Daniel Burkholder

BodyShop Marketing

We're on a mission to help 43 independent autobody shops double their monthly revenue by end of 2024.

Founder

Your One Marketing Coach

I believe every entrepreneur needs a LinkedIn strategy. I don't just care about marketing I care about you!

Starland Supply (2000) Ltd

I worked as the sales leader and marketing director at Starland Supply. This role had me working with people every day. So it was a great opportunity to grow and polish my leadership skills.

Sales And Marketing Specialist

Eagle Automotive Center

I managed the day-to-day operations of Eagle Automotive's autobody division. In this position, I was working with clients, insurance companies, and employees every day. So here I took my PR skills to the next level.

AutoBody Shop Manager

Private Christian School

I was the lead teacher at a small Christian school. My classroom was the homeroom for grades 7-10. I viewed my role not only as a teacher but as a leader and role model for my students.

School Teacher

My business is to help independent auto body shops dominate online and serve more people. | Founder of BodyShop Marketing | Follower of Jesus | Husband & Dad 4x

Back in the early 80’s my daddy started an autobody shop in central British Columbia, Canada. Our shop had its humble beginnings right on the ranch that I grew up on. My daddy was a hard-working man that needed a way to support his family, so he learned the autobody trade and got to work fixing cars in the ranch shop. God blessed our family and the business grew so much that they needed to add on to the shop a couple of times to keep up with demand. Of course, this shop would become a second home to me while I worked, played, and grew up there.
 
By the early 90’s the shop on the ranch was bursting at the seams. It was time to find a bigger and better location. The shop was then moved to a new shop in our town and it’s actually still there today. 

I started managing the autobody shop in 2013. I wore many hats in the shop: customer service, shop management, parts ordering, insurance negotiations, and floor sweeper. Whatever needed to be done, I tackled it head-on. I knew that it was the customers that kept the lights turned on, so I made sure customer service was our number one priority. In 2021 I chose to move on and pursue other ventures, but I look back on my years of management and feel blessed for the opportunity. I learned so many lessons on the floor of that shop, and now I’m using them to serve my marketing customers. I understand the hard work that goes into running a successful autobody shop. I understand the pain that the industry is facing. But I believe that every independent shop has the right to be full of cars and be supported by their local communities.
 
My years of growing up on the ranch and helping around the autobody shop helped shape who I am today. I was raised on hard work, respect, integrity, and humility. One of my daddy’s sayings still sticks with me today, “Don’t stand around with your hands in your pockets”. So, this is how I operate BodyShop Marketing. Let’s get after it! 

Let’s chat today and see if there is any way I can support you and your shop!

Scott Taylor, MBA

Saint Ignatius High School

Assistant Director of Advancement Marketing

BlkDog

We are a brand marketing agency helping small businesses, entrepreneurs, 
and dreamers build brands with purpose.

CEO + Founder

INTERDESIGN

Global Director Brand Marketing

Moen Incorporated

• Lead end-to-end campaign development including identifying target insights,
audiences, developing strategy, briefing creation, defining messaging, channel
planning, brand positioning, and content development
• Lead creative direction of above the line advertising (paid social, tv, radio) to
support key marketing initiatives and branded content
• Track and report the brand marketing data including development of feedback
loops to ensure creative is delivering against company goals, and optimizing
for short and long term impact
• Develop and communicate industry, market, and channel understanding to
advance and address business objectives
• Work collaboratively with cross functional teams on new product launches
and marketing campaigns in support of our Vision Into Action strategy
• Manage and partner with internal marketers, writers, designers, and direct
external agency partners on briefings, creative reviews, and brand activities
• Translate brand strategies into brand plans and go-to-market strategies
• Monitor market trends and research competitor’s activities to find opportunities
and report on marketing activities

Associate Brand Marketing Manager

John Carroll University

• Led strategy and execution of creative, marketing, and web projects to
support John Carroll University’s strategic marketing efforts
• Led creative, brand, and web strategies including positioning, digital,
social media, and web management
• Co-led athletics rebranding process between 2018-2019
• Developed and enhanced brand positioning and brand guidelines
• Increased in-house creative capabilities including adding video and animation
• Led the visual direction of John Carroll University’s new website in 2019,
including consultation of UI/UX brand experience
• Directed external resources including a team of writers, photographers,
marketing specialists, and digital teams to execute strategic brand initiatives
• Coached and mentored team members on professional development growth
opportunities including training on brand marketing best practices

Director of Marketing and Creative Services

Director of Creative Services

Senior Graphic Designer

University Hospitals

• Lead designer for key accounts including The Cleveland Browns, UH Harrington
Heart & Vascular Institute, Corporate Communications, and Human Resources,
Sports and Orthopedics, Institutional Relations & Development
• Partnered with marketing and communications teams to produce the highest
standard of brand collateral to meet hospital objectives and enhanced brand
awareness across all marketing channels.
• Collaborated with senior leadership on system initiatives including evolving
processes, products, and tools

Graphic Designer

Sherwin-Williams

• Executed, coordinated, distributed, and supported Sherwin-Williams Protective
& Marine (PM) marketing and brand initiatives for North America
• Designed marketing and sales collateral including sell sheets, brochures,
print and digital ads, and event materials supporting North America and
Global sales strategic efforts
• Developed and managed the PM divisions’ first online digital magazine,
e-Coating Solutions, over 40,000 subscribers globally

Graphic Designer + Marketing Specialist

Co-Founder @ BlkDog, Brand Marketing Agency For Small Businesses | Connecting People + Brands to Purpose | Creative, Leadership, Strategy

Hi! I'm Scott. 

I'm a creative turned brand marketing leader. I'm here to share my experiences, life lessons, ideas, network, and help others. 

In addition, I am a…
🔸 Proud Father and Husband 
🔸 Cleveland Sports Fan - Go Browns, Guards, Cavs
🔸 Foodie - I love cooking and discovering new restaurants and breweries
🔸 Traveler - Travel changes us. It's the gateway to growth and creativity.
🔸 Lifelong Learner - Growth is never done. I love learning new skills and ideas to keep things fresh. 

I graduated with an MBA from John Carroll University and Bachelor of Arts in Visual Communication Design from the University of Dayton. 

I have over 14 years of professional experience in marketing, communications, brand, and creative design. I’ve had the privilege to work in several roles in varying industries including Manufacturing, Higher Education, Healthcare, Technology, Security, Art & Design, Law, Software, Event Planning, Athletics, Health & Wellness. 

My diverse professional experiences have helped me remain agile, innovative, and focused on growth as a person and professional. Lifelong learning is at my core. Of course I wouldn't be where I am today without countless talented and incredible mentors, colleagues, and partners who have pushed me to continue growing. 

• Creative Direction 
• Marketing Strategy
• Integrated Marketing & Communications  
• Digital Marketing 
• Social Media and Content Strategy  
• Brand Strategy
• Agency Management 
• Advertising and Paid Media Execution
• Project Management 
• Team and Staff Development 
• Executive Leadership 

In addition to my full-time work experience, my wife and I founded a brand and design company, BlkDog. We focus on supporting other small businesses, entrepreneurs, & dreamers. We believe in supporting the local Cleveland community and small business owners to achieve their goals by partnering with our team on branding, design, and strategic marketing.

To learn more about our agency BlkDog, visit www.goblkdog.com 

 *All my experiences and opinions shared here are my own.

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The Battle

Daniel Burkholder

Scott Taylor, MBA

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