I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

I burnt out chasing 7 figs at 23

(whilst everyone clapped lmao)

LinkedIn made me feel like a FAILURE for taking Sundays off.

'I posting 5 times a week!'
'He just launched his 4th startup!'
'They're already at £2M ARR!'

the constant chase for 'success' was REAL

working literal 80 hr weeks thinking happiness was waiting at the next rev goal 💀

spoiler alert: it wasn't

NOW

I don't speak about my Biochemistry degree much on here

(but yes, I'm a qualified Biochemist 🧬)

I got digging, and strap in because I'm gonna speak in nerd for a bit:

DMN = Default Mode Network (in your brain)
DMN = NEEDED for our creativity, long-term planning, self-reflection, idea generation
= essentially, we RELY on our DMN as entrepreneurs

and the punchline...

THE DMN IS ONLY ACTIVE WHEN YOU'RE NOT BUSY

= SCIENTIFICALLY, YOU ARE A BETTER ENTREPRENEUR IF YOU REST MORE

(sorry for shouting, but I'm screaming it at my laptop rn hehe)

Most people reading this are GASPING for a breakthrough in their business right now

but that's because you're chasing other people's success

no wonder we're all perfectionist mindset prisoners:
- constant feed of what we 'should' be doing
- less and less people showing real life
- 532 new 'productivity apps' being launched every day

(or maybe you're in escapist mode: binge watching Selling Sunset, retail therapy, always brainstorming instead of doing)

a few months ago I switched to full rest mode

no socials on my phone
working 2-5 hours a day
practiced the art of being bored

my DMN = more active than ever before

and guys I've had more breakthroughs in the last few months than I had of 5 years in business

Post inspired by a video from Anne-Laure Le Cunff, PhD - will link it below x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

A naked person on the street offers you a shirt 

Would you take it? 

No

Why would you trust them, if they can’t provide a shirt for themselves?

Obvious, right? 

Now look at your LinkedIn feed

The entrepreneurs you’re comparing yourself to

The guru videos you’re watching on YouTube 

Now ask yourself the same question

Suddenly you’re following a ‘how to become a millionaire in 30 days’ video

Sorry where’s the proof you’re a millionaire?

Where’s the backend data? 

Where’s your context? 

Oh wait… it’s because they’re not a millionaire

You’re CHOOSING to put yourself into a never-ending rat race when you pay attention to this content

You compare, you get imposter syndrome, you feel ‘behind’ and ‘unsuccessful’ 

All because you trusted a random naked person offering you a T-shirt 

(Don’t be that person, and start thinking x)

No alternative text description for this image

From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

This ONE pin makes me $700/month

no, not hookbait - here's how:

1. pin gets ~100k impressions/month
2. 5.4k clicks on said pin
3. translating to 1.35k outbound clicks every 30 days

this particular pin hyperlinks to my Stan store 

conversion on my stan store is ~2% from Pinterest

so now we do some math:

1.35k outbound clicks with a 2% conv rate = 27 purchases per month
average AOV of $25 means:

‼️ 27 purchases x 25 AOV = $700 PER MONTH FOR 1 PIN ‼️

I post at least 60 pins per month... I'll let you do that math for yourself 

yet all I hear is: PiNtErEsT wOnT wOrK fOr Me

won't it? or can you just not be bothered?

you keep your extortionate meta ads that give you a mediocre ROI

I'll stick to my Pinterest with a 100% ROI x

FOMO is one of the greatest marketing tactics...

but FOBO is where you're losing money

we've all heard of FOMO, right?

how you want your customers to FEEL like they're missing out if they don't have your product

more FOMO = more sales

but once you've nailed that it's time to start thinking about FOBO

✨ fear of better options ✨

(no I didn't make it up - it's a real thing x)

aka: analysis paralysis

it happens VERY often in pretty much every market in 2025

there's so many options for anything we could possibly want or need

it gets... overwhelming

whether it's a new coffee machine or a Tesco meal deal, we're literally flooded with options

what this looks like on the back end:

- cart abandonment
- high bounce rates

how you can fix it:

1. reduce choice overload (think how much nicer it is to order at a resturant with a 1 page menu, not a 20 page book)

2. add subtle confidence boosters to their choice (things like 'best seller', 'most value' etc)

3. remove regret (guarantees, money back offers, good refund policies - this reduces the pressure on them to make a 'final' product decision)

FOBO is a WHOLE other ball park in marketing

but something most people miss, and don't speak about

and you already know imma come bring the best info to your feed

because I want us all to win ⭐️

Babe are you okay? 

ur losing thousands of £ every month x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

Helping 9-5 pros build their Corporate Offramp | Land 1st client in a 1-person business you control

You’ve outgrown your 9–5. 
Now what? 

You’ve built a solid career. Maybe even a great one. But lately… 

The Sunday scaries hit a little harder.
You keep wondering, “Is this really it?”

You don’t hate your job. You’ve just outgrown it. And the money is the only part that serves you. 

You’ve done everything right.
But you still feel boxed in by meetings, org charts, and the constant anxiety of “restructuring.”

You know your skills are worth more – but no one’s shown you how to turn them into something of your own.

You're not trying to blow up your life.
You just want to know it’s possible.

That’s what the ‘Corporate Offramp’ is for.

It’s my step-by-step system to help high-performing professionals:
→ Package their skills into a client-ready offer
→ Build a simple audience of people ready to work with them
→ Land their first client in 120 days—without quitting their job

You’ll start earning outside your 9–5 and finally take control of what’s next.

This isn’t about quitting tomorrow.
It’s about progress. Building something – before you need it. 
And when you’re ready to start having control over your time. 

What others are saying:

“What really stands out about Brian is his authenticity. And his responsiveness is in a league of its own. His mix of broad entrepreneurial knowledge, specific expertise in areas like LinkedIn strategy, and straight-talking advice puts him at the top of my list.” 
– Melissa, ex-ed tech exec

“I started building while still in my 9-5, and landed my first client within 3 months (..before being let go by my company!).”
– Cassie, former tech manager

Here’s how to get started:

📥 Grab the Free 5-Day Solo Business Blueprint in my Featured section – and get the exact roadmap to land your first client without quitting your job (or even changing your LinkedIn profile). 

🎯 Want a faster path?
Join me for the Fast Track to Freedom Workshop – where I’ll walk you through:

• What to focus on (hint: not your website)
• Where 90% of your effort should go
• How to build an audience (without posting daily)
• The path to your first paid client – in 120 days

🎟 Save your seat: simplemanguide.com/workshop

Your 9–5 got you started.
Your next move is on your terms.

Brian Gallagher

The real risk isn’t leaving your job.

It’s staying just long enough that the comfort…

Becomes overwhelming.

People frame risk as walking away from stability. But stability’s not real. Just ask the people who thought they were ‘safe’ at Amazon or Microsoft.

The real danger is slower. Quieter.

You start caring a little less. You’re no longer motivated by what you're doing. You move through your days on autopilot.

You get lulled into sleep. Unsure what even makes you feel alive anymore.

You let people steal your time with fake urgency and pointless meetings.
You tell yourself you’ll make a move when things calm down.

But that moment never comes.

I remember when it started happening to me. The pay got better. The hours eased up.

On paper, everything looked fine.

But I didn’t like what the years ahead looked like.

I watched people higher up the ladder still asking permission for the simple things — a doctor’s appointment, a softball game, a random Tuesday.

And I knew if I didn’t draw a line, I might never draw one. I’d wait for the next bonus. Then the next. Then the next.

And 20 years later, I’d be so deep in it that walking away would feel impossible.

That’s how comfort works.
It feels just good enough that you stop questioning it.

Comfort doesn’t just keep you in the job.
It keeps you from becoming the person who’d ever leave it.

It’s a slow slide toward a life you never chose.

In my last role, I was a VP in investment banking.

On paper? Looked great. But in real life… 

Yikes.

I’ll admit – the instant status it gave me when I told people what I did made me feel important. 

But I was constantly stressed. 

If I wasn’t at the office, I was dreading the next email ping from a managing director. 

Why? Because I had no visibility as to how my week would look. 

One minute I had a long weekend train trip planned. And an email ping could mean having to cancel everything. 

Honestly, it was chaos. 
But I kept telling myself it was “worth it.” 

Everyone seemed impressed with my title, so I was on the right path. That’s what I thought. 

Eventually I caved and said yes to something different. 

I started a fitness studio concept with a friend (while still at my job). 

Just a few classes a week. Nothing fancy.
But it was ours. We made the calls.

It didn’t make me rich. And unfortunately, it didn’t become my forever thing. 

But besides being the most fun I’ve ever had ‘working’, it did something else for me: 

It broke the cycle.

And once I got a taste of calling my own shots,
I couldn’t go back.

Now I help other people build something of their own too.

Because I’ve experienced both sides: 

Waking up dreading the work day. 
Waking up excited about what I get to build. 

And know I’m certain on which I’ll keep choosing.

I did a breathwork session last week.
Two words kept repeating.
And they stayed with me all week.

Kindness.
Vulnerability.

Two simple words. But they are the difference between forcing connection and creating real connection.

Kindness reminded me that everyone I talk to is carrying something I cannot see.

Clients. Prospects. Friends. Family members.
People on here scrolling through their day.

When I remember that, I show up better. My coaching is better. My conversations are better. My patience is better.

Vulnerability reminded me that the people I trust most are the ones who let me see the full picture.

Not the “everything is amazing” picture.
The human one.

So I am choosing to bring more of that into how I show up here.

And I will start today.

I am going through a breakup.

It has been difficult, but being around family, and keeping my schedule full, helps.
Movement helps. And so does work.

And during that breathwork session, something small set me off, and I realized how much I had been holding.

And yes, for a bit, I pulled back on some things while I got my footing again (work included).

But this experience is giving me something important.

A deeper appreciation for how much our personal lives shape the way we show up in our work.

A deeper understanding of what my clients feel when they are trying to build something while holding the rest of their life together.

And a deeper commitment to lead with kindness and vulnerability in every part of my life. Not just my business.

I want the people who follow my work to feel that they are seen, not judged.

And I want them to know that building a solo business is not separate from real life. It happens inside real life.

Work does not happen in a vacuum. Life does not pause while you build something meaningful. 

Who you are matters just as much (if not more) as what you do.

That breathwork session reminded me of that.

And it marked a change how I plan to show up here moving forward.

My brother’s dog, Norman, always helps too :)

There’s a point where learning stops helping — and starts hiding you. Brad was there too…

He’d been reading, thinking, and planning for months, but none of this got him any closer to his goals. 

Until he decided to stop collecting information and start building momentum.

One small shift – a few simple strategies, some accountability, and the courage to share his ideas publicly – changed everything.

The moment that started it all? He hit publish.

From there, things opened up fast.
Conversations he’d never had before.

And new confidence hammered home the realization that he didn’t have to get it perfect to make progress.

That confidence led to real connections, online and in real life.

Soon, Brad was turning his interest in health and leadership into work that actually paid him.

In fact, he’s earned income from three separate and distinct businesses he’s started. 

And now, if a layoff ever came, he wouldn’t panic. He’d have options. And the proof that he can create his own.

You don’t need more ideas. Or more knowledge. You need a first step.

If you’re ready, send me a note and I’ll share what that could look like for you.

The most motivated I’ve ever felt in my work didn’t come after a big win or a big paycheck.

It came on an ordinary morning in New York, with a plan, a coffee, and a blank page.

I remember the first time that feeling hit me.

I’d just gathered feedback on my first product – a simple ebook on slimming down in 30 days. I knew what to fix. The best days were still ahead.

I’d wake up, head to Gregory’s Coffee on 31st and 6th, order a cold brew (jet fuel!), and get creating.

It was the first thing I sold completely on my own. No extra work to deliver.

And when that first email pinged – a stranger had bought my book while I was sitting on my couch reading – I’ll never forget it.

It wasn’t about the size of the sale. It was about the shift it created.

I found the thing that I’d wake up early to build. And I had the plan to do it. 

Finding that bridge is a massive turning point. 

That’s when the work becomes exciting.
That’s when building something of your own becomes the most motivating thing you’ve ever done.

That’s when you stop being an employee in your own career. 

And start being the CEO of it.

She was tired of doubting herself.
So she gave herself a shot.
And now, she’ll head into next year with.. 

New business energy.
Her first client (maybe more by then). 
And the quiet confidence she can do this on her own. 

Marie started with me in August. 

She’s still in her full-time role. Still figuring things out. 

At the time, she was getting clients through an agency – paying a cut to the middleman, and wondering if she could actually do this on her own.

She didn’t need to start from scratch, but needed a better understanding of the value she brought. 

After just a short time together, she was able to clearly articulate… 

• The problem she solves
• The person she solves it for
• The outcome they can expect

Which allowed her to sign her first client (and earn a 3x ROI on her investment in the program). 

All in just a few months. 
Not because she blew up her life – but because she started.

Most people wait for January. For a clean slate. For the “right time.”

But the last quarter? It leaves plenty of time to see results.

If you started now, by January you could:

• Have an offer you’re proud of
• Be building the right audience
• Already see proof this path is real for you

It doesn’t take a massive disruption. Just a methodical approach, with small steps that compound.

If you’ve been feeling that quiet pull to build something of your own… don’t wait for the calendar to give you permission.

I’m hosting a free, live workshop this Tuesday.

It’s designed for mid-career professionals who want to start a one-person business—without quitting their job or guessing their way forward.

We’ll cover:
• How to clarify your offer
• Who to help, and how to reach them
• What to do first to land your first client

Join us here: https://lnkd.in/dbBue_6h

Arrivederci Italian sunshine (for now).. PHL-bound in a few hours :)

At some point, you stop saying you’ll figure it out later – and realize you’ve been circling the same thought for years:

I want to start my own thing, but I don’t know where to begin.

And then the questions start to pile up: 

What would I even do?
How do I start without risking what I’ve built?
What if I fail and regret it?

So, you wait. I see it all the time.

People reach out, we talk about what their next move could look like, and then they disappear. A year later, sometimes more, they come back – same job, same questions, same stuck feeling.

Sure, they saved money by waiting. But they lost something more valuable. 

Time.

Until one day, they look up and realize a decade has gone by in a job they knew stopped fitting years ago.

I get it. I was there too. 

At first, there’s doubt.

You scroll through other people’s posts, quietly wondering if you could ever do what they’re doing. You change jobs, hoping a new title will make it feel different. It doesn’t.

Then comes curiosity.

You start exploring what your skills are really worth. You tinker with ideas. Maybe you even earn a little money on the side. Enough to prove it’s possible.

After that, something subtle changes.

You stop asking if you’re capable and start noticing opportunities everywhere.

People ask for your help. You begin to realize your job isn’t your identity anymore. It’s just your funding.

Eventually, confidence replaces doubt.

Your one-person business starts bringing in real income. You feel in control again.

And one morning, you sit down at your laptop and think, this is my life now.

That’s when you understand: you had it in you all along. 

You just needed a plan.

If you’re somewhere between doubt and confidence, the live workshop starts in a few hours – a free working session to map your first steps toward your off-ramp.

Join us here → https://lnkd.in/dbBue_6h

I had an eye-opening call with someone last week. 

It made me realize what a job interview really is… 

It’s an audition for your own career. 

The person on the call said: 
“I’m done. I never want to go through another interview again.”

They’re tired of pretending and of being told no by people who never really saw them.

The anxiety. The prep. The “hope you get lucky.”

The rounds of interviews where you give your best self, only to get ghosted, rejected, or land in a role nothing like what you were promised.

You’re totally auditioning. And I remember that feeling well.

Always second-guessing and doubting myself. 
Wondering if one wrong answer or one bored hiring manager was going to cost me the life I was hoping for.

That’s why twenty years without a job interview feels like a milestone.

It’s not just freedom from a boss, but freedom from depending on someone else – for them to reply, to notice, to choose you.

You start moving on your own terms again.

Building your own business gives you a different kind of safety. The kind that comes when you stop waiting to be chosen.

That moment when you realize you’re done interviewing is quiet, but it changes everything.

If you’re there now, I’ve put something together that might help:

Free workshop tomorrow → https://lnkd.in/dbBue_6h

And just maybe – you’ve already had your last job interview.

“It’s been four months and I still feel stuck.”
Someone told me this the other day.
Here’s what many underestimate when starting out: 

Just how easy it is to waste time trying to figure everything out on your own. 

And when building while still employed, it’s not helpful to see 15 different paths. All promising places to start, but unsure as to which is most viable. Which leads to revenue fastest. Which has the least speed bumps. 

So what do I see most people do? 

Dabble. Start researching. Build a website. 
Try one thing, then second-guess themselves and switch. 

And four months go by. Then six. Then a year. 

And somewhere quietly in the background, they’re thinking:
“I thought I’d be further along by now.”

Time spent stuck doesn’t just slow you down.
It starts to convince you maybe you weren’t meant for this.

You can figure it out alone. Lots of people do. 
But it usually takes them 18–24 months of guessing, circling, rebuilding, and trying to reverse-engineer the right sequence.

Or…

You get help. You get a map. You talk to someone who’s already walked the road.
And you collapse that timeline down to a fraction of what it would’ve been.

Some of my clients have signed their first client in less time than most people spend thinking about how to start.

Most people don’t fail.
They just run out of time and energy they didn’t know they were burning.

So if you’re four months in and still stuck, nothing’s wrong with you.

You’re most likely trying to navigate a process in the dark that someone could’ve lit up in a single conversation.

The question is no longer:

Can you do it alone?

It’s:

How much is the extra 12–18 months worth to you?

Here’s how I started my first business.

(Hint: it did not go as planned.)

• Spent 6 months writing a business plan
• Paid $6,000 for a logo and brand kit
• Built a full website
• Lined up investors
• Took meetings with anyone who would give advice

And here’s how it went: 

Our branding was off. 
The main part of our class wasn’t engaging. 
We were guessing the entire time.

We didn’t learn this through planning. 
We learned it the moment we actually taught the class.

Direction came from doing the work.
Not preparing to do it.

After making every early mistake, here’s how I get clients started now:

1/ They get clear on their Big 3
The person, the problem, the outcome. 

2/ They clean up their online presence
Simple and easy to understand. 

3/ They grow an audience of relevant people
Not big. Relevant.

4/ They start real conversations
No pitching. Just being human.

Here’s what happens when you start like this:
• Anton had inbound conversations within two weeks.
• Marie signed her first client in under three months.
• Brad generated income from three different offers he created himself.

The confidence came after the action.
Not before.

It’s not that you can’t do it. It’s that it’s unclear what to do first.

Once you know the right sequence, the whole thing gets simpler.

We’ll walk through that sequence together in my live workshop on Tuesday. 

Join us here:

Open article: Workshop by simplemanguide.com

The hard part isn’t choosing.
It’s what happens before that: 

The limbo.

You go back and forth, trying to anticipate what you’ll lose with each option. You imagine every scenario, weigh every angle, and start thinking in circles.

Eventually, the pressure of not deciding becomes heavier than the decision itself.

And in the middle of all that, it’s easy to lose sight of what you might gain – not just from the path you choose, but from the clear vision and calm that comes after you choose it.

Once the decision is made, things get lighter. You can focus again. You’re no longer trying to live in two futures at once. You can stop running through pros and cons and finally begin shaping a plan around the direction you picked.

Starting a business is like this for a lot of people.

They think about it for months. Sometimes years. They wait for perfect timing, or a sign. They watch others do it but tell themselves they’re not quite ready.

What could be a season of momentum turns into a season of idleness. Moving – but not really going anywhere. 

Either way, you’re expending energy.

One way, you’re using it to your advantage.
The other – it just drains you. While nothing changes in your life.

And the longer you wait, the heavier it gets.

If you’ve been struggling to figure out the right next steps, and feel like you’ve just been swirling around in uncertainty… 

I’m hosting a free, live workshop this Tuesday to help lay out the roadmap for you. 

It’s for the ones who feel the pull to build something real – but also value the stability they’ve worked hard for.

We’ll cover:
• How to craft your elevator pitch
• Who to help, and how to reach them
• What to do first to land your first client

Join us here: https://lnkd.in/dbBue_6h

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Danielle Theobald 🍪

Brian Gallagher

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The Battle

Danielle Theobald 🍪

Brian Gallagher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Danielle Theobald 🍪's LinkedIn Performance

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