Aprao

I am the co-founder and CEO of Aprao. We have developed a cloud based financial modelling tool for real estate developers, lenders and professionals. Our software powers hundreds of real estate companies to take control of their financials on thousands of projects per month.

Aprao is a cloud-based financial modelling tool for real estate development. Aprao helps real estate developers, lenders and professionals streamline their financial analysis to unlock more opportunities.

Chief Executive Officer

Hampshire Trust Bank

Lending development finance to residential, commercial and mixed-use developments in the UK.

Banker, Property Development Finance

Davon Ltd

Davon specialises in structuring funding solutions for residential property development in the UK. 

At Davon my role as head of new business was to handle all new business enquiries as well as managing and building on existing relationships. My main focus was working with residential property development companies, creating funding solutions tailored to their requirements.

Funding included senior debt, mezzanine, bridging, JV and investment.

Head of New Business

Strata Residential PLC

Strata Residential PLC is a business specialising in lending mezzanine finance for residential development in the south of England.

My role as lending manager was to analyse new transactions, carry out due diligence and to create a funding structure that works for all involved.

Lending Manager

Activ Power and Sail

Working as a freelance commercial powerboat skipper for Activ Power and Sail - a company specialising in Powerboat, yacht and RIB charter from locations across the south coast of England including Cowes, Southampton, Portsmouth and Lymington.

Commercial Powerboat Skipper

I am the co-founder and CEO of Aprao I have worked in real estate finance for over 10 years and have the vision of transforming the real estate sector through the use of technology. Sign up to a 7 day free trial at Aprao.com

Daniel Norman

Issa PR

PR, Social Media & Events Specialist

GotU.io

Marketing & AI Specialist

Hanson Wade Group

➤ During my contract at Beacon, I executed targeted email marketing templates using both HTML and tools such as Adobe Marketo and SendGrid. I have supported market research to boost social tactics efficiency, and drove customer acquisition across Meta and LinkedIn, tailoring content to specific customer demographics, job titles, and preferences. Furthermore, I collaborated with cross-functional teams, including sales, design, and content, to create cohesive marketing efforts and drive lead generation. Lastly, I leveraged competitor insights, Salesforce CRM and industry trends to support global marketing efforts and ensure best practices through digital channels.

Marketing Executive (FTC)

As a freelance digital marketing strategist, I specialize in SEO, content strategy, technology advising and social media growth to support high-end brands enhance their online presence and drive measurable results. Some of my work included:

- Developed a scalable process using SEMrush to boost organic acquisition growth via social media and website, increasing traffic and engagement while improving content quality. [for Hotel Des Bergues (Four Seasons)]
- Led SEO initiatives, optimizing organic strategies and improving campaign efficiency by 20% across marketing channels. [for Pole Société (Financial Service)]
- Executed a high-impact Instagram content strategy, increasing conversion rates by 12% and reducing customer acquisition costs by 20%. [for WASO (High-end SaaS)]
- Spearheaded customer acquisition tactics on social platforms, driving an 18% increase in inbound leads and refining content for targeted audiences. [for Park Chinois (High-end Restaurant)]
- Managed and nurtured a brand community of 100k+ followers, improving engagement by 17% through strategic interactions. [for Fabergé (High-end Jewelry)]
- Managed an end-to-end social media strategy, from content ideation to performance analysis, leading to an 18% increase in organic reach. [for CL Card (Fintech)]

With a data-driven approach, I helped brands scale efficiently, engage their audiences, and optimize performance across digital channels.

Marketing & Technology Consultant

SWAROVSKI

➤ While I was working at Swarovski, I was able to use some of my skills acquired at university. While learning about new customer segments, I was able to help my team with their common projects such as seeking for new clients, targeted market research, strategical forecasts, and digital strategy planning (social media, email follow-up, and influencers). Furthermore, I had the chance to learn new competencies such as preparing product launch events and proposing new directions for certain product types. This job allowed me to use my team-working skills at their best which has led me to create a great relationship with my co-workers.

Sales & Marketing Executive

size.media

➤ I had the chance of being part of the expansion of this new start-up. As my contract ended, I felt like I was a part of the Agency. Using my musical and digital knowledge I've managed to understand what were the demands of the customers and what the Agency was expecting from me. As an artist, I knew how to promote the brand and show it in its best form to clients. I've managed to create a digital advert proposition and tailored music to exactly fit the demand of the customer.

Regional Product Manager

➤ As a part of this job, I had to manage multiple social media communities. I was contacting both our customers and their clients to ensure that information was flowing correctly. In addition to this, I had to be very active on our social platforms and verify that the accounts were meeting the clients' demands.

Community Relationship Manager

➤ One of my main roles was to follow the agency in her various ways of digitally promoting her clients. I was able to participate in conferences and meetings where the firms exposed her ideas to each client. As a team, we always managed to figure out which were the best ways to advertise their product(s) and put them ahead of the game.

Digital Marketer

I am an MSc graduate of Bayes Business School (formerly Cass) with over two years of experience in digital marketing strategy, financial marketing, HNW client engagement, and luxury brand positioning, complemented by knowledge in sales, startup environments, and data analytics. My professional trajectory is defined by a commitment to strategic value creation, data-driven decision-making, and brand storytelling within dynamic and competitive industries. I am particularly drawn to high-calibre sectors such as luxury goods, wealth management & finance marketing, and luxury product branding, where attention to detail, exclusivity, and strategic marketing tactics are paramount. My ability to leverage consumer behavior analytics, exclusivity-driven strategies, and omnichannel digital marketing enables me to drive measurable impact.

With a specialized mathematics certificate from Stanford University, I proactively seek out challenging projects that redefine industry standards, leveraging a data-centric approach to optimize performance marketing, enhance luxury brand positioning, and build client trust in high-stakes financial and hospitality sectors. I ensure businesses maintain a competitive edge by staying ahead of market trends, digital transformation, and emerging technologies, including AI-driven programmatic advertising, marketing automation, and omnichannel brand experience design. Learning from senior leadership to refine my expertise and forge long-lasting relationships, my long-term vision is to contribute meaningfully to a forward-thinking company specializing in luxury, finance, or hospitality, where my skills align with its market leadership mission.

Expertise:
Luxury Marketing | Financial Services Marketing | Client Engagement | Brand Positioning | Product & Service Innovation | Customer Insights | New Business & Segment Development | Conversion Rate Optimization | Luxury PR & Communications | Digital Transformation | Performance Marketing | Search Engine Optimization (SEO) | Social Media Strategy | Public Relations | Influencer & Partnership Marketing | Stakeholders Relationship | Data-Driven Decision Making | Luxury Brand Storytelling | AI & Programmatic Advertising | Fintech Marketing | Wealth Management Branding | Hospitality Marketing

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The Battle

Daniel Norman

Anthony Pittet

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