Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

Danielle Cevallos

Allison C. Williams, Esq.

Law Firm Mentor, LLC

Law Firm Mentor is a Business Coaching Service for Solo and Small Law Firm Attorneys.  We help you grow your revenues, crush chaos in business and make more money!

Business Coach for Law Firm Owners

Williams Law Group, LLC

I help solo and small law firm owners and legal department managers better manage, market and grow their law firm revenues.

CEO and Founder

Founded by Allison C. Williams, Esq., The Williams Law Group, LLC is a Family Law Boutique practice with an emphasis on complex Child Welfare Law Matters, Matrimonial Practice and Family Law litigation. We handle administrative appeals, DYFS (n/k/a DCPP) litigation, divorce, child custody, support, domestic violence, same-sex civil unions and dissolution, grandparents rights and appellate advocacy.

Owner

Paragano & Williams, LLC

Law firm devoted to representation against the Division of Child Protection and Permanency (DCP&P), formerly the Division of Youth and Family Services (DYFS).

Co-Founder and Partner

New Jersey Family Lawyer scholarly publication

Review articles presented for publication and work with authors to facilitate the publication of high quality educational content specific to the field of Family Law.

Editor

Pitman, Mindas, Grossman, Lee & Moore, P.C.

Ms. Williams practices exclusively family and matrimonial law, with an emphasis in the litigation of complex matters initiated by the Division of Child Protection and Permanency (DCP&P), formerly the Division of Youth and Family Services (DYFS). She handles all aspects of family law, including divorce, child custody, spousal support, child support, domestic violence, UIFSA (interstate support) matters, UCCJEA (interstate custody matters), paternity/parentage, adoptions, and appeals.

Child Welfare and Family Law Attorney

Lomurro, Davison, Eastman & Munoz, P.A.

I practiced exlusively family law, representing clients in a full array of family law matters.  I specialize in the litigation of complex DYFS matters, including Title IX matters (i.e., physical abuse, sexual abuse, burden-shifting cses), and Title 30 guardianship matters (i.e., termination of parental rights), as well as Superior Court and administrative appeals.

Senior Associate Attorney

Gruber, Colabella, Liuzza, Kutyla & Ullman, P.C.

Commenced the practice of family law with a top notch matrimonial boutique law firm, featuring one of the preeminent family law practitioners in the State of New Jersey, Mark Gruber, Esq.

Associate Attorney

The Honorable James A. Farber, J.S.C.

Served to facilitate resolution of family law matters for a Superior Court judge, including drafting Court Orders and opinions, conducting legal research, calculating child support, assisting the Court determine pendente lite and post judgment motions, and related matters before the Court.

Former Superior Court Law Clerk

Fellow of the American Academy of Matrimonial Lawyers, Certified by the National Board of Trial Advocacy as a Family Law Trial Attorney, and Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, Ms. Williams practices exclusively family law, including adoptions, divorce, domestic violence, child support matters including UIFSA, child custody including UCCJEA, DYFS hearings (both Superior Court and OAL hearings, and including abuse/neglect and guardianships), and appeals.

Ms. Williams sits on the Board on Attorney Certification - Matrimonial Committee.  She is an Editor on the Board of the New Jersey Family Lawyer.  She serves on the Family Law Executive Committee (FLEC) of the New Jersey State Bar Association (NJSBA).  Chair-Elect of the Certified Attorneys Section of the NJSBA, Ms. Williams is also active with the Child Welfare Section of NJSBA.

Considered to be a Thought Leader in the field of Child Welfare Law, Ms. Williams founded and manages a BLOG specific to this complex area of the law: http://NewJerseyDYFSdefense.com.  This resource has been recognized by the News Media as an authority for the parent defense position in matters before the New Jersey Supreme Court.

Ms. Williams lectures frequently for the Institute on Continuing Legal Education (ICLE) and publishes extensively in various publications in the area of Family Law and Child Welfare Law.

Specialties: Fellow of the American Academy of Matrimonial Lawyers; Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney.

taplio

The Battle

Danielle Cevallos

Allison C. Williams, Esq.

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