Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

“So what does a marketer actually DO?”

Everything. The answer is everything.

I’ve seen marketing job descriptions that list 47 different responsibilities.

Social media, email, ads, SEO, content, design, events, analytics, copywriting, video editing, community management, partnerships, and oh yeah can you also help with sales enablement?

It’s gotten RIDICULOUS.

Companies hire 1 marketer and expect them to be a full agency.

New marketers don’t know any better. They think this is normal. They say yes to everything. They burn out in 18 months.

If you’re hiring a marketer, get specific about what you actually need.

If you’re a new marketer, ask in the interview: “Which of these 47 things are you REALLY prioritizing in the first 90 days?”

Marketing is not 1 job. It’s 15 jobs wearing a trench coat.

And if you’re currently that one person doing it all? You’re not failing. The job description is just broken.

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

This is why every detail and touchpoint matters in marketing.

H/t: Don McMillan

This is TOO accurate.

“Should we run paid ads?”

IT DEPENDS.

“How many emails should I send?”

IT DEPENDS.

“Is LinkedIn or Instagram better?”

IT DEPENDS.

“Should we use video or static creative?”

IT DEPENDS.

Marketers LOVE saying “it depends” because… it actually DOES depend.

On your audience.

On your budget.

On your goals.

On your industry.

On your product.

On your competition.

But here’s the thing:

“It depends” is the RIGHT answer.

Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.

Marketing isn’t about copying what worked for someone else.

It’s about figuring out what works for YOUR business.

And yeah… that depends.

No alternative text description for this image

You can’t automate what you don’t understand.

I’ve always believed this: You need to do something MANUALLY before you use automation or AI.

Because if you don’t know how it works…

You can’t tell when it’s broken.

You’re just blindly trusting the output.

This is why humans aren’t going anywhere.

If you’re GOOD at your job…

You have TASTE.

You know what good looks like.

You can spot when the AI missed the mark.

You can fix what’s broken.

You can make it BETTER.

AI is a tool.

Not a replacement for expertise.
Learn the fundamentals FIRST.

THEN let AI make you faster.

Being TOO good at your job will backfire on you.

I learned this the hard way.

Early in my career, I was CRUSHING deadlines.

Week-long projects done in 3 days.

Revisions requested at 4pm in their inbox by 6pm.

I thought I was being impressive.

Turns out, I was just training everyone around me that “Daniel delivers in 48 hours” was the new normal.

Fast became the expectation.

And when I couldn’t maintain that pace (because I’m human), people got frustrated. With ME.

That’s when my boss pulled me aside:
“You teach people how to treat you.”

OUCH.

But he was right.

By always saying yes and delivering at lightning speed, I’d set an unsustainable standard. I built my own trap.

- Underpromise and overdeliver isn’t just something people say. It’s actually how you survive long-term without burning out.
- Boundaries aren’t rude. They’re necessary.
- Your emergency isn’t always my emergency.

And a sustainable pace will ALWAYS beat heroic sprints.

The best performers don’t just do great work. 

They do great work at a pace they can maintain for years, not weeks.

Stop training people to expect miracles.

Start training them to expect excellence within reasonable timelines.

Your future self will thank you.

Having employees with strong personal brands in your company is an opportunity. 

Not a threat.

But most companies treat it like a threat.

They panic when employees start posting on LinkedIn. They worry about them getting poached. They think they’ll take clients with them when they leave.

So they discourage it. Or worse, they create “approval processes” for social media that kill any momentum.

Here’s the thing:

If you’re worried about an employee with a strong personal brand, you hired the wrong person.

Good employees with personal brands make your company better.

They attract talent. People want to work at companies where they can grow their reputation.

They bring inbound leads. Someone follows your employee, sees where they work, reaches out.

They build trust faster than your company account ever will. People buy from people, not logos.

They make your brand feel more human. Real faces and voices beat corporate speak every time.

Smart companies don’t just allow personal brands. They encourage them.

They give their team content to share. They celebrate when they post. They understand that rising tides lift all boats.

Stop being scared of your employees building in public.

Start building a company culture where personal brands make everyone stronger.

graphical user interface, text, application

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve spent my career building product marketing teams, shaping company strategy, and leading big, high-stakes launches. 

I’ve held five PMM leadership roles — 2× Director, 2× VP, and Chief Strategy Officer — and over time, one truth became impossible to ignore:

Great PMM leadership isn’t a solo sport.
And most PMM leaders are forced to figure it out alone.

That’s why I started PMM Camp — a private community for product marketing leaders who want to grow with intention, be surrounded by peers who push their thinking, and develop the habits that make them truly indispensable.

My work today sits at the intersection of connection and leadership development. I help PMM leaders strengthen the skills that actually move their careers forward — thinking more strategically, driving clearer business impact, communicating with influence, developing their teams, and building professional relationships that open doors.

If that’s the journey you’re on, here’s where to start:

✨ Subscribe to the newsletter
✨ Apply to join the community
✨ Shoot me a DM to say hello

Tamara Grominsky

Every PMM wants to become "more strategic".
Here's the simplest path:

Get better at choosing which problems to solve.

Most problems fall into four categories:

Delegation Zone
Quick Wins
Shared Wins
Strategic Levers

The average PMM spends too much time in the wrong one. Strategic PMMs are selective.

Answer these questions to see where a problem fits, and how to prioritize it.

DELEGATION ZONE

- Could someone else do this just as well?
- Would skipping this have little to no business impact?
- Does this require little to no PMM judgement?

If yes, delegate or drop.

QUICK WINS

- Am I particularly good at solving this type of problem?
- Can this be completed quickly with minimal effort?
- Will it create a small but noticeable improvement?

If yes, do it quickly and move on.

SHARED WINS

- Would solving this improve key business outcomes?
- Is another team better positioned to lead this work?
- Would PMM's time be better spent partnering vs leading?

If yes, partner, don't own.

STRATEGIC LEVERS

- Will this materially shape direction or priorities?
- Is PMM uniquely qualified to solve this problem?
- Would the outcome be weaker without me involved?

If yes, prioritize aggressively.

The fastest way to become more strategic is not to just work harder. It's to ruthlessly filter what you work on.

The best PMMs spend 80% of their time in Strategic Levers. The rest spend 80% everywhere else.

_____

👋🏻 I'm Tamara, and I help product marketing leaders master the habits that make them indispensable.

💌 Want my Sunday strategy sessions? Join 9,000+ PMMs who get my newsletter every week. Click “view my newsletter” to subscribe.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs master the habits that make them indispensable

If your research isn't landing, it's probably not about the data.
It's about something much bigger.

PMMs spend hours tracking patterns, pulling sources together, analyzing trends.

We get genuinely excited about our findings.

Then we present to product stakeholders or senior leadership.

And... crickets.

No one else seems remotely as excited as we are.

The problem? You're probably stuck in what I call the "observation zone."

Most PMMs present low-quality insights without even knowing it. They describe what happened, but they don't help people understand why it matters or what to do next.

There are three levels of insight quality:

LEVEL 1: OBSERVING

You're describing what happened. Sharing data, maybe a few trends.

"Our competitor updated their homepage."
"We have 10 customer support tickets on this feature."

These are just data points. The business doesn't know why they should care, so they divert their attention somewhere else.

This is where most PMMs get stuck.

LEVEL 2: INTERPRETING

Now you're connecting meaning to the data.

"Our competitor updated their homepage to emphasize AI. This, combined with other changes to their marketing and the launch of their new feature last week, signals a positioning shift we need to respond to."

"Those 10 support tickets all come from our priority customer segment and mention the same point of friction. We need to pay attention before it starts costing us renewals with our best customers."

When you apply meaning, you spark conversation. You give people something to react to.

But interpretation alone isn't enough to drive action.

Because now everyone will ask: "Okay, so what do we do about it?"

LEVEL 3: DIRECTING

This is where you propose a path forward.

"Based on the competitor shift, I recommend we update our homepage messaging by end of month. Here are three positioning angles we could test."

"I've mapped out two options to address the friction point: one quick fix, one longer-term solution. I recommend we start with the quick fix and revisit in Q2."

Three components make this work:

→ Shape options: Determine the potential paths forward.

→ Add a strong point of view: Present the path you recommend (and why).

→ Bring an activation plan: Show how to bring that path to life.

When you move out of observing, through interpreting, and all the way to directing...

That's when you present insights that get buy-in.

And that's the real difference between insights that get filed away and insights that drive decisions.

_____

👋🏻 I'm Tamara, and I help product marketing leaders master the habits that make them indispensable.

💌 Want my Sunday strategy sessions? Join 9,000+ PMMs who get my newsletter every week. Click "view my newsletter" to subscribe.

We just launched our newest round of Cabins inside PMM Camp.

→ 91 product marketing leaders
→ 15 small core groups

Topics spanning AI, B2C PMM, people management, go-to-market strategy, founding PMM, B2B SaaS, and more.

You are the sum of the 5 people you surround yourself with. That idea is the foundation of everything we do with Cabins.

If you're not familiar with Cabins, they're the heart of PMM Camp.

Small groups of 5-8 PMM leaders who meet regularly to tackle real challenges together.

The small group structure is intentional.

When you're surrounded by the right people, solving real problems together, you don't just learn faster. You become better at your craft.

Each Cabin has its own focus, but they all share one thing: real PMM leaders solving real problems together.

The people in your Cabin become your inner circle. A group of smart and kind people who help shape how you think and work.

None of this happens without our Cabin Leaders.

These are PMM Camp members who volunteer their time to facilitate, guide discussions, and create space for others to grow. They're the reason Cabins work.

Shoutout to our 15 Cabin Leaders this round: Talya Heller G. 💡, Camila Morrison, Ana Conde, Shannon Kearns, Abigail Egle Zilinskaite, Kate Orchard, Paul Ngan, Steffi Li, Martina Havrlent, Amit Alagh, Denny Hollick, Conrad Walsh, Kristin Howland, Sheryl Floyd, Kim Toffan

If you're in one of these Cabin groups, you're in for something special.

You're about to spend the next few months surrounded by people who will make you better.

If you're not, the next round opens in a few months.

Your habits are your future, one day at a time.

I used to set career goals:

"Get promoted to Director."
"Manage a team of 5."
"Become a Chief Strategy Officer."

Then I'd stress about things I couldn't control.

Would my boss leave?
Would the company create that role?
Would there be budget cuts or layoffs?

It was exhausting.

But, at the recommendation of my executive coach, I shifted focus. Instead of chasing titles, I started building leadership habits.

And that's when things changed.

I couldn't control when I'd get promoted to Director. But I could control showing up to every strategy meeting with a clear point of view.

I couldn't control managing a team that didn't exist yet. But I could mentor junior marketers, even when it wasn't officially my job.

I couldn't control the timing of the VP opening. But I could write strategy memos that the CEO actually wanted to read.

The promotion to Director came (early!). The team followed. The VP role was created just for me.

Not because I set those as goals.
Because I built the habits that made me ready when the opportunity arrived.

What if, in 2026, instead of obsessing over outcomes you can't control, you started focusing on the behaviors you can.

Your habits are your future, one day at a time.

What future do you want to build for yourself this year?

Tiny Experiments by Anne-Laure Le Cunff, was my favorite book of 2025.

Her core idea stuck with me: instead of chasing big goals for years only to realize you didn't actually want them, run small experiments to test your curiosity first.

We've all been there. You have a goal. You spend years working toward it. You finally achieve it. And then... you realize it might have been the wrong goal to begin with.

Anne-Laure's approach flips that. Play with your curiosity. Validate whether you actually want something before you invest years going after it.

I'm excited to be speaking alongside her at Circle's Reimagining Community Strategy for 2026 event on February 3rd.

She'll be talking about building a culture of experimentation in communities. How to create a culture of experimentation where small tests, reflection, and iteration become part of the DNA of your community.

I'll be bringing a product leader's mindset to community building, covering how to clarify your community's positioning, build real feedback loops, and make smarter investment decisions.

It's virtual and free!

Register here 👉 https://bit.ly/4sXnd7O

Also excited to be sharing the (virtual) stage with Jocelyn Hsu, Matthew Carnevale, Mila Clarke, and Tom Ross!

I used to think being busy meant being productive.

Turns out, I was just exhausted.

The shift happened when I stopped glorifying hustle culture and started protecting what actually mattered to me.

I've learned the habits that feel hardest to prioritize are usually the ones we need most. For me, that's prioritizing time to take real breaks throughout the day.

What are you prioritizing this year? Vote in the poll below.

___

💌 This week's newsletter digs into intention setting and getting clear about the habits you actually want to build for 2026. Subscribe to get the edition in your inbox: www.pmmcamp.com/subscribe

Which habit are you most intentionally prioritizing this year?

The author can see how you vote. Learn more

taplio

The Battle

Daniel Murray

Tamara Grominsky

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Murray's LinkedIn Performance

Performance ScoreTamara Grominsky's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Murray

Tamara Grominsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Murray's LinkedIn Performance

Performance ScoreTamara Grominsky's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Murray's LinkedIn Performance