Global Product Marketing, IBM Planning Analytics & PMM Team Local Manager

Global Product Marketing, IBM Planning Analytics

I lead a cross functional team owning the go-to-market and route plans for European Market for the AI Application Suite, a software portfolio that helps clients transform how they execute enterprise operations by leveraging AI insights.

EMEA Product Marketing, AI Applications

Acting as IBMer in support of Acoustic (formerly known as Watson Marketing) https://acoustic.co/en-gb/ Lead the team responsible with the transition of Watson Marketing portfolio into Acoustic. 

Direct all marketing and operation activities related to the transition, including the rebranding strategy for Europe and launch activities in UK, France, Germany and Spain.

Global Product Marketing & Team Lead, Acoustic (formerly known as Watson Marketing)

Lead cross functional team to build and execute effective integrated end-to-end multi channel campaigns that drive the demand and adoption of IBM Cloud products. 

Coordinate the creation and implementation of campaign deliverables

Plan and implement a custom digital journey using marketing automation and web tools

Measure, analyze, and report overall campaign performance, pipeline and conversion rates

Manage program marketing budget

As a side project, I coordinated a team of 4 subject matter experts and delivered a 3 day enablement session for Central and Eastern Europe marketing team

Senior Marketing Campaign Manager (Cloud Business Unit)

Support the build of the marketing plan for Enterprise and Mid-Market Italy 

Spot and articulate the market segments to pursue 
Help identify preferred routes to acquire different types of segments of clients
Perform pipeline management and Root Cause Analysis and define actions to address pipeline gaps
Develop an action plan and recommendations for performance improvement

Junior Product Marketing Manager

Roland Berger

Channel CRM is a program developed by Hewlett Packard for its business partners which enable them to design and execute targeted marketing campaigns in Italy, Asia Pacific and Japan

Generate market/channel trends monitoring and commercial account management purposes.
Support partners with set up activities for data extraction process as per Channel CRM program
requirements.
Drive targeted marketing & sales campaigns to increase incremental revenue and profit based on end customer insight analysis
Track campaign results to analyze their success and derive leanings for future activities
Continuously observe business performance (gap- to-target, forecasts), monitor and analyze key
performance metrics and provide accurate and in time weekly and/or monthly reports

Marketing Data Analyst

Hewlett Packard Enterprise

Managed Offers (creating the configurations, the quotes, publishing the catalogues on line worldwide, managing the Demo units)
Manage end-to-end Global Sales and Global Costumers relationship
Global coordination of the catalogue publication across regions

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The Battle

Daniela Lazar

Christian Wagner

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