Daniel Murray

Founder @ The Marketing Millennials | Head of Media Strategy @ Workweek | Angel Investor Focused on Marketing/Sales Software | Former D1 Athlete

Hi! I’m Daniel. I’m the creator of The Marketing Millennials and the founder of Authority, a B2B LinkedIn growth agency that creates and distributes content to turn attention into authority for your business.

 
I’m a former D1 athlete. GO BEARCATS. I live in the Miami, FL with my badass wife, Ari, who is arguably a way better marketer than I am. You can say we are a marketing power couple. 

I’ve spent most of my marketing career focused on Marketing Operations (at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit). BUT, I have a love for all types of marketing because to be great at Marketing Ops - you need to be well versed in all of marketing. I started The Marketing Millennials as a way to meet other marketers - and I can officially say mission accomplished.

Content Creator

Just launched my marketing newsletter with workweek. Subscribe here: https://bit.ly/3OvHkWs

“So what does a marketer actually DO?”

Everything. The answer is everything.

I’ve seen marketing job descriptions that list 47 different responsibilities.

Social media, email, ads, SEO, content, design, events, analytics, copywriting, video editing, community management, partnerships, and oh yeah can you also help with sales enablement?

It’s gotten RIDICULOUS.

Companies hire 1 marketer and expect them to be a full agency.

New marketers don’t know any better. They think this is normal. They say yes to everything. They burn out in 18 months.

If you’re hiring a marketer, get specific about what you actually need.

If you’re a new marketer, ask in the interview: “Which of these 47 things are you REALLY prioritizing in the first 90 days?”

Marketing is not 1 job. It’s 15 jobs wearing a trench coat.

And if you’re currently that one person doing it all? You’re not failing. The job description is just broken.

Founder - The Marketing Millennials | Founder @ Authority - Turn attention into authority on LinkedIn | Former D1 Athlete

This is why every detail and touchpoint matters in marketing.

H/t: Don McMillan

This is TOO accurate.

“Should we run paid ads?”

IT DEPENDS.

“How many emails should I send?”

IT DEPENDS.

“Is LinkedIn or Instagram better?”

IT DEPENDS.

“Should we use video or static creative?”

IT DEPENDS.

Marketers LOVE saying “it depends” because… it actually DOES depend.

On your audience.

On your budget.

On your goals.

On your industry.

On your product.

On your competition.

But here’s the thing:

“It depends” is the RIGHT answer.

Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.

Marketing isn’t about copying what worked for someone else.

It’s about figuring out what works for YOUR business.

And yeah… that depends.

No alternative text description for this image

You can’t automate what you don’t understand.

I’ve always believed this: You need to do something MANUALLY before you use automation or AI.

Because if you don’t know how it works…

You can’t tell when it’s broken.

You’re just blindly trusting the output.

This is why humans aren’t going anywhere.

If you’re GOOD at your job…

You have TASTE.

You know what good looks like.

You can spot when the AI missed the mark.

You can fix what’s broken.

You can make it BETTER.

AI is a tool.

Not a replacement for expertise.
Learn the fundamentals FIRST.

THEN let AI make you faster.

Being TOO good at your job will backfire on you.

I learned this the hard way.

Early in my career, I was CRUSHING deadlines.

Week-long projects done in 3 days.

Revisions requested at 4pm in their inbox by 6pm.

I thought I was being impressive.

Turns out, I was just training everyone around me that “Daniel delivers in 48 hours” was the new normal.

Fast became the expectation.

And when I couldn’t maintain that pace (because I’m human), people got frustrated. With ME.

That’s when my boss pulled me aside:
“You teach people how to treat you.”

OUCH.

But he was right.

By always saying yes and delivering at lightning speed, I’d set an unsustainable standard. I built my own trap.

- Underpromise and overdeliver isn’t just something people say. It’s actually how you survive long-term without burning out.
- Boundaries aren’t rude. They’re necessary.
- Your emergency isn’t always my emergency.

And a sustainable pace will ALWAYS beat heroic sprints.

The best performers don’t just do great work. 

They do great work at a pace they can maintain for years, not weeks.

Stop training people to expect miracles.

Start training them to expect excellence within reasonable timelines.

Your future self will thank you.

Having employees with strong personal brands in your company is an opportunity. 

Not a threat.

But most companies treat it like a threat.

They panic when employees start posting on LinkedIn. They worry about them getting poached. They think they’ll take clients with them when they leave.

So they discourage it. Or worse, they create “approval processes” for social media that kill any momentum.

Here’s the thing:

If you’re worried about an employee with a strong personal brand, you hired the wrong person.

Good employees with personal brands make your company better.

They attract talent. People want to work at companies where they can grow their reputation.

They bring inbound leads. Someone follows your employee, sees where they work, reaches out.

They build trust faster than your company account ever will. People buy from people, not logos.

They make your brand feel more human. Real faces and voices beat corporate speak every time.

Smart companies don’t just allow personal brands. They encourage them.

They give their team content to share. They celebrate when they post. They understand that rising tides lift all boats.

Stop being scared of your employees building in public.

Start building a company culture where personal brands make everyone stronger.

graphical user interface, text, application

I help in LinkedIn Growth 🚀 | TedX & Josh Talks Speaker| Influencer Marketing on LinkedIn| Personal Branding for busy Founders | Ghostwriter for Founders | LinkedIn Organic Growth | B2B Lead generation| Founders PR 🔥

I’m Sakshi Darpan, Founder of SackBerry Media, a personal branding and social media agency that’s helped 250+ founders, CXOs, and investors build their online presence and win trust in the digital world.

In the last 3 years, we have worked with clients across India, Dubai, US & Canada while generating millions of impressions for them!

What I do: 
- Build magnetic personal brands on LinkedIn, Instagram, and Twitter/X
- Grow visibility for brands through social media strategy, PR, and paid ads
- Use AI-driven systems to scale outreach, content, and operations without adding extra headcount

🌍 What makes me different
I don’t believe in cookie-cutter content. I believe in storytelling that actually makes people stop scrolling, pay attention, and remember you. My clients don’t just get followers, they get leads, speaking gigs, media features, and opportunities they didn’t even know were possible.

📌 Beyond business
I’ve grown my own brand to 90K+ followers on LinkedIn by sharing my learnings in real time
I’ve been invited to speak on panels, podcasts, and judge startup events!
I’ve built an agency that runs on strong systems, so I can take vacations (sometimes a full month!) while the business grows


✨ What drives me
 Helping founders and brands turn their expertise into influence. 

Let's chat: sakshi@sackberry.com

Sakshi Darpan

In 2025, I bought my first real estate; a commercial investment.
Not to mention, 2025 has been the best year revenue wise!

This was supposed to be "the" moment. 
The milestone I had imagined in my early 20s.
The “I made it” phase.
But when it happened…
there were no fireworks.

I was happy, yes. But more than that, I felt grounded. A little humbled.

I realised something slightly uncomfortable:

1. Big wins feel quieter when you grow into them
When progress is steady, milestones don’t shock your system.
They feel earned. Almost normal.

2. The dream life doesn’t arrive with celebration music
- It arrives with responsibility
- With better decisions to make.
- With more things to protect.
 And with the realisation that stability is the reward, not adrenaline.

3. Gratitude and ambition can coexist
 I’m deeply grateful for how far I’ve come.
 And at the same time, my eyes are already on what’s next.
 That doesn’t mean I’m unfulfilled.
 It means growth didn’t stop at one milestone.

I’m living a version of the life my younger self prayed for.
It just looks calmer than I imagined.

What 2025 goals did you acheive?

#PersonalBranding

My mother in law is 4th pass & haven't seen a working bahu in whole family, but relentessly supported me in my career.

I will complete 2 years of married life next month.

In these 2 years I have grown SackBerry to a 15 member team, opened my office & hit the numbers I had set for myself.

Looking back, I realise that she has supported me in a way that my own mother sometimes don't believe.

- She has cooked for me way more than I could ever cook for her.
At times during G-meet, she would sneak & ask when will I come for lunch.

- There are times when she would pack my lunch when I would leave for office.

- I have missed 2 family functions while I was away on work trip, she never questioned it or made a fuss about it.

- At times I miss her calls during work, she understands.

There are so many little moments that are difficult to put into words & explain how much this meant to me.

Here is the most interesting part: 

She refuses to take any gift from me, against me contributing financially in household (she says to my husband bahu ke paise kyu lene hai). Yes, she is old school in a lot of ways, but still supports me for no agenda. 🥰 

Having both parents & in-laws support my dreams is being blessed & lucky beyond words 😍

I’m a Gen Z founder.
And my entire team is Gen Z too.

Which basically means two things happen at SackBerry every day:
📍 Nobody is impressed by “working late” as a personality trait
📍 Everyone is obsessed with making work feel lighter, faster, and repeatable

Here’s how we build founder brands like a system (Gen Z style):
- We stopped posting “smart” things and started posting clear things.
- We removed fancy words and replaced them with lines that sound like the founder actually speaks.
- We added proof without making it loud.
- Not testimonials everywhere, but small signals of competence placed naturally.
- And we made consistency predictable.

The results were honestly my favourite kind.

You could see trust building quietly:
➡️ More saves than likes
➡️ More “I’ve been reading for a while” DMs
➡️ More warm enquiries that didn’t ask basic questions
➡️ More conversations that started with context, not convincing

Gen Z teams get judged for being “too impatient”.
But here’s the truth:
We’re not impatient.
We’re allergic to inefficiency.

So when we build brands, we build them the same way:
– Clear positioning
– Repeatable content buckets
– Proof that feels natural
– Consistent execution
– Zero drama

What’s one thing you could simplify in your content today?


#GenZFounder #PersonalBranding #FounderBrand #LinkedInGrowth #ContentStrategy #BrandBuilding #MarketingAgency

This auto made me pause.

Not because I saw it myself, but because it kept showing up. Screenshots in group chats. A quick forward with a “this is clever." One of those things people in Bangalore seemed to notice on their commute and then quietly pass along.

I was not an exception, but then I found myself thinking about it a little longer than I expected.

That strange New Year feeling where routines reset, the city feels louder, and going home alone hits a little harder than usual. Nothing dramatic. Just a small, honest truth most people don’t articulate.

What I respected was how gently Supertails chose to speak to that feeling.

No sadness-led storytelling. No emotional pressure around adoption.

Just humour and warmth, placed on the backs of autos and around bus stands woven into everyday movement across Bangalore.

You notice the QR only if you’re already curious.
You realise it leads to shelter partners only if you pause long enough.
The idea doesn’t chase you, it waits.

From Delhi, it still landed for me. And that’s what stayed.

Because this didn’t feel like a message trying to convert.
It felt like a city acknowledging something quietly human, and offering companionship without insisting on it.

There’s something rare about that kind of confidence, the kind that trusts people to arrive at the thought themselves.

Makes you think how often the most meaningful work doesn’t announce itself, it just shows up,at the right moment, on the way home.

My definition of growth have evolved over the years!

Earlier, I thought growth meant:
– faster months
– more clients
– bigger top-line numbers

Now, I look at growth very differently.

Growth is when:
– revenue doesn’t fluctuate with my mood
– one slow week doesn’t create panic
– saying no doesn’t feel risky
– money supports decisions instead of dictating them

That shift didn’t come from earning more.
It came from changing how I think about money.

Here’s the mindset that runs my business today:

📍 Money is a tool, not validation
I don’t use revenue to prove I’m doing well.
I use it to design stability, for the business and for myself.

📍 Predictability is power
I’d pick consistent money over erratic big months any day.
Predictable income gives you leverage, with clients, with your team, with your own time.

📍 Good money is calm money
If income comes with anxiety, over-dependence, or constant firefighting, it’s expensive.
The goal isn’t more money.
The goal is clean money.

📍 Growth should reduce pressure, not increase it
If every step forward makes your life harder, something is broken.
Real growth simplifies.

📍 Growth should buy me freedom
The ability to step away when needed, to take off on a Monday, but still choose to work 7 days straight if needed. 

Most importantly, growth should be about compounding over months & years! 

Compounding systems, trust & money! 

#system #personalbranding

I have achieved 90% of my 2025 goals. 
If you feel your 2026 goals create mental clutter, this is the post for you!

I have built a simple system to organise my ambition.

Here’s what changed everything for me ⤵️

Step 1: Separate thinking from doing
Your brain keeps shouting because it thinks everything matters now.
It doesn’t.
Some goals are for this quarter.
Some are for this year.
Some are just ideas waiting their turn.
Mix them together → instant overwhelm.

Step 2: Put every goal into one of these 4 buckets

1️⃣ Now (next 90 days)
If it doesn’t move your life meaningfully in 90 days, it doesn’t belong here.
Max 3–5 goals. No exceptions.
2️⃣ Next (6–12 months)
Real goals. Just not urgent.
You design them & not execute daily.
3️⃣ Someday (parking lot)
This is where ideas go so they stop haunting you.
Writing it here ≠ abandoning it.
4️⃣ Standards (non-negotiables)
Not goals.
Rules for how you live and work.
These reduce chaos more than any planner ever will.

Step 3: Choose ONE primary goal
Ask yourself:
“If this works, what else becomes easier?”
For me, it’s usually either:
– revenue stability
– or visibility
Everything else becomes secondary.

Step 4: Stop managing tasks. Start managing containers.
I don’t chase 50 to-dos anymore.
I track only 3 containers:
- Money
- Visibility
- Energy
Every week I ask: “Did I move these forward?” That’s it.

Step 5: Weekly reset (15 minutes)
Once a week:
Look at what’s in "Now".
Move guilt-creating goals to Next or Someday
Release the pressure.

The truth?

Clarity isn’t about having fewer ambitions.
It’s about deciding what deserves your attention right now.

What’s your top 2026 goal?

#PersonalBranding #Goals #MarketingAgency

After rejecting 200+ assignments for a LinkedIn ghostwriter position, I am really frustrated, disappointed & genuinely alarmed.

Most people aren't bad at grammar or structure.
But because almost everything sounds the same. 

What worries me isn’t AI or chatGPT,
It’s how easily people have outsourced thinking to it.

Most submissions feel like someone prompted a tool, lightly edited the output, and sent it across hoping the assignment is good to go!
It's not.

Anyone who has spent even a little time with founders, markets, money, pressure, and decisions can spot it immediately.

The uncomfortable truth is this:
If your writing works equally well for a SaaS founder, a D2C founder, a coach, and a creator, then it’s not ghostwriting. 

It’s generic content. Period.

So yes, we’re still #hiring at SackBerry.

But, we’re not looking for someone who knows prompts, hooks, or frameworks.
We’re looking for someone who already has writing skill & just need AI to make it better!

Reach out: talent@sackberry.com

Tag someone who is a great fit!

#Ghostwriter #contentwriter #personalbranding

taplio

The Battle

Daniel Murray

Sakshi Darpan

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Murray's LinkedIn Performance

Performance ScoreSakshi Darpan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Daniel Murray

Sakshi Darpan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Murray's LinkedIn Performance

Performance ScoreSakshi Darpan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Murray's LinkedIn Performance