Iya, I’m Daniel (Not Dan and defo not Danny)

A 30-year-old, Manchester-born design agency founder. 

I started Noramble because I was frustrated seeing so many brands looking, talking, and feeling the same. Decision-making when shopping for a product becomes impossible and a chore, resulting in chasing the lowest price or the best deal.

At Noramble, we refuse to add more noise to the sea of sameness. Over the years, we have crafted a process to help brands rebel against their category and grow through proper differentiation that gives consumers a reason to give a crap.

Daniel Poll

On a shelf full of bottles. Be a big f***ing tube.

The haircare shelves are stacked with the same old, same old:
- Generic bottles
- Bold colours
- Scent-focused claims

Yawn. A shelf like this tends to become a price war because everything looks and sounds the same.

Unless you're brand loyal. Which newsflash, most shoppers aren't these days.

The answer? Throw them category cliches out the window and put your product in a HUGE tube.

being haircare stopped me RIGHT in my tracks with this exact strategy.
- Different packaging format
- Typographic creative direction
- Functional-focused claims

It spoke to me. It excited me. I took it to the till.
And I wasn't even shopping for haircare.

Bravo being!

Founder @ Noramble | Brand + Packaging design that rebels against category cliches

No alternative text description for this image

Packaging design fail? 🫠

Now, I love M&S.

But I saw this in their store the other day, and it bamboozled me.

There are three fundamental goals of packaging design:
- What is it?
- Who is it for?
- Why should they care?

This answers NONE of the above.

I had zero idea what it was. Who it was for. Or why I should care.
Is it skincare? Is it make-up? Is it some new protein product?!

It also lacked context because it was outside the fitting rooms.

I ended up doing a Google search to actually find out what it was.

Like I said, I LOVE M&S.
They're smashing it at the moment.

Feels like everything they touch turns to gold.

Not this, though. Soz.

Any guesses as to what it is?

Here's a 101 on how to create DISTINCT packaging from Esplosivo.

Most chilli sauce brands come in:
- Glass jars
- Bold labels
- Chilli graphics

Which is farmilair right? That's what consumers would look for on the shelf.

So, how would a brand ditch the cliches to stand out?

Simple. By reframing it.

Esplosivo still use a glass jar and chilli graphics, but they've framed it within a paper wrapper to look like a bomb.

Why does it work?
- It's still familiar
- It distinctive
- It looks more premium compared to its competitors
- It's memorable
- It looks fu*king mega

I sadly didn't buy it becuase it looked like it would burn through my jugular.

But it stopped a consumer in my tracks, and that's 80% of the battle in stores these days.

🔥 NEW WORK 🔥

A clean look for a new edible gummy range

10X ATHLETIC X Noramble

With a new product range of edible gummies, 10X Athletic reached out to us to help create packaging that set it apart from their current brand and helped create a more premium position in the category.

We created a clean visual with crisp typography and bold colours. We featured the brand's big 'X' icon in the background to lean into the brand's equity. Whilst also utilising bold colours to signal the flavour profile of the gummy products.

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⚡️ We design branding and packaging that goes big when everyone goes home | Founder @ Noramble

I started Noramble on the frustration of seeing so many brands and looking, talking and feeling the same. Decision-making when shopping for a product becomes impossible and a chore.

The team and I refuse to make more noise in the sea of sameness. Over the years, we have crafted a process to help brands find their zag and amplify, defend and grow their business.

We've worked with numerous brands from around the globe of all shapes and sizes to do just that.

We refuse to add more noise to the world without reason. So, we take brands through our Zag framework. It's that one element within your business that genuinely sets you apart. It's ownable. It's intangible. It's defendable. It's radical. It's laser-focused. And it's the thing that once we find it, we amplify it within your brand to make your brand magnetic.

What We Do - Noramble

We're Noramble, a brand and packaging design studio helping brands find their zag when everyone zigs. Since 2020, we've worked with clients of all sizes from all corners of the globe who stand for something bigger and refuse to blend into the sea of sameness.

Who We Are - Noramble

Noramble is a brand and packaging design agency in Manchester that helps brands zag when everyone zigs.

Noramble Website

10X ATHLETIC

Noramble

D2C packaging should be a brand experience. Not a sales tool.

One thing that brands seem to get wrong is treating D2C packaging like a sales tool:

Artwork full of benefits
Features
Marketing messages

But, newsflash. The end user has already bought, the job now is to keep them coming back and get excited to open what they've bought.

Something that Purdy & Figg do really well.

On-brand and clean artwork
Organised internal structure
Consise 'How to' graphics
User-friendly product placements

They just get it!

Easy. Simple. Enhancing my experience.

Not trying to ram marketing down my throat.

Lovely.

People love to say the market is “oversaturated.”

It’s a handy excuse.

But markets only feel crowded when you play by the same rules as everyone else.

They all follow the same category cues.
They all look the same.
They all feel and sound the same.
They all offer the same thing.
They get locked into price wars.

The boldest brands in even the most crowded sectors don’t chase the category clichés.
They pick a fight.
They plant their flag.
And they make people choose sides.

Think Graza. Think Surreal Cereal. Think Oatly.

Brave brands stand out because strategy beats “sameness” every time.

You’d be amazed at how much room there is at the top for anyone willing to stick their neck out.

One of our favourite projects of last year tbf

PickandMix.com X Noramble

Pick&Mix approached us to help with their next phase of growth by creating a new bag design for their brand to establish them as the market leader in this category.

We created a completely unique bag for the brand, featuring a split colour block in their brand colours to create a bold and impactful visual that looked good both on screen, on social media, and in the hands of their customers.
We gave their back of pack the same treatment by creating a nice hierarchy that was not only easy to read and consume, but also visually appealing to help grow the brand's customer retention rate.

My goal is to build a business so good that when people leave said business, 


they put "Ex-[brand name]" in their headline 🤝

We launched our new website about 3-months ago. Here's how it's going 👇

We started working on the new Noramble website with MadeByShape about 6-months ago for various reasons:

- To position us better as a studio
- To attract the right sort of clients to us
- To communicate our value better

It finally launched at the start of October 2024, and it's been mega.

Feedback from current and past clients, and even from people within our industry, has been mint.

On average, since the new website launched, we've had;

- Had a 9% increase in enquiries
- We converted 60% more of the enquiries we had
- 7% increase in revenue YTD

They're not HUGE numbers, but it's pushing us forward, and it's very exciting to see after only a short amount of time.

I think it's important to talk about the honest numbers behind a business; people are so quick to sugarcoat things on social media.

'Appeh Friday. One from the archives.

Cane X Noramble

Cane is a new entrant to the toothbrush market. The brand saw a gap in the market and offered a new sustainable toothbrush for the eco-conscious consumer.

We did away with the typical market cues to help cut through the noise. We paired a bold typeface with a brash colour palette; we put the product centre stage on the packaging with a simple illustration to help communicate the product from the outset.

Not sure about anyone else, but I actually can't be productive without music 🎧

LinkedIn gurus will tell you that to be productive, you need to:
👉 Wake up at 4:00
👉 Drink blended kale
👉 Be in the gym 27hrs a day

I do NONE of the above and yet maintain rather high productivity levels.

My secret? Music.

Get me a good playlist and a pair of sick headphones, and I'm a productive animal.

That's literally it.

'Appy Friday.

P.S. My preference is a Whitney Houston playlist. Old but gold.

My first design role almost ended my career before it had even begun

Fresh from graduation, eager to realise my dream of becoming a packaging designer.

I found myself stepping into my first job as a junior packaging designer at a cosmetics company.

The pay was crap, but my excitement was through the roof - I'd finally made my way into the industry.

Fast forward three months...
“𝙄 𝙛*𝙘𝙠𝙞𝙣𝙜 𝙦𝙪𝙞𝙩"

I quit my dream job for one reason.

𝗠𝘆 𝗯𝗼𝘀𝘀 𝗱𝗶𝗱𝗻’𝘁 𝘁𝗿𝘂𝘀𝘁 𝗺𝗲 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗜 𝘄𝗮𝘀 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗱 𝘁𝗼 𝗱𝗼

The lessons:
👉 Work where you're appreciated. It's a non-negotiable
👉 If it doesn't bring joy, f*cking change it.
👉 Love what you do or re-evaluate.

I got my happily ever after by founding my own packaging design studio.

P.S. I was blessed with some mega tea-making abilities tbf. So, if anyone fancies a cup of Earl Grey, I'm ya' man!

Last year, we had a cash flow issue. Even though we had £40,000 in our pipeline.

I'm always open when things don't go quite right for us at Noramble
This is no different.

Around April last year, on paper, we were flying.
- Landing new projects
- Loads of enquiries
- Producing some mint work

But, we had major cash flow issues becuase we worked on a 50/50 basis with our clients. 50% upfront and 50% before final delivery.

This felt normal for the industry, but when a project takes 3-6 months, the cash flow takes a beating.

Which meant we were always chasing the next client. Also not ideal.

After some digging, I found that we had around £40,000 in our pipeline that we couldn't actually invoice for yet because the projects were still ongoing.

So, in May, we switched it up. For any new project we onboarded, it followed a new invoice schedule:
- 50% upfront
- 25% on concept sign-off
- 25% on final delivery

Honestly? It was a win-win.
- Our cash flow transformed overnight
- We had a new, clear sign-off for clients
- Clients had smaller invoices that actually helped with their own cash flow.

Thinking back, I can't believe how simple the change was, and the impact it had.

Sometimes, the smallest changes have the biggest impact. Fact.

Cheers January. It's been mega. It's been a whirlwind.

Not sure how it's already February, but we had a smashing start to the year.
- Had 16 new enquiries
- Onboarded 5 new projects
- 2 new projects started with current clients
- Sent 14 new proposals
- Drank loads of Earl Grey tea

It's times like these, where you see the hard work pay off.

The sweat, blood, tears and sleepless nights become worth it.

Cheers January 🥂

Here's how you turn a customer into a RAGING fan girl.

So, I turned 30 last month (still crying about it). 

And my accountant, Ellis Bennett FCCA did something completely unexpected.

I woke up the morning of my birthday to the expected:
- Missed calls from family
- Facebook notification
- WhatsApp messages
from people all wishing me Happy Birthday

And then buried within all of those notifications was an Amazon gift card from Ellis and his team.

Honestly? Nearly brought a tear to my eye because it was so so so unexpected.

And I've not shut up about it ever since, when people have asked how my birthday was.

Simplifying Accountancy and maximising Tax Efficiency for Business Owners | Director - EA Accountancy 👨🏼‍💻 💸

If you’ve ever looked back at a job and realised it shaped who you are, you’ll get this.

Back in 2015, when I was at Uni, I used to work for Apple in the Trafford Centre.

I'm not gonna lie, it funded my vodka-fueled nights out mostly, but it was mega:
👉 Class pay (for my age at the time)
👉 Fab discounts on the products
👉 Great team

However, there was ONE thing I was taught, and I still do it today, over 10 years later.

“𝗜’𝗺 𝗻𝗼𝘁 𝘀𝘂𝗿𝗲, 𝗯𝘂𝘁 𝗹𝗲𝘁’𝘀 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿.”

That’s it.
8 words, drilled into us from day one.
If you didn’t know the answer to a question, you didn’t bluff.
You didn’t waffle.
You said it straight.

When I started my business, I was always told to 'fake it till you make it':
If a client asked me something
👉 Make something up
If you don't understand what the client is on about
👉 Pretend you know and figure it out later

It was advice I chose not to listen to, becuase that's not me. I'm naive and curious.

If a client asks me something I haven’t got a clue about, I say the same thing I said in that shop a decade ago.
“I’m not sure, but let’s find out together.”

If a client talks about their business, and it's something I don't understand?
"Ooo, can you explain this like I'm a five-year-old?"

Pretending to have all the answers is overrated.
Being honest builds more trust than any BS ever could.
Clients respect you more for admitting what you don’t know—and digging in to learn with them.

So cheers Apple. Not only for funding my wild uni nights but for changing my mindset for the better.

We spent the last few months of 2025 strategising Noramble for this year. Here's what's changing 👇

My studio is 6 years old this year, and it's time to make some changes:

👉 We're saying 'No' more
This is a big one for me because I'm such a people pleaser.

👉 We've increased our base prices 
Last year was about building some new foundations and increasing the value we bring to our projects. Our prices are now reflecting that.

👉 We're tracking EVERYTHING, literally!
Data doesn't lie, and being creative, I've always let trackers get forgotten, but not this year.

These are the biggest things we're changing this year, and I cannot wait to see them! 

P.S. Has anything changed in your business for the new year?

We all talk about brand consistency, right? But what's more important is brand and product alignment 🤝

I'm a firm believer in product and brand going hand-in-hand.

They can't exist without each other.

Not only can they not exist without each other, but they have to be aligned.

You can't have a luxury feeling brand selling sub-par products.

There's nothing worse than buying a product because the brand and packaging look a certain way.

Only to open it to be met with something completely different.

You end up setting the wrong impression with customers, leaving a bad taste in their mouths.

Your brand perception must be aligned with the products you sell.

Signed,
Consumers everywhere ☺️

I think balancing branding and selling on packaging is something most packaging gets wrong.

Your packaging has a big job on its hands:
- It's seen by 100% of your customers.
- It runs 24/7, 365 days a year.
- It creates millions of impressions a week.

It's got to communicate swiftly:
- What is it? [𝗦𝗲𝗹𝗹𝗶𝗻𝗴]
- Why should I care? [𝗦𝗲𝗹𝗹𝗶𝗻𝗴]
- Why should I trust it? [𝗕𝗿𝗮𝗻𝗱]
- Why is this over a competitor? [𝗕𝗿𝗮𝗻𝗱]
- Who is this for? [𝗦𝗲𝗹𝗹𝗶𝗻𝗴]

As you can see, your packaging is a balance between brand and selling.

With both having different jobs.

Selling is all about clarity and persuasion:
- Eye-catching product images
- Clear benefits and features
- Key details like colour or flavour

Branding is the trust builder:
- Memorable logos
- Catchy taglines
- Engaging mascots

The balance between these two depends on your brand, how long it's been around, your goals and your category.

Pringles nails this balance.

At what point do we stop starting emails with "Happy New Year..."?!?!

Asking for a friend.

I'm the friend.

Happy New Year.

Hey I'm Naomi - Founder of Genesis Creative. 
We're a Branding and Design agency based in Bolton. We are curious, clever and we care.

I've got a decade of experience in design, specialising in strategic branding, positioning and editorial design.

I've worked with businesses of all sizes, startups, one wo/man bands, small teams and larger organisations on rebrands, one off design projects, or monthly retainers.

At Genesis Creative, we help businesses realign their brand with who they’ve become and where they’re heading next. 

We help you step back, see the bigger picture, and tell the story that reflects your value - the story that attracts the right people and feels like you again.

Because a strong brand doesn’t just look good. It changes who notices you, who reaches out and who chooses you.

So if your business is shifting direction or simply ready to start scaling up, let’s chat.

Naomi Davies

Before Christmas I spent half a day filming a video for the website 🤢

No, I did not enjoy it.
No, I did not look forward to watching myself back.
But no, we don't sit idle on self-investments around here 🤑

Since my new website launch over a year ago I've been planning a video

As usual, uncertainty, being uncomfortable, and being busy had all got in the way and stopped it from happening

But we finally put our big girl pants on and made it happen

So here's a sneak peak from film day

Some of you have seen the previews

Keep your eyes peeled, it's landing soon

V soon

And I feel sick to my stomach about it 😂😭😂

But it's going to be good!!

Has anyone else got any 2026 plans for investment in themselves or their business??

Branding & Design for any size business. Founder of Genesis Creative.

"I could never do a video, I'm far too awkward in front of a camera" 💀 

I've heard this so many times and let me tell you something huns …

So.
Am.
I.

Honestly -

I can not tell you how long I put this off because the thought of doing it made me feel physically sick 🤢

But nothing worth doing was ever easy 🙅‍♀️ 

And that’s the point.

The things that move your business forward rarely feel comfortable at first

They feel awkward. 
Exposing. 
Slightly terrifying.

But it’s what builds momentum, trust and what helps people connect with you 🤝 

That one hour of discomfort?
➡️ It opens the doors and brings real growth.

So if there’s something you’ve been putting off because it feels uncomfortable - this is your sign.

 Get comfortable with being uncomfortable 💪 

Enjoy some of my bloopers 🥹

Ps - 1 MORE DAY TILL VIDEO RELEASE!

LIGHTS, CAMERA, ACTION 📽️ 🎬 

So here it is, the video you've all heard so much about this week!

Produced by Mr Romain Solsona - thank you so much Romain for everything! Not only did he help put the script, scene, video together, he also spent time looking at the Strategy and reasoning behind the video to ensure we get the results we want from it in the future.

So yeh -
Show your friends, show your mum, show your dog

Let me know your thoughts and feelings

Happy Friday all 🥳 🥂 

(Ps absolutely wounded that I'm doing Dry Jan so can not celebrate this with a fat glass of gin, my grapefruit and lemon fizzy pop will have to do 😭🤣)

Also live on our website;
www.genesiscreative.uk

No one hired me in Graphic Design when I left uni ❌

But here's how I ended up where I am today;

🥇 Graduated from University of Salford in 2016 with a First Class Honours Degree in Graphic Design 
👩‍💻 Hunted, emailed, applied, CVed companies I 𝘄𝗮𝗻𝘁𝗲𝗱 to work for 
👎 The most I got offered was an apprenticeship wage
📱 SO - I got a part time job in Vodafone with 0 experience, working 16 hours AND earning commission, geting paid MORE than an apprenticeship wage

Yes, I was stubborn.

But was I stubborn?

Or was I holding my own for the value and quality of work that I knew I could produce?

My thinking? ....

Why would I go to uni for 3 years --- leave my class with one of the highest grades in the year --- (I'm bragging here but academic scores are NOT everything, I know) --- for an APPRENTICESHIP wage??!

Nah.

Here's what was already happening for me -

🤑 I'd already been designing and selling prints for a year whilst in uni
🖼️ I had Depop, Etsy, Amazon and eBay accounts set up 
🍔 I'd already left my part time job at McDonald's as I was making enough money
🤳 So, my 16 hours at Vodafone now gave me the time and money to build up a business of my own

Fast forward 10 years (f**k me yes it's been that long)

👉 I don't sell prints anymore
👉 I've got an agency of my own
👉 As much stress, aggro and plate spinning I have to go through daily being a business owner, there is NO question in my mind that 𝗜 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 at every door I came to open

Even if my uni tutor did grill me when she found out I'd gone to work for Vodafone 😂 

"You are WASTED in there Naomi" 

Well Joanne, I knew that too love, but look at me now 💁‍♀️

Here to remind you all that Personal Branding isn't;

✨ Polished
✨ Perfect
✨ Everybody's cup of tea 👀

But honestly? That's the beauty of it 🥹

Last week we launched our first Brand Video!

Why?

As a branding and design agency, we are constantly telling our clients:
👉 show your face
👉 share your story
👉 don’t hide behind your logo

So who would we be if we didn't practise what we preach?! 🫡

If you’ve been putting off video because it doesn’t feel 'perfect' or 'natural' ➡️ this is your sign that it doesn’t need to be!

People want;
BTS
Grit
Drama
And...

Authenticity.

👉 In all it's glory.

So here's some of the out-takes from our polished version 🤪

Polished content is live.
But authenticity always comes first.

View the final version here;
www.genesiscreative.uk

Ps, massive thank you again to Romain Solsona from Solsona Films for capturing the magic and the madness 🙃 

--------------------------------------------------------
Looking for help, tips and guidance on your personal branding? Possibly even ghostwriting? Get. In. Touch. We can help you with that 🫶

Here to prove that even brand designers feel uncomfortable on camera 🫣 

Not because we don’t believe in video - we do 🙋‍♀️ 
Not because we don’t know how - we definitely do 🙋‍♀️ 🙋‍♀️ 

But because personal branding isn’t about confidence 🙅‍♀️ 
👉 It’s about exposure.

Being on camera means being seen ...
Your voice. Your mannerisms. Your personality.

And that’s vulnerability at its finest - no matter how experienced you are!

I spend a lot of time telling clients that photos and videos build trust faster than anything else 📈 (I wanted to use the rocket emoji here but I don't want you all to think AI wrote this hehe xox)

But making a video ourselves was us taking our own advice 👀 

The discomfort doesn’t disappear before you press record.
It fades after you show up anyway.

And the brands that stand out?

They may not always be the most polished ...
But they are the ones willing to be visible 🫥 

View the polished version here;
www.genesiscreative.uk

------------------------------------------------------------------------
Looking for help, tips and guidance on your personal branding? Get. In. Touch. From Strategy to Ghostwriting, we can help, just drop us a message to start the convo 🫶

Massive eyeroll incoming but ...

We're 16 days into "Dry January"

Now I know - SO many people do this

and there's been years I've also scoffed at friends that partake in this

BUT

Ever since I got with Matthew Williams, I've been stressed the f%*k out by the drama that is our lives 

Lol jokes jokes

But seriously - 

I feel like the general intake of alcohol on our weekends was creeping up and up 

What used to be only a couple on a Friday and Saturday was creeping into Sunday

Then sometimes a Thursday if we were having a hard week

And I realised what a bad habit that was becoming

Especially considering we are in the gym 5/6 times a week

It just all felt a bit unnecessary 

So we thought we'd do this to help us cut back in general!

And tbh it hasn't been that bad

I just got us something 'different' to drink on an evening on the weekend almost like a placebo 

Will update you all by month end and let you know how it went

Anyone else doing it??

MW Contractors Limited Painting&decorating

Why you can't take a Graphic Designer out anywhere 🫣

Sat down over the Christmas break, opened this menu ➡️ instant disgust 😂

At first I was impressed with the finish of the menu:
✅ The thickness
✅ Matt lamination
✅ Brand colours on point

But then... the inevitable audit picked out:
🔍 Inconsistent font sizing
📏 Questionable spacing
🎯 Alignment. What alignment?

Yes, the bottomless was lovely, but that alignment? 👀 Unforgivable 🤣

-------------------------------------------------------------------

Hey, I'm Naomi and I know a thing or two about alignment and editorial design, don't be the place where designers go to take pics of your hierarchical tragedies, DM me this instant! 😮‍💨

Last week a potential client asked me a terrifying question -

"How long have you been doing this for?"

Why terrifying? 🤔

Well, truthfully, that depends on your frame of mind

➡️ Of course it was actually a harmless question
➡️ One a potential client should ask
➡️ One a potential client deserves to know

They want to know who they're hiring is;
✅ Qualified
✅ Experienced
✅ Ideally knows a thing or two about their profession (obvs)

But it still didn't stop the imposter syndrome stepping on my toes for a few seconds 😮‍💨

But with it being January and me telling myself to have more faith in myself this year

I managed to shrug off the self-doubt

How can I expect a client to believe in me if I don't??

And for anyone wondering;
My reply - "Since I left uni almost 10 years ago" 

Gals got almost a decade of experience 

I'm so old now 👩‍🦳

"Have you done a muscle up yet??"

No, and I'm fed up about it too 🤣 😭 🤣

Goal #1 for 2026 set 🥱

Two more days till our video launch 👀

BUT - I just wanted to take a moment to speak about investment 📈

The last few months have been slow.
Not just quiet - but a real slog 😮‍💨

And I know others have felt it too!

And when things slow down, it forces you to look at everything;
➡️ Your offering
➡️ Your marketing
➡️ The areas you’ve been putting off, maybe because they feel uncomfortable or risky.

I’ve heard it a lot lately: “Cost it an issue.”

And I get it - genuinely.

But I’ve also learned this: 
👉 When something really matters, people always find a way 👈

We find a way for a new car
A holiday
A new phone
Another pair of shoes we didn’t actually need
Not because it’s easy ➡️ but because we’ve decided it’s worth it

👉 Business is no different.

If someone truly wants what you’re offering - the growth, the clarity, the momentum - they’ll find a way to make it happen. 

And if they don’t, it usually means the timing or the priority just isn’t there yet 🙅‍♀️

Never take it personal
Never let yourself think your pricing is the issue

Moving forward often means making those uncomfortable decisions. 

Investing even when things feel tight. 

Not being sure if it will pay off, but knowing that sitting doing nothing, isn't going to get you where you want to be either.

You need to back yourself and hold your confidence that you’re doing the right thing.

Because nothing changes, if nothing changes.

And that's my Wednesday Ted Talk over with 😂

No, I don't want to explore an extra stream of income via your Travel business, please leave my DMs alone.

One thing I’ve learned working with growing businesses:

A brand isn’t just about how things look 🙅‍♀️ 

👉 It’s how clearly people understand you and your offering
👉 How confident you feel sharing your work to potential clients
👉 Who you attract - and who you don’t

That's why we've together something that explains this properly, I've been banging on about it all week but -

Release date - tomorrow morning!

Here's what I got up to last time I had a drink in my hand 😭😂

So that's it - We're celebrating the end of dry Jan this weekend!

With none other than a Bottomless Brunch of course 😮‍💨 

I don't think it will be as wild as this (NYE) 

But I still near cry when I watch this video back of Matt's 77yo mum demonstrating her fave yoga move in the back garden that night 🤣

Followed by her being tucked into bed later and asking;
"How did I end up here? Have I died?"

Literally 😭

Ps; sorry to the Linkedin police that I'm in my pjs in this 
Pps; jokes idc xox

Say hello to DCN Corp® 👋

We all remember taking those Covid tests, right?

Well DCN Corp are working toward developing an at-home diagnostic kit that can detect cancers and cardiovascular diseases - and even indicate how far they’ve progressed - to support earlier, more effective treatment.

Hence their slogan -
Diagnostics at the Speed of Life.

(Thank you to Natasia Rubin ✒️ for working with us on this one!)

DCN Corp are a pioneering nanotechnology company.

The Founder (Ketan Patel) approached us looking to improve not only how they looked, but how they communicated 💬

Aiming to appeal not only to investors but also to the general public, in order to drive awareness and funding opportunities 💰

We've stayed close to their previous colour palette, whilst modernising the overall aesthetic to feel clean, forward-thinking and credible 🔬

View the full project here;
https://lnkd.in/e_SbnxPS

I don’t even care what’s inside the box! With packaging this good, I’m already sold 🎁

Bought these Magnesium gummies for the step-kids and omg, had to go have a sit down alone with the box when I opened it up 😮‍💨

👉 The colours? To die for
👉 The copy? On-point
👉 The unique box? Oooof
👉 And that spot UV finish? Practically flirting with me

Yes, I’ll be buying it again - not because I need it (I lie, the kids need them) but I still can’t wait to open the box all over again. 

Packaging isn’t just packaging… it’s a love story (or this one is anyway 😍)

Last week someone asked me about success stories 🫣

I instantly thought about the 'biggest' clients I had or the ones with the most 'potential' 

But after the call it hit me about one of my biggest success stories

And I get to go in and see it almost daily

You don't always get to see your rebrand in person

But I get to;
💫 Train in mine
💫 Wear the merch
💫 See it all in action 

AND
💫 Manage any future aesthetics

So here's a little before and after on Sierra Lima

I can only apologise for the photography 🙃

Another rebrand coming to life 😍

We worked with Elixir Emporiums back in 2024

They came to us as a start-up looking for a brand identity to keep up with their ever-changing, theme-driven cocktail bar!

The result? A visually striking identity that flows seamlessly with each new theme.

I received these pics in November, their transportable cocktail bar is finally coming to life! 

We've since had discussions about how they can leverage themselves on social media and drum up some interest via a "launch" strategy (not something we usually help with but we've been so excited to see this one come to life!)

I believe their first theme is going to be Witches & Wizards 🧙‍♀️🧹

What themes would you like to see? 👀

View the full project here;
https://lnkd.in/eGijR6qx

Behind the scenes of the video shoot 📷 

I mentioned last week that there was a video coming soon for Genesis ...

Well ...

It will be going live at the end of this week!

Friday morning to be exact, so keep your eyes peeled 👀 

I think I have watched it twice and can not bare to watch it a single time more (But I am confident and happy that it does what we wanted it to, so all good)

Stay tuned for further updated 🙃

3 more days till launch, but you may be wondering ...
Why now? And why this? 🎬 

Well - the last few months have given me space to really reflect

On how I connect with potential clients 🤝 
The challenges they’re facing 😭 
And the real reasons they come to me for a rebrand 🥹 

One thing has become very clear: branding isn’t always easy to explain.

Too often it’s reduced to colours and logos, when in reality the most important work happens behind the scenes 👩‍💻 

Strategy is what shapes the visuals. 
It’s where the clarity, direction and value are created. 

Without it, design is just decoration.

I’ve had more conversations recently with business owners who feel their brand no longer reflects where they’re heading and that’s what pushed me to create something new. 

More on that very soon.

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Daniel Poll

Naomi Davies

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Poll's LinkedIn Performance

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