Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

RE Royalties Ltd.

Vice President, Communications & Sustainability 

RE Royalties provides innovative financing solutions for our renewable energy clients when traditional options aren’t available or suitable. We strive to create value for our shareholders through the acquisition of long-term, recurring royalty streams and high reinvestment of capital to drive growth, combined with strong capital protection and low operating costs.

Vice President, Communications (Consultant)

The Organization of Canadian Women in Public Relations

The Organization of Canadian Women in Public Relations (Women in PR Canada) is an influential network of leading business women striving for excellence in the field of public relations.

CEO + Founder

The Organization of American Women in Public Relations

The Organization of American Women in Public Relations (Women in PR USA) is an influential network of leading business women striving for excellence in the field of public relations.

Simon Fraser University

I'm teaching the Crisis Communications and Media Relations course in the Public Relations Certificate program at Simon Fraser University. This course will equip students with the skills you need to cope with the chaos of a crisis while protecting an organization’s reputation. Students will learn how to prepare a crisis communications plan, anticipate public reaction, develop messages for key audiences, and manage media attention.

Public Relations Instructor

Talia Davis Public Relations

My clients are purpose driven business leaders that want to challenge the status quo and feel inspired. They work with me to showcase their impact and grow their business through PR strategy. Many of my clients are in finance, renewable energy and other professional industries that want to impact millions of lives.

Pink Pearl Public Relations

Pink Pearl PR is a boutique public relations agency in Vancouver, B.C. with a global reach. We specialize in "luxury female marketing" for baby, kids, and women's lifestyle brands. We work with leading magazine editors, bloggers, retailers, and manufacturers to help build memorable brands. We work with female executives to help them showcase their expertise. Book a call to learn how our team can help you promote your products or services.

Fempreneur Media

In my book FEMPRENEUR, I share my brand-building secrets and marketing strategies to inspire and encourage female entrepreneurs to act on their big idea. (fempreneur.com)


Articles have been published in various publications such as: Hello Vancity Blog, AKA Mom Magazine, Calgary Child Magazine, BBC Capital, US News Money, CEO Blog Nation, Bargaineering, Intuit Small Business Blog, JD Journal.

Blogger

The Stevie Awards

The Stevie® Awards for Women in Business are the world's top honors for women in the workplace, recognizing female entrepreneurs, executives, employees and the organizations they run. Stevie Award judges include many of the world's most respected business educators.

Judge, Women in Business Awards

AdvantageBC

As the Director of Communications & Research for AdvantageBC, I worked to promote international business in Canada by raising the profile of British Columbia as a location for investment and encourage corporations to take advantage of the International Business Activity (IBA) tax incentive program. Engage with government and business at all levels to communicate the competitive advantages of doing international business in and from BC.

Director Of Communications 

True Cuddles

At True Cuddles we aim to make it easy by selling hip, hard-to-find baby and kids gear with a unique shopping spin. Each week we share the story of an incredible company and its products. They have a limited time to purchase the product at a discount before it’s gone! 

On top of the cuddle deal, we feature a mompreneur, conduct reviews and host giveaways. We are more than just your typical deal site; we are an online community dedicated to giving back to our readers and promoting mompreneurs. We don’t market at moms, we market with moms.

Founder of Women in PR North America and President of Talia Davis Public Relations

Hello, I'm Talia Beckett Davis, CEO & Founder of the Organization of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America). I was recognized by PR Week for my advocacy work and interviewed as a PR Influencer at NASDAQ. (womeninpr.com)

In my new book, FEMPRENEUR, I share my brand-building secrets and marketing strategies to inspire and encourage female entrepreneurs to act on their big idea. (fempreneur.com)

At my PR agency, Talia Davis Public Relations, I work with purpose driven business leaders that want to challenge the status quo and feel inspired. We work to showcase their impact and grow their business through PR strategy. Many of my clients are in finance, renewable energy and other professional industries that want to impact millions of lives. (taliadavispr.com)

At Pink Pearl PR, I work with clients that want to showcase their brand to a female audience. For every client we work with, we donate to KIVA to support female entrepreneurs in developing countries. Pink Pearl PR is more than just an agency, our purpose is to advocate for the PR profession as a whole. (pinkprfirm.com)

I previously taught Media Relations and Crisis Communications in the Public Relations Certificate program at Simon Fraser University, one of Canada’s leading universities.  

I have a Masters’ Degree in International Relations from the University of London, England, a Bachelor’s Degree in Communications from Royal Roads University and a Marketing Diploma from Kwantlen Polytechnic University. I also spent one year living and studying abroad in Finland at Helsinki Metropolia University. 

Recently, I completed the Sustainable Business Strategy Certificate at Harvard Business School to learn how businesses can thrive and grow while simultaneously solving some of the world’s biggest challenges—and how I can personally make a difference.

Currently, I'm enrolled in the Saïd Business School, University of Oxford Women's Leadership Development Programme to learn how to overcome gender barriers and grow as a leader.

taplio

The Battle

Danielle Cevallos

Talia (Beckett) Davis

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