and lifestyle.

SKETCH'S CLIENTS: 

⚫️ The goal, to build a long-term relationship with you.
⚫️ Understand your business, culture, people and vision.
⚫️ Respect your recruitment process and work with you as a trusted recruitment partner.
⚫️ Sketch can be flexible to your requirements, that handy helper in your back pocket when needed. 
⚫️ The focus is always on customer service and quality.

SKETCH'S JOB SEARCHERS: 

⚫️ Sketch will take the time to get to know you and your career aspirations.
⚫️ Feedback will be provided and always honest.
⚫️ CV, LinkedIn and interview advice come as standard.
⚫️ Sketch will support you every step of the way! 


🌳 | Proud to be working with Ecologi, using their climate solutions to play our part in making an impact to positive change. For every happy client and candidate we match together, we'll fund the planting of a copse of trees in one of their many restoration projects around the globe.

Founder - Sketch Fashion Recruitment

People Marketing Fashion Recruitment

Senior Recruitment Consultant

Next Group PLC

Worked as a Recruitment Officer within the Head Office site in Enderby, Leicestershire, I was responsible for managing end to end recruitment across the following areas:

- Design
- Technical
- Ecommerce & Marketing

I provided a proactive and comprehensive recruitment service to the Head Office Operations and HR team across all aspects of recruitment and selection. Playing a key part in the management of an efficient service to recruiting managers throughout the recruitment cycle.

Recruitment Officer

People Marketing

Recruitment Consultant

Brora Ltd

Developed on brand accessory collections from intial ideas through to pre-production stage, with input from the Design Manager and Creative Director.

* Managing the sampling process including budget   management, sample order placement, design and specification management, timely delivery of samples for photoshoots and subsequent production and retail duties.
* Worked with the Creative Director to organise fit and sign-off sessions and subsequent feed back to suppliers and relevant departments. 
* Actively sourced, liaised and negotiated with suppliers worldwide. 
* Provided guidance on labelling and branding to suppliers. 
* Made regular store visits to gather product information and feedback to maintain customer focus, brand consistency and drive sales.
* Analysed sales to help with range planning and building.

Product Development Co-Ordinator (Accessories & Knitwear)

Dorothy Perkins, Arcadia Ltd

Sales Assistant

I’ve always had a love for fashion and although I found out quickly I wasn’t a whiz on a sewing machine. I loved my time at Nottingham Trent University, where I studied Fashion Marketing & Communication. Once graduated, I joined the luxury brand, Brora where I helped develop knitwear and accessory collections.

After a few years honing my skills, I took on a new challenge, the rollercoaster world of fashion recruitment. Connecting talented creatives with suppliers, brands and retailers across the globe. After many years it was time to build something of my own and work in a way aligned to my values. I know job hunting can be stressful (been there!), so I wanted that process to run as smoothly as possible, in an honest, and respectful manner. So in 2019, Sketch Fashion Recruitment was born. 

Mid-2023, my brilliant sister Gemma joined the journey. As we redefined Sketch's priorities, we challenged ourselves to a six-month sustainable clothing pledge. Sustainable materials, pre-loved – you get the gist. Which led to something bigger…

2023 was a year of genuine transformation. As sisters, we conversed and collaborated. We spent time reflecting on the important things and took steps to move forward with more focus than ever. We committed with Sketch Fashion Recruitment, to support sustainably focused & B-Corp apparel companies. 

However it turns out that was just one layer of the onion. We were blown away by discovering and learning about all manner of brilliant companies choosing to do so much good. For us, it felt like we found the final piece of the puzzle, from recent years of personal changes, choices and challenges colliding, fuelling our desire as a business to be more and do more.

We’ve evolved, expanded and collectively, bring you, 'find your POP’.

E | holly@findyourpop.com
T | +44 (0)791 202 3730
W | www.findyourpop.com

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