Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

Media to MILLIONS

Through the provision of media, marketing and sales training, we help entrepreneurs make six, multi-six and even seven-figure leaps in their businesses by learning how to strategically leverage the power of the media to drive more leads to their businesses and more BANK to their bottom lines.

Founder & CEO

Exceptional Black Woman Network

The Exceptional Black Woman Network is a space specifically created and curated to elevate Black women to unprecedented levels of power and success in career and in life.  Open to women across the career spectrum and across every stage of professional development, it is here that we put into practice the notion of lifting as we climb.  Through regular Fireside Chats with top Black Women achievers, on-going professional development workshops, and both in-person and virtual networking opportunities and retreats, the Network provides the perfect mix of access to insider information, skillset development and relationship-building networking opportunities, all specifically tailored to the Black woman's experience.  Welcome to The Premiere network designed for the elevation, celebration and IN-POWERment of Black women.  Welcome to the Exceptional Black Woman Network.

INCITE UNLIMITED, LLC

Incite Unlimited, LLC is a consulting firm devoted to the idea of moving great ideas to effect action.  We design, implement, and evaluate projects and events meant to inspire action, particularly among women and people of color. Our menu of services include: Proposal Writing; Report Writing;  Project Design, Management, and Evaluation;  Message Development and Management; Advocacy Training;  Focus Group Moderation; Meeting Facilitation, and Event Coordination.

President & CEO

Entrepreneur Media

Contributor, Entrepreneur Magazine

HuffPost

Contributor, The Huffington Post

NBC News

Contributor, NBC BLK

Black Enterprise Magazine

Contributor, Black Enterprise

The Exceptional Leadership Institute for Women

The Exceptional Leadership Institute for Women is a Global Personal and Professional Development Firm grounded in the notion that the best leadership is diverse leadership.  In an ever-shrinking and heterogeneous world, maximizing the potential of diverse talent is not an altruistic endeavor.  Instead, it's a vital business necessity.  That's why, at ELI, we help individuals and organizations deliver on the promise of Diversity and Inclusion.  Through virtual and on-site coaching, trainings and retreats, and through the development of customized organizational strategies meant to enhance recruitment, retention, and ascension efforts, ELI helps both individuals and organizations maximize their potential for success in the increasingly complex and interconnected world of today and tomorrow.

Chief Executive Officer

TV One

Contributor, NewsOne Now

New Visions New Voices

Focus Point with Avis Jones-DeWeever features interviews with thought leaders and insightful commentary on the day’s most compelling issues, all while sharing a perspective rarely heard in public media.

Host, Focus Point with Avis Jones-DeWeever

Still looking for that next high-ticket client?

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taplio

The Battle

Danielle Cevallos

Avis Jones-DeWeever, Ph.D.

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