Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

GEBANA 

Co gestion de l'entreprise, équipe permanente 100 collaborateurs, équipe de plus de 700 collaborateurs pendant les campagnes de mangues fraîches et séchées et d'anacarde, gestion financière, gestion des opérations, gestion de l'IT, nouveau projet d'usines de production...

GROUPE HAGE

Mission d'audit, d'analyse, d'évaluation, des process sur l'ensemble des services, des fonctions du centre commercial, des fonctions supports... qui a abouti à un rapport et à des préconisations d'une nouvelle organisation (équipes: recrutements, évaluations, objectifs; commerciales: nouvelle organisation; procurement et transit avec de nouveaux processus; comptabilité et finance; informatique...), de nouveaux processus...

CONSULTANT / DIRECTEUR CENTRE COMMERCIAL 

CAPEMBA (TRISTAN GROUP)

BASE UNIT MANAGER in Pemba, Cabo Delgado, Mozambique: schipchandling management, sale of industrial equipment, TOTAL oils, PPE ...., team management, warehouse management, stock management .... Commercial management ...
Following the violent incidents at the end of March 2021 in Palma, (near Pemba) region of Cabo Delgado, Mozambique, activities were interrupted, companies demobilized their teams. TOTAL's LNG project has been shut down .... CAPEMBA has also demobilized its teams ....

BASE UNIT MANAGER

YESHI GROUP

Mission for the YESHI Group in Italy following purchase of goods, materials, furniture resulting from a store bankruptcy to organize the shipment to Ivory Coast, control the goods, supervise the stuffing in the containers (18 40 "containers) , make sure the shipment goes without problem ....

CONSULTANT

YESHI GROUPE (Headquarters in IVORY COAST)

OCTOBER 2011 TO DECEMBER 2019: GENERAL MANEGER AT YESHI GROUP (Cameroon,
Congo, Ivoiry Cost)

May 2019 December 2019: 64 CONSTRUCTION (Yeshi Group) (COTE D'IVOIRE):
GENERAL MANAGER:
Responsibilities: management of YESHI group construction projects and external construction projects:
management of project teams, technical, operational, purchasing, financial, HR, external service
providers, after-sales service ...
Projects: various projects for the Yeshi group, various external projects ....

Sept 2016-May 2019: ALUCONGO BERNABE (CONGO): GENERAL MANAGER:
Responsibilities: management of 2 sales sites and a processing plant, 85 employees, management of all
the services of the company (HR, Commercial, Sales, transit-supplies, accounting and finance, customer
recovery, marketing and communication, ) ....
Projects: development through the construction of a new plant, several points of sale in Pointe Noire and Brazzaville at the end of 2016 and until the end of 2019

October 2011 Sept 2016: BERNABE CAMEROUN: GENERAL MANAGER:
Responsibilities: management of 2 stores, 90 employees, management of all the services of the company (HR, Commercial, Sales, transit-supplies, accounting and finance, customer recovery, marketing and communication, after-sales service ...).
Achievements: increase in turnover in 5 years by 50%, increase in operating profit by more than 100%,
implementation of procedures for organization, inventory management, management processes, control of expenses ....

GENERAL MANAGER

BRICOMAN

DIRECTEUR DE CENTRE DE PROFIT:
Responsabilité d’1 magasin de 50 collaborateurs, de la gestion commerciale, du service client Réalisations: augmentation de la fréquentation de 15%, mise en place de soirée After 8 afin se fidéliser la clientèle d’artisans, mise en avant d’opérations commerciales et mise en situation

DIRECTEUR MAGASIN

COOPLECNORTE

DIRECTEUR COMMERCIAL – CONSULTANT – AUDITEUR

CONSULTANT DIRECTEUR COMMERCIAL

BRICOSTORE ROUMANIA

DIRECTEUR DE MAGASIN à l’international :
Responsabilité d’1 magasin de 120 à 180 collaborateurs, gestion d’un CA de 60 millions d’euros et maintien de celui-ci pendant la crise de 2008 à 2011, gestion commerciale…
Réalisations: maintien du CA pendant cette période de crise quand les autres magasins perdaient jusqu’à 30% de leur activité, réimplantation du secteur BATI du magasin….

DIRECTEUR DE MAGASIN

ATAC SIMPLY MARKET (GROUPE AUCHAN)

CHEF DE PROJET INFORMATIQUE ET FORMATEUR, DIRECTEUR DE SUPERMARCHE:
	Responsabilité de la mise en place d’un progiciel de gestion de stock et d’approvisionnement assisté par ordinateur dans 30 magasins, 2 entrepots et 1 centrale d’achat, formation des équipes magasins, entrepots, centrale d’achat, de formateurs référents sur le progiciel, accompagnement du changement,et d’organisation métiers
	Gestion d’un magaisn en paralléle durant 1 an: management à distance
	Réalisation: implémentation de 30 magasins, 2 entrepots et 1 centrale d’achat; formation et accompagnement du changement auprés de 600 collaborateurs, formation des nouveaux formateurs référents…

DIRECTEUR / CHEF DE PROJET INFORMATIQUE / FORMATEUR

CHAMPION SUPERMARCHE FRANCE (GROUPE CARREFOUR)

DIRECTEUR DE SUPERMARCHE :
Responsabilité d’équipe de 25 à 50 collaborateur (3 magasins en 5 ans), de la gestion commerciale, du compte d’exploitation, du remodelling d’un magasin, de l’agrandissement d’un autre site, du redressement d’un magasin en perdition Réalisation : mission de  3 mois au BRESIL comme formateur Produits frais et audit du service achat ; agrandissement d’un magasin : passage de 1200 m2 à 1800 m2, augmentation du CA de 30% et de 20% de la fréquentation ; sur un autre magasin mission de redressement afin de ceder le site en franchise ou passage dans le groupe dans l’activité discount

DIRECTEUR DE SUPERMARCHE

GENERAL MANAGER. COMPANY MANAGER. FOOD - DIY - TRADING MANAGER

More than 23 years of experience in Management positions in food, DIY and trading retail, including 9 years of professional activity in General Management positions in Africa (Cameroon, Congo Brazzaville, Ivory Coast).

Polyglot: 3 languages (English, Spanish, Portuguese) in addition to French; Arabic and Romanian notions

Agile (3 positions in 3 countries in Africa during the 9 years in the same group), methodical, versatile, organized, rigorous, solver, manager and merchant, curious, liking multicultural and multidisciplinary exchanges, listening to the collaborators of clients and partners, I am ready to take on new challenges and challenges.

Liking to meet other people, interested in various fields of activity, do not hesitate to get in touch, I would be delighted to discuss my experience and yours and to share.

Keywords: food retail, DIY, trade, industry, business management, P&L, commercial management, products, marketing, communication, distribution networks, BtoB clients, BtoC, commercial animation, Kpi'S, customer experience .....

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Danielle Cevallos

ANTONIO DA SILVA

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