Daniel Burkholder

BodyShop Marketing

We're on a mission to help 43 independent autobody shops double their monthly revenue by end of 2024.

Founder

Your One Marketing Coach

I believe every entrepreneur needs a LinkedIn strategy. I don't just care about marketing I care about you!

Starland Supply (2000) Ltd

I worked as the sales leader and marketing director at Starland Supply. This role had me working with people every day. So it was a great opportunity to grow and polish my leadership skills.

Sales And Marketing Specialist

Eagle Automotive Center

I managed the day-to-day operations of Eagle Automotive's autobody division. In this position, I was working with clients, insurance companies, and employees every day. So here I took my PR skills to the next level.

AutoBody Shop Manager

Private Christian School

I was the lead teacher at a small Christian school. My classroom was the homeroom for grades 7-10. I viewed my role not only as a teacher but as a leader and role model for my students.

School Teacher

My business is to help independent auto body shops dominate online and serve more people. | Founder of BodyShop Marketing | Follower of Jesus | Husband & Dad 4x

Back in the early 80’s my daddy started an autobody shop in central British Columbia, Canada. Our shop had its humble beginnings right on the ranch that I grew up on. My daddy was a hard-working man that needed a way to support his family, so he learned the autobody trade and got to work fixing cars in the ranch shop. God blessed our family and the business grew so much that they needed to add on to the shop a couple of times to keep up with demand. Of course, this shop would become a second home to me while I worked, played, and grew up there.
 
By the early 90’s the shop on the ranch was bursting at the seams. It was time to find a bigger and better location. The shop was then moved to a new shop in our town and it’s actually still there today. 

I started managing the autobody shop in 2013. I wore many hats in the shop: customer service, shop management, parts ordering, insurance negotiations, and floor sweeper. Whatever needed to be done, I tackled it head-on. I knew that it was the customers that kept the lights turned on, so I made sure customer service was our number one priority. In 2021 I chose to move on and pursue other ventures, but I look back on my years of management and feel blessed for the opportunity. I learned so many lessons on the floor of that shop, and now I’m using them to serve my marketing customers. I understand the hard work that goes into running a successful autobody shop. I understand the pain that the industry is facing. But I believe that every independent shop has the right to be full of cars and be supported by their local communities.
 
My years of growing up on the ranch and helping around the autobody shop helped shape who I am today. I was raised on hard work, respect, integrity, and humility. One of my daddy’s sayings still sticks with me today, “Don’t stand around with your hands in your pockets”. So, this is how I operate BodyShop Marketing. Let’s get after it! 

Let’s chat today and see if there is any way I can support you and your shop!

McFerren Coaching & Advisory

Mobilizing a generation of Difference-makers.  
Coaching at the intersection of purpose and performance.

CoverMyMeds

Responsible for the successful operations, and service standards of primary inbound contact center.  Focused on operational excellence, driving value to the business, and developing future leaders.

Senior Director, Operations

Architected and led a team dedicated to product delivery and implementation of integrated products for Health System and Electronic Health Record clients. Executed primary, executive-sponsored initiatives involving cross-functional and business unit leaders to support annual growth goals.

Senior Manager, Solution Delivery

Led and grew the Customer Success team responsible for bringing products to market and ensuring client success by developing strategies for growth, retention, implementation, standard reporting, and program performance. Identified and nurtured high-growth talent for seamless transitions into various business functions.

Senior Manager, Customer Success 

Managed accounts valuing $30.5M representing >50% of the organization’s total revenue (2015), developed relationships, leveraged data insights, executed retention strategies and secured renewals. Demonstrated success in the disciplines of project management, account management, and product by embracing the “do what is necessary” responsibilities of a startup

Senior Account Manager

Cerner Corporation

Managed and responsible for support operations and metrics in the LTPAC business unit.  Awarded a “Cerner Masters” designation as a top 1% performer in the organization.  Served as an Account Executive and escalation point for the organization’s high value clients

Operations Manager

Managed and led a team of product Delivery Consultants, completing 125 enterprise software implementations, while successfully integrating the team’s business operations through Resource Systems successful exit to Cerner Corporation (2011).

Solution Architect

Delivery Consultant

Resource Systems

Support Consultant

I've led high-impact teams at growth-stage technology startups to exit and integration to Fortune 500 companies (twice).  Building and re-building great operations teams became my thing.

However, it's not my only thing.

I’ve been fortunate to work alongside some amazing humans and help them along their personal and professional journeys.  Seeing others fully realize and unleash their God-given potential is what I love.

I launched McFerren Coaching & Advisory as a means to invest in people and organizations with great potential who need help.

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The Battle

Daniel Burkholder

Ray McFerren

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