Danielle Francisco

STW Expo Events

https://stwexpo-events.com/  | STW Events & Exhibition is a leading provider of event management and exhibition stand design based in Dubai. With over 10 years of experience, we have organized and executed events of all sizes and complexities across the UAE. Our team of experts brings creative ideas, strategic planning, and seamless execution to deliver unforgettable event experiences. 

We have a rich portfolio of successful collaborations with Fortune 1000 companies across various sectors, including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Government (B2G), spanning the Emirates and the GCC region.

Marketing Manager

Day-to-day activities:

- Led demand generation campaigns in collaboration with internal marketing teams to target key accounts and drive effective lead generation and ABM campaigns.

- Managed digital touchpoints for agency clients, including social media, websites, newsletters, podcasts, and digital events.

- Developed customized messaging for stakeholders, conducted personalized outreach via LinkedIn and email, and optimized landing pages to support the buyer's journey.

- Crafted content strategies aligned with PR and ABM initiatives to enhance brand visibility and thought leadership.

- Created engaging narratives and tailored content for Founders and C-level executives to position them as thought leaders.

- Produced captivating content in various forms, such as social media posts, podcast series, blog posts, customer success stories, and presentations.

- Established and maintained relationships with media outlets, journalists, and influencers to secure media coverage and brand mentions.

---
Building an online presence while operating a business is hard.

As a founder, entrepreneur, consultant, freelancer your main goal is to focus on activities that moves the needle in your business.

Most common mistake is trying to do everything in your own which leads you running around like a chicken carrying its head trying to produce content, generate leads, close them and deliver them.

You and I have the same 24hrs in a day,

but the depth might be different due to priorities.

If you're looking for someone who can:

- Build your reputation on LinkedIn through thought leadership
- Develop your unique persona that matches your style, tone and leadership
- Expand your network while nurturing business relationships
- Unlocking a new sales channel that generated qualified inbound leads

then look no more.

You're in the right place.

If this is you, please send me a DM and let's explore if we'd be a good fit.

--

Head of Content & Brand Marketing 

LogisEye Solutions

LogisEye: Your SaaS-based freight ebidding platform, delivering speed, ease, and cost-effectiveness with real-time track and trace, vessel carrier schedules, and data-driven BI dashboards. 

- Drove 25%+ lead conversion rate and 20% increase in awareness, engagement and conversions through cohesive global brand strategy and integrated campaigns anchored in data-driven optimization.

- Brand Consistency: Ensured a consistent brand message across all communication channels, defining the company's communication guidelines and tone of voice.

- Marketing & Communications: Oversee all external communications, including news releases, PR, and media relations, effectively conveying LogisEye's value and achievements to the public and stakeholders.

- Developed SEO-optimized, on-brand content across owned channels -website, email, social media, podcasts. Tailored content to buyer journeys and leveraged for lead generation. 

- Managed end-to-end traditional, digital and social campaigns tied to funnel metrics and SLAs. Enhanced lead management capabilities to equip sales.

- Forged partnerships with cross-functional teams including sales, product, executives and agencies to gain alignment on strategies and branding.

-Created intuitive dashboards leveraging analytics tools (e.g. Semrush, Brand24, Google Analytics) enabling data-informed decisions and real-time optimization. 


Deloitte Technology Top 50 companies to watch in UAE.

Dan Media Group 

Events Marketing agency that supports in the execution of tradeshows booth, branding requirements and content video production onsite to effectively engage, communicate and influence the clients key customers and ICP and get their return of investment.

Media Production produced video content for social media, TV ads, and corporate video for big name brands and business who have regional HQ in UAE.

SKills: Media and PR, Marketing, Events Activations, Media Production, Podcast, B2b/B2C/B2G

Founder & CEO

The Drive to Succeed (Podcast) 

The Drive to Succeed focuses on value-based conversation, stories that inspires and impact business growth and human potential. Our commitment goes beyond the interview, upon interviewing 6-8 figure business owners, world class speakers who shared stages with Tony Robbins, Richard Branson, to your offline industry expert whose business has been serving the market for 20+ years we can spot patterns that people would love and talk about.

(ON HIATUS ATM)

Podcast Host

The Business Blueprint Middle East

The Business Blueprint Middle East is an online platform where we feature Successful entrepreneurs, CEO’s, Marketers & Strategist, Real Estate Moguls, Top level Influencers in their high-level of expertise. Each episode is packed with latest industry insights and perspective on topics from business expertise, leadership to life advice. 

Visit our website: http://thebusinessblueprintme.com 

Platforms include: Online Series, Digital Magazine, B2B Forums and Tailored Focused Events.

Editor In Chief

Content Group International

Content Group is the leading global Content Marketing publisher. Content Group International produces and distributes compelling content about varying business themes for world’s leading media platforms. Its products include events, Special Reports, TV shows, iPad and mobile publications, published in the most popular media platforms including print, online, mobile and inflight.

Our current partners are including: Flydubai, Flynas, Royal Jordanian, Singapore Press Holdings, Al Nisr Publishing, Khaleej Times, The Business Times, Gulf News.

Our investor and advisor is Mr. Chris Maybury (ex-CEO of Sunday Times, ex-CEO of IIR). 

Under his leadership, IIR grew into the world’s largest conference and performance improvement company with revenues of US$900 million.

Project Manager

CrossConcept Exhibitions

Business Development/ Project Manager

Nexus54

Account Manager

Sitel

Early phase of career, where I was trained to pick-up the phone and answer customer queries, solve simple to complex challenges of customers with their products & services offered by Lexmark. 

Started out as Customer Service/Tech Support and later move on to leading a team of new hires

Customer Sales and Service Representative

B2B Marketer | Driving Growth Through Strategic Outreach and Personal Branding| Co-Founder at Branding Shift

Marketing Manager Driving Over 25% Conversion Uplift Through Data-Informed Brand Management and Demand Generation. Proactive commercial growth strategist with over 10+ years combined in-house and agency expertise in the EMEA and GCC region. 

Highlights of my background include: 

- Executing cohesive branding, content, social media campaigns, events and conferences that improved brand consideration by 25%+ and engagement by 20%

- Pioneering analytics frameworks tying marketing KPIs to sales outcomes, justifying spends

- Leading integrated omni-channel product launches encompassing events, email, social, and
influencer activations. 

- Championing commercial growth plans linking branding with sales conversions through unified
messaging. 

Expertise includes growth marketing, brand management, brand strategy, campaign management, content strategy and content development, SEO/SEM, lead generation, PR and communications, marketing operations, data analytics.

Co-Founder | Head of B2b Growth

Learn more - https://brandingshift.com

Creating demand for B2B companies products and services.

Seeking Strategic Insights to Boost Your Deep Tech Company's Valuation? Leverage My Expertise and Network as a Business Coach, Board Member, Advisor, and Podcast Host from Startups to Public Markets.

I work with CEOs, investors and boards at moments where capital, valuation, and positioning intersect.

Raises.
Exits.
Public-market readiness.

⸻

I host Beginner’s Mind.
A private thinking room for investors, operators, and decision-makers.


Christian Soschner

Why do talented societies stop producing bold entrepreneurs?
Why does capital exist, yet innovation still stalls?
Why do ecosystems with intelligence and diversity underperform?
Why does venture capital fail long before money is deployed?

As Europe debates competitiveness and innovation policy, the deeper constraint is not capital or talent, but belief, judgment, and lived experience.

In the latest Beginner’s Mind conversation, I spoke with Jim Pulcrano about how entrepreneurship, venture capital, and leadership actually work when theory meets pressure.

𝐌𝐲 6 𝐤𝐞𝐲 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 (𝐰𝐢𝐭𝐡 𝐭𝐢𝐦𝐞 𝐦𝐚𝐫𝐤𝐞𝐫𝐬):

1. 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩 𝐦𝐨𝐯𝐞𝐬 𝐬𝐨𝐜𝐢𝐞𝐭𝐲 𝐟𝐨𝐫𝐰𝐚𝐫𝐝. 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐨𝐧𝐥𝐲 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭 𝐫𝐞𝐚𝐥.

• Progress starts with people willing to act before permission exists.
• Venture capital amplifies judgment, not ideas.
 ⏱️ (00:00:46)

2. 𝐄𝐮𝐫𝐨𝐩𝐞’𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐠𝐚𝐩 𝐢𝐬 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥, 𝐧𝐨𝐭 𝐢𝐧𝐭𝐞𝐥𝐥𝐞𝐜𝐭𝐮𝐚𝐥.

• The constraint is belief shaped by visible success stories.
• Without stories, societies default to safety and imitation.
 ⏱️ (00:28:10)

3. 𝐕𝐞𝐧𝐭𝐮𝐫𝐞 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐢𝐬 𝐚 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐟𝐚𝐢𝐥𝐮𝐫𝐞, 𝐧𝐨𝐭 𝐭𝐡𝐞𝐨𝐫𝐲.

• Pattern recognition only forms after loss and responsibility.
• Judgment cannot be outsourced to spreadsheets or credentials.
 ⏱️ (01:09:30)

4. 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐬 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐭𝐡𝐚𝐧 𝐚𝐬 𝐟𝐮𝐧𝐝𝐞𝐫𝐬.

• A purchase order validates far more than a subsidy.
• Excess protection quietly locks talent into non-viable companies.
 ⏱️ (01:22:00)

5. 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐜𝐚𝐧𝐧𝐨𝐭 𝐛𝐞 𝐞𝐯𝐚𝐥𝐮𝐚𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 𝐜𝐥𝐞𝐚𝐧 𝐛𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦𝐬.

• Real leadership is forged at midnight, under loneliness and pressure.
• Operator empathy separates builders from observers.
 ⏱️ (01:31:41)

6. 𝐄𝐮𝐫𝐨𝐩𝐞 𝐧𝐞𝐯𝐞𝐫 𝐡𝐚𝐝 𝐢𝐭𝐬 𝐍𝐞𝐭𝐬𝐜𝐚𝐩𝐞 𝐦𝐨𝐦𝐞𝐧𝐭—𝐚𝐧𝐝 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐬𝐡𝐨𝐰𝐬.

• Silicon Valley normalized failure as learning.
• Europe still treats failure as stigma, not data.
 ⏱️ (00:49:47)

This wasn’t a conversation about tactics.

It was about belief, judgment, and why societies either compound progress—or quietly stall.

Board Advisor | Capital Strategy & Market Positioning | Executive Coach | Beginner’s Mind

⚡️The reopening of IPOs and M&A in biopharma is not a recovery rally. It is a sorting mechanism.

Capital is flowing again, but only to companies that have already crossed the hardest bridge: translating science into scalable products for global healthcare markets.

A concrete example is this week’s transaction. GSK agreed to acquire RAPT Therapeutics Therapeutics for $2.2 billion, its first major deal under new CEO Luke Miels. 

The asset behind the acquisition, ozureprubart, is a long-acting anti-IgE antibody with a clear clinical and commercial profile: infrequent dosing, validated biology, and direct competition with a multibillion-dollar incumbent franchise. This is not speculative science. It is a product-shaped program with a credible path to market.

That pattern aligns closely with what Alasdair Milton, PhD described on our podcast. Around the 1:17 mark, he outlined the current bifurcation in the industry. Companies with strong pipelines and teams that understand how to convert scientific concepts into real-world healthcare solutions remain viable IPO candidates and attractive acquisition targets. Investors are concentrating on the top 10 to 20 percent: de-risked assets, solid data, and experienced management.

The opposite cohort is struggling. Teams built primarily around science, without commercial or operational depth, are finding it much harder to compete. Many companies formed during the COVID liquidity surge lacked that balance and have already fallen away.

The implication is clear. In this market, science is necessary but insufficient. Translation, execution, and leadership are now the decisive factors determining who gets funded, acquired, or listed.

Link: https://lnkd.in/dWxMmiQq

It was a fun run today.
Except for the moment a flower pot detonated next to me.
That’s part of the risk when running through a city.

It made me think about how quickly things can end.

And how dangerous it is to postpone what matters.

So many plans die quietly.
Not because they were wrong.
But because there was always more time.

Tomorrow.
Next week.
Next year.

And suddenly it’s thirty years later.
You look back.
And there’s… nothing that really mattered.

Lack of urgency kills more dreams than failure ever will.

The same is true in business.

Doing the wrong thing is rarely fatal in a capitalist system.
You try.
You learn.
You adjust.
People notice effort, not perfection.

What actually kills companies is hesitation.
Endless alignment.
Risk-averse bureaucracy.
Waiting for certainty that will never come.

That’s how organizations slowly suffocate themselves.

Urgency is what keeps things alive.

It’s the difference between movement and decay.
Between progress and paralysis.

That’s why companies like Tesla and SpaceX move fast.
Not because they’re reckless.
But because they understand one thing very clearly:

Time is the only resource you never get back.

So don’t postpone.
Don’t wait for perfect conditions.
And don’t let comfort turn into stagnation.

Feel urgency.
Act.
Adjust.
Move.

That’s how things get built.

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⚡️Is the U.S. quietly losing its innovation crown?

This question keeps resurfacing in the aftermath of JPM and across boardroom conversations. It came up again recently in a discussion around global R&D strategy with Vincent Ling, and the answer is less comfortable than many assume.

The United States still leads in foundational science. That advantage is real and durable in the near term. But innovation leadership is no longer decided in universities alone. It is decided where molecules are discovered, developed, and de-risked fast enough to matter commercially.

And here, the data is shifting.

As Alasdair Milton, PhD, KPMG US explains in our conversation (link in the comments) ahead of JPM, the proof is already visible in deal flow. Western Big Pharma, from the U.S. and Europe alike, is actively sourcing assets from China. This is no longer an edge case. It is becoming a structural part of global pipeline strategy.

China has moved from a marginal contributor to a meaningful share of the global monoclonal antibody pipeline within a single decade. Speed matters. Scale matters. And the ability to translate science into clinical-stage assets quickly matters most.

The implication is not that the U.S. stops innovating. It is that innovation leadership is fragmenting. Capital, partnerships, and licensing behavior are adjusting in real time.

By the 2030s, it would not be surprising if a significant share of truly novel molecules originates in China, even if foundational science remains strongest elsewhere.

Innovation crowns are not permanent. They are defended through execution, incentives, and speed.

Markets are already voting with their deals. The open question is whether strategy and policy will move fast enough to respond.

We discuss the race between China, the U.S., and Europe in more depth in the podcast episode.

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Danielle Francisco

Christian Soschner

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The Battle

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Christian Soschner

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Soschner's LinkedIn Performance

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