Danielle Francisco

STW Expo Events

https://stwexpo-events.com/  | STW Events & Exhibition is a leading provider of event management and exhibition stand design based in Dubai. With over 10 years of experience, we have organized and executed events of all sizes and complexities across the UAE. Our team of experts brings creative ideas, strategic planning, and seamless execution to deliver unforgettable event experiences. 

We have a rich portfolio of successful collaborations with Fortune 1000 companies across various sectors, including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Government (B2G), spanning the Emirates and the GCC region.

Marketing Manager

Day-to-day activities:

- Led demand generation campaigns in collaboration with internal marketing teams to target key accounts and drive effective lead generation and ABM campaigns.

- Managed digital touchpoints for agency clients, including social media, websites, newsletters, podcasts, and digital events.

- Developed customized messaging for stakeholders, conducted personalized outreach via LinkedIn and email, and optimized landing pages to support the buyer's journey.

- Crafted content strategies aligned with PR and ABM initiatives to enhance brand visibility and thought leadership.

- Created engaging narratives and tailored content for Founders and C-level executives to position them as thought leaders.

- Produced captivating content in various forms, such as social media posts, podcast series, blog posts, customer success stories, and presentations.

- Established and maintained relationships with media outlets, journalists, and influencers to secure media coverage and brand mentions.

---
Building an online presence while operating a business is hard.

As a founder, entrepreneur, consultant, freelancer your main goal is to focus on activities that moves the needle in your business.

Most common mistake is trying to do everything in your own which leads you running around like a chicken carrying its head trying to produce content, generate leads, close them and deliver them.

You and I have the same 24hrs in a day,

but the depth might be different due to priorities.

If you're looking for someone who can:

- Build your reputation on LinkedIn through thought leadership
- Develop your unique persona that matches your style, tone and leadership
- Expand your network while nurturing business relationships
- Unlocking a new sales channel that generated qualified inbound leads

then look no more.

You're in the right place.

If this is you, please send me a DM and let's explore if we'd be a good fit.

--

Head of Content & Brand Marketing 

LogisEye Solutions

LogisEye: Your SaaS-based freight ebidding platform, delivering speed, ease, and cost-effectiveness with real-time track and trace, vessel carrier schedules, and data-driven BI dashboards. 

- Drove 25%+ lead conversion rate and 20% increase in awareness, engagement and conversions through cohesive global brand strategy and integrated campaigns anchored in data-driven optimization.

- Brand Consistency: Ensured a consistent brand message across all communication channels, defining the company's communication guidelines and tone of voice.

- Marketing & Communications: Oversee all external communications, including news releases, PR, and media relations, effectively conveying LogisEye's value and achievements to the public and stakeholders.

- Developed SEO-optimized, on-brand content across owned channels -website, email, social media, podcasts. Tailored content to buyer journeys and leveraged for lead generation. 

- Managed end-to-end traditional, digital and social campaigns tied to funnel metrics and SLAs. Enhanced lead management capabilities to equip sales.

- Forged partnerships with cross-functional teams including sales, product, executives and agencies to gain alignment on strategies and branding.

-Created intuitive dashboards leveraging analytics tools (e.g. Semrush, Brand24, Google Analytics) enabling data-informed decisions and real-time optimization. 


Deloitte Technology Top 50 companies to watch in UAE.

Dan Media Group 

Events Marketing agency that supports in the execution of tradeshows booth, branding requirements and content video production onsite to effectively engage, communicate and influence the clients key customers and ICP and get their return of investment.

Media Production produced video content for social media, TV ads, and corporate video for big name brands and business who have regional HQ in UAE.

SKills: Media and PR, Marketing, Events Activations, Media Production, Podcast, B2b/B2C/B2G

Founder & CEO

The Drive to Succeed (Podcast) 

The Drive to Succeed focuses on value-based conversation, stories that inspires and impact business growth and human potential. Our commitment goes beyond the interview, upon interviewing 6-8 figure business owners, world class speakers who shared stages with Tony Robbins, Richard Branson, to your offline industry expert whose business has been serving the market for 20+ years we can spot patterns that people would love and talk about.

(ON HIATUS ATM)

Podcast Host

The Business Blueprint Middle East

The Business Blueprint Middle East is an online platform where we feature Successful entrepreneurs, CEO’s, Marketers & Strategist, Real Estate Moguls, Top level Influencers in their high-level of expertise. Each episode is packed with latest industry insights and perspective on topics from business expertise, leadership to life advice. 

Visit our website: http://thebusinessblueprintme.com 

Platforms include: Online Series, Digital Magazine, B2B Forums and Tailored Focused Events.

Editor In Chief

Content Group International

Content Group is the leading global Content Marketing publisher. Content Group International produces and distributes compelling content about varying business themes for world’s leading media platforms. Its products include events, Special Reports, TV shows, iPad and mobile publications, published in the most popular media platforms including print, online, mobile and inflight.

Our current partners are including: Flydubai, Flynas, Royal Jordanian, Singapore Press Holdings, Al Nisr Publishing, Khaleej Times, The Business Times, Gulf News.

Our investor and advisor is Mr. Chris Maybury (ex-CEO of Sunday Times, ex-CEO of IIR). 

Under his leadership, IIR grew into the world’s largest conference and performance improvement company with revenues of US$900 million.

Project Manager

CrossConcept Exhibitions

Business Development/ Project Manager

Nexus54

Account Manager

Sitel

Early phase of career, where I was trained to pick-up the phone and answer customer queries, solve simple to complex challenges of customers with their products & services offered by Lexmark. 

Started out as Customer Service/Tech Support and later move on to leading a team of new hires

Customer Sales and Service Representative

B2B Marketer | Driving Growth Through Strategic Outreach and Personal Branding| Co-Founder at Branding Shift

Marketing Manager Driving Over 25% Conversion Uplift Through Data-Informed Brand Management and Demand Generation. Proactive commercial growth strategist with over 10+ years combined in-house and agency expertise in the EMEA and GCC region. 

Highlights of my background include: 

- Executing cohesive branding, content, social media campaigns, events and conferences that improved brand consideration by 25%+ and engagement by 20%

- Pioneering analytics frameworks tying marketing KPIs to sales outcomes, justifying spends

- Leading integrated omni-channel product launches encompassing events, email, social, and
influencer activations. 

- Championing commercial growth plans linking branding with sales conversions through unified
messaging. 

Expertise includes growth marketing, brand management, brand strategy, campaign management, content strategy and content development, SEO/SEM, lead generation, PR and communications, marketing operations, data analytics.

Co-Founder | Head of B2b Growth

Learn more - https://brandingshift.com

Creating demand for B2B companies products and services.

Aim2Brand

Helping people and businesses adapt a strategy to present their brand to the world.

From creating a unique brand identity, website development, marketing collaterals, company profile, powerpoint presentations etc.

Brand Consultant

Armia Systems, Inc

A few of my responsibilities on the role were:

• Identified prospective business opportunities via cold outreach, networking, marketing, and targeted database leads.
• Managed technology sales effectively to meet predefined business objectives.
• Fostered and maintained robust business relationships through direct customer engagement.
• Proficiently utilized and managed the HubSpot CRM system to optimize operational efficiency.
• Executed successful email marketing campaigns tailored to specific target audiences.
• Oversaw the redesign and enhancement of proposals for greater impact and engagement.
• Offered valuable insights and recommendations to improve the UI design of the website and landing pages.
• Developed new proposals, contracts, and streamlined procedures to attract more clients and optimize workflow.
• Coordinated and contributed to the creation of official company documents such as MSA and contracts.

Business Development Executive

BLS International Ltd.

My responsibilities were:

•	Generating leads and arranging meeting with the Diplomatic missions.
•	Generated new business with marketing initiatives and strategic plans.
•	Creating and developing clear and effective business proposals for prospective clients.
•	Suggesting Website UI design changes and executing e-mail marketing campaign to generate leads.
•	Established business relationships with the secretary, personal assistance of the Diplomats, vendors, and other stakeholders to the organization.
•	Collaborated with various departments in the company and developed marketing and branding materials and activities.
•	Identified, negotiated and closed business partnership opportunities.
•	Database Management of prospective diplomatic missions, tender, and government information.
•	Collected data and prepared competitor analysis as per requirements.
•	Helped incorporate service changes to drive customer leads and firm profits through various channels.

Business Development and Marketing Executive-Middle East

Pentagon Information Technology

My responsibilities were:

• Generated business leads and prospect customers by makings cold calls
• Arranged meetings with prospective customers
• Pushed persuasive marketing emails according to the client's requirements
• Prepared compelling contents for blogs and published those on the company's blog page
• Provided ideas for creating visual content for Social Media platforms
• Analyzed client’s business requirements and processes through need analysis and attending direct meetings
• Prepared Weekly & Monthly minutes of the meeting
• Conducted testing & verification of website designs and ensured the client’s needs are met
• Communicated the client’s business requirements by constructing easy-to-understand data and process models to the team
• Provided input into development & designing team to meet client needs and develop business specifications to support these modifications.
• Mediated between business and designers/technical personnel to ensure a mutual understanding of processes and applications.
• Reviewed project plans & schedules, monitored progress with respect to the agreed timeline
• Handled customers query through live chat and grievances related to services
• Actively participated in team development meetings
• Facilitated presentations and negotiation meetings with clients
• Captured photos for company's social media pages
• Maintained good relationship with customers, ensured customer satisfaction during and after project closure
• Handled photoshoot for clients according to their requirements
• Provided consultation to customers for the brand promotions, digital marketing activities
• Submitted proposal to clients and performed periodic follow-up with clients for closure
• Handled invoicing for a couple of weeks
• Learned and assisted Technical team for migrating clients email from one solution to another
• Provided timely project status updates to the reporting head & submitted project tracker in the spreadsheet

Business Analyst

ThoughtMover

ThoughtMover is a Blog which will provide unbiased thoughts on anything and everything. We are an seven-member team and we use this as a platform to share our thoughts. Our primary goal is to make an impact in people's life, society etc.
We do not have any topic constraints, thus we write our thoughts on whatever comes to our mind. The only criteria being "impactful content".

Link to our Website: http://thoughtmover.in/

EXPLORE #ThoughtMover on Socials

Founder and Blogger

Visual Marketer

My responsibilities were:

• Made cold calls with prospective clients
• Helped to get sales leads 
• Generated proposals for prospective clients belonging to various industries
• Frequent follow up through Email, Facebook
• Building relationship with clients/students through WhatsApp and Phone calls
• Took part in creative brainstorming sessions
• Prepared Facebook Ad campaigns 
• Made creative content and posters
• Optimized the ads based on target audience.

Online Sales Executive (Intern)

IAESTE

My Responsibilities were:
• Managing all the Social Media Platforms of IAESTE Rajagiri 
• Helped in creative content generation
• Made posters and banners for various events
• Tour Guide
• Relationship management with interns
• Helped to generate offers

Head IT and PR

RajagiriNBQ

My work was to keep our page updated with various posts in all social media platforms. I created contents and  designed posters with a small team. I have a basic knowledge about Adobe Photoshop and Illustrator so I used these tools to design the posters.
Social Media Platforms were Rajagiri National Business Quiz is visible are Facebook, Twitter, Instagram and LinkedIn.

Social Media Coordinator

ITC Limited

ITC internship was all about increase in Sales. I worked under the Personal Care Products segment with the Brand named 'Fiama Di Wills' and 'Engage'.
Worked in Big Bazaar store which is a key account of ITC where in I did direct sales to the customers. I had a tight competition from the Hindustan Unilever brands which was Pears and Dove which was promoted by the experienced promoter.
'Fiama Di Wills Gel Bar' was a new entry which didn't have many buyers and the sales were really pathetic but I made an increase in the sales and I was awarded an incentive by my Head Mr. Arun Kumar(then the Area Sales Officer). Undertook an aggressive sales promotion technique so as to beat the competitors sales.

Summer Internship

Hey, a global citizen with roots in India and the UAE, and I'm passionate about helping others in any way I can.

I have over 5+ years of experience in marketing and business development, including 3.6 years in the United Arab Emirates and the rest in India. I'm dedicated to using my knowledge and expertise to help brands connect with their customers.

Aside from my professional work, I'm also creative at heart. I excel at creating eye-catching presentations and can help develop compelling company profiles and branding collaterals. I also enjoy exploring the outdoors, capturing moments through photography, and sharing them on Google Maps(Local Guide 8 Apparently). Additionally, I love trying out new cuisines and indulging in culinary adventures.

Let's connect and discuss how we can collaborate!

taplio

The Battle

Danielle Francisco

Justus George

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?