Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

Need a dynamic speaker for your corporate event, entrepreneurial conference, or industry specific event? I would love to work with you either in person or virtually! Topics include:

Managing a high performance team that ADDS to your bottom line
Building your brand without living on social media
How to develop a 1% mindset, for 1% achievement
The secret to high performing sales teams
Unleashing your inner champion, developing an unstoppable mindset

Inc 500 award winner. Stevie award winner. Inc Regional award winner. 
Featured in:
Bloomberg Business Week
Inc.com
Forbes
Business Insider
Reuters
Yahoo! Finance
Philly.com
ABC 
FOX 
Apple iTunes
ABC 27 & Good Day PA
RVN-TV

“Kelly Roach is not only a powerhouse Business Growth Strategist, she is a phenomenal Speaker and Coach. Sure to engage and inspire your audience, Kelly brings experience and a proven track record to the presentations she delivers. Whether you are asking her to speak to a group of 5 or 5,000, Kelly delivers unforgettable content and actionable growth strategies in a simple, yet powerful way. I highly recommend Kelly the next time you need a speaker to truly WOW your audience.” -- Angela V. Megasko, President & CEO Market Viewpoint LLC

Motivational Speaker

The Virtual Business School

Disrupting the world of business education by bringing best practices of real world entrepreneurship to executives, professionals, and new grads who want to build a multimillion dollar company. 

Micro-content
Real world trainings
Immediately applicable lessons
High impact, no fluff

Build while you learn!

Founder

The Business Advisory

Entrepreneurs come to us when they are ready for massive growth, profitability, and impact. We serve companies, organizations, and individuals that are committed to achieving a level of excellence in their field that surpasses ordinary and creates a new standard in their niche, industry, or field. 

Inside of our Business Incubator programs, clients learn how to:

Leverage Online Launching to make 6 and 7-figure leaps in top-line revenue
Implement the 4x model of team building to drastically increase profitability
Implement the systems required to maintain clients for life
Disrupt markets, build thought-leadership, and serve clients with excellence

Business Growth Strategist, Founder, and CEO

The Premier Network for business leaders seeking to innovate, collaborate and elevate.

The Advance is the first network focused on the fusion of the world of entrepreneurship and the world of corporate leadership. 

By curating a space for leaders of all walks of life to come together to think differently, solve meaningful problems and initiate change we all rise together. 

The Advance combines online and in person networking, collaboration, robust discussion and ideation to enhance leaders ability to grow more quickly and with less friction.

This is a space designed to elevate your expertise so that you can build a robust and profitable referral network. 

You are invited to learn more at 
www.theadvancesociety.com

We are accepting applications now for both members and local leaders to host meet-ups.

The Conviction Marketing Agency is a disruptive and impactful boutique agency specifically designed to help companies elevate their brand from commodity to category leader.

The framework of our authentic and high impact brand building model is based on my best selling book and framework Conviction Marketing. 

The result of high impact brand is better quality clientele, the ability to attract more of the right customers and acquire more qualified leads and consultations with ease.

Some of our services include: 

-Brand design and consulting ￼
-Done for you content creation, design and copywriting 
-Personal brand consulting and implementation
-Full spectrum social media management
-Pr and visibility placement
-Photography and styling 
-Podcast management, placements and growth

Take a peak here and book a call today:

www.convictionmarketingagency.com

Fortune 500

✬ Responsible for Strategic Direction • Tactical Execution and Performance Management of Portfolio of $50M across 4 Districts with 50 Reports ✬

• Originated a new model for Results vs. Activity Management resulting in unique Perm Pipeline concept bringing $1M to the bottom line.
• Coach and Develop Team of 50 direct and indirect reports across 4 Districts
• Viewed and Serve as a Thought Leader and Top Performer in permanent placement across segments.
• Create and drive a Culture of Pride yielding ongoing superior Results coupled with employee satisfaction. 
• Considered a Business Growth Strategist for Ideas • Techniques • Procedures • Processes and Systems all resulting in Growth • Profitability • Success.
• Coach • Speaker • Trend Forecaster • Business Solutions Mentor & Leader for Business Development • Growth • Productivity • Profitability • Results • Success

Areas of Focus
•  Sales training, coaching and results management
• New customer acquisition
• Customer and employee retention
• Customer satisfaction
• Account penetration
• Leadership development
• Hiring, training, developing and coaching sales professionals, management and leadership
• P&L Management, Risk Management
• Pricing Strategy and improvement
• Business Growth Strategy
• Design and teach sales, service and operational trainings
• Data analysis, planning and implementation

Senior Vice President Mid-Atlantic North

✬ Regional Vice President of the Greater Philadelphia, NYC surrounding and North Carolina Areas encompassing 6 states and 17 Branches ✬

• Led the US in Growth of the Administrative Division
• Consistently grew branches in excess of 100% in PROFIT year after year
• Implement • Guide • serve as an Advocate for Systems that are proven to be effective in Profitability.
• Exceeded company records for permanent placement Growth.
• Named Randstad Star Performer every quarter for Branches within the Region.
• Selected to mentor Regions across the country in Administrative Division.
• Chosen to consult International CEO on design and implementation of Metrics based Management.
• Presented to the Board of Directors on US Progress• Implementation • Performance within Administrative model.
• Took over District experiencing 12 quarters of decline, turned around in less than one year to create Profit Growth exceeding 50% and still accelerating.
• New System for Differentiation and Value added Presentation including Client Content Delivery • Realignment of Databases • Distinct modifications to Sales Process. Resulting in 100% Growth within months of implementation. 
• Speaker • Coach • Trainer • Business Growth Strategist • Strategic Trends Forecaster all directed at executing proven Business Systems for Success.

Regional Vice President

✬ Growth Strategy & Performance Management for greater Philadelphia District of 5 - 8 Ranstad locations ✬

• Developed new model for AM Meetings resulting in 467% Growth for home branch office.
• Significant results were achieved throughout the District which exceeded expectations.
• Served in joint role of branch manager and AVP in 5 - 8 locations
• Achieved consistent growth in Profitability ranging from 50-350% 
• Created massive Expansion opportunities due to extraordinary Growth rates.
• Took over under performing location and transformed it into the highest performing branch in the USA for Profitability & Growth.
• Coached • Developed and Mentored individuals to create fast track Career progression opportunities across the District.
• Counsel • Coach • Advise along with Speaking Engagements focused on Business & Career Strategies & Systems for Success.

Area Vice President

✬ Selling Branch Manager • District Sales Mentor & Trainer. Successful turn around of office resulted in promotion from Branch Manager to Senior Branch Manager in less than a Year ✬

• Initiated Culture of Pride • Innovation • Strategies • Business Systems.
• Record Breaking Results with a 300% Profit increase through implementation of On Boarding Process and detailed Systems of which all Staff adhered to.
• Complete Re-Staffing and Re-Tooling of Office Operations
• Up-Leveled Service.
• Due to swift and increased Growth expanded the Team and added Capacity.
• Professional validation that a SYSTEMATIZED approach with a set of Principles and Procedures produces an outcome of SUCCESS.

Senior Branch Manager

✬ Dual role of Producer and Manager in new Randstad unit provided optimal conditions for the building of a Database • Hiring of Staff and Implementation of Systems ✬

• Developed specific Systems and Strategies designed to Train and Coach the Staff.
• Implemented rapid fire and ultra impactful new hire On Boarding System.
• As a result, Peak Performance was quickly achieved by all Team members in that they were Productive and Engaged in half the average time.
• Enabled the building of a Business / Team Culture ensuring pride as well as determining Success for each member.
• Successfully accomplished moving the office from 0 to Full Productivity.
• SYSTEMS were so Successful that the entire Region implemented and as a Mentor I assisted in On Boarding for hundreds of New Hires.

Senior Agent

✬ Positioned as Sales Leader with Key Account Acquisition ✬

• Full Desk Sales Consultant & Recruiter
• Lean Sales Cycling System
• Breakthrough Sales Process to shorten cycle
• Immediate New Client generation
• Rapidly doubled Productivity in the Unit
• As a Branch office consultant provided Support and Knowledge  on the work opportunities in the area thus making it a goal to fill open positions with the right candidates.
• This results is mutually beneficial where both the client and the talent are confident that they found the best fit.

Agent

Philadelphia Eagles

✬ Cheerleader • Marketing • Communications ✬

• Represented the Philadelphia Eagles Team as an NFL Cheerleader at Games • Promotional Events • Charitable Functions •  Corporate Occasions 
• Coordinated events for Corporate Sponsors & Partners • Club & Luxury seat holders & NFL Officials

NFL Cheerleader

Sales, leadership, entrepreneurship all require the same ingredients...

Grit, resourcefulness, and perseverance. 

In today's world of instant gratification, and 4 hour work weeks, the truth about what it takes to truly build something exceptional is often lost. 

But, when you face the truth, you're able to move forward and conquer goals FAR greater than you could ever imagine. 

You can build a 1% life on the back of discipline, focus, and strategic decisions. 

You can change your industry, your family's future, and your community by doing the right things for the right reasons. 

I know because, I did just that. 

In my Fortune 500 career, I was promoted 7 times in 8 years to SVP. I led 17 locations and over 100 team members, through the 2008-2010 downturn, while breaking sales records, and creating an entirely new stream of revenue for my company. 

When I started my business, I was able to build to 7-figures in revenue while working full time in my corporate career. 

I grew that company to 8-figures in 8 years, and was awarded the Inc. 5000 award for being one of the fastest growing companies in the US. During that time I recorded hundreds of podcasts and drove my show to the top of the charts. 

I wrote 3 best selling books, and have been featured on major news outlets across the country. 

I've helped hundreds of entrepreneurs and intrapreneurs make 6 and 7 figure leaps in their business revenue and personal income. 

I did all of that with no connections, no trust fund, and no fancy education. 

Just grit, resourcefulness, and an unstoppable commitment to making my dreams a reality. 

My goal is to help everyday business leaders do the same through key note speaking, business coaching and consulting, my personal mentorship program, The Inevitable Millionaire, and my books. 

If you are committed to building a 1% life, then I'd love to have you follow along. 

You can grab a free audio training called The 1% Wealth Code, to get you started on your way to success! 
https://inevitablemillionaires.com/secretsocial

taplio

The Battle

Danielle Cevallos

Kelly Roach, CEO

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