Danielle Francisco

STW Expo Events

https://stwexpo-events.com/  | STW Events & Exhibition is a leading provider of event management and exhibition stand design based in Dubai. With over 10 years of experience, we have organized and executed events of all sizes and complexities across the UAE. Our team of experts brings creative ideas, strategic planning, and seamless execution to deliver unforgettable event experiences. 

We have a rich portfolio of successful collaborations with Fortune 1000 companies across various sectors, including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Government (B2G), spanning the Emirates and the GCC region.

Marketing Manager

Day-to-day activities:

- Led demand generation campaigns in collaboration with internal marketing teams to target key accounts and drive effective lead generation and ABM campaigns.

- Managed digital touchpoints for agency clients, including social media, websites, newsletters, podcasts, and digital events.

- Developed customized messaging for stakeholders, conducted personalized outreach via LinkedIn and email, and optimized landing pages to support the buyer's journey.

- Crafted content strategies aligned with PR and ABM initiatives to enhance brand visibility and thought leadership.

- Created engaging narratives and tailored content for Founders and C-level executives to position them as thought leaders.

- Produced captivating content in various forms, such as social media posts, podcast series, blog posts, customer success stories, and presentations.

- Established and maintained relationships with media outlets, journalists, and influencers to secure media coverage and brand mentions.

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Building an online presence while operating a business is hard.

As a founder, entrepreneur, consultant, freelancer your main goal is to focus on activities that moves the needle in your business.

Most common mistake is trying to do everything in your own which leads you running around like a chicken carrying its head trying to produce content, generate leads, close them and deliver them.

You and I have the same 24hrs in a day,

but the depth might be different due to priorities.

If you're looking for someone who can:

- Build your reputation on LinkedIn through thought leadership
- Develop your unique persona that matches your style, tone and leadership
- Expand your network while nurturing business relationships
- Unlocking a new sales channel that generated qualified inbound leads

then look no more.

You're in the right place.

If this is you, please send me a DM and let's explore if we'd be a good fit.

--

Head of Content & Brand Marketing 

LogisEye Solutions

LogisEye: Your SaaS-based freight ebidding platform, delivering speed, ease, and cost-effectiveness with real-time track and trace, vessel carrier schedules, and data-driven BI dashboards. 

- Drove 25%+ lead conversion rate and 20% increase in awareness, engagement and conversions through cohesive global brand strategy and integrated campaigns anchored in data-driven optimization.

- Brand Consistency: Ensured a consistent brand message across all communication channels, defining the company's communication guidelines and tone of voice.

- Marketing & Communications: Oversee all external communications, including news releases, PR, and media relations, effectively conveying LogisEye's value and achievements to the public and stakeholders.

- Developed SEO-optimized, on-brand content across owned channels -website, email, social media, podcasts. Tailored content to buyer journeys and leveraged for lead generation. 

- Managed end-to-end traditional, digital and social campaigns tied to funnel metrics and SLAs. Enhanced lead management capabilities to equip sales.

- Forged partnerships with cross-functional teams including sales, product, executives and agencies to gain alignment on strategies and branding.

-Created intuitive dashboards leveraging analytics tools (e.g. Semrush, Brand24, Google Analytics) enabling data-informed decisions and real-time optimization. 


Deloitte Technology Top 50 companies to watch in UAE.

Dan Media Group 

Events Marketing agency that supports in the execution of tradeshows booth, branding requirements and content video production onsite to effectively engage, communicate and influence the clients key customers and ICP and get their return of investment.

Media Production produced video content for social media, TV ads, and corporate video for big name brands and business who have regional HQ in UAE.

SKills: Media and PR, Marketing, Events Activations, Media Production, Podcast, B2b/B2C/B2G

Founder & CEO

The Drive to Succeed (Podcast) 

The Drive to Succeed focuses on value-based conversation, stories that inspires and impact business growth and human potential. Our commitment goes beyond the interview, upon interviewing 6-8 figure business owners, world class speakers who shared stages with Tony Robbins, Richard Branson, to your offline industry expert whose business has been serving the market for 20+ years we can spot patterns that people would love and talk about.

(ON HIATUS ATM)

Podcast Host

The Business Blueprint Middle East

The Business Blueprint Middle East is an online platform where we feature Successful entrepreneurs, CEO’s, Marketers & Strategist, Real Estate Moguls, Top level Influencers in their high-level of expertise. Each episode is packed with latest industry insights and perspective on topics from business expertise, leadership to life advice. 

Visit our website: http://thebusinessblueprintme.com 

Platforms include: Online Series, Digital Magazine, B2B Forums and Tailored Focused Events.

Editor In Chief

Content Group International

Content Group is the leading global Content Marketing publisher. Content Group International produces and distributes compelling content about varying business themes for world’s leading media platforms. Its products include events, Special Reports, TV shows, iPad and mobile publications, published in the most popular media platforms including print, online, mobile and inflight.

Our current partners are including: Flydubai, Flynas, Royal Jordanian, Singapore Press Holdings, Al Nisr Publishing, Khaleej Times, The Business Times, Gulf News.

Our investor and advisor is Mr. Chris Maybury (ex-CEO of Sunday Times, ex-CEO of IIR). 

Under his leadership, IIR grew into the world’s largest conference and performance improvement company with revenues of US$900 million.

Project Manager

CrossConcept Exhibitions

Business Development/ Project Manager

Nexus54

Account Manager

Sitel

Early phase of career, where I was trained to pick-up the phone and answer customer queries, solve simple to complex challenges of customers with their products & services offered by Lexmark. 

Started out as Customer Service/Tech Support and later move on to leading a team of new hires

Customer Sales and Service Representative

B2B Marketer | Driving Growth Through Strategic Outreach and Personal Branding| Co-Founder at Branding Shift

Marketing Manager Driving Over 25% Conversion Uplift Through Data-Informed Brand Management and Demand Generation. Proactive commercial growth strategist with over 10+ years combined in-house and agency expertise in the EMEA and GCC region. 

Highlights of my background include: 

- Executing cohesive branding, content, social media campaigns, events and conferences that improved brand consideration by 25%+ and engagement by 20%

- Pioneering analytics frameworks tying marketing KPIs to sales outcomes, justifying spends

- Leading integrated omni-channel product launches encompassing events, email, social, and
influencer activations. 

- Championing commercial growth plans linking branding with sales conversions through unified
messaging. 

Expertise includes growth marketing, brand management, brand strategy, campaign management, content strategy and content development, SEO/SEM, lead generation, PR and communications, marketing operations, data analytics.

Co-Founder | Head of B2b Growth

Learn more - https://brandingshift.com

Creating demand for B2B companies products and services.

Evolve Consulting Services

Chief Vision Officer

Al-Futtaim

o	Formulation, implementation and management of productivity enhancement strategies to improve profitability, manage cost, enhance customer retention and associate  engagement. 
o	Formulate, develop and implement competitive market pricing policies for accessories, conversions, other sales products/services, service menu’s, and parts based on supplier, manufacturers cost to optimize conversion and profitability.
o	Actively invent, evaluate and execute cost efficiency programs to optimize conversion and retaining market competitive sales. 
o	Develop, formulate and implement a 3-5 year business plan.  
o	Development, implementation of budgets and profit and loss management.
o	Technical support and warranty management trough a team of skilled individuals for Lexus and Toyota.
o	Implement audits on warranty, accessories and policy adherence for retail network.
o	Manage teams through agile, scrum methodology to ensure increase teamwork, knowledge sharing an on time execution of goals, targets and business KPI’s. 
o	Develop and manage business OPI/KPI’s to drive business goals, targets and budget. 
o	Manage and improve through active collaboration supplier, vendor and parts teams on lead times, supply rate and service levels. This includes parts B2B sales, accessories and conversions.
o	Develop accessories,  conversions , products and services for the Aftersales, new vehicle product team. 
o	Audit and develop Pre-delivery vehicle procedures, policies and service requirements for vehicle specification enhancement. 
o	Develop a Digitization platform of customer service journey and value chain.

Head of Aftersales, Commercial Business, Accessories, Technical and Warranty

o	Manage National Profit and loss (P&L),capacity and budget. 
o	Actively optimize, manage and implement people capacity, manpower cost and profitability across all operations.
o	Actively train,develop and coach through leadership training,Toyota Business Practices,Kaizen focus groups and promotion of Small group activity to ensure foundational development across all roles in the business. 
o	Develop, promote and execute customer retention, customer service and conversion strategies to ensure continual business competitiveness. 
o	Actively promote and advocate  team work on associate engagement activities to ensure continual employee satisfaction. 
o	Develop succession planning strategies, to ensure continuation of business growth. 
o	Implementation and project manage E-VHC (Electronic Vehicle Health Check) across all sites. 
o	Conduct Customer Service and Net Promoter Score verbatim analysis, development and actioning of corrective actions to enhance customer experience and retention.
o	Conduct marketing studies and analysis to create menu pricing, marketing actions and retention activities to ensure business growth.
o	Develop marketing activities to promote increase in vehicle inflows during seasonal business down turn. 
o	Actively work on network and business development deployment to ensure a quality and adequate market representation. 
o	Develop a vehicle and customer value chain management strategy to ensure retention. 
o	Train, and implement such strategies across all business functions including new vehicle and fleet sales.
o	Develop frontline and technical skills development program to support a learning path and career progression for each associate.
o	Actively the recruit to ensure, capacity, productivity and efficiency of business
o	Set-up of off-site service centers to ensure fleet support and productivity enhancement.
o	Enhance both written and verbal communication skills of frontline and technical teams to promote increase sales.

Head of Aftersales

o	Management through teamwork to deliver Aftersales results through finance (Profit and Loss), business OPI/KPI’s, Fix it Right (FIR), Service Campaigns and process compliance.
o	Study, analyze and monitor current and future performance trends and ensure optimization of profits, service levels and retention. 
o	Ensure Health, Safety and Environmental compliance of all sites. 
o	Review customer verbatim feedback and work with the Aftersales team to put in corrective actions, train and coach the frontline on support actions.  
o	Work with the Aftersales managers to support with any customer complaints and resolve within the provided limits. 
o	Propose and implement any marketing activities to support with vehicle inflow. 
o	Suggest new product, services and other sales items to increase the value chain. 
o	Ensure high achievement of customer satisfaction results through customer interaction.
o	Train, engage with all associates to ensure “on the ground” feedback and support with any Human Resources activities. 
o	Conduct ongoing Organizational review to ensure continual business growth.
o	Review all parts operations on service rate, fill rate, stocking days and lead time of supply to avoid any idle time. 
o	Develop and implement standards to enhance service levels.
o	Ensure the compliance of all OEM, Distributor and Dealer development program across all sites to obtain Toyota’s Customer Service Excellence Program awarding.
o	Manage through performance management activities on a daily to monthly basis.

Regional Aftersales Manager 

o	Develop, implement and monitor all aftersales marketing promotions with the retail organization. 
o	Develop, implement and review long and short term Aftersales marketing strategies to increase customer retention and profitability with retail. 
o	Develop, implement a dealer field support program to analyze, visualize and create actions that are marketing related to improve vehicle inflow and service retention. 
o	Conduct process mapping and on site studies to support retail with customer satisfaction enhancement and process compliance. 
o	Implement, manage Obeya (large room A3 visualization) for the distributor across all sales channels to prompt scrum discussion. 
o	Conduct training on vehicle health check, marketing actions to the frontline and technical teams.
o	Development of marketing visual displays, training and management of complete marketing approach for Aftersales. 
o	Conduct training on manufacturer special and technical campaigns to ensure the safe and efficient execution of such campaigns. 
o	Develop databases to track and analyze customer verbatim and service capacity trends. 
o	Develop A3 strategy documents to manage and present actions to senior management for marketing  programs and profit enhancement activities. 
o	Set-up the Toyota Care platform and website to support Toyota brand presence. 
o	Develop menu pricing and service campaign to support the improvement of “Value for Money” service perception. 
o	Implementation of Express Maintenance “60 minute service”
o	Manage annual national skills contest.

Business Development and Aftersales Marketing Manager

o	Responsible for the technical, warranty and MIS functions for above brands. 
o	Develop, implement and monitor Toyota Motor Corporation operational support programs to enhance performance on customer satisfaction, customer retention  and profitability. 
o	Implementation of TSM Basic and Kodawari, Toyota Motor Corporation Aftersales standards programs. 
o	Manage all MIS and credit control functions for the retail and distributor teams. 
o	Develop budgets for body shop, service and parts operations based on units in operation and service market share. 
o	Ensure manpower capacity, recruitment and retention of facilities and people. 
o	Manage all warranty and technical support operations.
o	Manage Kaizen and field support teams. 
o	Ensure 5’s, safety and environmental compliance programs across all brands.
o	Introduce “Quality circle” and Kaizen groups. 
o	Set-up of AFM first Obeya Room. 
o	Conduct time and motion studies to support productivity and efficiency enhancement across all brands. 
o	Set-up national skills contest. 
o	Manage skills assessment and career placing with the Human Resources team.

National Aftersales Support Manager

Toyota South Africa Motors (Pty) Ltd.

•Development and implementation of the Toyota -Plus Service Dealer Management System and implement into retail network.

•Manage and Support 25 Field Aftersales Managers on the implementation and monitoring of dealer financial performance and standards adherence of retail network.

•Introduction, implementation and monitoring of “Fix it Right” activities in the dealer network. 

•The monitoring and tracking of the Customer Service Excellence Awards from Toyota Motor Corporation. 

•Introduction, implementation and sustainment of TSM Advanced (Express Maintenance), TSM Basic and TSM Kodawari in the entire dealer network.  (Toyota Standards Compliance Programs)

•Conduct time and motions studies as well as process analysis of all Dealer Operational activities and development of strategies to improve business processes. 

•Develop and monitor the entire South African Dealer Network service capacity requirements through a capacity model and analysis. 

•Design and actual implementation of facilities. 

•Assist in the development and design of dealer aftersales facilities based on high efficiency processes and operations. 

•Mentorship of Toyota Management trainees and “Affirmative Action Program”

•Introduction of Obeya Room and activities within the Distributor. 

•Develop Maintenance Reminder system and strategies. 

•Consolidation, monitoring and analysis of all dealer aftersales operations. 

•Compiling and reporting on all departmental budgets. 

•Develop a field staff evaluation program based on standards, financial and operational adherence.

Senior Manager – Aftersales and Standards Development

Volvo Commercial South Africa

•Warehouse management of inbound and outbound logistics operations. 

•Stock Orders and Inventory Control. 

•Introducing Lean Parts Logistics in the Parts Department and Warehouse. 

•Training of staff on Toyota Production Systems and Lean Methodology.

•Introducing security control system and audit trails.

Warehouse Manager

Barloworld Toyota

Parts Manager 

•Managing parts sales executives.
•Managing warehouse staff inbound and outbound logistics activities. 
•Inventory control and sales targets.
•Budget development and control. 

Warehouse Manager 

•Introduction of Lean Methodology and Just in Time concepts in the parts division. 

•Perpetual stock counting and inventory control.

•Inbound and Outbound logistics activities.

Parts and Warehouse Manager

WHAT IS MY PURPOSE...

Percy is a optimistic leadership professional, with more than 27 years of management and automotive experience. A passionate customer and associate engagement advocate that is focused on people management, development and  engagement through people strengths optimization. My personal business acumen is to drive and deliver results through team building, agile scrum management, performance optimization, productivity focus, and problem solving though Kaizen mindset. I promote and demand team work to deliver customer service and engagement. I am a seasoned professional in retail management,OEM (manufacturer) and distributor functions in the automotive field with a logistics background. My ethos is to keep things simple, practical and within the speed to deliver business goals, high business strategy, excellent business development and planning, policy and procedure adherence and the hiring, coaching and development of people based on their strengths. I am passionate about people, change management, teams and delivering great customer service that leads to customer loyalty and retention.

WHO IS PERCY? Nickname "P" or "Percyveres" 

Core Strengths: (Gallup Strengthsfinder 2.0) TOP 34 CliftonStrengths available on request. 

My natural talents and strengths used in daily work activity.

1)	Activator – “When can we start?”
2)	Command – “Take charge”
3)	Significance – “Want to be recognized” 
4)	Futuristic – “Wouldn’t it be great if…”
5)	Relator – “My attitude towards relations”

DISC Profile @ www.123test.com

I have taken the DISC Personality test and my prime value to any organization is:

Driving forcefulness and determination to achieve goals. However this can only be achieved through team work. 

I am a results orientated individual that is  demanding; direct; egocentric; energetic; self-assured; change-orientated; frustrated by lack of progress; persistent; determined; “own person”.  I do manage by relationship and believe that even being results orientated that we need a good balance of people’s views and opinions to bring diversity to a team.

taplio

The Battle

Danielle Francisco

Percy Fick

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